What Big Tech’s Ban Might Mean for Cryptocurrency Advertising

What Big Tech’s Ban Might Mean for Cryptocurrency Advertising

How might the Google, Facebook and Twitter cryptocurrency advertising ban affect the industry?

Following Facebook’s lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On Sunday, March 18, 2018, Sky News reported Twitter will ban a range of cryptocurrency advertising by April 2018, including advertising for initial coin offerings, cryptocurrency wallets and some cryptocurrency exchanges. Twitter has not publicly communicated the ban nor has it denied the report.

As Matthew Frankel with the Motley Fool suggests, the main purpose of Google’s ban could be to protect investors without harming those already currently involved in the industry for the sake of positive development of the blockchain technology business ecosystem as a whole. Still, the reasoning and repercussions of this ban are worth investigating further. While straightforward in delivery, the announcement itself has far-reaching implications for advertisers in the cryptocurrency space. The instance also leaves others with one more example to gauge Google’s position of power, responsibility and liability over online communication.

The news came as part of Google Adwords’ annual “trust and safety” report in the form of a new policy “to restrict the advertisement of Contracts of Difference, rolling spot forex and financial spread betting” — all speculative high-risk methods for generating greater amounts of profit in the short term with a low barrier of entry. Because cryptocurrency has always been associated with financial volatility and has more recently become a hot-button topic in finance and technology in general, understanding why Google has banned these other financial products might indicate a more rational consideration for the ban.

Specifically, the update stated that advertisements for “cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, wallets and cryptocurrency trading advice) will no longer be served.” While the statement goes on to say that certain Contracts of Difference, rolling spot forex and financial spread betting can be authorized to advertise through Adwords in certain countries based on Google’s certification, there is no mention of cryptocurrencies. Finally, “Advertisers can request certification with Google starting March 2018 when the application form is published.”

Blanket Approach

Bitcoin Magazine spoke with Rick Hanna, a digital strategist with BTC Inc, to better understand the situation. According to Hanna, setting the update (bans are not typical) ahead of time, for June 2018, is typical of Google Adwords updates and changes. “It gives their developers and end users time to implement and adjust for the changes. And a lot of cryptocurrency advertisers will be using Google and Facebook for the time being until it closes.”

For Hanna, based on past behavior, the most atypical thing about Facebook and Google’s announcements is the “blanket approach” which bans all cryptocurrency advertising: “Blanket approach raises eyebrows because you recognize how much they act as gatekeepers. A blanket ban seems a bit heavy-handed to squash a few bad eggs.” Hanna recognized that other social media platforms such as LinkedIn, Medium and Reddit will be used more often unless they follow suit.

Reasons and Repercussions  

Tatiana Moroz is the founder of Crypto Media Hub, a consultancy specializing in advertising, PR, marketing and events for the cryptocurrency space since 2015, with clients like Vaultoro, Blockfinity and Zencash. While her company targets mainly publisher advertising, whether that be through website banner ads and original content or on events, rather than on Google or Facebook, Moroz helped to articulate big tech’s thinking for the ban as well as potential repercussions for companies who rely on various advertising platforms to get their message across.

“This is not intended to sound conspiratorial in any way, but I think that Facebook and Google are very large corporations embedded in the establishment system,” Moroz told Bitcoin Magazine. “They get a lot of benefit from that system. That has been proven with the way they censor their users and the way they exploit their users by incorrectly selling their information. When I look at their policy on cryptocurrency, I think that it’s a disruptive technology that could potentially eat their lunch.”

On the other hand, Moroz also admitted that these same corporations have valid concern with regard to liability: “The SEC regulation around cryptocurrency has been somewhat unclear in an ever-evolving landscape, so, by allowing cryptocurrency advertisements, they might be opening themselves up to legal liability without necessarily knowing it.”

Separating the Wheat From the Chaff

Even for media and marketing companies that specialize in cryptocurrency, filtering potential clients through a vetting process that weeds out scams or potential pump-and-dump projects can be a difficult process that must constantly be redefined. From this perspective, the prospect of laying down a blanket approach to banning all cryptocurrency advertisements may be the easiest way to save time, while eliminating liability and mitigating the responsibility of imposing an evaluation framework that could stunt the industry or appear in any way, shape or form as collusion.

However, the reality of the power which both Facebook and Google hold over the digital world means that even if they are attempting to mitigate their responsibility for something as new and unpredictable as cryptocurrency, banning cryptocurrency advertising is still a method by which they are able to choose the players who can (or cannot) grow their businesses through digital advertising. According to an eMarketer article from last year, together, Google and Facebook were expected to control 63.1 percent of U.S. digital ad investment by the end of 2017.

Art, Not Science

“As a marketing company, it’s very difficult to choose which projects to work on,” admitted Moroz. “It can be an intimidating process for everyone, but I do believe that there needs to be some way to figure out whether a company is real. On the other hand, I am not a venture capitalist or lawyer so I can’t necessarily gauge each [project’s] ability to be successful.”

“We try to be selective with who we work with, but knowing about legitimacy is an ongoing problem within this space. I don’t think Google is in any position to be able to gauge that better, so, on a case-by-case basis, that may be difficult for people at this time.” It should be noted that when considering how to separate legitimate cryptocurrency companies from scams, it is not often so black and white — most companies fall somewhere in the middle. As a result, it may not always be easy to distinguish illegal activity from mere mediocrity or incompetence.

Cryptocurrency Advertising in a Post-Google and Facebook World

Assuming that Google, Twitter and Facebook’s cryptocurrency advertising ban is here to stay, cryptocurrency and, to an extent, blockchain technology companies in general will be facing new challenges when it comes to promoting their brands and getting customers without the help of three of the internet’s largest corporations.

“I definitely expect to see some blowback from the crypto-community since social media has become the primary channel for communications in this very new market,” said Swan Burrus, a strategist with OgilvyOne Worldwide. Burrus also speculated as to whether further restrictions on these same platforms could be placed on bounty programs which incentivize support and promotion for specific cryptocurrencies. Moroz, on the other hand, believes filling the space left by the absence of advertising on search engine and social media platforms will result in higher quality interactions through community involvement and

relationship building.

I think it is going to become even more focused on relationships and finding trusted partners who can help them navigate the space. If you can’t necessarily afford an agency to do that, it would be worthwhile to at least do research or talk to people who have gone through that process. Projects can always go to different communities or cryptocurrency publishers that they trust for advertising.

Though going through the internet’s biggest online players will likely present advertisers the largest opportunity to receive the most impressions per ad, other organizations who work for cryptocurrency companies have found that it is not always best. According to Shane Jordan, vice president of strategic insights at Spark Public Relations, Google and Facebook play a much more peripheral role than one

would first think:

In our experience and data results, the Google and Facebook ad networks have not proved to be a significant driver of conversion and, thus, in past campaigns we have only included Google and FB ads as a very small percentage of the advertising media mix.

With the understanding that advertisers who use data will build ad campaigns around those places on the internet where performance measures highest, Jordan said his team works more often with publishers. “We've found that the best performing channels have been direct display advertising on targeted websites where we know crypto-investors get their news and market insights — and this is where we will continue to focus our efforts."

At the industry’s early stage, there is still clear disconnect or misconception between where advertising should place ads and where their customers want to see them. Joking on the complicated yet fascinating dynamic of the cryptocurrency and blockchain technology space on an episode of his podcast, Cointalk, writer Jay Kang aptly summarizes an ideal future for cryptocurrency that many will

continue to work toward:

What we really want is an atmosphere where you can make a good faith investment in a project because you think that the project has merit and potential for whatever reason. And that it is not going to be overrun by scammers, that theses shady things will not happen to them, that the exchange where they keep their money will not get hacked. And we’ll eventually get there.

Chuck Reynolds

Marketing Dept

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Interested or have Questions, Call Me, 559-474-4614

Facebook pilots program to help creators build advertiser relationships & drive fan engagement

Facebook pilots program to help creators build advertiser relationships & drive fan engagement

The site is testing new products that will allow creators to spotlight their top fans and monetize content.

Facebook is taking steps to make its network more appealing

to content creators and influencers by piloting a product testing program built around creator needs. Scheduled to roll out over the coming weeks to a small group, the experimental features are aimed at driving more fan engagement for creators and helping them create revenue from their Facebook activitites.

“We’ve been working closely with creators to understand what they need to be successful on Facebook,” write Facebook’s Vice President of Product Fidji Simo and the company’s Head of Entertainment Partnerships Sibyl Goldman. “To support them, we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook.”  To start, Facebook is experimenting with two different revenue-generating tools. One will allow creators to shop themselves to advertisers and brands for branded-content opportunities. Facebook says creators that are part of the pilot program will be able to build out a portfolio spotlighting their area of expertise.

Advertisers will then be able to search the portfolios and find creators to partner with for branded content campaigns. Another revenue-creating opportunity being tested is a monthly payment option where fans can pay creators to get access to exclusive content and a badge that identifies them as a top fan. Displayed next to a user’s name, the badge will also be available to highly engaged fans. “As we continue to help creators build relationships with their audiences, we’re going to make it easier to identify and connect with their most passionate fans,” Simo and Goldman write.

Facebook says users can earn top-fan badge status based on how often they engage with a creator through comments, shares, reactions, video views and interactions with the creator. Fans have to opt in to get the badge and can turn it off at any time. Highly engaged fans will also be included on a leaderboard listing a creator’s most engaged fans. Regarding creator tools, Facebook says it is testing a content rights management tool designed specifically for creators. “This new version of our Rights Manager tool includes simplified and more automated capabilities,” writes Simo and Goldman.

Also, already available on iOS devices, the Facebook Creator App is scheduled to come to Android devices soon. Facebook’s move to up its game for creators comes on the heels of Snapchat’s announcement last week that it was testing a new feature to let users tag other users in their Snapchat story — giving influencers and brands more ways to build their follower numbers. “Creators are vibrant, diverse, and wonderful at building community, bringing people from across the world together around shared passions,” says Simo — getting at the heart of Facebook’s strategy to attract more influencers to its platform.

Chuck Reynolds

Marketing Dept

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Messenger Marketing: The Next Frontier for Business Growth

Messenger Marketing:
The Next Frontier for Business Growth

Traditional channels such as emails and SMS are vulnerable to spam

A perfect storm of market forces

is leading to the emergence of messenger marketing as the next big frontier for business growth. The growth of mobile messaging, combined with the saturation of other media, is leading to the migration of both consumers and marketers to messaging applications.

Traditional channels such as emails and SMS are vulnerable to spam. Users have limited ability to control who can send them messages, leading to excessive emails, overloaded inboxes and user anxiety. In a way, email and SMS have become victims of their own success. In marketing terms, this translates into lower open rates and read rates and even lower click-through rates. Messaging apps, on the other hand, give users substantial control over who can send messages to them. Businesses need user permission before communicating with them, and users can opt in or out at any time.

While this may initially appear as a barrier to marketers, it actually works out well for most businesses. The spammers are locked out of the ecosystem, leading to fewer messages and manageable inboxes. This translates to higher open rates, read rates and CTRs. Studies show that messaging apps have open rates, read rates and CTRs as much as 10 time those of email and SMS. Messaging apps are immensely popular. With the rise of mobile devices, usage has grown tremendously, even surpassing social media.

Messaging apps represent the most popular use of mobile devices. If consumers can talk to their friends and family through messaging apps, they expect to be able to talk to businesses and brands in the same way. Messaging apps enable marketers to meet consumers on their own turf, on their own terms. The specific app may vary based on geography and context, but apps such as Facebook Messenger, WhatsApp, WeChat, Line, Slack, Skype, Telegram, etc. are all viable channels for businesses to engage with their customers. In fact, they have all recently added features in their apps to enable business-to-consumer communication.

Messenger marketing is short and sweet. Instead of long-form email newsletters, users receive a short message, almost like a tweet. Consumers in general are getting used to shorter and on-point messages in their personal communication, and they expect the same in their business communication, as well. Attention spans are getting shorter, and messaging marketing leverages the same trend to enable more interesting marketing messages. Messenger marketing is conversational. Instead of just sending a plain message or notification, the brand can actually engage in a conversation with the user. The user can ask a question about an offer and get specific, accurate and instant responses.

Messenger marketing can leverage artificial-intelligence-enabled chat bots that can make the whole experience far more natural and interesting to the user. Conversational chat bots enable the marketer to deeply personalize the user experience: It’s like having a private, one-on-one conversation with every customer. It is important that the conversational tone is such that the marketer talks with the customer rather than to the customer. Marketers that want to leverage messenger marketing need to focus on the three Cs: communities, campaigns and conversations.

The marketer first needs to get the user’s permission to send messages by building a community of subscribers. These opt-ins can be acquired by integrating links into existing marketing channels such as websites, digital ads, social media pages or even billboards and print ads. Then, the marketer can run campaigns to engage these customers. These campaigns may be specific promotions or ongoing engagement activities. Along the way, the marketer can also profile and tag specific users to further optimize their future campaigns.

Lastly, each outbound message is not the end of the campaign, but in fact the start of a conversation. These messages can include clickable, interactive elements that enable the user to get more information. The user may have an unstructured query that may or may not be related to the last message. Either way, the marketer can set up AI-enabled chat bots to automate these conversations.

Messenger marketing is a new emerging frontier, but it is poised to be one of the most significant marketing channels going forward. It has the ability to scale gracefully without getting overloaded with spam unlike email and SMS. Marketers should start focusing on messenger marketing now—the rewards are many for the early movers.

Chuck Reynolds

Marketing Dept

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Interested or have Questions, Call Me, 559-474-4614

Southern California needs a better marketing strategy

Southern California needs a better marketing strategy

Largely invented, a semi-desert far from the metropolitan heartland of the nation,

Southern California has relied on a combination of engineering genius and marketing bravado. The constructed infrastructure has become creaky, but still functions. Not so our sense of marketing our region to the rest of the world — and ourselves. In its earliest decades, the Los Angeles region merchandised itself aggressively, but the product largely sold itself by showing off its natural beauty and uniquely wonderful climate at events like the Rose Bowl. The area’s domination of music, movies and television and its tech-based business community — notably aerospace — solidified its standing as among the world’s most vibrant regions.

Now that marketing savvy and business acumen seems largely missing. Once a magnet for migrants, both domestic and foreign, the region has become one of the leading exporters of people to other, physically less attractive places. A region that both created giant companies, and lured others here, is now increasingly devoid of powerful, locally based companies.

Poor positioning and its consequences

“In the end, cities are competing globally for population, students, cultural events, corporations, ventures and live entertainment,” notes Brookings’ fellow Greg Clark. To succeed, a city needs to “align existing events and marketing with an agreed-upon common story; train citizens and civic leaders to be champions of that story; and review progress annually to develop additional approaches.”

The region’s massive creative assets should make us well positioned to accomplish a good sales job. But increasingly, other regions — New York, Chicago, Seattle, San Diego and the Bay Area — have surpassed us in telling their stories. San Diego, for example, has created a video that has been viewed over two million times, almost ten times more than ads produced to attract people to Los Angeles. Orange County does even worse. Irvine-based Blizzard created its own quality video for attracting potential employees to the company, notes company HR director Jesse Meschuk, due to a lack of usable marketing materials.

Not surprisingly, given our poor marketing, the area is not viewed as an attractive place for professionals. We recently conducted a survey of 1,200 professional for a study of Orange County and found that the OC was viewed as only a mediocre place by such people from outside the region; Los Angeles, the area’s linchpin, did even worse. Remarkably, San Diego, which shares climate, topography and dispersed urban form with the rest of Southern California, did best, followed by Denver, Charlotte, and Seattle.

Selling ourselves

The L.A. region’s weak image also reflects a chronically disorganized, poorly motivated business community. “You have to work really hard to create a network here,” laments Andree Beringia, founder and CEO of Irvine based CIE Digital Labs. “There is no ecosystem. If you are not aggressive, this is a hard place to build a company. Right now, nobody is building that system.”

In other places networking is facilitated by strong “go to” organizations like Joint Venture Silicon Valley, San Diego’s Connect, or similar groups in the North Carolina and Austin regions. In the Southland local business organs often appear marginal and ineffective, although special interests, like downtown developers, often wield power in pursuit of narrow agendas.

To this add a distinct lack of originality. The old generation of business and political leaders, while often arrogant, and even malicious, sold Southern California as uniquely adaptable and original. Now, our leadership often seeks to mindlessly emulate others, such calls to develop “a Silicon Valley South,” or the L.A.-led attempt to duplicate Manhattan with dense housing and mass transit dominance.

Building on who we are – and being proud of it

Such efforts are misguided and ultimately doomed. A spate of large tech companies will not suddenly develop in this environment, despite the sporadic emergence of a media tech company like Snapchat, and the genius ideas of Elon Musk, or even the relocation to L.A. of Valley venture magnate Peter Thiel. If Silicon Valley has a real rival, it is well-networked Seattle area or even Austin.

Similarly, efforts to create a faux New York are, if anything, even more misplaced. Transit ridership, despite billions expended, is falling throughout the region. Downtown may be glitzier than before but is no economic powerhouse along the lines of San Francisco, much less Manhattan.

Southern California’s future lies elsewhere, in developing a message based on what we can reasonably hope to become. Our unique strengths in lifestyle innovation and entrepreneurship can foster continual creative experimentation that can drive our economy forward. We must focus, as always, on our ability to improvise, drawing on our creative strengths, sharing that knowledge not only with the rest of world, but, arguably more importantly, with ourselves.

Chuck Reynolds

Marketing Dept

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Ways Blockchain Can Boost Brand Marketing

Ways Blockchain Can Boost Brand Marketing

They can increase ROI and improve potential customer outreach

Blockchain would be a success story in marketing

and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that’s something that has yet to happen. Speaking about blockchain in 2018 is similar to speaking about internet routers and switches in 1998. Those technologies were critically important to the development of the internet, but most users don’t think twice about them when doing a Google search today. In order for blockchain to see any mainstream success in marketing and advertising, the technology needs to be enmeshed into the inner workings of new offerings. Here are some ways advertisers and marketers need to start using blockchain to increase their ROI, adhere to changing regulations and better target customers and prospects.

Ad fraud

Marketers struggle with the fact that 50–60 percent of clicks are bots. They should be able to verify the identity of a real human on the other end of an ad, allowing for more direct ROI calculations. But bringing this concept to scale has not yet been proven possible. Marketers can combine blockchain solutions and a robust onboarding process to verify the entity that’s actually clicking on an ad, increasing ROI and reducing fraudulent clicks. In order to verify that the data being written to the blockchain is not fraudulent, you need a rigorous ingestion process to ensure the data is valid before it is written to the blockchain.

In the B2B context, this could include proof of incorporation (UCC filings) or proof of ownership of a range of IP addresses (for corporate offices). In theory, data verification on a blockchain would require a similar onboarding process to getting a driver’s license, requiring multiple verification points and procedures to verify identity initially.


Privacy is a paramount concern for B2B companies trying to reach individuals within a business. With laws like the General Data Protection Regulation (GDPR) looming and multiple state and national privacy laws already in place, it will become increasingly difficult for marketers and advertisers to legally collect information to use in their targeting.Marketers and advertisers need to offer enough value to the customer that they willingly volunteer information on their interests.

Marketers can stay ahead of the ever-changing regulatory curve by using blockchain to geofence data. Here, blockchain acts like a digital rights management (DRM) system. A smart contract residing on the blockchain will include certain rights and privileges, like where the data is allowed to be used, where it can’t be used, where you can store it and so on. Users then directly opt into those choices, and data is collected according to those agreed-upon rules. This means that marketers and advertisers need to offer enough value to the customer that they willingly volunteer information on their interests. Businesses need to be thinking about this now; it is so different than the way programmatic advertising has typically been run. If customers see they are no longer receiving value from making their data available, they have no reason to leave it open and accessible.

Customer identity

Blockchain, along with more granular first-party data, allows buyers and sellers to become more directly connected. The challenge in a B2B context is tying an individual buyer to the company for which they work, allowing B2B businesses to interact with these high-value individuals. Marketers can begin identifying individuals using a public key on the blockchain. That key can then be used along with a unique business identifier in order to track the potential prospect and their buying behavior. This allows B2B companies to track a person in the context of their business so that the actions for that account can be easily traced.

While blockchain is still in its infancy in the marketing and advertising space, it will provide multiple benefits once companies figure out how to harness its power. And like the technologies that came before it, all it’s going to take is one big success story to propel blockchain into modern day marketing use. Marketers can start by using blockchain to prevent fraud, adhere to regulatory changes and identify verified users, all things that will boost your ROI.

Chuck Reynolds

Marketing Dept

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Bitcoin’s Value Steadily Decreases After Lawmakers Push For Regulations

Bitcoin's Value Steadily Decreases After Lawmakers Push For Regulations


The once-hot commodity is rapidly simmering.

New reports indicate that Bitcoin's value plunged nearly 13 percent on Wednesday, following a move from Capital Hill lawmakers to regulate the fledgling cryptocurrency market. Members of the House Financial Services Committee met with experts to discuss the possible risks posed to investors by digital currencies. Rep. Brad Sherman (D-Calif.) has proclaimed that "cryptocurrencies are a crock, what social benefit do they provide? … You’re gambling on its value for no social benefit. They’re popular with guys who sit in their pyjamas and tell their wives they’re going to be millionaires."

Bitcoin's price has decreased following Google's decision to ban any advertisements for cryptocurrency-related products from its servers, effectively stunting the company's reach. Their value has now dipped another 13% to $7,979.58 Wednesday evening. Back in December, Bitcoin had a value of over $20,000, which was apparently just a transient milestone for the world's leading cryptocurrency. Recently, the company has drifted around the $10,000, before they began to experience some crushing defeats. 

Some lawmakers remain particularly optimistic about the potential of cryptocurrencies in the future. Rep. Bill Huizenga (R-Mich.), chair of the Capital Markets, Securities, and Investment Subcommittee has pondered "how do we protect consumers without strangling technology that has great potential?" However, Huizenga was speaking about blockchain, the fundamental technology which effectively allows Bitcoin to function.

Chuck Reynolds

Marketing Dept

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Bitcoin Lightning Startup Goes Beta With Twitter CEO Backing

Bitcoin Lightning Startup Goes Beta With Twitter CEO Backing

A version of bitcoin's much-anticipated Lightning Network

is finally ready for real users. Announced today, California startup Lightning Labs has officially launched a beta version of its software (LND), making available what investors and project leads say is the first thoroughly tested version of the tech to date. This means that users can now leverage LND to send bitcoin and litecoin to other users, all without settling those transactions on the blockchain.

While this software is one of several seeking to form a combined network that aims to make cryptocurrency transactions faster and cheaper, today's development effectively takes bitcoin a step closer to new kinds of applications, such as Internet of Things payments and recurring billing. That's because, similar to bitcoin, the Lightning protocol isn't managed by any one person or company. It's a series of compatible technologies. Bitcoin-centric startup Blockstream released a candidate version 1.0 of the Lightning protocol specification in January, and ACINQ, another like-minded startup, already offers a live, yet unpredictable beta software that works with bitcoin.

Still, the Lightning Labs software is believed to be the most mature software to date – and investors are using the launch to signal their interest. Also revealed today, Lightning Labs has raised $2.5 million from nearly a dozen investors including Twitter CEO Jack Dorsey, Square Capital executive Jacqueline Reses, litecoin creator Charlie Lee and former PayPal COO David Sacks. While Dorsey and Reses declined to comment other than to confirm they invested, Sacks was vocal in his belief that the beta release marks a crucial moment in bitcoin's history. "Lightning is the most important protocol being built on bitcoin and Lightning Labs is the best developer of that protocol," Sacks told CoinDesk. Fellow investor Ben Davenport, CTO at the blockchain security company BitGo, agreed the launch is a pivotal milestone.

He told CoinDesk:

"It's something the entire community has been focused on and working towards for the better part of two years now. It's really the culmination of a lot of work by many people, not just Lightning Labs. … We see it as a very important piece of the scaling solution for bitcoin, and perhaps other digital currencies as well."

Team spirit

To Lee's point, thousands of people around the world contributed to today's Lightning release, from volunteer testers who helped find bugs in the original alpha version, to developers like Jim Posen at the exchange platform Coinbase, who contributed code through GitHub.

"The community engagement around Lightning has been amazing," Lightning Labs CEO Elizabeth Stark told CoinDesk, adding that she plans to keep the software freely accessible. "The protocol will always be open source and right now everything we are making will be open source," she said. When Stark asked the audience at a recent decentralization summit in Berlin who had already tested Lightning, hundreds of people raised their hands. "We have around 1,800 people on the Slack for LND alone," she added. "We already have dozens of apps that developers have built."

But it's important to note that even this beta should be used with caution. Stark's team built in a few safety measures to limit the amount of cryptocurrency people can send for now to roughly $1,400 worth per channel, or around $400 per payment. The target demographic for the release is developers and "advanced users" who are able to run a full node and use LND's command-line interface.

Stark went on to warn that users should not experiment with more money than they are willing to lose. "We were not recommending use on the main bitcoin network before this beta because there are certain features, such as a wallet seed backup, that were not there previously. There are new features included as well, there are bug fixes and stability improvements," she explained.

Booting up

Still, it's a release that's likely to spur interest and engagement, given that developers are already sending money over the network – regardless of warnings. As such, Stark now expects people with the skills to host their own bitcoin or litecoin node to add Lightning Labs' free software to the mix for quicker, cheaper transactions. Already, there are already roughly a 1,000 nodes running Lightning software on the bitcoin mainnet. Investors in the project believe the release will boost that growing number.

Davenport said:

"What I hope to see, and am optimistic to see, is a Cambrian explosion of development of Lightning-based apps and other things that incorporate Lightning."

Several contributors spoke of Lightning as a long-term investment in blockchain infrastructure, something that Lee, whose time is dedicated toward a wholly different protocol, spoke to. A long-time advocate for Lightning, Lee expressed his hope that even more experiments will now be possible with the software, including transactions that occur across blockchains.

"It's great to see Lightning Network being used in the real world. I'm also excited to soon being able to do cross-chain atomic swaps between bitcoin and litecoin," he said. In this way, Lee's comments can be seen as summing up the impact of the day's news. If bitcoin really is the ground floor of the emerging cryptocurrency ecosystem, then Lightning is the first staircase. This release marks a vote of confidence that the staircase really is safe for builders to start, with cautious steps, climbing up.

Chuck Reynolds

Marketing Dept

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Ally Financial Gearing Up to Launch New Marketing Push

Ally Financial Gearing Up to Launch New Marketing Push


Ally Financial Inc. (ALLY), the fintech company that owns Ally Bank

and the robo-advisory service Ally Invest, is gearing up to roll out a new marketing push that takes into account all of its offerings. After using global advertising firm Grey for the creative side for more than six years and Spark Foundry as its public relations firm for around a decade, Ally has sent out requests for proposals to other ad agencies and PR firms, reported Crain's Detroit Business. In an unusual twist, Ally Financial is paying the agencies that are pitching for the business, which includes the two incumbents. In an interview with Crain's, Andrea Brimmer, the chief marketing officer at Ally, said that the fintech knows the work that goes into pitching for new business and will pay the companies for their efforts, with a decision coming at the end of May or early June.

According to Brimmer, Ally has focused its marketing in the past on its business-to-business products. But last year, the company got into the mortgage, credit card and online investing segments of financial services, and it wants to get the word out about those products as well. "Given how much Ally has matured and evolved, we need to go out and talk a new group of partners," Brimmer told Crain's. The firm is aiming to launch a new campaign by the fourth quarter of this year. Brimmer emphasized that the creative campaign when it comes to financial services needs to be "extremely breakthrough."

Ally Financial is known to step it up and think outside the box when it comes to its marketing efforts. In an October effort to promote mobile investing, the company sent a drone to the food court of North Carolina's Carolina Place Mall, delivering mobile phone chargers to shoppers. The drone was emblazoned with an Ally-branded purple balloon and the tagline "Ally Do it Right."

"The activation was aimed at the idea that if we're a mobile bank and your phone dies, you can't do mobile banking, so providing a tool that makes sure that peoples' phones never die and can always be charged was a fun way to show our customers that we will seriously do anything to help them stay connected," Brimmer told Event Marketer at the time. "We're really trying to experiment with a lot of the new technology that is out and understand ways that we can utilize it, whether it is drones, AI, virtual reality." She said the stunt resonated with consumers. Judging from that guerilla marketing campaign, consumers should expect more unique branding if Ally chooses a new ad agency.

Chuck Reynolds

Marketing Dept

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614


Markethive Update

Thank God for Bitcoin!

This message is multi purpose. 

1. First what has transpired in the last year and how Bitcoin saved my life

2. How Bitcoin (the entire industry) can save your life as well.

One year ago on February 23rd, I suffered heart failure and literally died at the Mayo clinic. Prior to that, I had earned a sizable amount of Bitcoin from a successful marketing campaign launching an ICO near the end of 2016. That money was going to be used to reengineer Markethive to relaunch as a 3 level affiliate program.

2017 was a year of change, struggle and overcoming, adversity. I should write a blog about it (actually this has turned into a blog), but in this summary some back story is required. Last year, new visions, new directions and new partners, I moved to a new home, got a new car,  spent 6 months of intense physical therapy and diet to reverse the heart failure, the diabetes and the Lord and I persevered together.

My Health Insurance Company had also gone out of business (Thanks Obama and Pelosi) so I also got saddled with huge medical bills. During this time of challenge and adversity, I persevered and thanks to Bitcoin was able to pay the way through this adversity, keep the engineer at Markethive paid, keep the datacentre paid and come out of it, in good health, overcoming the diabetes and totally restoring the heart (A miracle) and impressed the doctors. Yaaaaaay!

I was praying for a vacation, so was this the vacation?

Because I was not able to do business, I was focused on restoring my health from ground zero. Thanks to my first ICO (A crypto thing) I made a fair amount of Bitcoin. And selling some every month against its meteoric price increases gave me the time and income to save my life.

When I was given the excellent diagnostics in June that I had overcome diabetes and heart failure, it was time for me to get back to business where as all my previous income had come to a halt.

My entry back to working was dogged with Bitcoin opportunities called Lending coin deals. “USI Tech”, “Bitconnect”, “The Trade Coin Club”, “Jetcoin”, “Gladiacoin”, “Laser Online”, etc. I am sure you have heard of at least one of these. With the losses these represented and the continued research I discovered mining options and got caught up in yet another scam (every one so far was a scam) called Mining Max and that is when I backed off and I took a new focus on what exactly I was doing and what was going on.

To be honest, I had been sidelined for over 6 months with this Heart Failure illness, and those I had entrusted to keep my businesses moving, webinars, 3 ways, support, etc. failed me. This left me coming back to a ship that was dead in the water.

Therefore I was a little too quick to jump and get the income rolling back in. I was guilty of the very thing I mentor others not to do. GUILTY! So I regrouped and repented and restabilised my faith back to the Lord (Jehovah, Yeshua, The Almighty) and trusted Him.

In my deeper research into Bitcoin production options  I was tutored in mining by Joe Able (A founder in a mining DAO called Bitclub) and also began my own research into Day Trading, Arbitrage (Lending Coin Ponzis), Mining (both home, cloud and datacentre options), and a greater understanding of ICO (Initial Coin Offers).

My education of the blockchain technology began over 2 years ago including my education about wallets (I now have over 20 types of crypto wallets), coin exchanges (I have active high security accounts with all the top exchanges) and a solid understanding how to trade, how they work, the various interfaces etc.

But it was my discovery of faucets that caught my curiosity, and as I started down that path, it dawned on me; there is a vast resource for the disciplined, determined and clever to produce wealth if one could figure out the faucets that work, and pay. I was inspired to pursue this to build a semi-automated system so people who are flat broke, dirt poor, homeless, unemployed, under retired, etc. have a path to the promised land of the Bitcoin revolution and subsequent wealth.

Someone had to do it and apparently this project fell on my desk and I took it on. (In reality, which I visit often, I am sure others have put similar guides together for the same reason)

Some 500 hours later, and 6 months, I have emerged with a top ranked selection of Faucets and a 3 part 20 minute cycle which done consistently has the potential of producing upwards of 2 million dollars in a year of dedicated work and at least produce $300 – $500 per month with limited daily production.

The system is part video, part blog and part web based automation. Since this initial writing was to be an email, it has now become a blog, so now I can extrapolate a bit more, yes?

You need to stop fearing, you need to break out of the main stream mantra, you have an opportunity in front of you that has never occurred in the history of man and will not wait long for your action.

If you have money, invest in Bitcoin, if you do not, then learn about this new technology and put the time in to earn the free Bitcoin I have shown you how to do on my next blog.

For those that come to my webinars, I also have free incentives for you as well, free T-Shirts, Hoodies, and Gold and Silver coins. Just take action. Or you are going to miss the greatest opportunity to lift yourself out of your financial challenges.

The “how to do it” blog…


Chris Greens Bitcoin Academy (I belong)

Sincerely and blessed to still be alive

Thomas Prendergast

Industries That Blockchain Will Radically Transform Human Resources/Recruitment

Industries That Blockchain Will
Radically Transform Human Resources/Recruitment

The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Human Resources/Recruitment

Tamper-proof ledgers that safely store personal data

while simultaneously allowing them to be easily accessed makes blockchain ideal for use in a field  like Human Resources, where the verification of employee data can be time consuming and laborious. It would make hiring more efficient and streamline all of the tangential processes associated with HR, such as setting up an employee bank account and medical benefits.

ChronoBank is bringing blockchain to the recruitment industry. Recruiters can simply list their required services and any individual who can provide the skills and services can apply for the job and get paid in tokens. This will be based on how much real-time labor is put in. While it might appear similar to the projects we mentioned under “job marketplaces”, ChronoBank focuses more on the general recruitment industry, letting HR professionals hire employees as they require.


Blockchain technology is in its early stages and industry insiders are still mulling over the ways in which it can be merged. The possibilities of blockchain are somewhat similar to that of smartphone applications. Initially, apps didn’t catch on but developers soon realized that it could be designed to suit all sorts of needs – it was just programming. Thereafter, applications became all but a necessity for a business if it was wished to influence the market on a larger scale. Apps also gave developing power and outreach to the individual developer, allowing to them achieve what was often only accessible to larger development teams and resources.

Blockchain will further establish a sense of democracy and equality through its disruptive power. It can create a more level playing field, where individuals and small businesses will be able to compete with corporate powers that have established their dominance through the advantage of money. Perhaps this is the greatest disruption that blockchain will bring, that of the characteristic of an impartial democracy applicable to any undertaking.

Chuck Reynolds

Marketing Dept

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