Last Chance for Pie

Get a Piece of the Pie

Markethive is the new Market Network.

You all know what a Social Network is and we can probably identify is MySpace but in reality 6th degrees gets the distinction as the official Social Network established in  1997 (to be noted Veretekk, a social networked automated marketing platform started in 1996). With that said, the burgeoning Social Network revolution really gained steamed as Facebook and Twitter took the field and dominated the market in 2006.

Poor Myspace launched around the year 2000, but the marketing and shear investment brought Facebook to prominence crushing poor underfunded MySpace in the process. We do not want that to happen with Markethive. We are the David and we will be facing Goliaths as we move forward.

As it stands right now, we are ready to fully launch and need the capital to do the launch right and BIG! We have been pursuing venture and angel capital for several months now. Getting pretty close. But something amazing happened yesterday…..

Venture capital started pursuing us. Yes, the word is out because of the power of Markethive’s blog platform and reach, we were contacted yesterday by a capitalist who saw our broadcasts and began seeking us. And now we are in negotiations with them.

This may or may not be the final bell, before Markethive funds millions and starts the launch procedure to begin the ascension to top Market Network.

It may or may not be your last chance to hitch a ride for practically nothing. I know, $500 is a lot for people who have limited resources. But let us play the what if game OK?

LinkedIn posted 2.9 billion in revenue in 2015. That is right Two Billion 900 million in cash revenue. Markethive has all the potential to achieve that and even more. I have always believed this to be the case.

Now what is 5% of 2.9 billion? It is $145 million. Now divide that number by 250 shares (Alpha Legacy shares) and you get $580,000 dollars. That is ½ of a million dollars. I would say that a $500 contribution is a mighty small amount to leverage that potential.

Every year and growing, would that make a difference in your life? And the BOD contributors that paid $4800 for 1 share of 100 will share 20% of this potential revenue. Looks like we night be cruising toward creating 350 millionaires, doesn’t it?

BTW: There are about 10 of those 100 BOD shares still available.

Exciting times Markethive is entering. See you at the meetings.

The Alpha Legacies are limited and will be gone within a few weeks.
https://markethive.com/specials

Thomas Prendergast
CEO Markethive Inc.

 

 

 

 

 

 

OK so…How’s that MLM Working Out?

 

OK…So, How's That MLM Working Out?

 

Your MLM — How’s It Working Out?

I’ve always been a believer is scripted sales and prospecting. It just always seemed logical to me that the professional sales person, by virtue of repetition, should be better at selling than the average customer should be at resisting the sell.

This is an important topic in prospecting for recruits in the the MLM business because, as anybody will know who is trying to build an MLM organization, if there’s one thing most people resent more than being ‘sold to’… it’s being recruited into an activity that statistically the vast majority of people have a bad attitude about.

That being the case, it seems to me that the people ‘we’ (i.e. those of us trying to build an MLM organization) will encounter two kinds of people:

  1. Those who have been in MLM but are currently not.

  2. Those who have been and still are in MLM.

  3. Those who don’t even know what MLM is.

Type 3’s are pretty rare nowadays.

Nowadays, I think we’re more likely to encounter Type 1’s simply because MLM has been around for over 50 years and has burned through a lot of people… and those people have spread ‘fear of MLM’ among most of their friends.

Those are the people for which the opener, “Hey Clyde…ever done any MLM? (WFA) So.. you’ve probably discovered that MLM sucks, right? (WFA).

At that point, the approach originated by Markethive CEO Tom Prendergast, i.e. the three magic questions, is appropriate.

(NB: WFA= wait for answer)

But how do you approach the Type 3’s, the people still laboring under the delusion that their MLM is somehow different or better even though their products barely retail (if at all) and the average person in their 'deal' seldom makes any money?

This is an important question because, as Ryan Gunnison, founder of MLMRecruitsOnDemand says, it just makes more sense to build an MLM business with people who know something about it than people who don’t.

And think there is a growing number of recruit candidates out there, Type 2’s, because (a) MLM’s have gotten better at marketing their ‘Busted Hopes and Broken Dreams’, and (b) more people are being forced to try MLM because there simply aren’t any better options (or at least it seems that way to them).

So, if it’s foolish to hit those people in the face with the statement, “Can we agree that MLM sucks”, because their defences are immediately going to go up, what can we say to get and keep their attention long enough to point out that if they are in just about any company except Valentus, they are (1) making a bad business decision and (2) not treating people like they themselves would like to be treated?

I think it’s something along the lines of:

  • You’re doing an MLM business now, right?

  • Are you still in that MLM company you were telling me about?

  • What’s that MLM company you were telling me about the other day?

  • Etc.

In other words… asking a seemingly innocent question. In most cases, if they still are in that particular MLM they’re going to be eager to have somebody ask about it rather than hold up a Cross.

And here’s where we get the real vaccine that we’re trying inject into their infected mind. I already mentioned it above but I’ll do so again, in slightly different terms, and then back it up.

MLM does suck. Tom is right.

Tom is right because MLM products rarely if ever compete ‘in the real market’. 99.5% of the time MLM products are something that nobody really needs, very few really want, very few can easily afford, and pretty much nobody wants to sell.

This type of consumer advantage very rarely, if ever, applies to MLM products. In almost every instance, people get into MLM companies and knowingly buy overpriced products which they often don’t even want or need on the carefully encouraged expectation that they’ll be able to get rich by recruiting an army of other similarly short-sighted consumers into doing the same thing.

The full FTC report on Herbalife noted that Herbalife had (and probably still has) a turnover rate of approximately 50%!! What’s doubly sad is that these statistics (for public companies) readily available in SEC-required financial reports. But..nobody knows it.

What moral, ethical person would knowingly do such a thing? And my point is, doesn’t the Golden Rule say, “Do unto others as you would have them do unto you”?

Sure it does. So…since when is it Kosher to screw our friends by getting them into something which directly harms them. The summary of the recent $200 Million settlement between the US Federal Trade Commission and once-mighty Herbalife pretty much said that hardly anybody made any money with Herbalife.

But Herbalife was just an obvious target for the FTC. The FTC could have grabbed a random name out of a hat of the top 20 MLM’s and probably prosecuted the same case successfully.

So we can rest assured that those Type 2’s we talk to are most likely not making any money. And even if they are, it’s very difficult. Our challenge is to trigger their pain-points and get them to think about it without taking it as a personal attack.

I think we can do by simply saying, “How’s that working out for you?”

If they spout any of the motivational, public relations B.S that they’ve been conditioned and/trained to say, we need to dig a little deeper. And I think one of the best ways to do that (especially for us in Markethive), is to ask:

“What’s your biggest problem in your business right now?”

That sounds pretty innocent, doesn’t it?

How could anybody object to that question?

It seems to me that almost any reasonable or hypothetical answer to that question can be turn to a discussion pointing to Markethive and/or Valentus.

Why?

First of all, those of us in Markethive know that even though our system is still being polished in a few areas, it still works pretty well and beats the hell out of any other online marketing tool that any MLM company has.

Secondly, we can prove that our weight loss coffee product meets any and every criteria for being a good business decision.

Let’s look at that issue a bit:

Valentus’s great tasting coffee, even for a consumer with no interest in the business side of Valentus and who only buys 3 boxes a month (not the lower cost per box Ruby pac of 16 boxes that ‘we’ talk about most of the time), is still less than the $2.70 per cup that this article last year in US News and World Report cited as the US average.

The numbers aren’t rocket-science. You buy eggs by the dozen, nails by the pound, milk and gas by the gallon, and coffee buy the cup. Even buying just the 3 box pac of Valentus coffee, the consumer pays approximately 20% less.

20% day in and day out, for something that many people consider a habit…it’s nothing to sneeze at. Can Herbalife or Amway or Shaklee or NuSkin or any of those other companies do that for their customers?

And that doesn’t even factor in the fact that Valentus coffee isn’t just coffee…it’s healthy coffee that is proven to help people lose weight and/or inches.

Plus, which opportunity is easier to ‘sell’.

  • Opportunity A — “Yes, it costs more and you don’t really need it but you’ll make your money back and even more… by romancing and hyping all your friends and joining ‘us’ in the NFL Club (No Friends Left) on our great trips where we celebrate our psuedo-success with all our other self-centered friends. Or….

  • Opportunity B —  Take that money you spend now of regular coffee, drink ours (which is better, healthier, and cheaper), plus… get ‘in the business for a measly $20, pass out a few samples on a regular bases, and/or ask people, ‘Who do you know who likes great coffee and would like to lose a few pounds and/or inches?’

It’s not a hard conclusion to reach for the average mind. I’m thinking that many people, regardless of where they are with their present MLM company, will realize that they don’t have a Unique Selling Proposition (USP) anywhere near that powerful.

I’m thinking that the average MLMer knows that their products are hard, if not impossible, to retail. But most of them are getting a lot of pressure from their upline and their company to retail more and it’s making them very uncomfortable because it’s simply not practical for 99.9% of the MLM companies in the industry.

In Summary:

  1. We need to carefully consider our approach to people and nuance it to whether they are Type 1’s, 2’s, or 3’s.

  2. We need to understand human nature and not antagonize or scare away our prospects with the ‘ice bucket challenge’ of assaulting the integrity of their present MLM company (if they have one).

  3. We need to emphasize that Valentus coffee is priced right to dominate a huge market (i.e. single-serving retail coffee) and, because it sells on eBay, it's a Total No Risk proposition.

Getting involved with the business opportunity side of Valentus makes sense from a business and an ethical perspective.

 

“I’m Art Williams and I approved this message 🙂
Click here to call me

How Important Are Videos To A Marketing Campaign?

 

The Emerging Importance of Videos Within Marketing Campaigns

What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?

 

First-Come, First-Buy?

Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).

 

Entertainment Value

Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.

 

Mobile Phones and Their Relation to Videos

It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!

 

Getting on the Bandwagon

Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.

 

Better Viewer Recall

This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.

Richard Tipsword
MarketHive Developer

 

Sources:

1. http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

2. http://www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

3. http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Using Online Video Websites to Promote Your Business

video marketing

Using Online Video Websites to Promote Your Business

Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

Inbound Marketing Tools that you can use to promote your business.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

To learn more about Markethive and to get access to free autoresponders click on the following link:

https://markethive.com/marketingwithida/page/freeautoresponder

 

Ida Mae Boyd
Markethive Inbound Marketing Specialist

 

 

 

Markethive’s Fully Automated Email Marketing

Markethive’s Fully Automated Email Marketing

I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.

 

Markethive History of Email:

In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.

But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.

While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.

With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.

The Path to the Inbox:

Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.

Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.

Measuring Inbox Placement:

There are many different ways to measure deliverability. In this report, we will focus on one important source:

Seed Data

Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).

How others measure utilizing spying techniques

Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.

This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!

Aweber even brags about this technique on their web sites.
https://blog.aweber.com/email-marketing/how-are-email-opens-tracked.htm

We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.

Platform:

Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.

We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.

Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).

In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.

The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.

I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.

Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.

Deliverability (IronPort) (Amazon Cloud)

Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.

First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.

This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.

This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.

Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.

Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for  superior solution.

We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.

We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.

The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.

Management

Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.

When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)

Campaigns

With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.

 Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.

Capture System

Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.

We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.

Conclusion

Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.

Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.

Recorded Workshop setting up a simple Autoresponder set:

Sincerely,

Thomas Prendergast
CEO Markethive, Inc.

Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages

 

Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages

For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.

 

The Trend Only Grows…

Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.

 

The Younger Generation

Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.

 

The Demise of the Personal Computer?

So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.

 

No Longer User Preferences Alone

Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.

To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.

Richard Tipsword
Markethive Developer

Sources:

1. https://www.ericsson.com/news/141118-90percent-to-have-mobile-phones-by-2020-predicts-ericsson-mobility-report_244099435_c

2. https://www.linkedin.com/pulse/20140526233249-1315848-pc-focused-companies-will-be-gone-in-10-years

New Markets and Trends Merge Into Record-Shattering Success For Seasoned Entrepreneur

 

 

New Markets and Trends Merge Into Record-Shattering Success For Seasoned Entrepreneur

 

Markethive.com Founder and CEO, entrepreneur, and innovator Tom Prendergast was recently quoted to say, “With the advent of a real Market Network (i.e. Markethive) and an emerging, real customer centric network marketing company (i.e. Valentus), even I was surprised at the ease of building a new empire in this industry”.

In one of his recent online training conferences, Tom explained the evolution of his contrarian philosophy and how he arrived at his present success-maverick by saying:

“I have been an advocate for ending the business practices of buying and selling leads, spam emailing, spam faxes, telemarketing, pop-up ads, billboard ads, and the whole practice known as outbound marketing.”

“In the old days, before the internet came into its prime, these practices worked somewhat but over recent years they have become less and less effective and more and more resented by the general public. I should know because I’ve been using and watching the growth of the internet since its very early days going back to 1991.”

Even before the advent of the internet, Tom was a creative and competitive marketer, running his own ad agency in Silicon Valley and deeply involved in the emerging technology of that time. Within just a few years of that time, Tom was introduced to Network Marketing and he found it very fascinating that anyone with some skill and determination could have a reasonable chance to build a livable income on the internet.

This realization nurtured his empathetic support of struggling prodigies, up and coming entrepreneurs, and anyone who had greater dreams than the typical job afforded them. Tom says, “Although I was aware of buying mailing lists for my ad agency in the 80’s, I was not aware of that technique being used by MLMers to call people supposedly interested in a business opportunity.”

Tom remembers how, much to his shock, he found that most MLM industry leaders of that time who had large followings would tell those they recruited into their pyramid schemes to buy these leads and cold-call them.

Note: keep in mind that these people had very small or nonexistent spheres of influence… especially if they had already been in a network marketing company before.

Tom says, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no other real options, ability, or intentions to help these people who had just enrolled into one of their deals which always turned out to be just another ‘Hopes and Dreams’ bait-and-switch game.”

This mind-set was painfully illustrated to Tom in a relationship with a friend of his at the time (let’s call him ‘David’) who had a talk show, had published several books, had a strong sphere of influence, had just joined a newly launched MLM deal, and was conducting a teleconference call with all his new recruits.

On that call, David told all the 1000’s of listeners to go to his friend John (i.e. David’s friend) and buy the leads (jwhich John’s company had alledgedly pre-interviewed) for approximately $199 per 100 leads.

Tom remembers his experience with no great joy:

“This was the mid-1990’s. I bought 100 of these leads, costing me $1000, and called them all… and the results were as follows: 80% insults, 15% hang-ups, and the rest ‘no answer’. Not one of the people I talked to remembered any interview. And the rejection level was as high as it gets.”

Tom soon realized that this was an experience that would eliminate anybody new to MLM from any further interest in it…or at least from ‘buying leads’. This is the kind of rejection only ‘boiler room’ telemarketers and well-seasoned sales people can long endure and it is immediate and certain Death to the average person excited about pursuing their dream by working their new MLM opportunity… regardless of how much they like the product.

Two Powerful New Concepts In Internet Business

As the internet seeps into the fabric of global and local business, the evolution of technology and thinking always brings new opportunities for those perceptive enough to see it. Two fairly new concepts are generating a lot of interest for opportunity seekers.

Those two new concepts are (1) Customer Centricity and (2) Inbound Marketing. Think of them like a brother and sister, i.e. different but related and mutually supportive.

Customer Centricity

Tom believes that Amazon.com is the best current example of customer centricity. Very few people see any connection between Amazon and the MLM industry but Tom has been advocating that MLM companies become customer centric for many years. Since a company’s distributors are, in one sense, their ‘customers’, it only makes sense that MLM companies would treat their Distributors very well…but Tom says most don’t.

Tom says, “Less than 1% of MLM industry leaders understand customer centricity and the other 99% are uninterested in it. These companies continue their traditional modus operandi of selling ‘Hopes & Dreams’ wrapped extravagantly in thinly disguised pyramid schemes with overpriced products which rarely do what they are claimed to do and which are difficult if not impossible to the average person to retail.”

This is like running a car without oil for an extended period of time: it might appear to work for a while but when the engine starts smoking, as we see in the MLM industry now, you know it’s too late.

There have, however, been a few MLM companies which made a weak effort to become customer centric. One of these companies, Trivita, abandoned their customer centric efforts when new management was ‘turned by the dark side’ and that decision is destroying the company as commissions have been cut several times during the last three years, dissension is widespread within Distributor ranks, and an accelerating exodus ‘for the door’ if discernible at all levels.

The second company which tried to be customer centric is Beachbody. Beachbody offered a form of Distributor Acquisition based primarily on infomercials (as did Trivita) but the effectiveness of that method of advertising is plummeting dramatically because of falling viewership of traditional cable and ‘dish’ TV networks.

Bottom line… both these companies are in serious trouble.

Tom says that he doesn’t think most companies in the MLM industry are too big to change… even if they wanted to (which very few do). But, those who do chose to embrace this new Customer Centric paradigm must follow these guidelines:

  1. The company focus first on the needs of the customer. Not the Distributor.

  2. Distributors must be able to successfully retail their products at a profit, irrespective of the business opportunity, to retail customers and/or on ecommerce platforms like eBay, Amazon, Craigslist, etc.

  3. A virtual warehouse supporting the distributor by allowing them to purchase in bulk for greater savings while the inventory is kept at the company until the distributor or a customer needs it drop shipped.

  4. The availability of cooperative advertising partnerships which allow the distributor to partner with the company and/or other distributors to share in generated customers and/or recruits at a reduced cost. This has been done by a few companies and it does work.

  5. Other modern technology that should be brought into play are 800 ph# platforms, self-replicated ecommerce site for Amazon, eBay, etc., shopping carts for 3rd level distributors domains, and social media marketing apps which enable easy selling and purchasing on social markets.

Summary:

‘Good enough’ isn’t good enough anymore. With the marketplace awash in innovation and technology, i.e. innovation which does put the customer right in the center of the equation, yet almost none of it being used my MLM companies… it’s no wonder that most of them are dying on the vine while others fall flat on their faces after their expensive, Hollywood style launches.

It takes a lot more than a slightly attractive website, a celebrity spokesperson, a few halfway decent videos, and a cute infographic for the company comp plan to ensure company success today.

What’s Next?

It is only a matter of time before a young, bold, tech and marketing savvy entrepreneur launches the first true customer centric MLM company similar to the above-mentioned guidelines. Tom and the community members at Markethive believe that when somebody does launch such a company the world will quake, the swamps will empty and the first truly multi-trillion MLM enterprise will rise to stand equally with other successful trailblazers like Facebook, Google, PayPal, etc.

Such a company will use Inbound Marketing rather than Outbound Marketing techniques.

Old school MLM marketing is almost totally ‘outbound’ marketing oriented. Successful MLM companies must use Inbound Marketing. The difference is that ‘outbound’ marketing is hunting´´ for customers and recruits whereas ‘inbound’ marketing attracts´´ customers and recruits.

The Market Network – The New Leading Edge Of Digital Business and Society

But if there is anything else (and there is!), a magical new catalyst, in the digital world… it’s the Market Network.

What is the Market Network?

Let’s put it in perspective first:

First there was direct selling, then there was direct selling companies, then there was MLM companies with their deceptively alluring, misapplied, and ultimately corrupting element of recruiting, then…there was the internet.

The internet and particularly Facebook and Youtube, had a profound affect on business, marketing, and even the MLM industry. But it only went as far as social media.

There is something else and this is exactly what Markethive is… the first fully functional Marketing Network because it combines the three elements of a Market Network:

  1. A social community united around a shared theme (e.g. entrepreneurship)

  2. An organic virtual marketplace´´ of buyers and sellers.

  3. SaaS (Software as a service to facilitate transactions among the community).

The marketplace is a place for transactions among community members. Examples are eBay, Etsy, Uber, and LendingClub.

Networks provide the social element, i.e. a person’s identity, and allows everybody to communicate everybody else. Think Facebook, Twitter, and LinkedIn.

The SaaS is software, e.g. the proprietary functionality freely available to all Markethive members and which Markethive can use to allow its members to form Market Networks with companies like Valentus and possibly in the future…others.

Tom says, “The amazing embodiment of these concepts is what we see today with the joint venturing between Dave Jordan’s Valentus company and an elite group of Markethive community members. Markethive was created for a time such as this.”

Does anybody remember, “Build it and they will come”?

Guess what?

It’s been built and they’re here.

Tom told his Valentus Team members recently, “Valentus has experienced record growth in record time and by all indications is about to enter ‘Momentum’. Only with a company like Valentus could I have reached the levels I have in record-breaking time. And we haven’t fired the “main guns” of our most powerful Markethive technology yet. You ain’t seen nothing yet!”

Tom credits much of his success to Valentus’s foundational, weightloss coffee product. People respond well to our unique question, “Who do you know who likes coffee and would like to lose some weight?” The fact that the product is priced to sell well even at retail is just an extra.”

The bottom line here is that Valentus’s explosive growth is because it’s a real business founded on a basic principle of of Business 101: “Buy low and sell high!”

Tom told his group, “I give credit for the record-breaking growth of my little Valentus distributorship to the unique and timely partnership between Markethive and Valentus. Indeed Inbound Marketing and the first fully functional Market Network has found the first truly customer centric company in the MLM industry and I know that others who join our unique team will experience similar success if they work hard.”

If this article finds you the least bit excited or even curious, we invite you to find out more about this trends and the opportunities they present for you. Sign up for these two corporations at the below address.

Markethive (no matter what your online business may be)
markethive.com/atwilliams4

Valentus
http://valentustour.com/icoffeebusiness
NB: entering your phone number will ensure that I can call you to enjoy a 5-10 minute chat.

Regards
Art Williams
Markethive Developer and Case Study Writer

 

 

 

5 Marketing Statistics that You Should Not Ignore in 2016

 

5 Marketing Statistics that You Should Not Ignore in 2016

Have you been keeping up with the latest digital marketing trends for this year? If you are like most, it can be tough to find the time to stay abreast of the best practices and techniques to keep in mind. This can place you at a very real disadvantage and you could soon find that your organization is suffering as a result. To save time and energy, let's take a look at the top five trends which experts believe will dominate the remainder of this year.

 

Marketing Automation

According to the latest sources, marketing automation will have a 20% greater impact within the digital world when compared to 2015 (1). There are two reasons behind this observation. First, specialists are increasingly realizing that they require a greater amount of flexibility in terms of time to connect with their audiences. Automated software can help to bridge this gap. Secondly, the software itself is becoming more advanced and intuitive. For example, the free Inbound Marketing System called Markethive, is a Market-Network that has all the marketing tools you could ever need, it's a content marketer's "dream come true"!

 

Content Marketing

This trend has actually carried over from last year, and for good reason. We have always said that content is king, and these days, its reign is supreme. Generic texts and other “fluff” simply won't do the trick in 2016. Content needs to be centered around the needs of the user as opposed to the search engine. Organic content will rank higher and generate more interest; both important to increasing conversion rates.

 

Mobile-Friendly Campaigns

This is another metric that cannot be overstated. Once again, mobile-friendly architecture should really come as no great surprise. Recent figures have pointed out that there are no less than 7.19 BILLION active mobile phones in the world (2). This is higher than the population of the earth! Smart marketers are now understanding that the future of any digital campaign relies upon tapping into this massive infrastructure. Be ready to see most pages optimized for mobile phones as well as the humble app take its place within the forefront of advertising.

 

Wearable Technology

While this hardware has been around for the past five years or so, it is only recently that it has become affordable for the average consumer. From smart watches to Oculus Rift and other unique devices, it seems as if the dreams of science fiction writers are soon to become a reality. Where does wearable technology fit into the world of digital marketing? Many companies are now developing unique applications to enhance the products that they are offering. In doing so, they hope to tap into a tech-savvy demographic that represents the younger generation. 2016 is likely to be the first year in which such an approach hits the mainstream market.

 

Big Data

Better CRM and CMS systems have given rise to the prevalence of big data within the marketing world. It is now easier to interpret and implement observations such as buying habits, user demographics and location. This should all enables businesses to better target their existing audience while also expanding this audience to include a wider consumer base. However, the downside to this is that competition is likely to be quite fierce. This is the main reason why by data needs to be combined with small data in order to address the very human side of any sales campaign.

We can see that some trends are a continuation of the previous year while others could very well define the ways in which marketing campaigns are constructed into the future. Recognizing these tendencies is the first step towards developing an effective strategy while placing all of your efforts in the right direction.

Richard Tipsword
Markethive Developer

Sources:

1. http://www.smartinsights.com/lead-generation/marketing-automation/

2. http://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html

3. http://www.smartinsights.com/internet-marketing-statistics/2015-vs-2016-the-digital-marketing-trends/

The spy in your inbox

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: – 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.

But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

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