I Thought IFTTT Did Everything – Apparently Not

I Thought IFTTT Did Everything – Apparently Not

Well, back to the drawing board. I thought that IFTTT did everything. I wanted a way to syndicate from one of my WordPress.org blogs out to Facebook Groups. I still think there's a way to do it. But apparently IFTTT does not connect wordpress.org blogs.

I suppose I mistakenly assumed that IFTTT connected to WP.org because the site has the "WP"  logo and mentions 'WP'. But, in retrospect, nowhere did it sas wp.org. So….my bad!

But geee….who uses WP.com??!!

I wanted to post one of my recently discovered tcp.com customized landing pages which I had loaded with one of Dave Dunn's slick little income-generating idea videos. Dave is really a fountain of MLM knowledge and creativity. The video I'm promoting now is called, "Christmas Project 2016" and it's a cool way to generate some good money between now and Christmas with something that lots of people are looking for around Christmas time (coming up…you know!).

Dave is the CMO of one of the newer MLM training and tools sites on the net, TheConversionPros.com. For the 14 years prior to starting TCP about 1.5 years ago, he had an extensive and very successful career with 8 different MLM companies. Now, he's very active training and mentoring the members over on TCP. He's on their Facebook Group page every day and honestly I've learned a lot in the 10 days or so I've been a member of their site.

I started out with the free $1 Dollar 7Day Trial (I heard about it from a casual contact on Facebook) and as soon as I got into their site I was very impressed. It's very MLM-centric. No fluff, no B.S., and no upsells. Just the nitty gritty training and tools a networker needs to generate leads online.

They also sell leads too… from a 3rd party source. I hear they're very good and I plan to try some soon.

Since I've recently gotten interested in MLM again and I have renewed my membership in the "NFL Club" (i.e. The No Friends Left Club), I knew this was the kind of training and tools I really needed (considering that my initial options didn't work out too well).

I'm actually leaning toward getting more into selling 'picks and shovels' instead of chasing the B.S. that most MLM companies sell. MLM companies come and go but they will never do the job training that specialists do. And besides, from what I hear, people don't cancel their TCP membership. Why would they – if they're really making money with it like a lot of people apparently are?

I think back to the story of how so many fortunes were made in the California Gold Rush years (1848 -55) by the people in boring businesses like dry-goods. They sold supplies to the miners who thought they were going to get rich (just like the average MLM junkie). But most of the miners went home broke, didn't they? If they even survived at all.

Meanwhile, the store owners had normal work hours, ran their businesses, made their bank deposits, kept clean, had the respect of the community, and went home every night to be with their families. That's the way I see TCP….picks and shovels… the basic commodities that every MLMer needs but very, very few get from their companies.

Yeah, I also like the idea that Dave's program is structured as a 3 Level Affiliate Program. From what I've seen and heard, they have several people who are making big bucks (I'm talking like….over $20K @ month). Plus, some of the people in the Facebook group sell very big-ticket items.

One young lady says that she gets people pitching her for their opportunity all the time on FB. When they start telling her how great their company is, she says, "Oh really..!? We've got several of their top earners using our system!"

Then she sends them a few samples of the uber-cool TCP capture pages she has pre-made for various companies (if she doesn't have one for their company, she'll make one real quick…. it only takes a few minutes).

Most MLM distributors just completely drink their company's 'Kool Aid'. They don't know what they don't know. Keeping in mind that 98% of people in MLM aren't making any money, it's easy to see whey their eyes pop out when they see these cool landing and capture pages.

I like my MLM company. It's unique and it sells a quality product which is highly consumable. I drink a lot of it. But you know what??

I think it's crazy not to have a funded-proposal, a Plan B, or something to offer somebody who really needs help.

TLC has a ton of stuff but just the idea of being able to make unlimited capture pages has almost unimaginable possibilities that the average MLMer never even thinks about. For example, let's say you're in a weight-loss coffee business. Why couldn't you make some capture pages specifically tailored for college kids? They drink coffee and some of them are overweight, right?

Or what about a special landing page for people who like to go hiking and camping? If your coffee is good, why wouldn't those hikers want to have some on the trail?

Or what about a capture page with a picture of a family sitting around the fire at home drinking coffee. With the TLC system, you can even upload a picture of YOUR family drinking your own product. You could have a header on the capture page that said, "Thousands of our customers will be drinking our product on Christmas morning. Ka-Ching!! Click here to find out how you can get your piece of this multi-billion dollar business!"

And that's not even to mention the uses for custom-made capture pages in the Offline market. A bakery, a photo-studio, an autobody paint shop, a cheerleading school, a landscaping service, a dance studio?!! The customization possibilities are mind-boggling!

Anyway…. I'm having fun promoting my 'picks and shovels' business. I'm glad I was brave enough to risk a dollar. There are other ways to reach those Facebook Groups. If you could use some extra Christmas cash, you should check out the Christmas Project 2016.

Got Questions? Call Art – 713 701 1853



Boost Your Social Media Engagement


Boost Your Social Media Marketing Engagement

Current thinking says that social media marketing is a numbers game, right? It says that if you get followers, you’ll get more conversations, and you’ll then get more likes, shares, retweets, and (hopefully) sales…right?

Well…that’s true. Sort of….

Looking at it in such simplistic terms will get some results but not the kind of results your time could get with a little more forethought. Being effective at using social media isn’t as simple as tossing out content-bait and hoping to entice people into your web where they eventually mature (like fine wine) into a customer.

Getting the end result you want actually starts in the beginning with choosing the audience you want from the social media ecosystem. That means you need to…have a clear idea of who you want as an ideal follower, find them wherever they are, and then give them what they’re looking for.

After doing that, your task is to nurture your relationship with them.  And that’s where something called ‘engagement’ comes onto the scene. This is where you begin to build a strong, long-lasting relationship with them by offering them the right information.

You should give them information that helps them, gets them thinking (hopefully along the same lines as you do), or something that simply gives them a smile or chuckle during their busy day.

It’s then, once you establish yourself in their mindset as a welcome entity ,that they begin to want to reach out and engage with you and/or become a real customer.

But this will never happen from just throwing random content at them. You need to think strategically about your content product and how they might receive it. All your content needs to fall within a plan.

Toward that end, I’d like to clarify the following types of content which have been proven to generate interaction and engagement and then to add one new approach that very few marketers are doing:

1 – Visual Content

Quotes, memes, and infographics are effective and relatively easy places to start. They work well because they’re easy for the ready to mentally digest and the communicate on a very elemental level.

You should always try to inject a bit of your own brand identity into each piece of visual content you send out. You can to that either overtly by adding a logo, URL, or a few words, or it can be something more subtle if you’re creative enough to do so.

2 – Video Content

Video content is always a good idea because you get such great impact out of it for relatively little effort… especially when you use curated content. Most topics which you might be promoting are comprised of a substantial amount of generic material which is readily available for free on the net. But you get credit for providing it to your viewers.

Other interesting qualities of video content include the fact that short content is often more effective than longer content (because the viewer will retain it more quickly and easier) and people are more prone to share video content (because it is more entertaining).

3 – Contests

Contests can be effective too but only if they don’t require too much work from the participants. In fact, my advice would be to make participation very easy, like elementary school teachers do for their classes, so that everybody can win something. The idea is, after all, engagement. Not necessarily to obliterate the competition.

Examples of such contests could be something to do with images or captions, or some easy form of creativity that doesn’t require much effort.

4 – Direct Contact

Direct contact is another form of content although it is usually less predictable. But it’s valuable for engagement because that’s exactly what it is. Plus, with a little forethought on your part, direct contact can be repurposed in other ways for further and greater leverage much as a publicist would do with a positive customer service story.

5 – Informative Content

This kind of content requires a little more attention simply because it puts your credibility on the line. Be sure you’re right. The good news is that generally speaking no one has proprietary rights to pure ‘Information’. And even if they might, they seldom own the basic idea and that idea is always easy to rephrase.

How-To articles, Tips, and List posts or articles are very easy to find, spin, and/or enhance. Just be sure the info is targeted to your audience. This idea borders somewhat on ‘curation’ and also lends itself to repurposing on other social media. Just don’t be surprised if you notice that somebody else scoops it up and re-hashes it just like you did.

6 – Questions

Asking your readers questions can be effective too but, just like the contests, don’t format your question so that it takes much effort to answer. Remember, you’re not grading your readers. You’re only engaging them….like that elementary school teacher I mentioned above.

When asking questions, remember that you can ask Closed-End Questions or Open-Ended Questions. With the former, the answer is very finite, i.e. Yes or Now, Black or White, True or False, etc. With Open-Ended questions the answer is a chance for the reader to express themselves more expansively (be prepared for anything!)

Also with Questions content, be sure that your publishing format allows for reader interaction. If it’s on a blog, do you have a comment box, if it’s on YouTube, is your channel set to allow comments, if it’s on Twitter, Facebook, or LinkedIn, remember to check your replies, etc.

7 – Establish an Idea Repository

Some people have a hard time at first in coming up with content ideas but it gets easier with practice. I’ve found that the best way for me to come up with ideas is just to imagine myself in a real conversation with my reader(s). I ask myself, ‘If I was talking with somebody, what would I have to say and how would I say it.’

Of course, in ‘web writing’, you have to do pretty much most of the ‘talking’, right? Indeed, it’s nice to have somebody to listen to you.

So…what’s on your mind?

Just like you won’t keep real friends around for long if you’re boring to talk to… make your content non-boring too. You accomplish that by being well-informed and/or knowing when not to get ‘into’ a subject above your competence level.

Some people like to keep a physical ‘idea file’, e.g. on Evernote or something. Me…I keep track of ideas with ‘tagged’ items on my Pocket extension on my Chrome browser. I used to use my Chrome Bookmarks tool but I didn’t like its lack of a strong tagging function.

Still, I’ve never had much problem thinking of something original to say or finding something to spin (like I did with this article.. Wink, wink, nudge, nudge!) In my humble opinion, there’s not much new under the sun.

Again…you must be accurate while at the same time being creative. But that’s not hard to do. Just be careful.

When you develop that talent, you don’t have to worry about remember and finding all those good ideas which you even forgot that you saved.

8 – Keep Score

Once you get this far, you’ll need to figure out how you want to keep score. If you have a purpose (i.e. a goal), you need to keep score, right?

You can keep score by tracking shares, likes, comments, backlinks, or even phone calls. The Markethive Inbound Marketing system, which I use on a daily basis and which is entirely free, has an excellent tracking system. You can get one for free to try out…here.

The idea of tracking phone calls however…that’s a foreign idea to most online marketers. Especially to MLM business builders like many of my readers are. But what’s wrong with allowing people to call us?

Aren’t most of us, especially 30 days after starting in our latest MLM, fully certified members of the No Friends Left Club? We ARE looking for human engagement and interaction, aren’t we?

9 – The Power of A Phone Number (something completely different!)

You have heard of Inbound Marketing, right?

I know a very successful fellow in the MLM lead generation and training business who uses capture pages as the leading edge of a unique form of inbound social media marketing.

This heavy-hitter MLM leader isn’t big on content marketing or blogging but he does some unique things with customizable capture pages and landing pages. He puts his phone number on most of them because he knows that a properly designed and attractive capture page works 24/7/365 pulling hordes of customer and/or recruit leads into his multiple enterprises.

I’m starting to combine his type of customizable capture pages with my article writing and I like the results so far.

Think about it.

Allowing a reader who obviously is interested in your content to call you (at the right point in the sales funnel of course) really makes sense. After all, if somebody has already engaged with your content or custom-made capture page and they want to talk to you…what’s the likelihood they might want to spend some money with you?

I’d call that a pretty high-protein type of engagement, wouldn’t you?   

Capture pages (if you have a system that allows you to customize them with videos and customized copy) really can be considered as another form of content. After all, in the competitive markets most of us are in, if our goal really is customer engagement, why wouldn’t we want a want a prospective customer to call us at the time they’re most engaged with our content?

The objective is to use properly designed capture pages, in the proper funnel structure, to pre-qualify our sales and/or recruit prospects in such a manner that by the time they reach us…they’re ready to buy or join.

Don’t tell me, “I don’t have time to do that” because if you don’t have time to talk to a prospective customer (or a recruit), maybe you should get into the vending machine business. It’s just too easy to implement inbound social media marketing if you know how to use modern telephone systems. 

Case in point…..my friend gets a lot of calls from people who are pretty much pre-sold or at least much deeper into his sales funnel because of the psychological triggers and CTA’s (Call To Action) that he builds into his customizable capture page system.

It’s always been amazing to me that in this age of hi-tech communications, it’s so hard to actually reach and talk to the typical internet marketer. And I find it even more ridiculous when I see the same thing in the MLM industry where just one person can turn out to be so valuable.

Many internet marketers have become so infatuated with automation that they overlook the simple benefit of allowing people to call them. It’s not expensive and it’s easy to do. And if a person gets so busy they can’t take any more calls (i.e. can’t handle any more “engagement”) then it’s also easy to distribute the calls to somebody else on the team. 

That’s the system I’m starting to use and it’s actually nice to know that somebody is interested enough in my content and/or capture pages that they want to talk to me.  

Is your content actually having the engagement impact you want?

The bottom line is that social media can be used to drive traffic of any kind to almost any destination. Just be open-minded, keep the focus on what works and drive it deep and hard, and scrap what doesn’t work.

Art Williams — a free-lance Content Writer and a great dancer. Call anytime 713 701 1853.


Five Reasons Why You Should Consider Instagram in Social Media Campaigns



We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.



This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.


Connections and Trust

Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.


Getting in on the Ground Floor

What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.


Your Market?

It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.


No Capital Outlay

Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.


The Youthful Perception

A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!

Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.

Richard Tipsword
Markethive Developer



1. https://www.koozai.com/blog/social-media/6-key-benefits-using-instagram-business/

2. http://business.financialpost.com/2013/12/23/instagram-and-pinterest-are-getting-big-likes-from-business-owners/

3. http://jennstrends.com/instagram-statistics-for-2014/

Last Chance for Pie

Get a Piece of the Pie

Markethive is the new Market Network.

You all know what a Social Network is and we can probably identify is MySpace but in reality 6th degrees gets the distinction as the official Social Network established in  1997 (to be noted Veretekk, a social networked automated marketing platform started in 1996). With that said, the burgeoning Social Network revolution really gained steamed as Facebook and Twitter took the field and dominated the market in 2006.

Poor Myspace launched around the year 2000, but the marketing and shear investment brought Facebook to prominence crushing poor underfunded MySpace in the process. We do not want that to happen with Markethive. We are the David and we will be facing Goliaths as we move forward.

As it stands right now, we are ready to fully launch and need the capital to do the launch right and BIG! We have been pursuing venture and angel capital for several months now. Getting pretty close. But something amazing happened yesterday…..

Venture capital started pursuing us. Yes, the word is out because of the power of Markethive’s blog platform and reach, we were contacted yesterday by a capitalist who saw our broadcasts and began seeking us. And now we are in negotiations with them.

This may or may not be the final bell, before Markethive funds millions and starts the launch procedure to begin the ascension to top Market Network.

It may or may not be your last chance to hitch a ride for practically nothing. I know, $500 is a lot for people who have limited resources. But let us play the what if game OK?

LinkedIn posted 2.9 billion in revenue in 2015. That is right Two Billion 900 million in cash revenue. Markethive has all the potential to achieve that and even more. I have always believed this to be the case.

Now what is 5% of 2.9 billion? It is $145 million. Now divide that number by 250 shares (Alpha Legacy shares) and you get $580,000 dollars. That is ½ of a million dollars. I would say that a $500 contribution is a mighty small amount to leverage that potential.

Every year and growing, would that make a difference in your life? And the BOD contributors that paid $4800 for 1 share of 100 will share 20% of this potential revenue. Looks like we night be cruising toward creating 350 millionaires, doesn’t it?

BTW: There are about 10 of those 100 BOD shares still available.

Exciting times Markethive is entering. See you at the meetings.

The Alpha Legacies are limited and will be gone within a few weeks.

Thomas Prendergast
CEO Markethive Inc.







OK so…How’s that MLM Working Out?


OK…So, How's That MLM Working Out?


Your MLM — How’s It Working Out?

I’ve always been a believer is scripted sales and prospecting. It just always seemed logical to me that the professional sales person, by virtue of repetition, should be better at selling than the average customer should be at resisting the sell.

This is an important topic in prospecting for recruits in the the MLM business because, as anybody will know who is trying to build an MLM organization, if there’s one thing most people resent more than being ‘sold to’… it’s being recruited into an activity that statistically the vast majority of people have a bad attitude about.

That being the case, it seems to me that the people ‘we’ (i.e. those of us trying to build an MLM organization) will encounter two kinds of people:

  1. Those who have been in MLM but are currently not.

  2. Those who have been and still are in MLM.

  3. Those who don’t even know what MLM is.

Type 3’s are pretty rare nowadays.

Nowadays, I think we’re more likely to encounter Type 1’s simply because MLM has been around for over 50 years and has burned through a lot of people… and those people have spread ‘fear of MLM’ among most of their friends.

Those are the people for which the opener, “Hey Clyde…ever done any MLM? (WFA) So.. you’ve probably discovered that MLM sucks, right? (WFA).

At that point, the approach originated by Markethive CEO Tom Prendergast, i.e. the three magic questions, is appropriate.

(NB: WFA= wait for answer)

But how do you approach the Type 3’s, the people still laboring under the delusion that their MLM is somehow different or better even though their products barely retail (if at all) and the average person in their 'deal' seldom makes any money?

This is an important question because, as Ryan Gunnison, founder of MLMRecruitsOnDemand says, it just makes more sense to build an MLM business with people who know something about it than people who don’t.

And think there is a growing number of recruit candidates out there, Type 2’s, because (a) MLM’s have gotten better at marketing their ‘Busted Hopes and Broken Dreams’, and (b) more people are being forced to try MLM because there simply aren’t any better options (or at least it seems that way to them).

So, if it’s foolish to hit those people in the face with the statement, “Can we agree that MLM sucks”, because their defences are immediately going to go up, what can we say to get and keep their attention long enough to point out that if they are in just about any company except Valentus, they are (1) making a bad business decision and (2) not treating people like they themselves would like to be treated?

I think it’s something along the lines of:

  • You’re doing an MLM business now, right?

  • Are you still in that MLM company you were telling me about?

  • What’s that MLM company you were telling me about the other day?

  • Etc.

In other words… asking a seemingly innocent question. In most cases, if they still are in that particular MLM they’re going to be eager to have somebody ask about it rather than hold up a Cross.

And here’s where we get the real vaccine that we’re trying inject into their infected mind. I already mentioned it above but I’ll do so again, in slightly different terms, and then back it up.

MLM does suck. Tom is right.

Tom is right because MLM products rarely if ever compete ‘in the real market’. 99.5% of the time MLM products are something that nobody really needs, very few really want, very few can easily afford, and pretty much nobody wants to sell.

This type of consumer advantage very rarely, if ever, applies to MLM products. In almost every instance, people get into MLM companies and knowingly buy overpriced products which they often don’t even want or need on the carefully encouraged expectation that they’ll be able to get rich by recruiting an army of other similarly short-sighted consumers into doing the same thing.

The full FTC report on Herbalife noted that Herbalife had (and probably still has) a turnover rate of approximately 50%!! What’s doubly sad is that these statistics (for public companies) readily available in SEC-required financial reports. But..nobody knows it.

What moral, ethical person would knowingly do such a thing? And my point is, doesn’t the Golden Rule say, “Do unto others as you would have them do unto you”?

Sure it does. So…since when is it Kosher to screw our friends by getting them into something which directly harms them. The summary of the recent $200 Million settlement between the US Federal Trade Commission and once-mighty Herbalife pretty much said that hardly anybody made any money with Herbalife.

But Herbalife was just an obvious target for the FTC. The FTC could have grabbed a random name out of a hat of the top 20 MLM’s and probably prosecuted the same case successfully.

So we can rest assured that those Type 2’s we talk to are most likely not making any money. And even if they are, it’s very difficult. Our challenge is to trigger their pain-points and get them to think about it without taking it as a personal attack.

I think we can do by simply saying, “How’s that working out for you?”

If they spout any of the motivational, public relations B.S that they’ve been conditioned and/trained to say, we need to dig a little deeper. And I think one of the best ways to do that (especially for us in Markethive), is to ask:

“What’s your biggest problem in your business right now?”

That sounds pretty innocent, doesn’t it?

How could anybody object to that question?

It seems to me that almost any reasonable or hypothetical answer to that question can be turn to a discussion pointing to Markethive and/or Valentus.


First of all, those of us in Markethive know that even though our system is still being polished in a few areas, it still works pretty well and beats the hell out of any other online marketing tool that any MLM company has.

Secondly, we can prove that our weight loss coffee product meets any and every criteria for being a good business decision.

Let’s look at that issue a bit:

Valentus’s great tasting coffee, even for a consumer with no interest in the business side of Valentus and who only buys 3 boxes a month (not the lower cost per box Ruby pac of 16 boxes that ‘we’ talk about most of the time), is still less than the $2.70 per cup that this article last year in US News and World Report cited as the US average.

The numbers aren’t rocket-science. You buy eggs by the dozen, nails by the pound, milk and gas by the gallon, and coffee buy the cup. Even buying just the 3 box pac of Valentus coffee, the consumer pays approximately 20% less.

20% day in and day out, for something that many people consider a habit…it’s nothing to sneeze at. Can Herbalife or Amway or Shaklee or NuSkin or any of those other companies do that for their customers?

And that doesn’t even factor in the fact that Valentus coffee isn’t just coffee…it’s healthy coffee that is proven to help people lose weight and/or inches.

Plus, which opportunity is easier to ‘sell’.

  • Opportunity A — “Yes, it costs more and you don’t really need it but you’ll make your money back and even more… by romancing and hyping all your friends and joining ‘us’ in the NFL Club (No Friends Left) on our great trips where we celebrate our psuedo-success with all our other self-centered friends. Or….

  • Opportunity B —  Take that money you spend now of regular coffee, drink ours (which is better, healthier, and cheaper), plus… get ‘in the business for a measly $20, pass out a few samples on a regular bases, and/or ask people, ‘Who do you know who likes great coffee and would like to lose a few pounds and/or inches?’

It’s not a hard conclusion to reach for the average mind. I’m thinking that many people, regardless of where they are with their present MLM company, will realize that they don’t have a Unique Selling Proposition (USP) anywhere near that powerful.

I’m thinking that the average MLMer knows that their products are hard, if not impossible, to retail. But most of them are getting a lot of pressure from their upline and their company to retail more and it’s making them very uncomfortable because it’s simply not practical for 99.9% of the MLM companies in the industry.

In Summary:

  1. We need to carefully consider our approach to people and nuance it to whether they are Type 1’s, 2’s, or 3’s.

  2. We need to understand human nature and not antagonize or scare away our prospects with the ‘ice bucket challenge’ of assaulting the integrity of their present MLM company (if they have one).

  3. We need to emphasize that Valentus coffee is priced right to dominate a huge market (i.e. single-serving retail coffee) and, because it sells on eBay, it's a Total No Risk proposition.

Getting involved with the business opportunity side of Valentus makes sense from a business and an ethical perspective.


“I’m Art Williams and I approved this message 🙂
Click here to call me

How Important Are Videos To A Marketing Campaign?


The Emerging Importance of Videos Within Marketing Campaigns

What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?


First-Come, First-Buy?

Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).


Entertainment Value

Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.


Mobile Phones and Their Relation to Videos

It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!


Getting on the Bandwagon

Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.


Better Viewer Recall

This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.

Richard Tipsword
MarketHive Developer



1. http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

2. http://www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

3. http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Using Online Video Websites to Promote Your Business

video marketing

Using Online Video Websites to Promote Your Business

Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?

A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.

If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.

When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.

If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.

Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.

To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.

Inbound Marketing Tools that you can use to promote your business.

MarketHive Inbound Marketing Tools for Entrepreneurs

MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.

Below you will find some of the marketing tools you will receive once you sign up for Markethive:

•        Autoresponders

•        E-mail Broadcasting

•        Blogging Platform

•        Capture Pages

•        One Click Lead Generation System

•        Conference Room and a whole lot more

To learn more about Markethive and to get access to free autoresponders click on the following link:



Ida Mae Boyd
Markethive Inbound Marketing Specialist




Markethive’s Fully Automated Email Marketing

Markethive’s Fully Automated Email Marketing

I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.


Markethive History of Email:

In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.

But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.

While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.

With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.

The Path to the Inbox:

Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.

Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.

Measuring Inbox Placement:

There are many different ways to measure deliverability. In this report, we will focus on one important source:

Seed Data

Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).

How others measure utilizing spying techniques

Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.

This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!

Aweber even brags about this technique on their web sites.

We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.


Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.

We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.

Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).

In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.

The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.

I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.

Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.

Deliverability (IronPort) (Amazon Cloud)

Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.

First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.

This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.

This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.

Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.

Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for  superior solution.

We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.

We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.

The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.


Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.

When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)


With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.

 Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.

Capture System

Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.

We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.


Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.

Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.

Recorded Workshop setting up a simple Autoresponder set:


Thomas Prendergast
CEO Markethive, Inc.

Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages


Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages

For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.


The Trend Only Grows…

Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.


The Younger Generation

Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.


The Demise of the Personal Computer?

So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.


No Longer User Preferences Alone

Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.

To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.

Richard Tipsword
Markethive Developer


1. https://www.ericsson.com/news/141118-90percent-to-have-mobile-phones-by-2020-predicts-ericsson-mobility-report_244099435_c

2. https://www.linkedin.com/pulse/20140526233249-1315848-pc-focused-companies-will-be-gone-in-10-years

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