All posts by Thomas_Prendergast

10 Core Characteristics of Great Entrepreneurs

10 Core Characteristics of Great Entrepreneurs

https://Markethive.com/dennisroeder

Observing and working with entrepreneurs over the years it is clear that people in this category have many characteristics in common. And, while we all love to analyze the theories and strategies that can be learned from others to make things work better in your business as an entrepreneur, we often forget that there are also character traits that we could look to develop as well. You can read all the books in the world, but theories are useless unless you learn to adopt some of these characteristics:

1. Consistent boldness

Most entrepreneurs are naturally a little ballsy, but it’s not enough just to come up with a great idea or to start a business — you have to be consistently bold enough to stand by your idea, to keep pushing forward even when it seems like you’re making a monumental waste of effort, and when everyone around you just doesn’t see a happy ending. You also need to be bold enough to realize when you are stuck on a dead end road and it’s time to do something different.

You also have to be bold in putting yourself out there. Many people avoid doing this because they don’t want to feel sleazy or like they’re hard selling people, but unless you can get over this, nobody’s going to know about you or care about you.

Finally, you have to be bold in asking for what you want. Of course it’s totally terrifying to ask someone for something that you really want, but you will be amazed by how often people actually do help if you tell them how and if you ask the right way. For instance, I needed to raise money to build a vision called Markethive, an online ecosystem of sorts for Entrepreneurs. So I gathered up a couple hundred of my closet friends and associates, showed them my presentation and I raised $400,000 in 2 weeks to build the dream.  But because I was bold enough to put myself out there and because I asked in a way in a way that appealed to them, I was able to raise the money to make it work. A good sense of humor always helps too!

2. Passion

Passion is about feeling so deeply for something (or someone), nothing or no-one could possibly get in your way from fulfilling that feeling. If you have that absolute, deep, unwavering passion for what you’re doing, nothing and no-one will stop you from taking the necessary steps to achieve your goal!

3. Risk Taker

There’s an old saying that if you haven’t failed then you’re just not trying hard enough. Risk taking is a part of business. Thankfully it’s rarely life or death but it might be pretty scary financially or emotionally. When assessing risk, you have to decide if the potential benefits outweigh the cost, and then take the necessary action no matter how uncomfortable it it may feel.

4. Leadership

An entrepreneur is a leader. The two are not mutually exclusive. The definition of an entrepreneur is someone who starts and manages a business assuming the risk. You can’t start and manage a business without being a leader.

So ask yourself, are you ready to lead?

5. Flexibility

A lot of people mix up being flexible with being flighty. I’m not saying that you should just dabble in things or totally scrap a project at the first sign of trouble. You need to be focused and unshakeable on your big goals, but in parallel with that, you have to be able to be flexible with how things unfold day to day.

Being too rigid will cause you to lose a ton of opportunities that come up along the way, because you will be too focused on following your planned steps instead of recognizing opportunities that could get you to your end goal even better. So learn to pivot, and be flexible when you need to.

6. Perspective

Having a sense of perspective is absolutely critical, because working as an entrepreneur usually feels a little crazy and because you’re going to fail hideously at least once. If you get so wrapped up in what you’re doing that you can’t take a step back, see the humor in situations, or dispassionately look at your failures to see what you can learn from them, then this probably isn’t the path for you.

7. Self Belief

The challenge when starting and growing your business is that for most people it’s the other way round and your self doubt will be tinged with moments of self belief. In order to achieve success you’re going to have to tip the scales. There is no way past it. You have to do whatever it takes to increase your self belief.

Take more risks and move out of your comfort zone more often. With each small win your confidence will rise.

8. Commitment

Sometimes you are going to be faced with compelling opportunities which will detract you from your main focus and your ultimate goal. It’s down to you as an entrepreneur to stay committed to your ultimate goal and recognize which opportunities will move you closer to your goals and which will move you further away.

Beware the seduction of easy opportunity.

9. Resilience

Finally, you’ve absolutely got to be resilient, certainly in the face of failure, but also just in terms of daily life as an entrepreneur. It can be really hard when you’re working for yourself — people don’t really get what you do every day and sometimes they might even think you’re just ‘messing about’. Resilience is what keeps you going, both when you get hit with a big failure or just the everyday crisis, so it’s essential that you learn how to bounce back.

10. Speed

I know I’m surprising absolutely no one when I say that things move fast as an entrepreneur. To be a great entrepreneur, you’ve got to be able to work fast and still keep the quality of your output high.

That’s not to say that you can’t do great things if you like to think or act more slowly — but if you are like that, then you’ll probably need to get a partner or a group that will balance you out and force you to act. Otherwise you’ll likely stagnate.

Dennis Roeder
Contributor

 

5 Tips For Improving Your Site’s Search Engine Positioning

seo

seo

5 Tips For Improving Your Site’s Search Engine Positioning

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services.

In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or in an html viewer of popular editors such as Dreamweaver and Editplus. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.

When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as Search Engine Optimization (SEO), web ranking, and general webmaster related issues.

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site's performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

Ida Mae Boyd
Contributor

5 Tips for Dealing with Collection Agencies

5 Tips for Dealing with Collection Agencies

What is a Collection Agency?

A few creditors will really utilize a different organization name, address, and telephone number for their inside collection offices, with a specific end goal to give the impression of an "outside" office, on the notion that account holders will consider it more threating. This procedure is for the most part just utilized when the obligation is 6 months or less delinquent.

Nonetheless, most collection movement is performed by third‐party collection offices, which are in no way connected to original owner of the debt, and "work" debts for different finance companies. They may likewise purchase delinquent obligations which have been assigned as charge‐offs by the debt originator.

5 Tips for Dealing with Collection Agencies

How they get paid

Collection companies purchase large amounts of charged off debt. Once the debt is sold the person that owes the debt may now be obligated to the new owner of the debt. These types of accounts in many cases have a low collection rate so the collection company buy these debts for pennies on the dollar. This third‐party collection organizations are commission based, where they get a percentage of the of the total amount they are able to collect. Collection agents are frequently paid a low wage in addition to commissions based on their performance

Now that we understand a little about what a collection agency is let’s talk about what your options are for dealing with them IF your ever in collection.

5 Tips for Dealing with Collection Agencies

5 Tips for dealing with Collection Agency’s

  1. Avoid Debt Collection Altogether. If you’re having trouble paying the debt talk with the original creditor BEFORE it gets turned over to a 3rd party collection company to see if a payment arraignment can be made.
  2. Learn your Rights! The Federal Trade Commission FTC website has many resources available for you to learn what your rights are and to assure that the collection company that your dealing with is not violating your rights per the FDCPA.
  3. Don’t ignore the situation. If you are receiving letters in the mail or debt collectors, phone calls, court summons you have options. Forcing the collection company to validate the debt and prove that they legally own the debt is the first approach. Sending the collection company, a debt validation letter with in the first 3o days of receiving a collection notice will suspend all activity on the collection account. The collection company is now required to validate the debt with appropriate documents.
  4. Document your dealing with the collection company. It’s important to archive all mail correspondences with a collection agency as well phone communication. When documenting phone calls include times, dates and names of who you spoke with.
  5. Get it in writing. If you come to an agreement with a collection agency, make sure BEFORE you send them any money that you get your agreement in writing.

They are several strategies for dealing with collection agencies. The best advice is DON’T bury your head in the sand. Seek out the advice of a professional and a least understand what your options are that way you can choose the best course of action for your particular situation.

If you are being overwhelmed with collection calls and letters, click below and fill out the form to receive a free confidential consultation.

FREE Consultation

Glenn E. Fleming, MD, MPH on MarketHive: Welcome to My Page!

Physician, small business owner, budding real estate/land investor, & educator on MarketHive, a social marketing platform for entrepreneurs that has the combined power of Facebook and LinkedIn.  

I think of myself as just a regular guy who is passionate about those issues I believe affect us all. Those matters include (but are certainly not limited to): LGBT equality,  healthcare reform (which would include health information technology reform), education reform, prison/criminal justice reform, politics, government, business/investing, and more. 

MarketHive is a multi-million dollar platform which evolved from Veretekk and offers the following features:

auto-responders, virtual conference rooms, blog casting, blog sharing, campaigns/press releases, capture pages, email plugins, daily live workshops, and lead generation exclusively for entrepreneurs.

In essence,  MarketHive is all about empowering entrepreneurs through social engagement and marketing.

To learn more or to join for free, go to 

Glenn E. Fleming, MD, MPH on MarketHive

I hope to see you there!

Best Regards,

Glenn

Content Propelled Marketing

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

 

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

 

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

 

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Remarkable Content is King

 

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

 

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

 To be successful at this, you will need to keep the content fresh.

Traditional web sites don’t work in this regard, as they don’t change frequently enough.

 What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

 

When you post a new blog entry, you will see your site traffic surge for a few days, and then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And a meritorious blog system like Markethive (actually only Markethive) produces all of the above in a simple atmosphere of massive content curation that is immediately rewarded or rejected, building amazing content is King results, or something like that.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out. Thus Marketing simplifies this to a level of totally simple results, but then, like EST (You remember EST Erhard Seminar Training), you need to gain experience. No lofty, descriptive words can truly do it justice. Your goal is to get other bloggers to link to you, and to have people tweet about your content.

 

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job! So as an adjunct to developing your skills and expertise in creating and publishing great content, a very helpful tactic would be to get in contact with some of these talents and put them to work for you. Simple but effective.

Learn Advantages for an Entrepreneur

Learn Advantages for an Entrepreneur

 

 

 

 

 

 

 

 

 

 

 

For an entrepreneur who chooses to build a business in an existing business ecosystem, participating as a member of an ecosystem may offer the following advantages:

1. Market entry barrier reduction: joining an existing ecosystem can significantly reduce the technology barriers to enter a market, which in turn reduces the time to money, startup costs and ongoing operations costs.

2. Access to customers: ecosystems provide ready access to a well-defined, often international, base of customers. Access to customers is often one of the most difficult challenges for a startup to overcome and achieving access to customers can be one of the most expensive operational costs at the early stage of development as the revenue is just starting to ramp.

3. Operations cost reduction: ecosystems provide infrastructure services that reduce operations and startup costs, allowing the entrepreneur to avoid spending time on non-value activities such as information technology, process and technology.

4. Elimination of regional limitations: or local barriers related to access to talent, which no longer restricts a particular business operation to a large population center. The forming and operating of the business can now be location-independent.

For an entrepreneur who chooses to create a new business ecosystem and associated keystone organization, the business ecosystem model offers the following advantages:

1. Makes niche markets viable: keystone organizations can leverage niches by allowing members to make more money than they might as independents due to lack of reach or lack of community.

2. Leverages international disparities: a business ecosystem can allow widely differing costs of labour around the world to be harnessed, which can undermine the economics of incumbent providers.

3. Makes scarce skills abundant: ecosystems can harness under-employed experts and aspiring professionals for a wide variety of products and services.

4. Collaborative communities: help redefine the keystone organization assets to widen its value to member companies; communities can also help develop and sustain the assets to reduce operations costs.

Chuck Reynolds
Contributor

Women in marketing

Go to the profile of Rhea Drysdale

Rhea Drysdale 

I’m struggling with a marketing problem and I’m a marketer. Perhaps you can help me out? What problem might you ask?

Fear.

I’m terrified of marketing my company and myself.

How come?

Because I want to shoot videos about the SEO industry for my company, but I’m scared of what will happen. This is a real fear that has kept me from doing what I want to do for years now. I’m scared of the feedback and comments I’ll receive from others, specifically crude feedback about my appearance, how I talk, my language, and any other number of issues that women are frequently subjected to when we’re visible.

Yes, that’s our only crime — being visible.

How do I overcome this fear? I need to be visible to gain business and I’m pretty sure I have a fun, unique way of doing it. A business consultant told me years ago that I should be the Emily Graslie of SEO and digital marketing. I secretly cherished this idea as a massive fan girl who would’ve been in the field of primatology myself if not for a series of random events. Then I found her video about sexism in the industry and it terrified me:

Emily Graslie being amazing

tl;dw? Here are some good takeaways:

“Is there any part of my job that I don’t look forward to? I would have to say it would be the frustratingly negative and sexist comments that I have to sift through in my various inboxes on a daily basis.”

Rhea’s fear, meet reality.

“We have a fear of the feedback from our subscribers and commenters because we’re afraid that our audience is more focused on our appearance than the quality of the content. Even more than that, we’re not convinced that the content has to be good or factual because we’re not convinced that people are watching for the content in the first place.”

I would love to know how much time women anxiously waste on overthinking and preparing our appearance for a conference or a video as compared to our male counterparts. In fact, I conducted an anecdotal experiment on my appearance with shocking results…

Many years ago I used to speak at conferences wearing jeans, a nerdy t-shirt, and a blazer. I was asked to speak often and got good feedback on presentations though I was consistently rated below my more famous male peers even as the highest rated female speaker (several conference organizers let me in on a little secret — the women typically score below men even if the quality of our content is on par or better). This got to me. How could I overcome this handicap caused by simply being born a woman? To make matters worse I often had women and men telling me I should dress up more and make an effort with my looks.

I decided to change my appearance and embrace my feminine side to see if this had an impact on my speaking scores. Sure enough, it did. I received so many more compliments this time around! Unfortunately, all of them were on my appearance:

“You look amazing in that dress.”

“See! You can be a strong, confident woman and still be on stage.”

“I didn’t know you had a bootie.”

“Love your hair down.”

“You look so much better without glasses.”

This was far from the outcome I wanted and to make matters worse, I wasn’t being approached anymore and I needed people to talk to me if my agency was going to attract new business. This was a disaster.

My non-sexual jeans and t-shirt combo with my hair pulled back and glasses on made me easy to talk to, especially where men were concerned. Once I was in stilettos, a dress, and makeup with my hair down and contacts in, I was avoided except by a handful of men who already knew me and even then it felt awkward. It was as if my sexuality was suddenly on the table and no one knew how to handle it including the married conference organizer twice my age who told me the worst thing about the two of us was that we were both married. The advance was shot down and I was never asked back to the conference. Perhaps those events aren’t related, but I know I’m a good speaker and the fact that I’ve spent years questioning whether or not that incident cut me out of a good show is an issue in and of itself.

While this experiment was anecdotal, it’s my experience and that experience shaped my paralysis where marketing is concerned. That has certainly had very negative consequences for the growth of my business, because I stopped putting myself “out there.” Having two kids was also a convenient excuse, because it further eroded my confidence where my appearance was concerned and I never feel like I’m having a “good enough” day to be in front of a camera.

“There’s pressure to be the whole package. Not only do you have to be intelligent and articulate, but you also have to be attractive.”

After having a baby, the one thing I definitely wasn’t feeling was attractive. I realized I looked pretty similar to my normal self, but the exhaustion of raising an infant put bags under my eyes, which people commented on. Often and in professional settings. The last thing I wanted to do was open those comments up to the world in a permanent setting.

So, here I am world. I want to share my love for all things SEO, content strategy, digital marketing, and reputation management with you. I’m a massive nerd who can talk about Google for days, but I’d like to do it without being mansplained at best and sexually harassed at worst.

Is the world ready for another woman sharing her passion for a technical field? Does it even matter? To me it does and I hope I can take this step without negative and crude comments, but I know they’ll come in some form at some point.

Any words of advice are appreciated here. I need to find my courage and to channel my inner Emily Graslie. Thankfully, the outpouring of support from so many incredible women and men after my last post was enough to make me feel safe enough to post this here.

Thank you.

Women In TechWomenSEO

Charles R Juarez Jr
Contrubitor 

Get Found using Inbound Marketing

Get Found using Inbound Marketing

This is part of my series on Building a Sales and Marketing Machine. In this post I provide advice for building your own Inbound Marketing machine- a requirement for most businesses today.

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

Markethive produced this great humorous video that highlights the hopelessness of the old techniques of the Outbound Marketing moron:

As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

Remarkable Content is King

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

To be successful at this, you will need to keep the content fresh.
Traditional web sites don’t work in this regard, as they don’t change frequently enough.
What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous; or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

When you post a new blog entry, you will see your site traffic surge for a few days, then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And meritocratic blog system like Markethive (actually only Markethive) produce all of the above in a simple atmosphere of massive content curation that is immediately reward or rejected, building amazing content is King results, or something like that.

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out (Uh ummmm again, Marketing simplifies this to a level of excruciating results, but then like EST (You remember EST Erhard Seminar Training), you need to experience. No word, even from me, can truly do it justice.). Your goal is to get other bloggers to link to you, and to have people tweet about your content.

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job!

SEO versus SEM

Like most of things that are good for us in life, SEO requires work and patience before it will payback. So it can be tempting to take shortcuts, and just use SEM (paid search ads). However if it is done right, the results will continue to build, and you will start to build your own audience, and own your own traffic.

We have also seen that the cost of paid search increases as the need to scale the lead volume grows.

The Power of Free

Another extremely powerful way to create inbound traffic and qualified leads is to use a free product or service. A great example of this is the The entire Inbound Marketing Platform (Valued in excess of up to $10,000 per month) service from Markethive. (If you haven’t tried this, I recommend giving it a try now. It will only take a few minutes to join.) Markethive has a couple of interesting attributes that are worth studying:

 

It is free of charge.
It takes very little work by the customer to get some very valuable results

 

It provides its results in the form of a score out of 100. Human beings are very competitive, and when they don’t get a good score, they want to find out how to improve their score. That leads them to wanting to find out more about Markethive which can help them improve their score.

It allows them to compare themselves to their competitors. All businesses care about how they are doing relative to their competition. If they are doing worse, this is a powerful motivator to drive them to change.

Think hard about your audience and whether there is an opportunity to build a similar free web service that would draw them in, and provide great value.

If you are interested in learning more about how Free products and services can help your marketing, please refer to this section: The Power of Free.

Building your reach

Once you have great content and possibly a free product/service, you will want to find ways to drive the maximum traffic to that content. In the last couple of years we have seen some powerful new tools emerge to help with this process in the social media space. Get yourself accounts on Twitter, Facebook and LinkedIn, and join in the conversation. (For Twitter, I also recommend downloading the Tweetdeck application.) Start by listening. Watch what people are talking about in your topic areas, and take note of their interests. Once you have an idea of how the conversation works join in. Be careful not to take a sales stance to promote your products, as that will rapidly lose you your audience. However you can draw your audience in with short url’s (Another one of Markethive’s great free services) that link to your blog posts and other non-sales oriented content.

This short paragraph is not going to be enough to fully educate you on the ins and outs of using social media to build your audience, so if the topic interests you, I recommend going here to learn more:

Internet Marketing Webinars (see the calendar in Markethive after you join for free of course).

Influencer Campaigns

In every product area, there are usually already influencers that write the most about that area, and have the largest audience that follows them. To conduct a successful social media campaign, you will want to identify those influencers, and reach out to them to get them to write about your product/service.

To get them to pay attention to you, you will first need to understand what they care about. Read their blog posts and tweets, and try to get inside their minds. Try to determine what appeals to them, and what has clearly turned them off. Then prepare your pitch, and use social media to engage with them.

You will then want to monitor the results by tracking their blog posts, links to the articles, tweets, etc.

For more information…

Inbound marketing is a rich topic area that would take more than a single article like this to describe. For more information, consider yourself a friend of Markethive:

Markethive

Thomas Prendergast
CMO Markethive Inc.

 

 

Investment Home Sales Rebound in 2015 [INFOGRAPHIC]

Investment Home Sales Rebound in 2015 [INFOGRAPHIC]

 Friday April 29th, 2016  For BuyersInfographics

Investment Home Sales Rebound in 2015 | Simplifying The Market

Some Highlights:

  • 2015 marks the first year-over-year increase in investment home sales since 2011.
  • 62% of all investment homes purchased were single family homes.
  • The South saw the highest percentage of investment home sales (39%) with the West coming in second (28%).

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The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

The Ultimate Gift for Mom: Financial Freedom via Inbound Marketing

Well, it's Mother's Day (okay, May 8, 2016) and time to honour the Old Girl, who gave birth to you and plays or played a pivotal role in your success or failure throughout life, just ask her.  Oh yes, your FATHER; likewise, deserves the same honour and respect on June 16th 2016, despite less media and corporate advertising on TV and Online.  Anyway, time to get down to business and demonstrate the ultimate act of L-O-V-E for one's parent.  Learn how to achieve and then, teach mum the fundamentals of financial freedom through Inbound Marketing. 

In fact, duplicate the process with other family members so it becomes a generational practice.  More importantly, you create the Ultimate Gift for Mom, that keeps on giving and giving.  It’s only fitting because she was your first teacher of Inbound Marketing.  Mum was an expert in Inbound Marketing?  Yes, she was because her task was about developing and training the “inner you” to become the best man/woman you could become, believe it or not. Additionally, she was your first teacher of Inbound Marketing because she did the following things in preparation of your arrival: researched, developed data, consulted with experts (grand mum), created strategies specific to the individual (yourself) and executed strategies to achieve a resolution to daily problems.  Should sound very familiar from both a marketing and mother perspective. Both give birth to their babies and responsible for their developmental growth which later impacts society.   

By now the symbiotic relationship between mum and Inbound Marketing should be clear, I hope. Now, let’s jump ahead in time and show the interconnectivity between technology, inbound marketing, mothers and their kids (Millennials).  So, with the massive acceleration in technological devices (computers, smartphones, IPads, Kindle, Mac Books, etc.,) and impact on social media, significant changes in societal behavioral conduct have occurred and businesses are scrambling to make appropriate adjustments to meet the needs of their consumer base.  Unfortunately, many businesses still engage in an old strategy called Outbound Marketing where companies (buy leads, pay for TV commercials, flyers, door-to-door salesman, etc.,) initiate contact by sending their messages to their desired target market.  Nothing wrong with traditional marketing (outbound marketing) if, the strategy generates new and consistent customers; however, consumer behavior has changed and attracting them requires a more individualized approach that earns their attention. It’s the intimate touch that’s so critical in today’s market (yeah, just like mum). 

Generally, Millennials (Generation Y or Net generation) are the target population most desired by most major corporations because they are some-what “fresh meat” with great potential purchasing power; however, they are also, very entitled and opinionated in their beliefs which have impacted corporate culture, media and certain parts of society when dealing with various social issues (equal pay, abortion, war, etc.,).  Being in a westernized capitalist society when money is involved or potential to generate massive revenue then, positions quickly change at least publicly because business is business.  So, mum’s little millennials are impacting the society and possibly the World be it good or bad.  So, she should be rewarded for her dedication.

Now, the research suggests that rearing a child from birth into adulthood (18-years old) costs approximately $250,000 dollars and the cost continues to increase yearly.  Yes, you are worth it but, what about Dear Old Mom?  She and the Old Man could use that money for their retirement.

How about offering Mom the ultimate Mother's Day gift and I don't mean a card with chocolates and roses.  No, give her the means to retrieve the investment cost of rearing YOU and your siblings.  Give Mom and Father (don't forget him) access to the essential Tools, Training, Traffic and Resources needed to generate, Consistent, Predictable and Long-term Residual Income in the Information/Computer and Social Media global economy.  Start on May 12th 2016 or sooner.

Oh yes, since Father's Day is shortly after Mother's Day give the Old Man an early bird special.   Since he already “Tied The Noose” it's best he has a backup plan in the event of divorce, which is likely in today's reality.

Behind every great man is a man greater, his father.” 
― Habeeb Akande

Vaurn James

Contributor