All posts by Thomas_Prendergast

The Power of the Outbound Link

Modern Marketing: The Power of the Outbound Link

Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools within their sites and what are some of the most profound benefits that they have to offer?


Added (and Scalable) Value

Even if you spend years developing a powerful website which offers turnkey solutions within your niche market, the simple fact is that you cannot be everything for everyone at the same time. To put it simply, some users will still not find what it is that they may be looking for. Quality outbound links can help to bridge this informational gap. Leveraging the power and sheer breadth of the online community will help to provide a better personal experience to the visitor. In other words, sites which offer relevant links to similar websites will be perceived better by the visitor. In turn, they can be prone to associate your portal with a higher level of quality. Let's also remember that tracking clickthrough rates and similar metrics is much easier if you include outbound links within your content.


Agreeable to Algorithms

We have all heard how Google is changing its ranking methods. Over time, these overlords have become much more discriminating in terms of how a website is perceived and as their algorithms become smarter, targeted keywords and a clean layout are no longer enough. Quality outbound links provide two major benefits (2):


  • They help Google to further understand the content of the page.

  • Quality links build a solid reputation and therefore, the page itself scores higher.


Low-quality sites tend to include spam-filled links and unsurprisingly, these portals will suffer in terms of exposure. It is likely that the algorithmic demands from Google will become even more stringent into the foreseeable future.


Linking Out and Linking In?

Whether or not we realize it, we are all part of a greater online community. One of the mistakes that can be made is to assume that outbound links offer a one-off effect and that this effect ends once the user navigates to the page in question. However, websites which provide reputable links to other portals also tend to enjoy a greater number of inbound links. This arises from the fact that third-party sites and content managers will appreciate that you are “spreading the word”. They are more likely to return the favor and feature your product or service on their page. This is perhaps where the term “link” came from; we are all parts of an ever-increasing virtual marketing chain.


Further Engagement

Finally, we need to appreciate that outbound links create opportunities for other professionals (such as bloggers, forum members, and social media experts) to visit and interact with your site. This can help to add a sense of reputability and once again, such engagement will further boost your rankings.

Of course, the term “quality” has been used in this article multiple times. It is only through transparent and trustworthy link-building techniques that you will enjoy such benefits. Much like any other marketing strategy, you get out what you initially put in!

Richard Tipsword
Markethive Developer





Facebook News Item 06.29,16

Facebook News Item 06.29.16
(News Feed Policy)

I actually thought this video was very insightful because I'm like a lot of people probably are, i.e. we know almost nothing about how Facebook develops its content policiy and administers the News Feed side of its business.

We know Facebook is 'big' and therefore we credit some degree of competence to them whether we always agree with the content we see on the platform or not (which is probably the way it should be). But we also know that lately they've come under fire for unfair bias (which I think is pretty clearly an accurate observation).

So….the video in this article does give a more human face to 'the company'. As far as Zuckerberg goes, you'll never convince me he's not NWO-extreme. For example, did you see the article about the wall he built around his huge estate in Hawaii…while complaining about the border wall Trump wants to build? Google it…you'll find it.

Anyway…enjoy the video. The lady talking seems like an OK person.

Making Your Blog Stand Out and Look Professional



Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.


Ida Mae Boyd

Twitter News 06.25.16

Twitter News 06.25.16

Social Media Today reports that Twitter isn't growing as fast as some of its competitors and therefore they're stricking back by increasing their feature set. Specifically… they're allowing rolling out the ability for users to increase the length of their tweeted videos from 30 seconds to a whopping 140 seconds. Some users will even have a much longer limit. Read the article for the details and some interesting figures on the growth of Twitter vs. the industry.

It's an interesting development but the question in my mind is: if Twitter tries to become another video platform, aren't they asking for even more competition, i.e. YouTube

MarketHive Celebrates LinkedIn’s Acquisition









When I read about the purchase of LinkedIn by Microsoft I had a great deal of interest in the matter since I have been working with LinkedIn for some time to take advantage of the same data M$ found valuable as a motive for their acquisition, but from the perspective of acquainting as wide a segment of LI subscribers as possible to the very real practicality of marrying social with a customer-centric marketing platform which is data driven, offers tremendous value as a global marketing solution in acquisition of customers rather than product promotion, but also with world class product marketing.

This portion of a news article really interested me: “The richness of LinkedIn's data is absolutely the driver. They've amassed over 400 million profiles, and what's valuable is that it's very high-quality data: It's added by the users themselves; it hasn't been scraped off the web; it's accurate and up-to-date. That's really the basis of the value around LinkedIn. And among other things, they've also created a very vibrant jobs marketplace. There are so many applications of the data and now Microsoft will be able to take advantage of that.”  This reminded me that the data a MarketHive subscriber gets from their signups is very high quality, maybe not so much as LinkedIn, but such that the profiles we get are the list dreams are made of.

The author went on to say: “LinkedIn opened the way for professional or business uses around social, and the Microsoft acquisition really legitimizes that there's a lot of value in collecting profiles and applying that to meaningful business use. Social isn't just for sharing photos and updates with family and friends; this concept of social and business connections are very valuable on the professional side.” This is the exact nature of the MarketHive paradigm, “collecting profiles and applying that to meaningful business use.”

“I do believe that LinkedIn started a trend. And there are some natural fits between some social networking companies and some other big companies. LinkedIn helped to show those interesting opportunities around Mergers &Acquisitions, interesting potential pairings between social companies and perhaps more established companies who haven't gotten into the space and need something in their portfolio to shore up a perceived gap. The acquisition is a major milestone for social networking and certainly for LinkedIn in particular,” he said. This is such sweet music to a not insubstantial player like MarketHive whose goal is exactly to pair social companies with an unparalleled marketing portfolio so there is no gap between social networking, customers and sales.








The question was asked, “How do you think LinkedIn's products may change?”

The author continued: “Certainly, the two (LinkedIn) products are going to merge. I was one of the folks who did the first Outlook integration for LinkedIn, and there's been a lot of ideas around how to integrate LinkedIn more with Outlook and Microsoft Office as a whole. For all of that profile data to be used in email communications, it could make a lot of sense to bring all that social data to email, which is still the primary channel for business.” This is exactly the intention of MH whose email capabilities are five star, rock solid on Amazon servers, and scalable for any purpose whatsoever.


In recounting the history of LinkedIn he said, “LinkedIn started in late 2002 out of the ashes of the dot-com bust. At the time, pretty much everyone was checked out, investors especially. It was a rather dark time. Especially here in Silicon Valley – where people tend to move around a lot, and you're trying to maintain connections with contacts – there was no system for helping people keep track of each other, a platform where people can stay connected.

But we always felt that there was a basis for some very interesting applications on top of the data, so even in the early days, there was a concept of a platform and building vertical applications on top of it. One of those was the job marketplace that allows people to find potential employees and source candidates; another is the CRM/Sales Navigator product that was also based around this idea.” It almost seems that the references are to MarketHive which is far and away the leading player in this niche next to LinkedIn. Although our business model is somewhat different we fully embrace the ‘network effect’ mentioned in the article.

So, in conclusion, the only thing restraining the next big thing whose time has come is that MarketHive is carefully and effectively being coiffed for her debut as a major contender alongside of LinkedIn with a foundational CRM/ Sales Navigator product and a number of ‘vertical applications’, being carefully crafted and built to maturity as the complete fruition of social networking and real world product marketing built upon a customer-centric multi-faceted platform. What a sweet ride this is becoming!

Merrill Sloan


Designing Your Own Lead Capture Pages

lead capture pages

lead capture pages

Designing Your Own Lead Capture Pages

Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.

To start learning how to build a lead capture page, you need to have the flowing.

An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.

HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.

Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.

Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.

Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.

There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.

What are the disadvantages?

The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.

Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?

You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.

You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.

What are the advantages to designing your own lead capture pages?

You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.

When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.

When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.

You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.

You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.

You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.


Ida Mae Boyd


Content Creation Is A Highly Paid Skill

Content Creation Is A Highly Paid Skill

I've recently seen two news items which relate to each other. One concerned Facebook and the other concerned the online course called Transcribe Anywhere. Here's how they relate and what it might mean for anybody aspiring to make money online.

The article relating to Facebook pointed out some recently discovered facts about how much money (it's a LOT!) Facebook is paying outside contractors to create content for them. This quote is just a part of it: 

"A story about paying video creators quoted an anonymous source as saying that the social network was paying media partners “around $250,000 for 20 posts per month over a three-month period,” 

And that's just the chump-change part of the deal. There are much bigger amounts of cash going to some other entities.

The other side of the story concerns how there is a lot more opportunity in being a transcriptionist than most people realize. In case you aren't sure what a transcriptionist does, it is someone who turns spoken words into written words…. usually just by listening and typing what they hear. A lot of that kind of work revolves around legal proceedings but there are other niches for transcriptionists too. 

But there's another side of it that particular skill which is much bigger. Do you realize how many internet marketers want to have their words transcribed and uploaded to the net?

It's a lot. I mean, Think about how many online webinars and courses offer PDF transcrpits.

…but why would they want to have such a thing done?

The reason is because they realize that Google doesn't index the spoken word. Only the written word. So….  they know that they need their audio content transcribed into words that can be uploaded to and properly optimized so they can rank on Google.

To me, I see the outline of a VERY big opportunity. And if you have a strong understanding of a particular niche's jargon, that positions you even better to approach somebody in that industry offer your services.

So, if you're one of the many people who dream about a digital, mobile lifestyle but you don't think you have any marketable skills to make money with…I can promise you that it's not that hard to learn to type fast. And if you can learn how to generate written content, this article (above) proves that big companies pay a lot of money for content (it's got to be good of course!).

Plus, you can work 'downstream' in the content business, i.e. lot on people doing business online need their audio or video content transcribed too so it can be uploaded to and properly optimized on Google (i.e. to help their Google ranking).

It probably helps to have a pretty good vocabulary so you can follow along with what you're proofing and/or listening to. But the typing part is easy. There's lots of course and practice programs online and many of them are even free.

Yes, there is digital speech-to-text software. But it's not perfected yet and its finished product still needs to be proofread by a human.

So….I think that if Facebook is paying this kind of money for various types of content, that tells me there's some big opportunity in there somewhere. I know that I'm really enjoying the proofreading course that I'm taking right now. I can already type fast.


Interview – David Allen Author of Getting Things Done

Podcast Interview – David Allen Author of "Getting Things Done"

I've always liked radio. I even have memories of listening to the radio from the back seat of our car as my parents drove across the country. The modern version of radio is, of course, podcasting.

Most people aren't aware of it but podcasting is alive and well. In fact, iTunes has a very significant podcast component and there even a few very well-populated podcasting membership sites for people who want to learn how to do it. Another variation of podcasting is sites such as

Even today, I don't listen to podcasts very often. But when I do, I usually enjoy them. The podcast I'm mentioning here (and the website behind it) is a podcast interview that I enjoyed and I think ithe website is worth bookmarking if for no reason other than I'm sure you could get some good article ideas from it.

NB: Remember that the idea behind curation is not to regurgitate information but just to point out where it is and perhaps comment on it or put your branded interpretation on it.

The website where the podcast is is here:

The site is interesting from another angle too…i.e. approximately a month or so ago I mentioned the same website, i.e. another page in it, called I've still got the app only my Samsun Kzoom smartphone.

I highlighted the fact that offered smart phone accessible book summaries of currently popular non-fiction books..similar to the one featured in the above-referenced interview. I even took one of those summaries and turned it into an article that I wrote here on my blog.

I'm not familiar with the navigation intricacies of the Blinkist root domain but the podcast seems to be on the 'magazine' part of it whereas the book summaries are somewhere else. I think it's a little confusing but…it is what it is and I think both pages are enjoyable and worth being aware of.

There was something I particularly enjoyed about this David Allen guy. He's not the kind of guru who acts like he knows everything and has 'the world by the tail and swinging on a rainbow'. He's the kind of guy who's not afraid to say, "I don't know"….and silence. In this world of high-paid pontification, I respect that. >You'll catch that quality when you hear him talk… but he still says a lot of good stuff.

NB: I put the ´Getting Things Done' in the article banner because it was a term I had never heard used in a 'pop' culture way like that. I suppose it could be a trend of real value. Especially in the sense that the internet brings us so many distractions that it is indeed hard to get things done sometime.



Tips for Choosing a Home-Based Business


The market is wide open and the demand for working from home is getting more and more popular. With many people suddenly finding themselves unemployed because of changes in their work place, many more are also looking at the idea of working from home. 

A home internet business is one that is conducted out of your home, using a website in order to attract and interact with customers. Starting such a business can be an exciting and relatively low-cost way to make extra money or launch a new career, whether you are providing services online or using a website to market your products or skills. Despite the advantages, starting a home internet business is difficult, and most internet businesses fail.   To make yours a success, you will need a clear plan, a polished website, and an effective marketing strategy.

Starting a business from home allows you to save money on office overhead — check with the local zoning officials to make sure your home can be used for commercial purposes.   Now that you've decided that a home-based business is for you, where do you start? There are so many opportunities for home-based businesses, how do you decide which to choose?

Your first consideration should be if the company has consumable products.   If you sell mattresses, you will need many more customers than if you sell soap or toothpaste.   Pick a company with consumable products so that your customers will be repeat customers.

To decide on a product or service, look to your unique abilities, training, or experience. Ask yourself how you can utilize these things to create a product or service that creates value better for customers than your potential competition.

Your home-based business should be something that you are passionate about and love to do. Find a company with products that you will be using. By using the products, you develop your personal belief system in the products and the company.   As your personal belief system grows, your testimonial about the products and company will be more believable.

Are the products of a good quality and affordable?   The more expensive the products are, the more your market will be limited. Choose products that offer good value and in a price range that the majority of the public can afford.  This will give you the largest possible customer base to draw from.

Consider the start up costs of your home-based business. Also look at the cost of maintaining the business.   Are there quotas to maintain?   The last thing you need is to end up with a lot of stock that you have already paid for and now have to store until it can be sold. 

Consider how much time you are willing to put into your business.   Some businesses are easier to do as part-time businesses than others.

Do your homework!   Before you make your final decision, make sure that you have done your investigation of the company or companies that you are considering.   You will be forming a business relationship with this company, therefore ensure that the company is solid financially and has sound business practices. If you need questions answered or need support, is a "real person" available?   There are times when searching through a list of FAQ's (frequently asked questions) just doesn't work.  Plus, it's good to develop a working relationship with people in the company that you are doing business with.

Once your business is selected, and you know what is needed, then preparation needs to be started. Of course you want to do it right, so, with your budget in mind, start getting ready to open those doors for business.  Don’t forget your website, and also the advertising.

Judy Curtis

The Case Of The Citation Screwup

The Case of The Citation Screwup

My name is Art Williams. I'm a Citations Detective. It was a quiet Sunday night. I was sitting at home contemplating next week when I'm supposed to have a root canal. Sounds like fun, doesn't it? It's times like this when I need some cyber-screwups to distract me and lighten my mind up a little bit.

And then the phone rang. It was 'Bob'. (Names have been changed to protect the innocent). Bob sounded very frustrated. He explained to me that he has owned a hardware store in the city for several years but that he had recently moved and since that move his business had slowed down considerably.

Bob wanted to know if I could help. He said his business is very competitive and he was worried that somebody was trying to sabotage his business.

I said, "Well Bob…let's start with the facts. Nothing but the facts."

Bob said, "OK, but my wife doesn't have to know about this, does she?"

I said, "No Bob, it'll just be between us men. How's that?"

Bob said, "Oh that's wonderful. Let's roll!"

In my preliminary interview with Bob, I asked him if he got much business from the net. He told me, "Yeah, I do Facebook, a little Instagram, an occasional YouTube video, and I think I'm on a few directories like Google+, Yelp, Bing Places, Mapquest, Citisearch…..I don't know. It's hard to keep up with that kind of stuff, you know?"

That was my clue!

Bob didn't know it but maybe he already had the answer to his problem.

So I asked…. I said, "Bob, I wanna ask you something…and tell me the truth, OK, because this could be very important."

Bob said, "Sure Art, I wanna cooperate. I'll tell you whatever you wanna know but I don't think I know anything. That's why I called you, right?"

I said, "Ok Bob..OK, Ok….I know how you feel. Just relax. You work hard, you try to do what's right. But sometimes things just don't work out and now you're in trouble and you need an expert, right?"

Bob said, "Well, yeah…I guess you sorta hit the nail on the head."

I said, "Yeah Bob…that's why I've got this badge. I know we're on the phone but, trust me, I've got one. It says, 'Citations Detective'. It's very impressive but I try not to flaunt it."

So Bob said, "You've got a badge??!! Oh…Saints Be Praised!. Sure…sure…so, what's the question?! I'll tell you whatever you wanna know!! Just help me, please!"

Yeah, I could tell Bob was in a very emotional state of mind. After all… work all those years to build a business and then see it slip away like this for no apparent reason (that he knew of). Yeah, sometimes I have to walk a very thin emotional line in this business.

I said, "OK Bob. Here's the question. Listen very carefully: Did you or did you not change you name, address, and phone number on each and every one of those citation sites you told me you were listed on?"

The phone went silent.

I was just about to suspect something really serious was wrong but finally I heard Bob's quiet voice say, "Weeellll, no. I didn't. Why?"

Then I said, "Bob, I think I've solved your problem already. I think you've got a case of Citation Inconsistency. Do you realize how serious that could be?"

Bob said, "No….how serious is it?"

I went on to explain to Bob that Citation Inconsistency is potentially very serious if left untreated.

I explained to Bob that when there was inconsistent information on citation sites, review sites, social media sites, etc., that it confused not only old and potential new customers but it also even confused Google itself.

Bob said, "What do you mean. I'm innocent! I told you…I didn't do anything wrong!!"

I told Bob, "OK Bob. Just calm down buddy. I'm not saying you did anything intentionally wrong.. but let me explain something to you that every online business owner should know."

I went on to explain to Bob that if Google sees inconsistent information, pertaining to any business, on citation sites it is less likely to highly rank that business. The reason for that is because they (Google) doesn't want to publish information that could be wrong or incomplete. Information is, after all, their product, right?. 

Bob listened in silence. In fact…he was so silent I had to ask him, "Bob. Does that make sense to you? You know what I'm saying, right?"

Bob said, "Yeah Art. It's all so clear now. Man….if I could do it again, I'd make sure that all those citation sites… of course there weren't really a huge number, but…wow…that little omission sure made a big difference didn't it. It cost me a lot of money! Even my wife noticed I'd been preoccupied lately."

I said, "Well Bob….at least you're willing to change. Everybody makes mistakes. But you are willing to do something about it, aren't you?"

Bob said, "Oh yeah…absolutely! I'll do anything I can to make it right again. What should I do?"

I then proceeded to tell Bob that part of my crusade as a Citations Detective was to not only find bad citations for business owners but also to help them correct the problem. I told him I had a highly trained staff who could find all of his incorrect citations and update them with the correct information that would put him back in the good graces of Google.

And I also mentioned that additionally, I could find out not only the exact number of citations his closest competitors had but also what citation sites they were using, thus enabling him to get those exact same sites his business. And I explained that if he just added about 10% more citations, he would outrank his competitors (at least as far as citations go). 

So… I asked Bob if he was ready to take action and put a stop to how his SEO was hemorrhaging money. He said he was ready so I told him my secretary would send him some forms to fill out first thing on Monday morning so that me and my team could get to working on his problem.

Bob asked how long it would take before he started seeing any improvement in his business and I informed him that it took citation sites anywhere from a week to several weeks to update their databases and that he probably could start to see results in a couple of weeks. But I reminded him that the situation would continue to improve over the next 2 to 4 month as more of his newly updated citations went ´live'. 

He sound excited about that.

And just to make sure I 'managed expectations' properly, I asked him, "How does that sound to you?"

He said, "Oh that sounds great, Art. I'm soooo glad I called you! How can I ever repay you?"

I reminded him that my secretary would send an invoice too but that the money we charged him would be a pittance in comparison to the advantage his website would enjoy with the proper citation strategy which we would be putting into place for him.

So Bob and I said, 'Goodnight', I sent my secretary an email and voice-mail to tell her what to do about setting Bob up as a new client first thing Monday when she came into the office. Me…I'm not a morning person so I don't usually get into the office til after lunch. And besides, I'll be up late thinking about that root canal. I think I'm gonna get drunk. God…I hate root canals.


Art Williams
Case Study Writer, Google My Business Consultant, Markethive Developer