All posts by Thomas_Prendergast

Housing Inventory Disappearing

Housing Inventory Disappearing | Simplifying The Market

Housing Inventory Disappearing

 Tuesday May 3rd, 2016  For SellersHousing Market Updates

The price of any item is determined by the supply of that item, and the market demand. TheNational Association of Realtors (NAR) recently released their latest Existing Home Sales Report which gives insight into today’s market conditions.

Inventory Levels & Demand

Sales of existing homes rose 5.1% month-over-month in March and are 1.5% higher than this time last year. Sales rose in all four major regions in March.

Total unsold housing inventory is 1.5% lower than March 2015 at a 4.5-month supply and remains well below the six months that is needed for a historically normal market.

Consumer confidence is at the highest level in over a decade. Pair that with interest rates still below 4%, programs available for down payments as low as 3%, and you have an attractive market for buyers.

Homes sold in March were on the market for an average of 47 days and 42% of properties sold in less than a month.

Prices Rising

March marked the 49th consecutive month of year-over-year price gains as the median price of existing homes sold rose to $210,700 (up 5.7% from 2015).

So What Does This Mean?

The chart below shows the impact that inventory levels have on home prices.

Housing Inventory Disappearing | Simplifying The Market

 

NAR’s Chief Economist, Lawrence Yun gave some insight into the correlation:

"Buyer demand remains sturdy in most areas this spring and the mid-priced market is doing quite well. However, sales are softer both at the very low and very high ends of the market because of supply limitations and affordability pressures."

Bottom Line

If you are debating putting your home on the market in 2016, now may be the time. The number of buyers ready and willing to make a purchase is at the highest level in years. Let's meet up so we can get the process started.

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Youngevity homebase business

The Youngevity homebase business model is making it very possible to live younger longer all while achieving the financial freedom of our dreams. Powering this movement are legions of ambitious self-starters who believe in doing well and doing good at the same time. This new and powerful lifestyle system may change everything about how we engage in our health and prosperity through the 90 For Life movement and Healthy Start Pack. Creating a foundation of physical wellness that support a healthier, happier and more prosperous life through new technologies are poised to play a significant role in Youngevity's future growth. Youngevity is allowing their customers and representatives to leverage the latest social media platforms, video, and digital mediums unlike most other direct sales companies within their industry.

Sharing Dr. Joel Wallach's original message of nutritional health with these new social media tools is allowing so many people to help leverage their time in their busy day to day life schedule. Youngevity is now connecting to demographics they could have never reached in the past. Evolving technologies and their new "Social Selling Network" platform is bringing exciting new possibilities for Youngevity customers and distributors as well. Thanks to smartphones and tablets and the flexibility of this technology, Youngevity distributors can hold their very own international business in the palm of their hand to conduct all types of business. Youngevity customers and distributors are now provided an opportunity to achieve the leisure lifestyle and health of their dreams defined by mobility, freedom, and prosperity.

Learn more at http://im90forlife.org/

 
Bruce Jacobs
Independant Rep. #E100397
 

Billionaire: Buy a Home… And if You Can, Buy a Second Home!

Billionaire: Buy a Home… And if You Can, Buy a Second Home! | Simplifying The Market

Billionaire: Buy a Home… And if You Can, Buy a Second Home!

 Monday May 2nd, 2016  First Time Home BuyersFor BuyersHousing Market UpdatesMove-Up Buyers

Three years ago, John Paulson gave a keynote address at the CNBC/Institutional Investor Conference. In his speech, he told those in attendance that he believes housing will continue its strong recovery for the next 4 to 7 years, saying that:

 

"The housing market has bottomed. It's not too late to get involved. I still think buying a home is the best investment any individual can make. Affordability is still at an all-time high."

When asked how the average person could take advantage of the current real estate market at the time, Paulson said:

“Buy a home and, if you can, buy a second home.”

Two years ago, Paulson reiterated his statement, saying:

"I still think, from an individual perspective, the best deal investment you can make is to buy a primary residence that you're the owner-occupier of."

Who is John Paulson and why should you listen to him?

Paulson is the person who, back in 2005 & 2006, made a fortune betting that the subprime mortgage mess would cause the real estate market to collapse. He understands how the housing market works and knows when to buy and when to sell.

What do others think of Paulson?

According to Forbes, John Paulson is:

“A multibillionaire hedge fund operator and the investment genius.”

According to the Wall Street Journal, Paulson is:

“A hedge fund tycoon who made his name, and a fortune, betting against subprime mortgages when no one else even knew what they were.” 

So… Is what he said still true?

The core reasons behind Paulson’s statements still ring true today, but why does he believe homeownership is such a great investment?

Paulson broke down the math of homeownership as an investment:

1. "Today financing costs are extraordinarily low.”

The latest numbers from Freddie Mac show us that you can still get a 30-year mortgage at historically low rates of under 4%.

2. “And if you put down, let's say, 10 percent and the house is up 5 percent,” as many experts predict,“then you would be up 50 percent on your investment."

How many are seeing a 50% return on a cash investment right now?

Paulson goes on to compare the long term financial benefits of owning versus renting:

3. “And you’ve locked in the cost over the next 30 years. And today the cost of owning is somewhat less than the cost of renting. And if you rent, the rent goes up every year. But if you buy a 30-year mortgage, the cost is fixed.”

Bottom Line

Whenever a billionaire gives investment advice, people usually clamor to hear it. This billionaire gave simple advice – if you don’t yet live in your own home, go buy one.

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Criticism and Its Roll In Success

Criticism and Its Role In Success

In this politically correct and often over-sensitive world we live in, criticism sometimes has such a negative connotation that most people automatically react poorly to even just the term itself without considering that criticism can have its benefits too.

It's also unfortunate that some people enjoy being critical and use their opportunity to dispense "constructive criticism" as an opportunity to bash others. Indeed there is a delicate dividing line between constructive and destructive criticism. 

But what happened to turn such a positive form of communication into a hated and feared concept?    

Sometimes it's our upbringing has tainted our idea of criticism. In your case, could it be that somebody in the past took this term and used it to justify their judgments on your life's choices?  Perhaps you were told one too many times that they were just giving you "constructive criticism" and that you shouldn't take it so personally. Or…perhaps in school you weren't the strongest in a particular subject and the teacher made fun of you and called it criticism.  

Regardless of the reason for any criticism you have experienced, you might have an unreasonable sensitivity to it and you can probably gain a lot in life by looking at it as one of the best forms of helping you, and others, succeed.  That's because honest, constructive criticism is meant to come from experts in the field. It's meant to be positive despite what it has become over the years.  

Although for many, criticism sometimes feels like a personal attack, maybe there can be a way for us to utilize it as a learning experience not only for ourself but for the critic too.   

For the person being critiqued, it is a way to grow in their field and criticism should be interpreted strictly as additional, updated, data.

There is so much to learn from someone who is experienced in your profession.  Everyone has experiences to share so why should you waste time and reinvent the wheel? Why not benefit from another person's life and/or business experience? If you're a writer, you will become a better writer through criticism.  If you're an artist, you will become a better artist through criticism. Or you might even be a pilot. Obviously there is a benefit of criticism there.

The point is that other people can often open your eyes to another perspective and your work will evolve into the best work you've ever done.

And don't forget that criticism benefits the critic just as much as the person being criticized.  The critic, if they take their responsibility or opportunity seriously, is learning too. They are learning the perspective of the person they're talking to…i.e. the writer, artist, pilot, or employee. Often they benefit from their responsibility to give an honest critique. They're learning too!

A true critic should be able to first put themselves in the shoes of the person they are critiquing.  Next, they should look at the work being discussed or evaluated from the public's view.  Then they should look at the work from their own view, from their own experience in that field.  

Think about it.  If you are getting advice from someone who just looked at your work from three different angles, that's three different angles than your own.  Think about how much you could learn. There's bound to be some valuable new 'data' there. And also consider that every field — artistic, professional, managerial, functional, or whatever — it's always changing.

It's easy to get into a rut but a little constructive criticism can help you get out of it. In fact, criticism can help you in your own 'quality control'. You really can be the beneficiary. The possibilities are endless!

Why Work Inbound Marketing?

Why Work Inbound Marketing?

Different teams are going to have different solutions for who does what when it comes to inbound marketing. At a smaller company, inbound marketing strategy may fall entirely to one person to create and execute. A larger team may have more specialized positions in content, social, brand, etc. or really any combination of the above tasks among any number of people, depending on the company’s needs an the team’s strengths.

So where does SEO fit in to all of this? Is search engine optimization as we know it being absorbed into other marketers’ jobs?

Rather than being threatened by other disciplines’ encroaching on our territory, or overwhelmed by the volume of tasks that go into a robust inbound marketing strategy, modern SEOs should be embracing the rise of inbound as a holistic approach since it allows us to do better marketing. The days of being handed a blog post and told to add keywords to it are coming to an end, and that’s a good thing!

What happens when a company has a lot of employees with SEO knowledge, but no SEO? I learned what that looked like when I started at SEOmoz. Obviously, lots of folks at SEOmoz understand SEO strategy and why it’s important, but it had been several months since an official SEO had worked at the company.

The result? A lot of elements that were important to SEO had fallen through the cracks or been back-burnered. Content producers knew that keywords were important, but didn’t know which ones to be using and where. New features had been added to the website in ways that were great for users, but created unnecessary headaches for search engines. Even though a lot of people on the marketing team understood the basic tenets of SEO, it was nobody’s job to make sure SEO was taken into account; they all had their own jobs to do. It’s one thing to know that SEO is important – it’s another to know what to pay attention to and look for, especially if your core competency is in another field.

The SEO as Inbound Marketer

Even at a company whose internal education around SEO is top-notch, it’s still vital to have someone to be a steward of the site’s online presence and search performance. SEOs need to take a “the buck stops here” attitude toward ensuring
that our designers, content creators, social media managers, PR representatives and the like are working together on a search-engine-friendly strategy that encompasses all of their efforts.

 

An SEO should be continually helping a larger inbound marketing team do better marketing in the following ways:

  • Analyzing keyword data and trends, and tracking traffic and links per content piece, to help the content manager create compelling, keyword-rich, linkworthy content.
  • Working with the dev team to keep the site fast, crawlable, error-free and trackable.
  • Building relationships with influencers in the space, and leveraging those relationships for links and shares.
  • Syncing with the Director of Marketing and PR contacts to enact a solid, consistent brand strategy, then making sure it’s seeded to the right places for maximum authority and impact.
  • Diving into analytics to support conversion rates; sharing analytics data with business development and account management teams to aid retention of search-driven customers.
  • Collaborating with the UX and design teams to make sure a site that’s a lovely experience for users is also a useful experience for search engines.
  • Consistently evangelizing SEO internally through ongoing education, and being a staunch advocate for SEO best practices in every meeting – the buck stops with you.

By starting to view SEO as a series of collaborations with more specialized colleagues, we can build inbound marketing programs as a team effort.

From Keywords to Sessions

One thing I’ve heard Duane Forrester from Bing speak on several times recently is the search session: the idea that people aren’t using search engines to make one-and-done searches, but rather to make a series of searches over a period of time that could be anywhere from several minutes to several days, before arriving at a decision that might result in a conversion. An example might be a user who starts with “honeymoon destinations” and searches for “beach honeymoon,” “romantic beaches Hawaii” and “Maui vacation packages” before finally searching on “cheap flights to Maui.” That keyword might be the one that gets the conversion, but each search is an opportunity to build brand relationships and influence the final purchase.

Even when consumers aren’t actively searching for things, they’re still building opinions about and relationships with brands via social media – not only through the conversations they’re having, but also through the content they consume. People spend a ton of time on the internet, and most of it isn’t on Google.

A robust, marketing-team-wide inbound marketing strategy is perfectly positioned to market to this new breed of searchers. In order to really start some next-level, better-than-ever organic search marketing, SEOs need to be cognizant of the fact that organic search is just part of a larger experience. To ignore inbound marketing in favor of tunnel-vision focus on SEO means fewer opportunities to engage with customers (not to mention fewer opportunities for links, shares, and other awesome SEO benefits).

We’re all in this together. Let’s get out there and make inbound marketing better.

Chuck Reynolds
Contributor

10 Core Characteristics of Great Entrepreneurs

10 Core Characteristics of Great Entrepreneurs

https://Markethive.com/dennisroeder

Observing and working with entrepreneurs over the years it is clear that people in this category have many characteristics in common. And, while we all love to analyze the theories and strategies that can be learned from others to make things work better in your business as an entrepreneur, we often forget that there are also character traits that we could look to develop as well. You can read all the books in the world, but theories are useless unless you learn to adopt some of these characteristics:

1. Consistent boldness

Most entrepreneurs are naturally a little ballsy, but it’s not enough just to come up with a great idea or to start a business — you have to be consistently bold enough to stand by your idea, to keep pushing forward even when it seems like you’re making a monumental waste of effort, and when everyone around you just doesn’t see a happy ending. You also need to be bold enough to realize when you are stuck on a dead end road and it’s time to do something different.

You also have to be bold in putting yourself out there. Many people avoid doing this because they don’t want to feel sleazy or like they’re hard selling people, but unless you can get over this, nobody’s going to know about you or care about you.

Finally, you have to be bold in asking for what you want. Of course it’s totally terrifying to ask someone for something that you really want, but you will be amazed by how often people actually do help if you tell them how and if you ask the right way. For instance, I needed to raise money to build a vision called Markethive, an online ecosystem of sorts for Entrepreneurs. So I gathered up a couple hundred of my closet friends and associates, showed them my presentation and I raised $400,000 in 2 weeks to build the dream.  But because I was bold enough to put myself out there and because I asked in a way in a way that appealed to them, I was able to raise the money to make it work. A good sense of humor always helps too!

2. Passion

Passion is about feeling so deeply for something (or someone), nothing or no-one could possibly get in your way from fulfilling that feeling. If you have that absolute, deep, unwavering passion for what you’re doing, nothing and no-one will stop you from taking the necessary steps to achieve your goal!

3. Risk Taker

There’s an old saying that if you haven’t failed then you’re just not trying hard enough. Risk taking is a part of business. Thankfully it’s rarely life or death but it might be pretty scary financially or emotionally. When assessing risk, you have to decide if the potential benefits outweigh the cost, and then take the necessary action no matter how uncomfortable it it may feel.

4. Leadership

An entrepreneur is a leader. The two are not mutually exclusive. The definition of an entrepreneur is someone who starts and manages a business assuming the risk. You can’t start and manage a business without being a leader.

So ask yourself, are you ready to lead?

5. Flexibility

A lot of people mix up being flexible with being flighty. I’m not saying that you should just dabble in things or totally scrap a project at the first sign of trouble. You need to be focused and unshakeable on your big goals, but in parallel with that, you have to be able to be flexible with how things unfold day to day.

Being too rigid will cause you to lose a ton of opportunities that come up along the way, because you will be too focused on following your planned steps instead of recognizing opportunities that could get you to your end goal even better. So learn to pivot, and be flexible when you need to.

6. Perspective

Having a sense of perspective is absolutely critical, because working as an entrepreneur usually feels a little crazy and because you’re going to fail hideously at least once. If you get so wrapped up in what you’re doing that you can’t take a step back, see the humor in situations, or dispassionately look at your failures to see what you can learn from them, then this probably isn’t the path for you.

7. Self Belief

The challenge when starting and growing your business is that for most people it’s the other way round and your self doubt will be tinged with moments of self belief. In order to achieve success you’re going to have to tip the scales. There is no way past it. You have to do whatever it takes to increase your self belief.

Take more risks and move out of your comfort zone more often. With each small win your confidence will rise.

8. Commitment

Sometimes you are going to be faced with compelling opportunities which will detract you from your main focus and your ultimate goal. It’s down to you as an entrepreneur to stay committed to your ultimate goal and recognize which opportunities will move you closer to your goals and which will move you further away.

Beware the seduction of easy opportunity.

9. Resilience

Finally, you’ve absolutely got to be resilient, certainly in the face of failure, but also just in terms of daily life as an entrepreneur. It can be really hard when you’re working for yourself — people don’t really get what you do every day and sometimes they might even think you’re just ‘messing about’. Resilience is what keeps you going, both when you get hit with a big failure or just the everyday crisis, so it’s essential that you learn how to bounce back.

10. Speed

I know I’m surprising absolutely no one when I say that things move fast as an entrepreneur. To be a great entrepreneur, you’ve got to be able to work fast and still keep the quality of your output high.

That’s not to say that you can’t do great things if you like to think or act more slowly — but if you are like that, then you’ll probably need to get a partner or a group that will balance you out and force you to act. Otherwise you’ll likely stagnate.

Dennis Roeder
Contributor

 

5 Tips For Improving Your Site’s Search Engine Positioning

seo

seo

5 Tips For Improving Your Site’s Search Engine Positioning

Almost all webmasters or website owners are looking for ways to get better results from their websites. They wish to improve their site’s standing and get better rankings in search engines. This quest for improved results, known as search engine positioning, can be satisfied by following a few basic procedures.

Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services.

In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.

1. Make Sure that your design is search engine friendly:

Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor or in an html viewer of popular editors such as Dreamweaver and Editplus. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.

If you have this difficulty, first take out all unnecessary spaces in the html code. If there are long strings of java script, put these in external files. Similarly, put style information in external Cascading Style Sheet files. Simplifying your table structure may also help. If this starts getting too complicated for you, then consult with a professional search engine positioning specialist or your web designer.

2. Make sure your keywords are strategically placed in your copy:

It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

3. Use a site map and text link navigation on your pages:

If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process by making a site map, a web page that has text links to all the sub pages of your site. Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower level pages.

4. Increase the quantity and quality of inbound links:

In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.

When it comes to links you should keep in mind one important principle: it is not the quantity of links that is important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.

5. Keep up with Search Engine Developments:

The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as Search Engine Optimization (SEO), web ranking, and general webmaster related issues.

If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site's performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.

Ida Mae Boyd
Contributor

5 Tips for Dealing with Collection Agencies

5 Tips for Dealing with Collection Agencies

What is a Collection Agency?

A few creditors will really utilize a different organization name, address, and telephone number for their inside collection offices, with a specific end goal to give the impression of an "outside" office, on the notion that account holders will consider it more threating. This procedure is for the most part just utilized when the obligation is 6 months or less delinquent.

Nonetheless, most collection movement is performed by third‐party collection offices, which are in no way connected to original owner of the debt, and "work" debts for different finance companies. They may likewise purchase delinquent obligations which have been assigned as charge‐offs by the debt originator.

5 Tips for Dealing with Collection Agencies

How they get paid

Collection companies purchase large amounts of charged off debt. Once the debt is sold the person that owes the debt may now be obligated to the new owner of the debt. These types of accounts in many cases have a low collection rate so the collection company buy these debts for pennies on the dollar. This third‐party collection organizations are commission based, where they get a percentage of the of the total amount they are able to collect. Collection agents are frequently paid a low wage in addition to commissions based on their performance

Now that we understand a little about what a collection agency is let’s talk about what your options are for dealing with them IF your ever in collection.

5 Tips for Dealing with Collection Agencies

5 Tips for dealing with Collection Agency’s

  1. Avoid Debt Collection Altogether. If you’re having trouble paying the debt talk with the original creditor BEFORE it gets turned over to a 3rd party collection company to see if a payment arraignment can be made.
  2. Learn your Rights! The Federal Trade Commission FTC website has many resources available for you to learn what your rights are and to assure that the collection company that your dealing with is not violating your rights per the FDCPA.
  3. Don’t ignore the situation. If you are receiving letters in the mail or debt collectors, phone calls, court summons you have options. Forcing the collection company to validate the debt and prove that they legally own the debt is the first approach. Sending the collection company, a debt validation letter with in the first 3o days of receiving a collection notice will suspend all activity on the collection account. The collection company is now required to validate the debt with appropriate documents.
  4. Document your dealing with the collection company. It’s important to archive all mail correspondences with a collection agency as well phone communication. When documenting phone calls include times, dates and names of who you spoke with.
  5. Get it in writing. If you come to an agreement with a collection agency, make sure BEFORE you send them any money that you get your agreement in writing.

They are several strategies for dealing with collection agencies. The best advice is DON’T bury your head in the sand. Seek out the advice of a professional and a least understand what your options are that way you can choose the best course of action for your particular situation.

If you are being overwhelmed with collection calls and letters, click below and fill out the form to receive a free confidential consultation.

FREE Consultation

Glenn E. Fleming, MD, MPH on MarketHive: Welcome to My Page!

Physician, small business owner, budding real estate/land investor, & educator on MarketHive, a social marketing platform for entrepreneurs that has the combined power of Facebook and LinkedIn.  

I think of myself as just a regular guy who is passionate about those issues I believe affect us all. Those matters include (but are certainly not limited to): LGBT equality,  healthcare reform (which would include health information technology reform), education reform, prison/criminal justice reform, politics, government, business/investing, and more. 

MarketHive is a multi-million dollar platform which evolved from Veretekk and offers the following features:

auto-responders, virtual conference rooms, blog casting, blog sharing, campaigns/press releases, capture pages, email plugins, daily live workshops, and lead generation exclusively for entrepreneurs.

In essence,  MarketHive is all about empowering entrepreneurs through social engagement and marketing.

To learn more or to join for free, go to 

Glenn E. Fleming, MD, MPH on MarketHive

I hope to see you there!

Best Regards,

Glenn

Content Propelled Marketing

The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas who use social media to get their messages across.

 

This sea change in buying behavior requires vendors to re-think how they go to market, and optimize to make sure that they will get found by buyers using search engines, blogs, reviews, and social media. The term Inbound Marketing was invented by the crew at Markethive (When they were Veretekk), when they developed the techniques and technologies that are needed to get found by buyers, and to make sure that the reviews and blogs around your industry segment cover what you are doing. (Markethive provides great software tools, plus education to help you automate Inbound Marketing. The founder, Thomas Prendergast has written many great  books on these topics (dating back as far as 20 years ago) “Automated Marketing”, Customer Centricity”, Building a Better Website”, “The Power of the Social Network in Search Engines”, Conference Room Advantage”.

As further evidence of this change in buying behavior, I was recently talking to the CIO of a large pharmaceutical company, and he told me how he hates spam emails from vendors, and how he had developed a canned email response to them. I asked him to forward me a copy of that email, and have excerpted a couple of paragraphs from it that quite clearly describe the carnage:

 

“Please understand that I get dozens of these types of messages a week. I simply do not have time to read them, dig into them, follow-up on them, or reply to them. The most effective solution to this problem is for me to ignore the messages, which is what I usually do. …

 

… Finally, a small comment. As a customer, I find this type of approach to sales to be largely annoying to me and unproductive for you. We learn far more about what we want to purchase by searching the web, looking for customer references in blogs and forums, word of mouth, and by finding white papers on your site that concretely describe solutions to problems we are having.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Remarkable Content is King

 

A key part of getting found is making sure you show up on the first page of a Google search. The lazy marketer’s approach to doing this is to purchase Google Adwords, and pay by the click (referred to as SEM, Search Engine Marketing). However 85% of people ignore the paid ads, so to be really effective, you will need to perfect your SEO (Search Engine Optimization) skills.

 

SEO requires you to develop great content that your buyers will find sufficiently interesting, different or insightful, that they will want to remark on it. (The authors of Inbound Marketing refer to that as remarkable content.) When your readers remark on your content on-line, using tools like Twitter, Facebook etc., they spread the word virally to other readers and broaden your reach. These comments lead to links back to your site, which lead to ever increasing page ranking in the search engines.

 

 To be successful at this, you will need to keep the content fresh.

Traditional web sites don’t work in this regard, as they don’t change frequently enough.

 What is needed is a blog that you update regularly.

 

Your blog cannot simply be a sales pitch for your product, but needs to be about topics that your buyers care to read about. The tone could be educational; or humorous or controversial. But above all it needs to be highly engaging and relevant to them – i.e. remarkable.

 

When you post a new blog entry, you will see your site traffic surge for a few days, and then die back to a level slightly higher than before. The more you post, the faster your traffic will build. But in the end, it is the really great articles that you post that will have the most impact.

And a meritorious blog system like Markethive (actually only Markethive) produces all of the above in a simple atmosphere of massive content curation that is immediately rewarded or rejected, building amazing content is King results, or something like that.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you have interesting content, you can use social media like Twitter, Facebook, LinkedIn, Digg, StumbleUpon, etc. to get the word out. Thus Marketing simplifies this to a level of totally simple results, but then, like EST (You remember EST Erhard Seminar Training), you need to gain experience. No lofty, descriptive words can truly do it justice. Your goal is to get other bloggers to link to you, and to have people tweet about your content.

 

An interesting thing about a marketing department that focuses on Inbound Marketing: it will place a high value on people that know how to write and develop content that draws in an audience. A silver lining to the damage that the internet has inflicted on the publishing industry is that there are plenty of very talented journalists seeking employment, and they possess the perfect skills for this job! So as an adjunct to developing your skills and expertise in creating and publishing great content, a very helpful tactic would be to get in contact with some of these talents and put them to work for you. Simple but effective.