In the latest Rent vs. Buy Reportfrom Trulia, they explained that homeownership remains cheaper than renting with a traditional 30-year fixed rate mortgage in the 100 largest metro areas in the United States.
The updated numbers actually show that the range is an average of 5% less expensive in Orange County (CA) all the way up to 46% in Houston (TX), and 36% Nationwide!
Other interesting findings in the report include:
Interest rates have remained low and even though home prices have appreciated around the country, they haven’t greatly outpaced rental appreciation.
Some markets may tip in favor of renting if home prices increase at a greater rate than rents and if – as most economists expect – mortgage rates rise, due to the strengthening economy.
Nationally, rates would have to rise to 10.6% for renting to be cheaper than buying – and rates haven’t been that high since 1989.
Buying a home makes sense socially and financially. If you are one of the many renters out there who would like to evaluate your ability to buy this year, let’s get together to discuss the best course of action to get you into your dream home!
The moment you join Markethive you have instant setup of your own “Viral Blog” ready for you to begin posting content and marketing your business, product, service, or even personal content. You’ll be up and running the moment you set up your account!
1. Multiple BLOG accounts (platforms)
You will have the ability to create many blog accounts (via groups), mix up different contributors and published multiple blog contents for multiple WordPress accounts. That has been specifically created to include powerfully effective sales psychology built into them. This will ensure you convert visitors to your site into PAYING customers at the highest levels.
This multiple blog capability can also create additional unique content to spread further into the Internet. With Groups your reach expands exponentially.
Individual friends and groups can be combined to create unique content that can easily be published to your WordPress, Joomla, blogger.com, etc. blogs with Markethive Widgets and Plug Ins.
With a group of 100 members, aside from the massive shared content, with a Group membership of 100 where we will assume each member has about 5000 social net friends and contacts in their respective Social accounts like Facebook, Twitter, LinkedIn and Google+.
These are huge numbers as we estimate just the Social reach of 500,000 add to that each members back links via their social networks but assuming each member has 2-3 WordPress blogs the legitimate white hat back links occurring also reach astronomical numbers.
Now add to that a small coop to publish a real paid for Press release and you start to understand the startling advantage Markethive has just regarding Markethive’s blog platform and link manifestation.
2. Built in “Viral Broadcasting”
Other members of Markethive have the option to “follow” your blog(s) and options as to how. They can choose to be alerted in the social network alerts in their Markethive Dashboard
They can choose to have your post published to their Markethive News Feed.
They can choose to have your new posts broadcasted to their Facebook news feed(s) both their personal feed or their many Facebook pages.
They can choose to have your posts broadcasted to their Twitter feed.
They can choose to have your post published to their share an update on their LinkedIn account
They can choose to have your post broadcasted to their Markethive Blog (Groups or Personal)
This guarantees you get the most exposure from every post you make, and compels readers to quickly share your content with ease and excitement. This means even MORE traffic to your blog, and MORE potential for sales or exposure.
3. Advanced “Viral Commenting” System
Your blog comments will show up in real time and inspire even more “digital” conversations on your site. Remember, rave reviews, lively comments, and more helpful content are what people crave on your blog. There is NOTHING more powerful than the “social proof” coming from other people commenting on your blog, and we’ll help you to easily get LOTS of it every time you post.
Combined with the commenting system is the broadcasting ability as well. When commenting, you can also choose the option for your comment to push to your Markethive Newsfeed, Facebook, Twitter and LinkediN, includes the link back to your profile page and the blog.
Keyword management for better search engine results.
Research and analysis tracking allows for continuous improvement.
When it comes to search engine optimization (SEO) campaigns, choosing the right keywords is the most important step. Selecting the wrong keywords will lead to bad results so it pays to learn how to perform a strategic keyword analysis so you pick the right ones. Generally speaking your goal is to identify keywords with:
A) The highest search volume possible.
B) The lowest competition.
C) Those that accurately relate to your business.
High search volumes and high competition often go together (but not always… look for sweet spots!) Typically you're looking for low competition keywords that still have good search volumes. So long as the keyword relates to the content on your website your "bounce rate" will be low and the traffic will stick.
The Keyword Analysis tool is designed to help you keep track of your research results as you perform your strategic analysis. There are a variety of external tools and systems that are helpful in evaluating keywords, however the statistics tracked by this system are found using Alexa and the Google Keyword Planner.
This will multiply how many people actually FIND your blog! (Marketers pay from hundreds, to thousands of dollars every month for this service—you get it for FREE!)
Peace of Mind For You!
You’ll never have to worry about installing anything, setting anything up, or “customizing” anything, unless you want to add your own header and company logo to your blog. We’ll handle all of the rest for you! Our skilled programmers work around the clock to ensure your blog is always viewable and available for your customers.
5. WordPress Plugins by Markethive
When we set out to build Markethive, we recognized WordPress to be the world leader in Blogging platforms. We will never dispute that nor attempt to overcome or replace WordPress.
Our goal is to make WordPress better with our blogging platform and CMS enhancements. Case in point is our WordPress (Markethive) plugin(s). We have several but this plugin is designed to import and manage your content you produce on Markethive into your one or multiple WordPress blog(s). Without Markethive, to manage a (blog cloud) portfolio of many WordPress on multiple domains with unique content on each of them for different agendas and markets, especially with a moderate to large team of content producers becomes a literal nightmare.
Why WordPress Is The Best Website Platform
There are many different ways of creating a website, you can purchase industry standard software like Dreamweaver and take courses to understand how to use it, or you can use content management software such as WordPress that allows you to quickly and easily get a website live within minutes. This is one of the many reasons why WordPress is the best website platform for beginners and professionals alike.
With WordPress, you are getting a system that takes minutes to install on your server, and then access to thousands of free and paid themes. Your website will look professional from the moment you start. Furthermore, there’s a wide range of plugins and widgets that can easily be applied to the site to make it more user friendly and interactive.
And the only skills you need are the ability to write, click the mouse button and add this stuff in. It really is easy to add content, it’s just like posting on a forum really, and has a very low learning curve. But, because of its flexibility, you can be as basic or advanced as you feel, and as you grow to learn more about it, so to will your site grow and utilize new concepts and designs being created for WordPress.
Here’s some other great aspects about the WordPress system:
WordPress is Open Source:
This means it is free, other people can easily create themes, plugins and so on for you to use with it, and it is completely flexible.
WordPress is Quick to Setup:
This means you can focus on having several websites and easily be able to maintain them all without having to create them all from scratch. This is particularly useful if you are getting into internet marketing for example. You can have many websites set up for different products you are selling.
WordPress Gives Multi User Functionality:
Are you a small business or organization that requires more than one person to add content to the site? Again, WordPress can help. It enables the site owner to set up users for them to post to the site. What’s more, certain privileges can be applied to these users so they only have access to posting content, and therefore not be able to mess around with the functional side of the site.
Website and Blog All-in-One:
Although WordPress is set up more as a blogging platform, it is still very easy to configure it to be a standalone site, with a blog attached. There are many plugins which make this even easier to do, and so any small business or organization can have a website and blog created in a couple of hours that looks great, and is ready to go.
Backing Up and Security:
WordPress is very easy to back up, and there are many secure plugins to choose from to make it more secure than it already is.
These are just a few of the most important reasons why WordPress is the best website platform, but there are many more. It’s major advantages are the low learning curve, and speed of having a site up and running. If you are a person who needs a website, but has little time and money to set one up, then WordPress is your friend. It’s a fantastic system used by millions of people across the globe.
6. MH Blog Swipe
Markethive blog system allows you to make your content available to the entire public population within Markethive, or Just to your friends or just to members in all the Groups you belong or a selection of them or just one (your choice) or private so no one can Swipe your blog.
Why? There are many sound reasons for this.
Curating: Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Markethive offers features to it’s groups you create. Groups are platforms for blogging.Simple set up a Curating Group for yourself and Swipe the blogs in Markethive as a collection of content you may want to use in your publications.
Proofing: You may have a group of members that want to edit and rewrite your content. Trust me,this is an active phenomena in Markethive. Produce a blog and you will get many critiques so I just offer to them to swipe it, edit and change it as they see fit then let me know. If I like it, I swipe it back. Another option is to actually have a proof reader on staff and do the same procedure.
Cocktails: With Markethive’s ability (feature) to create unlimited Groups each with a different cocktail of content curated, aggregated or from multiple Group memberships, the options to produce unique content for unlimited WordPress blogs controlled from within Markethive is unlimited.
Then there is the learning curve. I have personally mentored newbie bloggers who just couldn’t or wouldn’t take the first step. In many a live webinar, I would quickly assemble a viable blog article, the instruct the students to Swipe my blog post, then in the webinar they would edit, alter, upload and download images, creating an altered blog result of their own.
I have witnessed new bloggers after this type of training go from poorly and rarely produced blog posts, to 1-2 dynamic and excellent on topic blog posts daily. In other words, Markethive is now churning out a new breed of excellent and dynamic bloggers.
The widget can appear on your blogs, sites, social networks to promote a simple easy registration into the Markethive via your account, by passing your Profile page. Sets off your selection of autoresponders via the Authorized email of record, totally avoiding spam.
Markethive Blog platform
Markethive’s Inbound Marketing platform delivers a blogging system built for the beginner, sophisticated for the intermediate and an extremely powerful platform that advanced professional bloggers will appreciate. The system is designed for the easy development of a complete blog system, yet advanced and easily set up to be the engine that powers your WordPress blogs. The email system also creates subscribe accounts for your blogs and capture pages and simplifies the email notifications of a new blog publication via email, Facebook, LinkedIn, Twitter, Goggle+ and Markethive news feeds.
Easily grow your social reach into the millions! It’s that Powerful, It’s that Simple, That’s Markethive.
Dominate with Inbound Marketing
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Recent reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.
Markethive is the first and only social network integrated with a powerful intuitive inbound marketing (automated marketing) platform. Built for the entrepreneur, small business, and network marketers. Markethive is totally free and generates it's revenue through advertising like Facebook and Linkedin. Markethive even returns up to half the advertising revenue back to the subscribers that join the affiliate program.
If tools like email auto responders (better than Aweber), blog platforms (makes WordPress even better), press release co-ops (Real PR.org professional releases) capture page widgets (plug ins for WordPress, simpleleadcapture.com,etc., plugins and pages, broadcasting tools (like Hootsuit), live conference rooms (like GoToMeeting), traffic portals (like Veretekk had) and additional arrays of powerful tools, workshops and mentoring webinars, interest you, then you need this platform!
This is Inbound Marketing, This is Markethive. Easy! Powerful! Free!
If you thought about selling your house this year, now may be the time to do it. The inventory of homes for sale is well below historic norms and buyer demand is skyrocketing. We were still in high school when we learned the concept of supply and demand: the best time to sell something is when supply of that item is low and demand for that item is high. That defines today’s real estate market.
Jonathan Smoke, the Chief Economist of realtor.com, in a recent article revealed that:
“Would-be buyers face a dilemma: There will be more homes on the market over each week of the next three to four months, but there will also be even more prospective buyers. We are entering the busiest season of home buying with the lowest amount of inventory in three years. To be competitive, buyers should get pre-approved for a mortgage and be ready to act quickly if they find a home that meets their needs.”
Smoke goes on to say:
“Listings are growing as they normally do this time of the year, but because demand has been growing faster than supply, homes are selling faster. So the monthly trend is the normal seasonal pattern, but the year-over-year decline is reflective of demand being stronger than supply for more than a year, which is resulting in fewer homes available and faster-moving inventory.”
In this type of market, a seller may hold a major negotiating advantage when it comes to price and other aspects of the real estate transaction including the inspection, appraisal and financing contingencies.
As a potential seller, you are in the driver’s seat right now. It might be time to hit the gas.
The National Association of Realtors recently released their 2016 Investment and Vacation Home Buyers Survey. The survey revealed many characteristics of both vacation home purchasers and investors. Today, we want to concentrate on the vacation real estate market.
The survey found that vacation-home sales last year declined to an estimated 920,000, down 18.5% from their most recent peak level of 1.13 million in 2014. However, this is still the second highest number of vacation sales since 2006.
Lawrence Yun, NAR’s chief economist explained:
"The expanding pool of buyers amidst a dwindling number of bargain-priced properties led to tighter supply and fewer sales and caused the price of vacation homes to rise. Furthermore, the turbulence that hit the financial markets the second half of the year likely seized some would-be buyers' available cash."
As Yun mentioned, the sales price of vacation homes rose in 2015:
Tomorrow, we will be providing an infographic that will highlight the other findings about vacation home sales from the survey, and in two weeks, we will report on the investor side of NAR’s survey.
Technology, funding and cultural developments are stimulating new business ownership.
It has been a laggard recovery thus far, but the economic outlook shows interesting potential. A combination of developments in technology, financing and corporate culture is behind the rising power and leverage of small companies. As a result, an increasingly diverse cross-section of individuals is leaving large organizations and pursuing the creation of their own businesses.
The general population now has access to affordable computing and treasure troves of information and data via the Internet; new business owners can network their smart phones, touch-screen tablets and inexpensive printers, and leverage low cost storage. Online software tools and services allow entrepreneurs to maximize their capabilities and mask their size, giving their new ventures greater reach and scope.
It has been a double strike against large organizations. Large companies, with their complex integrated systems, are struggling to keep up with the pace of technology developments and finding it hard to respond quickly to meet business demands. In contrast, empowered entrepreneurs can adapt and execute fast, expanding nimbly at co-working spaces and benefiting from the increasing pool of flexible talent.
Also, funding options for entrepreneurs have increased through innovation and expanded investment parameters. The general public can now contribute directly through donation-based crowd funding; equity crowd funding for accredited investors is becoming a viable source of seed capital; incubators, angel groups and accelerators have multiplied over the past decade, and many large corporations invest in innovation through industry-relevant venture funding. Home equity has returned as a key source of business financing as the housing market improves.
In 2013, venture capitalists invested $29.4 billion in 3,995 deals, up 7% in dollars and 4% in deals from a year earlier – total funds invested increasing at all stages of development, according to the MoneyTree Report by PwC and the National Venture Capital Association.
Work culture has also changed. To be successful, a holistic culture – value-based and flexible – is becoming a critical component of the evolving work environment in order to attract and retain top talent. Taking an integrated approach to solving the challenging ‘work-life’ balance, this is emerging as an important component of a successful business plan and sustainable growth model.
Millennials have been the most vocal group so far emphasizing these cultural changes with London Business Schools’ soon-to-be released study, indicating that millennials are actively seeking more flexibility, control and purpose at work. This generational group is forecast by the Society for Human Resource Management to be almost half (46%) the workforce by 2020, so successful growth plans necessitate addressing these needs.
The confluence of these developments is encouraging and supporting the rise of a larger, more diverse and dispersed group of entrepreneurs. According to the Kauffman Index of Entrepreneurial Activity 1996-2013, 45- to 64-year-olds’ share of new business activity rose 22% to 53.4% from 2003 to 2013; Hispanic-owned new enterprises increased from a 16% share to more than 20% during the same period; entrepreneurship-focused education and training programs are catalyzing business launches in St. Louis, the Midwest, Florida and Ohio, not traditionally entrepreneurial hubs.
Meanwhile, there is more support for women entrepreneurs. The Gender Global Entrepreneurship Development Index ranks the US first, ahead of 16 other countries, for fostering high potential female entrepreneurship. While only 15.9% of women entrepreneurs sought angel investments in the first half of 2013, the acceptance rate was 23.6% — higher than the overall market’s 21.5%, according to the Center for Venture Research’s summary of the Angel Investor Market Q1Q2 2013 This suggests that programs helping women get “investor ready” are yielding results.
Entrepreneurs now have a toolbox replete with real and virtual tools and complemented by increasing emotional and environmental support to facilitate their ideas, journeys and successes. Quintessentially American, entrepreneurs of all kinds are seizing the day.
Markethive is the Entrepreneurial marketing toolbox and social network as both an Inbound Marketing platform and the powerful social network driving it.
What is Inbound Marketing? You need to un derstand what it is, if you do not, you will be left behind on the Internet. Know it well!
Inbound Marketing by Markethive
Read Hoffman, Paypal and LinkedIn founder:
Markethive is the Social Network for the Rise of the Entrepreneur. A professional, polished Inbound Marketing Platform fused to a powerful social network of Entrepreneurs.
The Markethive Affiliate program is inspired by a similar program that Paypal used to expand the membership and develop recognition of their brand and their service. Starting out with just 20 people, their affiliate program started out and maintained a 7% growth daily. Which equates to doubling the membership base every 2 weeks. This is why we are building a similar program.
The Be The Alpha affiliate program for Markethive members illustrated:
Unlike Paypal, we do not have large venture capital, therefore we have decided to be generous in our affiliate commissions to inspire exponential growth. Our affiliate program pays up to 50% to qualified members from all of their front line advertising revenues. Advertising revenues come from banner ads, profile page upgrades, calendar promotions and news feed boosts. Additional revenues can be expected during the life of the company from technology expansions like the current revelation of integrated conference rooms.
We are mixing the affiliate program into an entrepreneur training and development process called the Be The Alpha program and the structural layout works like this.
Selected allows the member to access the system without the annoying popups pitching the program for 30 days. No capture page and no commissions.
$25 PER MONTH
Selected the members Profile page activates to capture new memberships into the system as their children. Contributes $25 per month into their ad credits account. No commissions paid.
$50 PER MONTH
Selected the members Profile page activates to capture new memberships into the system as their children. Contributes $100 per month into the their ad credits. 25% commissions paid.
$100 PER MONTH
Selected the members Profile page activates to capture new memberships into the system as their children. Contributes $300 per month into their ad credits account. 40% commissions paid.
$2000 PER YEAR
Selected the members Profile page activates to capture new memberships into the system as their children. One time deposit of $4000 in Ad credits and contributes $300 per month for the year. 50% commissions paid.
$5000 ONE TIME PAYMENT
One time deposit of $10,000 in Ad credits and contributes $200 per month for life of the company. 50% commissions paid. 5% company revenue shared with all ALPHA FOUNDER members pool.
$800 ONE TIME PAYMENT Pre Launch Only Limited
One time deposit of $3,000 in Ad credits and contributes $200 per month for life of the company. 50% commissions paid. 5% company revenue shared with only 250 other Legacy members. Exclusive. Avaialble now.
The Be The Alpha affiliate program uses the parent | child terminology to define the relationship that develops when a new member registers via the Alpha Profile page.
Like software, we refer to the owner of the profile page when their profile page is upgraded to capture new Markethive memberships, as "parent" and the new members that sign up into the parents profile capture page as "children". This terminology lends itself to our description because the "parents" as mentors to their "children" inherit a certain responsibility to take a level of responsibility to assist their children to grow into competent parents themselves.
The program evolves or ascends from each level to a higher action. The first level, Trailblazer. is designed to give the new member 30 days rest from the constant default to the Alpha Promotion page found in the Home section of the platform. After 30 days that page will again begin to play the promotional video to upgrade your system every time the member logs in or navigates the home section where the News Feed is. We certainly do not want to annoy our members, however, we would like to keep them gently aware of the benefits awaiting them by upgrading.
In the same notion, new members are connected to a Parent, A Parent is an upgraded paid member ,as upgraded members only receive new membership registrations. And as the parent rises in rank and growth, there integration to their children increases and their schooling becoming greater and more responsible entrepreneurs grows. So here is the theory in a nutshell, when it comes to building responsible, effective proven ethical entrepreneurial leadership:
“Be The Alpha” Entrepreneur program.
The very being and wanting to become an entrepreneur is a journey that begins in the heart and the soul. What is an entrepreneur and how do we know if we have what is called a calling? Defining exactly what an entrepreneur is, sometimes, it is easier to define what an entrepreneur is not.
What is not an Entrepreneur?
An Entrepreneur does not spam. An Entrepreneur does not engage into a business opportunity just to make money or just to make a living. Entrepreneurs are not capitalist in that they do not exploit others or resources just to get rich. They do not lie, cheat and steal to get ahead or to just make a profit.
Time for a PSA (Public Service Announcement)
“Do not get me wrong here. Capitalism as a political system versus socialism, communism, oligarchies, monarchies, dictatorships, etc. is a superior system. Capitalism as an economic system allows an open system made for free enterprise and it is in such a system Entrepreneurs flourish. However, being the very nature of Entrepreneurs, we can flourish in the darkest of times and it is the Entrepreneurs that push towards the light in all things such as they are.”
The characteristics of an Entrepreneur:
Entrepreneurs are leaders, "not managers". Innovators and visionaries with an endless supply of enthusiasm and connected to a resource of inner knowledge and ideas. Many potential entrepreneurs are inhibited and in bondage to the consistent worldly messages to conform, to get the job, become a cog, get a college education, go into debt and comply to the authoritative message.
Competent entrepreneurs walk in front and show others the way. They take on the hard to do, they lift the heavy obstacles, and like the Marines, are always first in and last out. Tom Sawyer is the proverbial entrepreneur, showing the crowd a master piece in the process of painting the fence faster and better than the crowd who gathered to watch. It is awe that makes the crowd members pick up a brush and join in and inspired by Tom they stay involved through the entire process and keep recruiting others.
Entrepreneurs never take short cuts. They stand firm on ethics and imbibe a level of integrity others are attracted to and recognize. Entrepreneurs are natural born leaders. They don’t stop for nearly as many breaks or gather around and watch others. Entrepreneurs always hoe to the end of the row, even in heat, rain, storm or even when supper is calling.
Entrepreneurs rarely get fired. But they often get fired up. They will quit any job that asks them to do something they don’t believe in. But they will work at any job if the reason is strong enough or they have given their word.
Entrepreneurs are shepherds with a staff who call out with their voice, not sheep herders that ride horses with lots of smart dogs that nip at your heals.
Entrepreneurs know you need to be both a leader and a manager… in that order. They always start with a leader, and then find a manager.
They know a great leader is the ultimate solution to any problem. They pay ten to a thousand times more money for a great leader than a great manager… in a heartbeat.
Entrepreneurs begin to sing out when the song begins, because they know the other voices will soon blend in and hide the fact they are slightly off key.
Entrepreneurs seek out the one lagging beyond, find what makes them tick, then challenge them to keep up and to keep time.
This is what the “Be The Alpha” program is all about.
So you want success, you want to be entrepreneurial; you want to engage your dreams, be a leader and develop the skills to make this a reality. This is why we have developed this system.
You are attracted to the Markethive and decide to sign up. You are attracted to the movement, a vision bigger than you, a mission to change the world. We all know that the spirit of entrepreneurialism is dying in America.
For the first time in America, new business starts are dropping despite the fact the population among those in ages between 25-55 historically the prime years for starting business is growing. Even more alarming is the rate of business formation has slowed, the pace of business closures, which had held steady over the previous decade, started to ascend in 2005 and spiked in 2008, according to data compiled by the Brookings Institute. Consequently, business deaths now outpace business births for the first time since researchers started collecting the data in the late 1970’s.
Therefore, the advancement, the expansion and the support of a growing base of Entrepreneurs almost takes on a religious zealousness here at Markethive.
Therefore the way we are developing our affiliate program. It has several aspects as to the why we are doing this. Primarily to drive our growth in revenues so we can reinvest back into the system as well as the mission, but even more important to start building a growing army of motivated, empowered competent entrepreneurs.
The Markethive system offers a portfolio of incredible, proprietary marketing systems that elsewhere would cost upwards of thousands of dollars a month. We are making it for free, for everyone, for life. Our source of revenue is the advertisement, not monthly membership subscriptions or any MLM type of “hope and dreams” mentality.
The new subscriber is immediately introduced to the “Be The Alpha” program where entry is free and by entering, the constant default to the Alpha Promotion video is halted for 30 days. After 30 days it will begin its annoying constant playing again, reminding the active member to make a choice again.
That beginning entry is simply called Trailblazer. This is the new member's first intro to the process of becoming entrepreneurial in character, word and deed. This process will become more sophisticated as we go. The level will be alerted to the “parent”, it will be noted on the members profile, there level and a small icon will be associated next to or on their profile picture where ever that picture appears.
It should be expected that the “parent” would take interest in their children growing and making sure the child begin watching the motivational videos, attend the many weekly motivational orientations and groups, to begin the engagement into the culture of the Entrepreneur @ Markethive, so to speak.
Once this journey begins, the system, the mentoring, the motivational orientations, the “parent” and the company will gently persuade the Trailblazer to upgrade to Voyager.
Voyager is no different than any other advertising program in Markethive, other than it actually delivers greater value. The entry level monthly fee of $25 per month, as all of our Alpha affiliate programs, always provide an equal or greater result in ad credits. As well, the Voyager platform gives the membership a Profile (capture) page, so all traffic sent to the members profile page, should a registration occur, that prospect is locked in as the “child” to the Voyager, that prospect becomes the Voyagers lead and that prospect also receives the Voyagers autoresponders and entered into the group of choice in the Profile page configuration. Voyagers do not receive advertising commissions; rather they are concentrated on building a database of “children”. As the population of children grow, with mentoring from the Markethive culture, support from the parent to the Voyager and realization that this group of children are starting to rise in the ranks from Trailblazer, to Voyagers themselves, the next step is simply to understand and the next logical action in the learning curve of the evolution of the developing entrepreneur is upgrading to Navigator.
Navigator is not really much different than Voyager, other than you progress to gathering even more advertising credits and start receiving commissions from your “children’s” advertising purchase’s. The monthly cost doubles from $25 per month to $50 per month. However the monthly ad credits quadruples. In other words, your $50 per month contribution earns you $100 in ad credits. But it also opens up to start receiving 25% commissions on all your children’s money transactions within Markethive. All transactions, because all transactions are only for advertising in Markethive, everything else has no cost to it now or ever. Even conference rooms (we just developed our own working code for those) will be totally free. They will have limits on number of seats until you sponsor ads in them. And the more ads you sponsor into the conference rooms, the larger rooms you get, as your organization of children grow and they become more sophisticated as growing entrepreneurs, the greater the incentive you have to upgrade. And upgraded levels also create greater ad credits that can be used to increase your business exposures, larger ad campaigns, and greater financial security. This in turn helps you redirect your priorities and focus, moving you further into the realm of becoming an Alpha Entrepreneur and the next step, becoming an Alpha Commander. Definition: “A great leader who has nurtured his team should be able to withdraw his presence and return to find his well-oiled machine maintaining the same momentum as before he left. A great commander is judged by his absence. A great business leader creates a system, a culture and a structure capable of growing even without his day to day involvement”.
Commander starts looking forward into the system, knowing his organization of children are now driving along from the foundations laid by the commander’s actions and the support culture that is genetic in Markethive. The monthly fee now doubles again ($100 per month), but triples the amount of advertising credits ($300 per month) and pays 40% commissions on all children's purchases. By now the Commander is starting to incorporate advertising as well as a firm command with the “Campaigns” section (the most sophisticated tool set in Markethive).
A great commander is judged in his absence.
What many entrepreneurs fail to recognize is that leadership is not so much about the leader – but more so about the ones who are being led. The key to great leadership is not to teach others to become reliant on your guidance – but rather guide others towards self-sufficiency. A great leader who has nurtured his team should be able to withdraw his presence and return to find his well-oiled machine maintaining the same momentum as before he left. A great commander is judged by his absence. A great business leader creates a system, a culture and a structure capable of growing even without his day to day involvement.
Removing yourself from the workplace in order to see the big picture is a vital part of ensuring everything is working correctly. A painter will spend days working away on detailed scenes on his artistic canvas. But to fully see the effectiveness of his efforts he must take a few steps back and judge the work in its entirety.
Like the painter, this constant waltz between micro and macro is the state of mind the modern entrepreneur must adopt in our fast changing world. The creation of new projects and ideas is an artistic process that cannot be undertaken while you remain submerged in the chaos of the trenches. Hands-on management helps you with the day-to-day running – but who is orchestrating the business’s next stage of evolution? Founders and business leaders, however, cannot simply be strategists – they need to have that unique ability to swiftly "deep dive" into the trenches when required but then elevate back up to the "aerial view" to strategically navigate the way forward. A great entrepreneur must have the vision and reflectiveness of an artist but the agility and versatility of a military commander. That's probably why they are such a rare breed.
The Commander’s level starts to fill in the gaps of becoming an Alpha Entrepreneur and the Commander starts to see the massive benefits taking the next quantum step to Alpha Odyssey. After all, the Entrepreneur can leave for a time and his/her team and return to a well-oiled enterprise.
Odyssey, what a strange term yet, conveys the final stretch to your great adventure. You are learning to accept the fate of your quests. As Tyler Perry says, " All you can do is plant your seed in the ground, water it … and believe’ – that and the Grace of God is the key to success " As you have moved forward in the “Hive” surrounded by your peers and mentors, you have learned that 100% focus works. To never stop believing in your mission, to have 100% dedicated conviction towards your dreams. You are discovering, nothing is impossible with faith.
You are now Alpha Odyssey, your $2000 contribution for a full year of service immediately pays back instant dividends with $4000 in ad credits and another $300 per month for the full year equaling a massive $7,600 plus you are now in the upper echelon of entrepreneurial leadership and can be expected to be invited to host Markethive conferences and mentoring sessions. You are now at the top of the commissions receiving 50% of all revenue generated by your children. By this time you can expect to be leading a significant organization of children who are looking to you as a leader and mentor in that sphere of internet. Now you have options. Build a networked business, develop a crowd founding organization. Create a powerful social and seo network. You have become an Alpha Entrepreneur.
The Alpha Entrepreneur: Alpha Entrepreneur is the premium position in Markethive and share in the 5% of the revenue pool. Your $5000 contribution gets you $10,000 in ad revenue as well as $200 per month towards ad revenue. You also receive 50% of all your children’s ad purchases and a share of 5% of the company’s revenue pool. This is for the life of the company. Become the elite Alpha Entrepreneur. Alpha Founder.
Welcome to the social movement that will build the army of Entrepreneurs that will change the world!
Then there was the Alpha Legacy. The movers, visionaries that helped fund this vision prior to the affiliate launch.
THE LEGACY ALPHA FOUNDERS 50% OFF SPECIAL
The current Alpha Founders (LEGACY) are fellow visionaries and limited partners in MarketHive. For a small one time commitment, you will receive greatly expanded benefits and lifetime rewards including a lifetime residual income based on MarketHive revenues.
The one time price for this Legacy Alpha Founder lifetime partnership has been slashed to $800 until all 150 are sold. Then the new affiliate program will be launched with our target date being February 2016. To find out more about the new Affiliate program read our blog article.
There is a maximum of 150 Legacy Alpha Founder positions left. And they are going fast!
As a Legacy Alpha Founder, you will be able to:
Enroll new members through your own Profile Page for the life of the company.
Receive 3,000,000 ad credits ($3,000 value that can be used at any time)
Receive 200,000 ad credits every month (valued at $200) and may be accrued to use later.
Receive lifetime residual income based on MarketHive's revenue. 5% of MarketHive revenue will be shared between all Legacy Alpha Founders. This is limited to the 250 shares your Legacy Alpha Founder position represents as 1 share.
PLUS! Receive 50% commission for every sale of advertising, every Alpha Founder signup or Alpha Subscriber that you personally introduce to MarketHive (Your children). This means your initial contribution will be recovered quickly in our affiliate programs and you will always receive far more advertising benefits as well with this program..
Receive subscribers (Exclusive acquisition program for life) from the MarketHive rotator system. Only the Legacy Alpha program will offer this benefit for life. Customer acquisition for life.
Keep in mind:
This is the last offer to actually have a limited partnership and finite piece of the revenue. Only 250 shares available with 150 left. You will receive 1 share for each limited partnership you own. You may purchase as many as you wish. When this is gone, never again will this be offered. If we sell the company, you get a share of that too. Never again.
When we launch the new affiliate program, the highest tier in that program will be short of this offer, the Alpha Entrepreneur position.
If you've ever bought an internet marketing info product you surely know what OTO's are. They're very common with products sold on Warrior Forum, JV Zoo, Warrior Plus, and other product market places.
OTO stands for 'one time offer'. The idea is that it's a special deal that you'll only get a crack at one time and you have to make a decision right then and there (i.e. in the check-out process) or forever lose that golden opportunity.
While there are exceptions to every rule, I have made up my mind try not to ever again buy a product that comes with multiple OTO's. If I think it comes with undisclosed OTO's I'm going to be much less likely to even consider it. This of course will most assuredly include products marketed by such prolific online brands as Ray The Video Guy, Todd Gross, Neil Napier, and several others.
I made this decision after an experience this evening. The experience was one I have had many times previously and each time I had it (have that experience) it usually left a very bad taste in my mouth.
Here's the scenario:
You read an email or click a link. The link takes you to a sales page. The sales pages sounds really interesting. Down somewhere toward the bottom is the price for the offer and you think, "Yeah, that sounds like a good product. I can afford it. I'll get it!"
And you click on the 'buy' link
That's where the experience gets fishy (rotten fishy) because you eventually (in these situations) notice that after you pay for your purchase, you are usually directed not to the product download page but back to the sales page or some version thereof.
In my mind, this is comparable to thinking that you're walking out of a store with everything you intended to get but instead you are reminded that you need to buy something else to complete the product(s) you bought.
It's not a good feeling but it's very common, intentionally, in the way products are sold on the internet today.
In the all-too-common scenario, immediately after paying for your product(s), you arrive at another page that says something like, "Wait!! You've made a wise decision but how would you like to…blah…blah…blah.." and you see a video (usually) with all the great advantages of something else you need to spend money on in order to get 'real satisfaction' with the product you just finished buying which you thought was all you needed to give you real satisfaction. After all…that's what the sales letter said, didn't it?
It's like buying a car a a dealership and just when you're starting to visualize yourself driving around in your cool new set of wheels, the salesman says, "By the way…do you want wheels with your car?"
It's difficult enough to make a buying decision. Most people don't like spending money. I sure don't. Being presented with the necessity for another unpleasant and maybe even risky buying decision is never a pleasant situation.
My point is that this situation is repeatedly imposed upon purchasers of many products on the internet. It happens over and over and over again on the internet today… not so much for tangible products (e.g. Amazon, Kindle, etc.) but most often with intangible products, e.g. info products and IM (internet marketing software).
I've actually seen products with as many as five (!!!) separate OTO's. Sometimes they'll even have price drops to further insult your intelligence (lower prices on something slightly scaled down but basically similar).
I'm convinced that these product marketers are well aware that that it's harder to say 'no' to a OTO on the back end, i.e. after you've already made the decision to buy the foundational product, than it would be to put everything that is available on the sales pages up front.
As a matter of fact, many IM sales courses and software goes so far as to put great emphasis on how to construct OTO's as part of the Sales Funnel'. It's a very highly regarded technique for today's 'modern', internet marketers.
Me…? I think it borders, and often goes over the line, of ethical behavior.
I've requested a refund on this product that I bought tonight. Overall it might have been a good product but, frankly, I don't like being manipulated like that. And…I mentioned this experience and my attitude towards it to the affiliate who sent me the original offer.
He (a gentleman who I regard highly) told me that the only reason he sent this offer out to his list was because the original product producer had 'sent out' one of his offers….so it was just a case of reciprocity.
But you know what?
I'll bet you my friend is more careful on the next product he mails out for somebody. I hope so. I hate OTO's.
If you read this and don't get pissed off, I don't know what will get you angry. This should make you wake up and take notice about what is going on in you're Government.
Here is an article that was written by a very well respected author and political insider. He was part of Ronald Regans Cabinet and is today a very well respected radio commentator. My friend Tom Prendergast put it out there so I will only link to it and not copy it. You should copy and paste it in an email and send it to everyone you know.
JAQX, headquartered in Connecticut USA was founded in 2016 with a vision of setting a new standard in the network marketing profession in a brand new category. The company is a result of the industry's constant reluctance to change its business model and be more customer friendly.
JAQX is the only smart home and business automation company with security that operates totally in the network marketing business space. JAQX allows you to completely control your entire home or business from a single app on your smartphone or tablet, and has created the only home and business automation system with expandability at no cost to the consumer.
JAQX is the brain child of Fred Stevens and Tommy Wyatt who have a long history in network marketing and are dedicated to correcting the many flaws in the industry. Their goal is to provide a platform for distributors to create residual income without having to break the bank joining a company. They wanted to create a company that enabled their distributors to be able to join at no cost and have the ability to create wealth without interference from a company's whims of change.
Tommy Wyatt was quoted in a recent article:
"Wyatt, known for his national best-selling book, “Appreciation Marketing,” insists on a culture built on honesty and integrity. “That’s what I’ve always stood for, and its non-negotiable,” he said. “When I was introduced to this profession in 1998, I internalized the idea that the average person could win with a part-time effort and that those willing to work hard could earn a lucrative full-time living in 3-5 years. My goal is to see that promise fulfilled.”
“At first I wasn’t interested at all,” said Wyatt, “but when I thought about the ability to create the comp plan, create the marketing plan, and most-importantly create the culture, I just couldn’t sleep. And when presented with a chance to do it in a booming industry that hadn’t yet met network marketing, it really made sense. I was all-in.”
That industry, “smart home automation” has been controlled, to this point, primarily by security companies like ADT and Vivint with the wireless and cable companies right on their heels, but still only one-in-one hundred homes in the US, is a smart home. “We realized that network marketing was the answer,” Wyatt explains.
“New technology is intimidating and perceived as expensive. But when your friend or family member shows you how to run your entire house from a single app on your phone, and shows you how affordable it can be, the cool-factor takes over and intimidation is gone.”
“Being on the corporate side offers me a lot of new challenges I wasn’t expecting,” Wyatt concludes. “But there’s a thrill about waking up every day and realizing that we’re on the front end of a coming trend and, most importantly, we’re first!”
JAQX will be the gold standard for network marketing, setting the bar higher than any other company. With the focus on revenue from customers, and a no cost point of entry for distributors, everyone is on a level playing field.
If you want more information just Click here and leave a request for information and we will get back to you immediately.
Profile Pages: “Online Branding and Building Authority”
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.
Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.
RE: WordPress Markethive’s technology super charges WordPress campaigns.
Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.
Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.
Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:
Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.
There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!
The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.
The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.
Guest Blog for Others (This is a major component in Markethive)
When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.
Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.
As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.
My main tips for GROUP blogging for your brand include:
1. Find the best GROUPs to guest post on.
When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.
2. Find the GROUPs blogging policy.
If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.
3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)
Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.
4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)
Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.
To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.
Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.
5. Create Awesome Content.
Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.
The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.
Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.
6. Support your GROUP post once it goes live.
It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.
Don’t Forget Blog Commenting
Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.
Get a Disqus account as well as it is a sort of social network of people that comment.
You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.
Your Online Branding & Authority Building Strategy Using Blogs
What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!
Create a Consistent Brand Image for Each Profile
Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:
Find your fan page through a friend’s activity stream and then follow it to your blog, then website
See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.
Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.
Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:
Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.
The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well
Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!
Help People Find Your Profiles
I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:
Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.
Another frustration is the direct sales industry.
Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames. The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.
Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.
Get Engaged with Your Followers, Fans, and Subscribers
You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.
If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:
Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.
Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.
Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.
Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:
Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.
If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:
Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!