Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market
In an interview with Bloomberg, Grainne McNamara, the blockchain lead at PricewaterhouseCoopers (PwC), mentioned on September 18, 2018, that there is a lot of demand for blockchain technology and interest in the token economy despite the bearish cryptocurrency market.
While blockchain is prevalent emerging technology, regulatory uncertainty is a massive ongoing concern that can impact blockchain’s ability to grow and scale.
The Token Economy is Very Distinct from the Cryptocurrency Industry
While there is a substantial overlap between cryptocurrencies and the token economy, McNamara clarified in the interview that the interest in blockchain technology, token assets, and the token economy is growing and distinct from the cryptocurrency market.
Cryptocurrencies can be the result of a specific blockchain or, however, the token economy is a network of systems that use valuable tokens as a means of incentivizing people within a community. Since tokenization is the strategic interaction between governance and game theory, its definition is significantly broader than cryptocurrencies.
The token economy and token assets provide a lot more possibilities and opportunities for enterprises to leverage the technology. McNamara expanded on token economics by using the example that not all token assets are cryptocurrencies.
Some serve different functions like security tokens that can represent assets in companies or earnings streams or utility tokens which function can provide access to goods and services that a project will launch in the future.
When it comes to blockchain advisory services, the demand remains high and strong. While the service started out in the financial sector, it has expanded to every industry PwC provides services for.
The interview also explored the results gained from the PwC blockchain 2018 survey. While 84 percent of respondents mentioned that they had some involvement with the technology, 54 percent said that the effort had not been justified.
McNamara clarified that, while gaining a return on investment (ROI) is difficult with blockchain technology, it’s not necessarily a problem with the core technology but rather the company’s ability to implement blockchain technology on a commercial application at scale.
PwC report Shows that China Will Become a Blockchain Leader
The interview also touched on China’s development and growth in the blockchain sector in comparison to the US. While there is a lot of legacy infrastructure in the United States, such as supply chains and financial institutions, McNamara noted that the regulatory environment could be a hindrance to the development of the sector in the United States states.
In August 2018, PwC also released a report on the nature of regulatory uncertainty and its impact on the blockchain industry. The report mentioned that at the current rate, China would overtake the U.S. as the primary blockchain developer in only three to five years.
Less than a week since our major upgrade to the Markethive Dashboard and all is settling down nicely.
This is all for preparation of transferring into the blockchain, so we can deliver even better privacy, security, power and a Universal Income based on Entrepreneurial pursuits, not some government theft and giveaway all the other options seem to have become.
This process has eliminated all the affiliate type levels that used to exist in Markethive. Gone are the Alpha Legacy levels, gone are the Voyager, Navigator and Commanders levels.
Alpha Legacy is now 1/10th of an ILP, the new crowdfunding share we are in pre-launch with. We are gearing up to convert to the blockchain, so we have our own financial systems. We are gearing up to deliver 3+ commerce platforms. We are gearing up to deliver a legitimate Godly Universal Income. We are gearing up to insure you have total privacy and security at Markethive.
We are about to officially launch our ICO (ILP actually) crowdfunding campaign and sharing that effort with you, the people that make Markethive run.
Come to our Sunday meetings as we continue to reveal what this means, and how it benefits you in so many ways.
I hold 2 meetings on Sunday because it is the 1st day of the week, look at your calendar, it is the first day.
Central Time (That is USA central time) Check the World Clock if you are confused
Sunday @ 10am and 5pm
The calendar can be found at http://markethive.com along with the link to the conference room (found within the calendar)
New Back Linking Tool (Blows SEO away)
This Saturday (check the calendar) @ 2 pm (USA Central)
I am going to show you how to use the new backlinking tool. It has become incredibly organized and can literally produce and manage 100s even 1000s of legitimate backlinks, manage them, sort them and will even have the option to have them listed in your profile page for even greater robotic indexing.
There is nothing even close to this elsewhere for free or fee.
Saturday @ 2pm (USA central)
I still need journalists. This is a well-paying job. Please register here for an interview and job benefits.
Markethive is sailing ahead to become the leading Market Network, the champion of the Entrepreneur, delivering a real legitimate Universal Income, with a huge and free platform that pays you to build your future.
This is why Markethive will replace Facebook
“Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.”
Brayton Williams to CoinDesk
Why Do Projects Airdrop Their Tokens For Free?
Airdrops raise awareness, even Paypal (pre blockchain) discovered the awareness effect, and goodwill giving away $20 to sign up and verify your account back in the early 2000s. Paypal is now a household word and $50 billion company.
This awareness has a tendency to increase the token value as well as create a network effect. IE: A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others.
This marketing strategy plays on a cognitive bias known as the endowment effect. In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them.
Are Airdrops Effective Marketing Tools?
OmiseGo conducted the first airdrop of this kind and amplitude on September 4th – distributing 5% of the total issuance of OMG token to every ETH address, with a minimum balance of 0.1 ETH. The airdrop enabled each ETH holder, by providing them with a share of the 5%, proportional to their share of the total circulating supply of Ether.
The aim of the airdrop was to allow the token to be distributed as widely as possible, allowing for true decentralisation of the platform, to ultimately increase its network security.
On the chart below from Google Trends, you can see that a surge in search interest related to OmiseGo occurred during the days of the airdrop, reaching a peak close to the end of 2017, and dropping to a tenth of the search interest in June 2018. Most websites such as CoinDesk, CoinTelegraph, and much of the Twittersphere spoke about the airdrop, leading to many people wondering what the project was about, and increasing OMG brand awareness.
The TRON foundation just recently completed an airdrop to market the Tron platform, which was set to launch a few days after the drop. Its desired effect on awareness had little impact most likely caused by the current bear market.
The cause could be simply that Tron was omnipresent in social media since January, meaning people were already aware of an incoming airdrop, or as this is the first airdrop that took place squarely in the middle of the current bear market we find ourselves in, so overall interest in cryptocurrency has led to this lack of interest in Tron’s airdrop.
However, POLY (Polymath) after privately raising 12.9 million decided to airdrop 10 million POLY coins to the blockchain community instead of an ICO, deciding to allow anyone to subscribe to the airdrop regardless of their holdings.
They received more than 40,000 applications complete with KYC and AML screening, to ensure that the tokens were airdropped to real users, rather than bots. All the people which completed the procedure received 250 POLY, worth $165 at the time of writing and $400 at the token’s all-time high.
Similarly to the other projects, besides Tron, the marketing scheme worked, as the search interest for Polymath reached its all-time high by the 10th of January, the deadline to apply to the airdrop.
In summary, it is strongly evident the additional benefits awareness causes trading and coin demand increase drives coin prices up.
What are Infinity Airdrops?
Inspired by the Paypal Hack, the Dropbox Campaign, then Crypto based Airdrops by OMG, EOS and TRON, amazing successes, effective yet short events; Markethive in the spirit of the Bitcoin Faucet and Universal Income is delivering the Infinity Airdrop. Simply join Markethive and receive coin, an offer with no end.
What are faucets? I assume most people know what a faucet is, but I am wrong in that assumption. It is a relatively new phenomenon, in that by simply visiting a website, entering in your Bitcoin wallet address, and solving a simple captcha challenge you can get paid free Bitcoin. Case in point:
Imagine a faucet giving away 5BTC! That’s what Gavin Andresen’s faucet was paying back in June of 2010. It was his first bitcoin-related coding project and he started it off with à¸¿1,100. At today’s prices, that’s close to $7,150,000. Your claim of à¸¿5 would be worth $32,500!
The concept created a huge, subculture phenomenon; with literally 1000s of sites operating like survey sites to get free Bitcoin. Unfortunately, the process today is anti-productive and only the most stalwart contenders are able to keep to the tasks due to the oppressive popup ads, viruses, browser hijackings, etc. The concept is intriguing and we believe the promise is solid, just waiting for a system to do this right.
Airdrops, Faucets and Universal Income
There is something there, blockchain, crypto, anti-inflationary coins, faucets and airdrops and Universal Income. Conventional Wisdom seems to think by heavily taxing the elite and profitable business interests, the masses can be given a sustainable income to survive. We do not agree. It is nothing more than a repackaged attempt at communism, stealing from the rich by the middleman, and giving to the poor, creating an entitlement culture, and a rich and powerful middleman (after all they will become more equal than you) bureaucracy and autocrats running the show. There is the absence of any motivation for the recipient of their allotted Universal Income (thereby destroying self-esteem) and the whole idea supports tyranny in every way.
We offer an alternative Universal Income. Get paid to support the entrepreneurial culture by simply working at building your dream within the ecosystem of Markethive. To attract the masses of entrepreneurs, we launch and operate the Airdrop. The never-ending Airdrop.
Markethive has set goals to build out portfolios of Coin Exchanges (like Bittrex and Cryptopia), News Sites (Like Cointelegraph and News.Bitcoin), Web building systems (like Wix and Volusion), Green House hybrid mining systems, and an ongoing strategy to build “money machines” to contribute to the sustainability of the Markethive Universal Income for Entrepreneurs.
The Billion Coin Drop
Markethive’s vision is to deliver Entrepreneurs a Universal Income in an Ecocenter environment designed to accelerate success as well as return huge profits to the founders who financed the initial stages of the platform, like the following have done:
Paypal valued today at $50 billion New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10% daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)”
Dropbox valued today at $10 billion While PayPal rewarded its users with cash, Dropbox gave extra storage space to both the referrer and the referees. This was clever, because it invests the users in the product. It made sense for PayPal to give cash, because they’re a payments company and need users to use their service to make financial transactions. Dropbox is a storage company, and they need their users to use their service to store stuff. In both cases, the optimal currency is the lifeblood of the product. In World of Warcraft, the reward is in-game social currency, in the form of rare Mounts that can be shown off.
EOS Marketcap at $6.4 billion EOS has become a powerhouse in the crypto space. One of the most promising things about it is the airdrops. Unlike Ethereum, many EOS projects are choosing to collect zero funds up front. Instead, they simply drop their token to the EOS community, while dropping themselves tokens to fund their project. The EOS markets then decide the value of the token based on demand, The team then sells some of its tokens to raise money. Since it’s easy and practically free to start a project on EOS, new players are popping up every day.
OMG Marketcap at $1 billion Shortly after their first Airdrop, things started happening for OMG. OmiseGo's OMG token is reporting double-digit gains today, figures that throw shade on the rest of the top 25 cryptocurrencies by market valuation. Having clocked a two-month high of $20.67 earlier today, OMG is now changing hands at $18.20 on Bitfinex – up 15 percent in the last 24 hours. Meanwhile, OMG's BTC-denominated exchange rate jumped to a seven-month high (highest since Sept. 30) of 0.0023466BTC. The price rise may be associated with the OMG's listing today on Bithumb, one of the biggest cryptocurrency exchanges in South Korea. The token was also listed on Zebpay, one of India's largest cryptocurrency exchanges, yesterday. According to the chart analysis, though, the outlook will remain bullish as long as prices hold above $14.40.
By The Numbers
First Airdrop will utilize 1 Billion Coins
500 coins will be transferred to every new subscriber to Markethive upon completion of the registration process. An additional 100% matching bonus will be awarded to (either) the qualifying referrer, or in a rotational share assigned to a qualifying member in the CAP (Customer Acquisition Program) Thus 1000 coins will be used for every new subscriber, thereby producing 1 million new Markethive subscribers.
To qualify for the matching bonus, the CAP, and other benefits, the subscriber must upgrade to the Entrepreneur level at $100 per month. The benefits of this upgrade far outweigh the monthly costs. The Entrepreneur upgrade is explained in detail further down.
In scores of focus groups when the participants understand the benefits with the Entrepreneur upgrade we consistently get 100% of the participants agreeing they would enthusiastically upgrade to Entrepreneur. We are downgrading our projection to 10% for this illustration at the lowest expectations.
First Airdrop of 1 billion coins divided by 1000 (500 to the new registrant and 500 to the referrer) equals a total of 1 million registered members. Estimating 10% will upgrade to the Entrepreneur level at $100 per month or pre Pay $1000 per year ($200 discount) that monthly income revenue valued at $10 million in USDA.
20% of Markethive revenue (profit) is set aside to pay back the loan (ILP) holders, share(s) of that profit. There are 4 phases in the crowdfunding. If the Airdrop is launched when Phase one is completed, and that Airdrop produces 1 million subscribers as projected and 10% of those subscribers upgrade to Entrepreneur level, as projected, then those 125 ILP shareholders will each receive $16,000 as projected (but not guaranteed) the first or second month, depending upon the effectiveness of that campaign.
As such if we do not launch until Phase 2 is completed, there will be 250 ILP shareholders activated to receive equal shares of the projected revenue of 20% of the $10 million making each holder $8,000 per month as illustrated and projected.
If we should complete all 4 phases prior to launching the Airdrop etc. then the projected revenue will be shared amongst 1000 shareholders (500 active and the 500 projected Shadow holders) paying out $2,000 per month per share.
We are seriously preparing to replace both LinkedIn and Facebook as the next-gen network, the Market Network.
No other system out there has the advantage to do this. We are well branded. Markethive perfectly brands and illustrates exactly what we are. A Market Network, a name easily remembered, a name that has been trademarked in the US and internationally in as many classes possible, ensuring command over the usage of the name. We have also taken control on 95% of all TLD domains. We also control the name as a username on every Social Network that matters.
Markethive has been operational in BETA with over 5000 subscribers for nearly 4 years. Our entire system is run on our copyrighted code. It is a proven system and continually improves.
Appendix of options and requirements:
Mention 3 referrers activates the Micro Payment system
Markethive is converting to the blockchain to increase security, ensure privacy and establish digital currency viability. Blockchain conversion gives us our own coin to conduct internal commerce but also trade and commerce outside globally.
Having our own viable coin, allows us to activate a Micro Payment system, to reward active members, with a real Universal Income with Markethive tradeable coin.
The Markethive Free Program
Everything (Airdrop, Inbound Marketing, Social Networks, Blogging Platform, Broadcasting, Groups, Campaigns, Capture Pages, Conference Rooms, earning free coins, Messaging, Wallets, etc.) in Markethive is free. You can even be rewarded for referring your friends and traffic to sign up via the Infinity Airdrop. Markethive has a Micro Payment reward system where you can earn income by simply using the tools of the system. To activate it, you simply refer 3 people to sign up via your profile page.
The Entrepreneur Upgrade program
100% Matching Referrals
Earn 100% Matching Bonus on all signups referred through your profile page. This can be as much as 500 coins, traffic 1000 people to register through your profile page and earn up to 500,000 coins. (Steem a social networked blog blockchain platform only, coins are trading at $1.30 and earlier this year had reached over $6 per coin. We expect Markethive coin to eclipse Steem once Markethive gets rolling).
Build Quality level Leads
Facebook makes friends, LinkedIn makes connections, and Twitter makes contacts. None of these give you additional social accounts, verified phone number, full name, IP, agreement to connect, etc. Markethive’s Entrepreneur program acquires this for you and calls them Associates, superior lead development within a nurturing program.
Company Ad Co-op
Buying customers is a relatively new concept. Trivita does this for their distributors. Buy a marketing share and receive 1 customer. They charge between $60 to $150 per customer. It is a sound concept and helps to grow the budget for larger advertising campaigns. The Entrepreneur upgrade is built on this concept. We take the revenue raised by the Entrepreneur Upgrade and run million dollar ad campaigns, video ads, press releases, articles, social networked reaches to drive the awareness of the Markethive Airdrop, the Markethive system, and the Markethive Universal Income.
Our Co-op sells shares, which means you could receive a lot of “customer” referral signups, not just one.
Thomas Prendergast the CEO and Founder of Markethive coined the term “Traffic Portals” back in the 90s. Traffic Portals offer something of value. A news site, a search engine is a version of a Traffic Portal. Markethive already has a portfolio of Traffic sites in the works;
Bigcaboodle.com (A WIX like web site builder)
Aboutbitco.in (A news site like Cointegraph.com)
Hiveroom.com (A webinar service like Gotomeeting)
Beelancers.com (A freelancers pier to pier commerce type site)
MarketExchange (A cryptocoin Exchange site)
CryptoPonics (A hybred coin mining and herb greenhouse facility)
The epitome of Inbound Marketing is the Traffic Portals. They assist in generating additional traffic that converts to customers for your benefit as the Entrepreneur upgrade at Markethive.
Exclusive Banner Program
Banners appear throughout all Markethive dash board pages, blogs, and Traffic Portals. Exposure is guaranteed. Banner advertising is exclusive to the Entrepreneur Upgrade. Banner ads may run up to 7 days. Compare to other systems banner ad programs average $100 per day per banner. Banner ad placement in the Markethive system is unlimited.
Shadow Share ILP (ICO) incentive
As an Entrepreneur Upgrade, you also get your own replicated IO site. An IO site is the web page we use to raise crowdfunding. Most blockchain start-ups, like TRON, EOS, OMG, etc. utilize a similar type of page for their ICO (Initial Coin Offering)
Having your own replicated site will tag all crowdfunding applicants to you. Any ILP that is processed will earn you an equal shadow version of that ILP. The only difference a showdown ILP is to an active ILP is the shadow is not actively sharing profit until the crowdfunding campaign is completed. Then the shadow ILPs become active for the same terms the ILPs Have.
This can be a significant opportunity to build an investment that has the potential to return significant revenue over the years of the terms of the ILP.
Because of my career in vocation and training development and my knowledge and love for gemstones and jewelry, I have been commissioned by associates and contributors of the insurance industry and professional gem labs, as well as professional appraisers, jewelers and gemologists to create advanced training materials on a vocational education scale for mid-market, independent participants in the jewelry trade.
This is a Very Large and Important Project
It is not to be taken lightly!
This is the first time our industry will be truly actualized into academia and incorporated into its vocational systems. Our intention is to add Professional Jewelry Appraiser to the labor department’s list of vocations.
Our objective is to aid this industry niche in sorting out and working within the new, developing regulations and insurance industry expectations, as well as teach upcoming developments such as new mine finds and technical advancements.
But, in offering this training, it is not our intention to cause anyone to go through additional learning curves in order to become familiar with unnecessary computer applications, programs and other gizmos that they will not need after their training is completed.
This Project will be made easier with your help.
In that light, I want to ask the help of those who might be interested in this development to respond to this simple survey by either commenting here or by emailing me at email@example.com. Simply tell me which of the following computer skills you have. This will indicate to me how the training should be developed for the niche market I mentioned above.
Word Processing doc or docx (or indicate other)
Reading pdf files
Receiving and sending email with attachments
Using Skype, Telegram, or Zoom for:
Camera not necessary for #4.
Whether you are personally interested in advanced training or not, your participation in this survey will help us immensely in our endeavor to modernize and update the industry.
As Your Jewelry Guide, I want to talk a few minutes about Pride of Ownership and Jewelry Items. Pride of Ownership is that feeling a person has who takes responsibility for the care and treatment of the items they own. Whether it is a new Mercedes in their garage or a measuring cup in their kitchen, they are glad and thankful to own it. That attitude is reflected in the way they care for what they have. Pride of ownership is something that is not often seen nowadays. Pride of ownership isn’t just the “first love” excitement that is typically evident when a thing is new. No. Rather, pride of ownership is that attitude that results in a person’s caring for their possessions as long as they own them.
I think pride of ownership was best demonstrated in the various ways the participants in the TV series “Storage Wars” treated the items they found in the storage lockers they won at auction. I don’t follow this series now, and am not sure it is still running, but, several years back I became fascinated with the different personalities of the bidders. And whether the episodes were “staged” or natural, the fact still remains that the series showed the difference in the attitude of persons toward their possessions.
In one or two episodes, the winner of the auction found a coin collection in the locker. It appalled me when, in their unbridled excitement to see what they had, they began tearing open packets and boxes of coins, dumping them together in a pile, unmindful that the coins had been carefully categorized and wrapped for storage by the unfortunate previous owner, pending a future day or sale. And, not only did the actions of piling them all up and running hands through them cause more work in the future when they would have to re-sort them according to value and rarity, it also jostled and rubbed the coins together which might have scarred some rare coins enough to be down-graded in value.
However, there was one bidder who treated everything he won in the lockers with great care, carefully loading it in his trucks to be taken back to his facilities to be sorted out there. He also was the most well-to-do dealer on the show. And, I may add, the least liked and understood. Many sneered as his clean white truck or trucks pull up to an auction, and were openly incensed with the success of his business.
You are not likely to see evidence of pride of ownership nowadays, with “stuff” so easily acquired – and so easily discarded when the store-bought beauty fades or a newer version comes on the market. I learned from my grandparents and parents that, as long as you owned something, you cared for it properly, kept it clean and repaired.
A maintenance man who works for me explained to me that the reason he didn’t take care of his truck is because there was a small fire in the cab when it was fairly new and the header had to be removed. I asked him why he didn’t replace the header — he stared at me like I was speaking a foreign language.
So newness and beauty are his two criteria for pride of ownership. I think that’s sad. His truck is powerful and reliable and has given thousands of miles of rough and heavy service. Service and loyalty counts for little, it seems; “shiny and new” seem to be the only redeeming factors anymore.
So many, many times older luxury goods are tossed in the junk drawer or thrown in a garage sale box because the chain is tangled or the piece has been around long enough to lose its glimmer – it gets dirty or smudged, it’s set in unknown metal, or “fashion” dictates other looks. Someone down the line loses the pride of ownership and the value of the item is lost forever.
Little do people realize or take into consideration that young designers work in lesser metals many times and are also the ones who may use rare gemstones when they have just been discovered, are unknown, and haven’t been deemed “valuable” by popularity. Rare and costly stones can be found in “costume” jewelry from the mid-20th century.
Let’s get back your pride of ownership – and maybe realize a little money at the same time. See me before you pawn your valuables or let the kids play dress up with grandma's "junk" jewelry. I will evaluate your jewelry, watches or gemstones and give you a written estimate – and then offer you a fair price for them if that is appropriate. If the item has only sentimental value, the evaluation is free – but you will at least know what you have.
Let me guide you. I'll be your concierge, your go-between, your "gofer", when you want to purchase, evaluate, insure, sell, trade, or in other ways shuffle your gems and jewelry. Whether you want to know if that ring is "real" or want to spend investment money for precious stones, seeking my opinion may save you money now or embarrassment in the future.
All of my services are conducted privately and confidentially.
To find out how I can help you, first you need to contact me by email at firstname.lastname@example.org. My purpose is to guide you: either to the best value in your price range of the most appropriate item for the occasion or purpose, or to the best method of evaluating and selling your luxury, vintage, estate, or other precious items. Doing that doesn’t require a gaudy website with pop-ups jumping in and out to get your attention or ads for who-knows-what distracting you. It does take, however, a thorough working knowledge of the subject, a dedication to your best interest, and a real love for the goods that are handled.
And, yes, I’m really here.
I’m a real person.
I will read your email and reply to you. Just write to me — Tell me what you are looking for or what you have to sell, trade up, or place on consignment, or what questions you have about pieces you own or are about to purchase. Let me know in everyday language if you want to find out the value of your item, or want my opinion of what a certain item should cost or need suggestions for a special gift.
Follow me for information and tips that will teach you what you already have and guide you to procuring other pieces for your own collection or to give as gifts to others.
Do you unknowingly abuse your fine jewelry? The answer may surprise you.
Diamonds Are NOT Necessarily “Forever”
Take a diamond ring for instance – your engagement ring. “Diamonds Are Forever” (like your love); or that, at least, is what we have been easily taught to think because it is comforting to think. Diamonds are listed at the top of “hardness” on the Moh’s scale of the earth’s rocks and minerals. That means that nothing can harm them – or does it?
Look here. Belief in the “hardness” factor that gives you such freedom to wear your ring anywhere, anytime, doesn’t mean it is indestructible. Sure, a diamond is listed as the hardest substance on earth on the Moh’s scale. But that hardness factor simply means that a diamond can scratch any other substance on earth, but no substance (except another diamond) can scratch a diamond. Now, that’s a little different than being indestructible.
That DeBeers advertising slogan / 007 movie theme song “Diamonds Are Forever” is not necessarily so. A diamond can be scratched (by another diamond coming into contact with it). A diamond can be chipped; and that is probably going on with your diamond ring even as we speak. A diamond can shatter from even a small encounter with another object if that contact occurs in just the right place to impact a growth pattern or other characteristic of that particular stone.
Kinda takes the fun out of it, doesn’t it? Your diamonds and diamond jewelry must be cared for and maintained. Let’s explore the ways you can abuse your diamond ring
Abuse #1 Lack of Maintenance
As you wear your diamond ring, year after year, the simple act of having it on your finger subjects it to much activity that can become abuse if it isn’t counteracted by maintenance. The best thing you can do is take your rings off and look at them closely. Mountings can be continually damaged by even sedentary repetitive tasks such as keyboarding or data input. That clackity-clack you hear as you type, or play a music instrument such as piano or guitar is doing minute damage to your gold settings and, possibly to your stones as well.
It is very important that you self-check the jewelry you tend to wear a lot every once in a while and, for pieces that are very valuable or have extreme sentimental value to you, you should have them checked for you (and cleaned) by a jeweler or goldsmith you can trust.
Abuse #2 Prong Number
Prices of gemstones are remarkably high, and not likely to trend downward to any extent. If you are privileged to own a very nice diamond, or have an occasion coming up when you may buy, give, or be given a nice diamond, let me talk a bit about mountings and prongs. The choice of the wrong mounting can also be unintentional abuse of fine jewelry. Here’s what I mean:
There are many choices you have when mounting a diamond in a piece of jewelry, but let’s deal with pronged mountings. Here is some unintentional abuse. Look at these illustrations of diamonds in the most popular prong settings – 3-prongs and 4-prongs.
If you mount your valuable diamond in one of these settings, look what you are asking to hold your diamond. See those thin, little slivers of metal? That is what is holding your valuable diamond against the world.
Now, choose one of these settings and imagine that one prong (only one) has broken off or bent from some activity where you caught your hand or your glove on something. In each of these instances the diamond will have nothing holding it in the mounting — only one prong stands between owning your valuable diamond and losing it — one prong. It doesn’t matter what fancy name they give a 3-prong and 4-prong mounting (Martini, Tiffany); placing your valuable stones in such a mounting puts them in jeopardy.
And, remember gold is a relatively soft metal, which is why it is mixed with an alloy – to strengthen it. So. If you choose to have your ring made from 18kt gold (I prefer 14kt for strength), the mounting will be soft. 18kt gold is soft enough that most bracelets, no matter the worth of the stones, are made with 14kt.
It stands to reason that if you do choose to mount your valuable stone in 18kt gold with a 3 or 4 prong setting, checking and maintaining that setting is absolutely essential to keeping that stone for you to enjoy for as many years as you wish.
In my role as Your Jewelry Guide, my suggested mounting for a valuable stone (be it monetary or sentimental value) is a 6-prong style.
Notice that it would take the loss of at least two prongs to open that setting to where the stone could work its way out of the mounting. And, even with the loss or severe bending of two prongs, there would be enough slight pressure from the other four prongs to anchor that stone somewhat where its movements were hampered severely. (Unlike a 4-prong mounting where there is only three prongs to anchor and a 3-prong mounting where the stone would be absolutely free to leave the mounting after loss, or even bending, of only one prong.
Abuse #3 Subjecting Your Jewelry to Chemicals
I borrow this story from Robert James, FGA, GG.
In discussing the interesting and sometimes strange “claims” for damaged and stolen goods, Mr. James spoke of one of the strangest to his knowledge (and he has dealt with some strange ones).
It appears that a person claimed that her diamond rings were stolen, but the thief left her diamonds. After investigation, it turned out that she had placed her diamond rings in a container to soak in chlorine bleach and the action of that powerful chemical dissolved the gold and alloy into a solution, but left the diamonds in the bottom of the container.
Wow! Now there is some unintentional abuse if there ever was unintentional abuse! Robert went on to say that appraisers know when a person has a swimming pool or frequents swimming pools. Their gold jewelry will be corroded as the metal is eaten away by the chemical.
My, oh my, what we don’t do!
Please take care of the beautiful and valuable jewelry you are privileged to own.
Taken from ISG Forum “Do You Know Your Pearls?” 2015
I’m a long-time pearl “nut” and own many dozens of strands and loose pearls of different kinds. I’d like to share a story that might be helpful in some way.
Several decades ago I purchased a strand of “Kasumiga” pearls. Lake Kasumigaura (Japan’s largest lake) was a center of freshwater pearl cultivation from the 1960s to 1980s, second only to Lake Biwa (near Kyoto) in number of cultivators and production. Most efforts ended due to environmental conditions during the 1980s, and for a decade there was no production. But since the early 1990s, a small handful of pearl farmers have produced very small quantities of in-body bead nucleated freshwater pearls.
The original pearls were mauve colored, absolutely different from any other pearl on the market at that time. I purchased my strand not long after the major portion of the Kasumi pearl industry died out (along with most of the mollusks). Now, when original Kasumi pearls are mentioned in the industry, it is with hushed tones, mindful of their rarity and value.
During a move in 2010, as a result of actions of well-meaning friends, my entire filing box of jewelry and gem certificates ended up MIA. Yeah. I know…. After I accepted the loss, I began attempting to get my pearls re-authenticated by various means, contacting sellers of luxury items, auction houses, searching the web for clues as to who might do this service for me. After all, you can’t mistake a Kasumiga pearl. How hard could it be?
Original Kasumiga Pearls
After exhausting all leads (even talking with Antoinette Matlins and getting her ideas as to who might re-authenticate them), I appealed to my jewelry groups on LinkedIn and found a reputable association in Switzerland that holds itself out as the “end all and be all” of pearls testing. GREAT! I shipped my pearls to them to regain official identification.
After months of waiting to hear back from the gemologists, I received my evaluation. It gave me the following astounding information:
The pearls were real (Oh, really?)
The pearls were natural color (Duh!)
The pearls were freshwater (Double Duh!)
I contacted an official of that establishment about the verdict. He said they now have criteria for Kasumiga pearls and the criteria stated Kasumiga pearls were bead-nucleated – and this strand was not.
What!?! Of course, they’re not bead nucleated. And that’s what sets them apart as authentic and original Kasumigas from the non-hybrid mollusk. It’s the new hybrids that are bead nucleated. My strand is an original and that’s why I need the authentication – to re-identify my strand as authentic, original Kasumiga. Historically, Kasumigas (like all freshwater pearls) were not bead nucleated.
I’ve been following the pearl market for decades and now it is so easy to do on the web. Let’s take Kasumiga pearls for instance. After the die-out in the 90s, a certain pearl seller, Mark Brown (purveyor of PearlfectionTM [man-made “shell” pearls], later affiliated with JTV) told of crossing the few remaining Kasumi mollusks with another type and was introducing GenusisTM Pearls, which at that time looked like wads of chewing gum. However, over the years, the GenusisTM pearls became more and more symmetrical with each harvest.
Hybrid Genusis Pearls
They are beautiful pearls, and, especially the baroque shapes, exhibiting amazing color, iridescence, and a gold sheen. The metallic gold sheen had never been seen since the Kasumiga era. I nabbed a few of the earlier ones, but later was fortunate enough to get a pair of near perfect 13mm stud earrings that matched my strand of original Kasumigas. It was rumored that the first strand of near-perfect pearls from the GenusisTM hybrid mollusks sold at Tucson that year for a million.
From what I detect, the GenusisTM era looks to be about over. There are fewer and fewer of them on the market and I wonder about the health of the cross-bred mollusk which, I understand from Mr. Brown, were inoculated over and over, each time producing finer pearls from the same mollusk. You can still pick up a GenusisTM strand or a loose pearl here and there on the internet, however fairly nice strands can run in the thousands now.
Where the Japanese go in the pearl business, the Chinese seem to very soon follow. A few years ago EdisonTM pearls entered the market. Many listed as Kasumi-like were also introduced to the market. It appears that the Chinese have the mollusks perfected now and are flooding the market with the iridescent mauve EdisonTM pearls. These seem to be the Kasumiga hybrid, GenusisTM pearl reincarnate.
New Hybrid Edison Pearls
Grab a strand or two NOW if you are going to be an appraiser – or you just want a library to refer to with your own purchases. You can get them on eBay for $20+ for a “strand of a lesser god” (my phrase for funky little pearls). Get them in hand to see the sheen of the nacre. You’ll never be in the dark about Kasumiga, GenusisTM, or EdisonTM pearls again.
It’ll be your job as a Professional Appraiser to surpass the service I received on my pearls from “experts” that do not take the time to KNOW pearls – they just go through the motions to “test” pearls and render verdict on set criteria. To truly know pearls you must know the history of pearls. If you don’t know history, you don’t know squat.
The history of original kasumiga pearls should have told them that the absence of bead nuclei was a good thing, because until recent history, freshwater pearls were not bead nucleated. The GenusisTM and EdisonTM pearls are bead nucleated freshwater pearls. It’s a new phenomenon.
You have to “know” pearls – the history. Remember, even in the Akoya family, there were at one time wild Akoya mollusks, in cultured Akoyas there are on the market: original Miki Motos still to be found, other Japanese Akoyas, and now Chinese Akoyas. They are all slightly different. Can you tell them apart? Grab some and start getting acquainted. eBay is a wonderful place to play.
To start with, look here.
Japanese Akoya pearls have a rose tone to the nacre. See it?
Whereas the Chinese Akoya pearls have a silver cast to the nacre.
However, a typical appraiser doesn’t even take into consideration the origin of the Akoya pearl he or she is working with. It is my opinion that Akoya pearls alone should be identified and evaluated in at least six categories according to the origin and type:
1. Wild Akoyas
2. Miki Moto vintage
3. New Miki Moto
4. Japanese Akoyas before the die-off
5. New crop Japanese Akoyas
6. Chinese Akoyas
You’ve seen how the value of the original Kasumiga pearls goes unrecognized by the criteria of a well-respected group in Switzerland that puts itself out as pearl experts. This stems from lack of knowledge of the history of that particular pearl. You see how the ear-marks of the new hybrids are being used without considering the age of the pearl strand. You now can see how the broad category of Akoya could (and I think, should) be broken down to finer categories, like the six above.
And there are worlds of pearls out there to separate into other categories for appropriate evaluation. If appraisers don’t take into consideration the actual value of pearls according to rarity and vintage, but blindly follow set, new criteria for “pearls” which tends to lump all freshwater pearls into one category, almost priceless strands such as my original Kasumigas will continue, not only losing their niche in history, but might be off-handedly relegated to the $400 per strand category – losing maybe forever their authentic value on the market.
The world awaits a good pearl expert.
So. Who Cares Anyway? What Does It Matter?
Taken from ISG Forum “Do You Know Your Pearls?” 2015
Question: I knew the Chinese were selling their own version of Akoya pearls, but now I have to wonder if the triple-strand I had made by a reputable New York company are truly Japanese or the Chinese pearls. Not being a pearl expert (nor a true connoisseur), I’m not even really sure what, if any, difference it makes. Can you elaborate?
Reply: Thanks for visiting my post. It’s all in the way you look at it, but, for me, it always makes a difference. But, ya see, I’m an addict, so….
It always makes a difference. The question here is “to whom”. Of course, a large percentage of the population couldn’t care less if they are wearing plastic “pop beads” or South Sea Pearls — they really can’t. Even if they knew the difference, they simply don’t care. And that’s okay.
But with proper Professional training and guidance you have the distinct possibility to become one of the elite appraisers in the world — literally! It has been my experience that no one knows anything about anything — broad statement, I know, but it typically holds true. If someone presents a strand of pearls to evaluate for whatever purpose, and the appraiser can inform them that they are akoya (salt water), they go up a notch in value from freshwater, of course. If that appraiser can ascertain the origin of the strand by the age of the pearls, the history, talking to the owner, seeing the original container or receipt, the age of the clasp, etc., and can determine it is something more than “just” akoyas (let’s say Japanese rather than Chinese), that strand should go up another notch in value.
With proper equipment and training you should be able to discern many things about what you are studying.
If the appraiser collected an akoya pearl (maybe earrings) that was sold before the big Japanese die-off in the last decade and label them as the older Japanese akoya, and then grab some other “akoyas” on eBay to see if they truly were saltwater and have that translucence an akoya has, he might have another specimen. As he builds up his on arsenal of specimens, he becomes more and more apt to be the appraiser of choice.
In the case of my Kasumiga strand that I mentioned in an earlier post, if the evaluator had the ability or the permission to use his own knowledge and determination, he would have immediately understood that, because they were NOT bead nucleated (they were of the old school where they used mantle tissue) he would have had to declare them original Kasumiga pearls. As it stands now, I have a strand of rare pearls that could cost easily in the 6-figure range that have been knocked down into the 3-figure range at best.
MarketHive is a hybrid mixture of a full suite of inbound marketing tools and people
and a dynamic integrated social network designed for entrepreneurs.
Since 1996, I have been building and developing inbound marketing systems. Inbound Marketing has become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of developing traditional “come do business with us and here is why hype” type ads, sending fear of loss and hard pitched ads via email lists, paying for disconnected non responsive leads, subscribing to lead development systems that produce names, emails and phone numbers to people who really don’t know you or care to talk to you, MarketHive inbound marketing focuses on creating quality results, via quality content and systems that pulls people toward your company and product, where they naturally want to be and want to do business with you. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and engage over time.
Teaching, sharing, educating, revealing, collaborating, with the world is at the core of the MarketHive inbound marketing matrix. By creating content, offering beneficial wisdom, and delivering stability with integrity in the method and the message, you will find yourself attracting your dream customers. MarketHive’s inbound marketing systems attract qualified prospects to your business and keep them coming back for a life time.
From the outside in, build a Social Neural Network by attracting cognitive leads. MarketHive offers the most comprehensive suite of inbound marketing tools far superior and much more inclusive than anywhere else (at any price), and all of this for free (A $3000+ per month value).
You have the option to offer this service, as an advertising upgrade, to build a huge cognitive lead database. Let me explain.
Traditional lead development (the life blood of any company or venture) produces a disconnected lead database, where as a simple process by either buying leads, or subscribing to a lead system requires an additional process of calling or connecting with that lead, who may recall subscribing to some news report, video presentation, requesting more information in that regard, etc. (the long honored traditional lead type process). But the moment you vary from that message, 99% of the time, the lead is alienated by your message, has no connection to you, other than they vaguely recall giving you a name, email and maybe phone number. The result is a clear rejection of any further attempt to do business.
In contrast to this traditional option to building leads is the MarketHive inbound marketing alternative to build a cognitive lead database. By attracting likeminded, interactive respondents that not only are seeking what you offer, but are instantly integrated into your social neural network, plugged into your group(s) and also are set up to receive your automated messages as well as your published and current messages from your platform. This type of lead is what we call Cognitive Lead production.
So what is a Cognitive Lead? Dissecting the term, Cognitive means (relating to, or being conscious intellectual activity as thinking, reasoning, remembering, imagining, or learning) A lead in the traditional sense, is someone we have contact information on that we want to do something, buy, respond, engage or act according to our agenda.
The cognitive lead is a person who has elected to join you through your MarketHive system, that is attracted to your offer, the system, becomes integrated within your social neural network, is able to respond within your network to your stimuli as well as others stimuli in your network and in turn offer and cause stimuli, integrate in the greater cause of the network. This makes for a lead system that has never been accomplished before.
Case study number 1: Emailing a sales letter to 25 million recipients. The typical results of sending a series of emails to a list of 25 million promoting an mlm offer is dismal at best, even with a strong active emailing list. Say you get 500 to sign up. Sounds good right? Let’s do the math. That is .0002% which is a statistical ZERO. Now imagine sending a series of emails to that same database offering a free for life inbound marketing system worth $3000 per month. Even if only 5% respond and sign up, that is 1.24 million subscribers. These will also become Cognitive Leads as part of your Social Neural Network and overtime will become your huge responsive sphere of influence for the rest of your life.
Case study number 2: This is a common sense exercise. But bear with me as it makes total sense. You create a Facebook advertisement to drive prospects to your capture page to promote an opportunity to sell a popular and branded facial product to build your distributorship business. You get a reach of 20,000 for $200 per week and receive around 300 prospects (.02%) signing up into the lead capture page. You still need to email them auto responders pitching the deal and make attempts to call them up on the phone. Out of the campaign of 30 days, you accomplish 1200 signups in your capture page, manage to talk to 100 of them from that 100 you recruit 3 people into your business. You are pretty proud of yourself. You spent $800 for 3 distributors that purchased $500 to come into your deal and you received a $500 bonus for doing so. You know that the odds are 2 of that 3 will be gone within 3 months, but by then you have managed to make a few hundred in profit, so you justify the same process month after month.
Now let’s shift the campaign to attract entrepreneurs by advertising MarketHive in place of the capture page. Same reach of 20,000 per week for $200. But instead of the small percentage of candidates signing up, let’s assume we get 20% of the reach (4,000) to join MarketHive through our Alpha program, thereby, they are integrated into the MarketHive system with a portfolio of valuable inbound marketing tools and connected to you through the various social neural network functions of the system. These entrepreneurs are now returning and staying within your sphere of influence as you offer assistance to integrate them into the platform and slowly building friendships and exposing them to your primary business. People like to do business with people they know and trust. This does make sense right?
Summary: When you develop a proprietary suite of advanced, effective inbound marketing tools, and integrate the entire system into a FaceBook like social network and interface, you have the world’s first entrepreneur business person’s social network. Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes, small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers!
Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.
But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:
Outbound marketing is buying attention, cold- calling, Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.
Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth. With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.
This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. (Broadcasting)
Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)
Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)
Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)
The Four Marketing Actions
We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.
Some of the most important tools to attract the right users to your site are:
Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.
Some of the most important tools in converting visitors to leads include:
Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.
Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.
Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Closing tools include:
CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.
Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.
Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.
Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.
Tools used to delight customers include:
Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.
Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.
Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.
Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
The New Methodology
The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).
An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!