The power of the network. The Power of Markethive!

Social media reach: why more is more

markethive

As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects. This is why we are building and inventing the Markethive Reach Platform(s)

The power of the network. The Power of Markethive!

Social media embodies the power of the network (The Hive). The more people you are connected to, the more potential you have to reach relevant prospects who are open to your proposition.

In social media reach is crucial as it directly impacts how much your content and messages get shared. The more connected you are – with followers in Twitter, Facebook, Pinterest, Google+, LinkedIn etc – the greater your ability to get found and generate leads.

Here are three key reasons that inbound marketers should consistently spend time increasing their followings in social media.

Reaching followers' followers and influencers

Having more followers means you get access to more of your followers' followers. The value of this comes from retweeting, commenting or mentioning you. For example, if one of your Twitter followers interacts with one of your tweets, that content is potentially getting exposed to everyone who follows them.

You're then reaching people who weren't following you and probably didn't know about you. Even if that original follower never becomes a customer, they've still exposed you to people who might.

Social media shares impact your SEO

Social media's impact on SEO is increasing with search engines taking social cues like shares into account when returning search results. Again, the more people that share/recommend your content, the better.

Serendipity and unexpected personas

Of course, you've developed personas as part of your inbound marketing and are working hard to create content that engages and nurtures them into becoming customers. Personas are essential and help us focus but social media creates opportunities to connect with people we weren't expecting to become customers.

Building up your following in social media gives the potential for exposure of your brand and products to people you might never have thought would be interested in what you sell and leads them back to your content.

Little and often – the secret to social media reach

If building reach isn't something you're already doing, start following new people who follow your current followers. Find influencers in your network and connect with them. Retweet and comment on their tweets and you will start to build your social media reach. Do it consistently and in a few weeks you'll have increased your reach significantly and your potential reach even more.

Markethive combines your social network associates with your message brand and exponentially explodes your reach

Find out more at the Markethive Workshops regarding the Reach

Thomas Prendergast
CEO
Markethive, Inc.

Markethive Mission Statement Alternatives

Markethive Mission Statement Poll

Markethive

#1 Markethive Mission Statement Summary:

To be one of the Internet’s leading producers and providers of Marketing Automation and Entrepreneurial support through a vertical social network.

Using our portfolio of technology and mentoring to assist our memberships to differentiate themselves a level above the rest we seek to create the most creative, innovative, powerful  and profitable entrepreneurs in the world.

By doing so we expect to make Markethive the most powerful Social Network in the world.

 

#2 Markethive Mission Statement Summary:

We help you simplify your Internet Marketing environment so that you can free up money, time and creativity to invest in your success.

We do this by providing a comprehensive and fully integrated portfolio of applications, platform systems, proprietary engineering (all known as Inbound Marketing), mentoring fused into the Social Network of Markethive.

 

 #3 Markethive Mission Statement Summary:

To bring inspiration and innovation to every entrepreneur* in the world.

*”If you have a dream, a vision and a goal, you are an entrepreneur”.

 

#4 Markethive Mission Statement Summary:

Give every entrepreneur the power to build a business and make the world a better place with more individual autonomy and liberty for all.

Markethive the Ecosystem for Entrepreneurs

The Rise of the Entrepreneurs is gaining momentum.

markethive

Markethive is the ecosystem for Entrepreneurs. Entrepreneurs are leaders, "not managers". Innovators and visionaries with an endless supply of enthusiasm and connected to a resource of inner knowledge and ideas.

Many potential entrepreneurs are inhibited and in bondage to the consistent worldly messages to conform, to get the job, become a cog, get a college education, go into debt and comply to the authoritative message.  Competent entrepreneurs walk in front and show others the way.

They take on the hard to do, they lift the heavy obstacles, and like the Marines, are always first in and last out. Tom Sawyer is the proverbial entrepreneur, showing the crowd a master piece in the process of painting the fence faster and better than the crowd who gathered to watch. 

It is awe that makes the crowd members pick up a brush and join in and inspired by Tom they stay involved through the entire process and keep recruiting others.  Entrepreneurs never take short cuts. They stand firm on ethics and imbibe a level of integrity others are attracted to and recognize.

Entrepreneurs are natural born leaders. They don’t stop for nearly as many breaks or gather around and watch others. Entrepreneurs always hoe to the end of the row, even in heat, rain, storm or even when supper is calling.  Entrepreneurs rarely get fired.

But they often get fired up. They will quit any job that asks them to do something they don’t believe in. But they will work at any job if the reason is strong enough or they have given their word.

Reach

We have been conducting work shops regarding building an automated solution to massive reach publication utilizing the power of Markethive.You should discover this power for yourself, where with some effort, you could be building reaches into the billions. Remember the Hammer? This eclipses it. This means your message cvould literally be put in front of millions, even billions. With a group (swarm) engaged, means your message could literally be in front of millions and billions hundereds even 1000s of times a day. Think about it.

The Capture Widget / Autoresponders

I have been engaged in buiilding capture pages and autoresponders so I can make instructional blogs and videos for you. Did you know Markethive has the only 1 click subscription system? And your capture pages can easily rotate the leads to your group?

Come to my Work shops to discover how.

See you there. Check the calendar.

Thomas Prendergast
CEO
Markethive. Inc.

The Power of the Outbound Link

Modern Marketing: The Power of the Outbound Link

Determining the correct SEO and marketing strategies can be a bit difficult in this day and age. One of the most common “gray” areas centers around the use of outbound links. There are arguments both for and against their use and unfortunately, these strategies have often been associated with negative effects (1). This is much more of a myth than a reality. The fact of the matter is that outbound links have ALWAYS been used to boost SERP rankings and enhance SEO techniques. So why should marketers always employ these handy tools within their sites and what are some of the most profound benefits that they have to offer?

 

Added (and Scalable) Value

Even if you spend years developing a powerful website which offers turnkey solutions within your niche market, the simple fact is that you cannot be everything for everyone at the same time. To put it simply, some users will still not find what it is that they may be looking for. Quality outbound links can help to bridge this informational gap. Leveraging the power and sheer breadth of the online community will help to provide a better personal experience to the visitor. In other words, sites which offer relevant links to similar websites will be perceived better by the visitor. In turn, they can be prone to associate your portal with a higher level of quality. Let's also remember that tracking clickthrough rates and similar metrics is much easier if you include outbound links within your content.

 

Agreeable to Algorithms

We have all heard how Google is changing its ranking methods. Over time, these overlords have become much more discriminating in terms of how a website is perceived and as their algorithms become smarter, targeted keywords and a clean layout are no longer enough. Quality outbound links provide two major benefits (2):

 

  • They help Google to further understand the content of the page.

  • Quality links build a solid reputation and therefore, the page itself scores higher.

 

Low-quality sites tend to include spam-filled links and unsurprisingly, these portals will suffer in terms of exposure. It is likely that the algorithmic demands from Google will become even more stringent into the foreseeable future.

 

Linking Out and Linking In?

Whether or not we realize it, we are all part of a greater online community. One of the mistakes that can be made is to assume that outbound links offer a one-off effect and that this effect ends once the user navigates to the page in question. However, websites which provide reputable links to other portals also tend to enjoy a greater number of inbound links. This arises from the fact that third-party sites and content managers will appreciate that you are “spreading the word”. They are more likely to return the favor and feature your product or service on their page. This is perhaps where the term “link” came from; we are all parts of an ever-increasing virtual marketing chain.

 

Further Engagement

Finally, we need to appreciate that outbound links create opportunities for other professionals (such as bloggers, forum members, and social media experts) to visit and interact with your site. This can help to add a sense of reputability and once again, such engagement will further boost your rankings.

Of course, the term “quality” has been used in this article multiple times. It is only through transparent and trustworthy link-building techniques that you will enjoy such benefits. Much like any other marketing strategy, you get out what you initially put in!

Richard Tipsword
Markethive Developer

Sources:

 

  1. https://moz.com/blog/5-reasons-you-should-link-out-to-others-from-your-website

  2. http://www.shoutmeloud.com/seo-benefits-and-tips-for-outbound-links.html

Facebook News Item 06.29,16

Facebook News Item 06.29.16
(News Feed Policy)

I actually thought this video was very insightful because I'm like a lot of people probably are, i.e. we know almost nothing about how Facebook develops its content policiy and administers the News Feed side of its business.

We know Facebook is 'big' and therefore we credit some degree of competence to them whether we always agree with the content we see on the platform or not (which is probably the way it should be). But we also know that lately they've come under fire for unfair bias (which I think is pretty clearly an accurate observation).

So….the video in this article does give a more human face to 'the company'. As far as Zuckerberg goes, you'll never convince me he's not NWO-extreme. For example, did you see the article about the wall he built around his huge estate in Hawaii…while complaining about the border wall Trump wants to build? Google it…you'll find it.

Anyway…enjoy the video. The lady talking seems like an OK person.

Making Your Blog Stand Out and Look Professional

blogging

blogging

Making Your Blog Stand Out and Look Professional

If you are attempting to create a successful blog for personal or business reasons, you should know that looks do count. Many bloggers make the mistake of thinking that looks are not as important as content, since readers are essentially reading your blog for the words, not the way it looks.

This is true to some degree. The fact is however that people will not take your words seriously if your blog looks less than attractive. To have a successful blog you have to have it all. You must have interesting content as well as a great look. If you want to update the look of your blog, consider the following areas of importance.

Easy To Scan

The way your blog reads on a page is an extremely important part of your blog’s look. You should always remember to keep your blog posts short and to the point.

If you are treating your blog as a personal diary, your posts may be a little longer than normal. But, if you are trying to get more traffic to your blog, then you really want to focus your attention on short posts that offer the main point easily.

Most blog readers will only scan your posts, not read them word for word. So keep this in mind when you are writing. The shorter the post, the more likely they will be read.  If your blog is easy to scan because the posts are short and the breaks are clear, you will have a great looking blog.

Professional Edge

When designing or redesigning your blog, try to make it as professional looking as possible. Even if the blog is not for a business, the more professional it looks, the more seriously people will take it. Not everyone knows a lot about programming, so you may need to research it a bit. If you have the extra funds, you might even want to get a professional to program it for you. No matter what you have to do, just keep a level of professionalism in your mind throughout the designing process.

Friendly Colors

Most people don’t think twice about what colors they choose for their blog. The facts are that some colors come across better on the web than others. Blue and black are easy to see, so they are always great choices to use.

Sea-green, beige, or purple are also great soothing colors to use for a blog. You should stay away from using colors like pink, yellow, or any neon varieties. They are extremely hard on the eyes when reading them online and can deter people from reading your blog. Keep these color tips in mind when you design your blog to get the best results.

Appropriate Graphics

It has been noted that the use of pictures on your blog is a great way to boost traffic. Blogs that offer pictures that correlate with their content are fantastic.

Readers love to connect with the content further through pictures. With most blogging software offering ways to easily add pictures, it should not be a problem for most publishers to add them right into the blog. If you do have trouble, consider checking the “help” area in your blogging software for more information.

The information there should provide you with step by step instructions to help you get on your way.

Successful Layout

Most people who design blogs and websites will tell you that the layout does matter as well. The way a blog looks to the reader in important in terms of layout.

The layout should be clear and defined. If the reader is confused by the layout, they will likely not stick around to explore. They will most likely go right on to the next blog available. If you are letting a professional design your blog, you will likely not need to worry much about the layout. However, if you are doing it yourself, take a look at other successful sites to get ideas about what works and what doesn’t.

Lastly, simply test different layouts on your friends and family to see which ones they find the most suitable for your blog.

 

Ida Mae Boyd
Developer

Twitter News 06.25.16

Twitter News 06.25.16

Social Media Today reports that Twitter isn't growing as fast as some of its competitors and therefore they're stricking back by increasing their feature set. Specifically… they're allowing rolling out the ability for users to increase the length of their tweeted videos from 30 seconds to a whopping 140 seconds. Some users will even have a much longer limit. Read the article for the details and some interesting figures on the growth of Twitter vs. the industry.

It's an interesting development but the question in my mind is: if Twitter tries to become another video platform, aren't they asking for even more competition, i.e. YouTube et.al.?

MarketHive Celebrates LinkedIn’s Acquisition

 

 

 

 

 

 

 

 

When I read about the purchase of LinkedIn by Microsoft I had a great deal of interest in the matter since I have been working with LinkedIn for some time to take advantage of the same data M$ found valuable as a motive for their acquisition, but from the perspective of acquainting as wide a segment of LI subscribers as possible to the very real practicality of marrying social with a customer-centric marketing platform which is data driven, offers tremendous value as a global marketing solution in acquisition of customers rather than product promotion, but also with world class product marketing.

This portion of a news article really interested me: “The richness of LinkedIn's data is absolutely the driver. They've amassed over 400 million profiles, and what's valuable is that it's very high-quality data: It's added by the users themselves; it hasn't been scraped off the web; it's accurate and up-to-date. That's really the basis of the value around LinkedIn. And among other things, they've also created a very vibrant jobs marketplace. There are so many applications of the data and now Microsoft will be able to take advantage of that.”  This reminded me that the data a MarketHive subscriber gets from their signups is very high quality, maybe not so much as LinkedIn, but such that the profiles we get are the list dreams are made of.

The author went on to say: “LinkedIn opened the way for professional or business uses around social, and the Microsoft acquisition really legitimizes that there's a lot of value in collecting profiles and applying that to meaningful business use. Social isn't just for sharing photos and updates with family and friends; this concept of social and business connections are very valuable on the professional side.” This is the exact nature of the MarketHive paradigm, “collecting profiles and applying that to meaningful business use.”

“I do believe that LinkedIn started a trend. And there are some natural fits between some social networking companies and some other big companies. LinkedIn helped to show those interesting opportunities around Mergers &Acquisitions, interesting potential pairings between social companies and perhaps more established companies who haven't gotten into the space and need something in their portfolio to shore up a perceived gap. The acquisition is a major milestone for social networking and certainly for LinkedIn in particular,” he said. This is such sweet music to a not insubstantial player like MarketHive whose goal is exactly to pair social companies with an unparalleled marketing portfolio so there is no gap between social networking, customers and sales.

 

 

 

 

 

 

 

The question was asked, “How do you think LinkedIn's products may change?”

The author continued: “Certainly, the two (LinkedIn) products are going to merge. I was one of the folks who did the first Outlook integration for LinkedIn, and there's been a lot of ideas around how to integrate LinkedIn more with Outlook and Microsoft Office as a whole. For all of that profile data to be used in email communications, it could make a lot of sense to bring all that social data to email, which is still the primary channel for business.” This is exactly the intention of MH whose email capabilities are five star, rock solid on Amazon servers, and scalable for any purpose whatsoever.

 

In recounting the history of LinkedIn he said, “LinkedIn started in late 2002 out of the ashes of the dot-com bust. At the time, pretty much everyone was checked out, investors especially. It was a rather dark time. Especially here in Silicon Valley – where people tend to move around a lot, and you're trying to maintain connections with contacts – there was no system for helping people keep track of each other, a platform where people can stay connected.

But we always felt that there was a basis for some very interesting applications on top of the data, so even in the early days, there was a concept of a platform and building vertical applications on top of it. One of those was the job marketplace that allows people to find potential employees and source candidates; another is the CRM/Sales Navigator product that was also based around this idea.” It almost seems that the references are to MarketHive which is far and away the leading player in this niche next to LinkedIn. Although our business model is somewhat different we fully embrace the ‘network effect’ mentioned in the article.

So, in conclusion, the only thing restraining the next big thing whose time has come is that MarketHive is carefully and effectively being coiffed for her debut as a major contender alongside of LinkedIn with a foundational CRM/ Sales Navigator product and a number of ‘vertical applications’, being carefully crafted and built to maturity as the complete fruition of social networking and real world product marketing built upon a customer-centric multi-faceted platform. What a sweet ride this is becoming!

Merrill Sloan

Contributor

Designing Your Own Lead Capture Pages

lead capture pages

lead capture pages

Designing Your Own Lead Capture Pages

Designing and building your own lead capture page(s) is not as difficult as you may think. There are many advantages to learning this simple skill. In fact, most people are unaware that they can learn how to create lead capture pages in less than eight hours of proper training, or sometimes less.

To start learning how to build a lead capture page, you need to have the flowing.

An HTML editor to build your lead captures page with. This is a program very similar to a word processor. Believe it or not, if you can use Microsoft Word, you can use an HTML editor.

HTML editors are slightly more complicated than word programs. However, with proper training you can master using one fairly easily. There is a good chance that you already have one that came with your basic operation system.

Web hosting is the next step. This is simply a place to up-load your lead capture page to on the Internet. Be aware that not all web-hosting services are equal. Make sure you know what you are getting before you buy. If the service does not offer a quality auto-responder (which we will discuss in a moment) avoid it. Cheap web hosting is not worth your time.

Lastly, you just need a little training so you can learn how to use the following items. This is the part that is hard, but certainly not impossible to find.

Unfortunately, there are many people selling lead capture pages that don’t want you to know how simple it is to design them. In a moment, I will offer a solution to that problem.

There are many companies where you can buy lead capture pages from on the Internet. There are a multitude of disadvantages involved with having a lead capture page built for you.

What are the disadvantages?

The page you buy is drastically overpriced. Most companies offering lead capture pages are charging between $50 – $200 for only one page.

Why would you want to spend such an absorbent amount on a lead capture page that you could learn how to design yourself in only an hour or two?

You cannot alter the lead capture page’s text or “Ad Copy”. So, you have no way to test what results would come from alterations to the page. Often, changing only a few words on your page will increase your information request rates radically.

You cannot create more than one page. So you can only find out what limited results you will have from the lead capture page you buy. It’s always to your advantage to have different pages to test against each other. Then you can see which designs and text work best to attract customers to your business. After all, who knows your business better than you do? So, who is best qualified to design your pages? The answer is you.

What are the advantages to designing your own lead capture pages?

You will save a lot. Let’s say that you only design 10 pages in your life. If you were to buy them at roughly $100 each, that’s $1,000. A steep price to pay.

When you become proficient at building your own lead capture pages, you can literally have one completed and up-loaded to your server in 30 minutes.

When you host you site, you can build as many pages as you want. Then you can test them to see which pages pull the most leads and even rotate site visitors to then. It’s like going to an arcade and beating the high score on a video game. The main difference is, you always win.

You can tie your “Information request box” to an auto-responder. An auto-responder is a sequential e-mail system that delivers messages to your prospects. This will allows you to follow up with your prospects indefinitely and radically increase your closing ratio. Most people don’t purchase at first glance, but many do when you keep their attention through time using an auto-responder.

You can personalize you lead capture pages with you own audio greetings. This often increases you response rates by 20 – 50%. When people actually hear your voice, it often makes them feel more comfortable giving you their contact information.

You can build a list! This is the most important thing anyone marketing on the Internet can have. Your list is your fortune. The people on your list are always potential customers for any offer you have.

 

Ida Mae Boyd
Developer

 

Content Creation Is A Highly Paid Skill

Content Creation Is A Highly Paid Skill

I've recently seen two news items which relate to each other. One concerned Facebook and the other concerned the online course called Transcribe Anywhere. Here's how they relate and what it might mean for anybody aspiring to make money online.

The article relating to Facebook pointed out some recently discovered facts about how much money (it's a LOT!) Facebook is paying outside contractors to create content for them. This quote is just a part of it: 

"A story about paying video creators quoted an anonymous source as saying that the social network was paying media partners “around $250,000 for 20 posts per month over a three-month period,” 

And that's just the chump-change part of the deal. There are much bigger amounts of cash going to some other entities.

The other side of the story concerns how there is a lot more opportunity in being a transcriptionist than most people realize. In case you aren't sure what a transcriptionist does, it is someone who turns spoken words into written words…. usually just by listening and typing what they hear. A lot of that kind of work revolves around legal proceedings but there are other niches for transcriptionists too. 

But there's another side of it that particular skill which is much bigger. Do you realize how many internet marketers want to have their words transcribed and uploaded to the net?

It's a lot. I mean, Think about how many online webinars and courses offer PDF transcrpits.

…but why would they want to have such a thing done?

The reason is because they realize that Google doesn't index the spoken word. Only the written word. So….  they know that they need their audio content transcribed into words that can be uploaded to and properly optimized so they can rank on Google.

To me, I see the outline of a VERY big opportunity. And if you have a strong understanding of a particular niche's jargon, that positions you even better to approach somebody in that industry offer your services.

So, if you're one of the many people who dream about a digital, mobile lifestyle but you don't think you have any marketable skills to make money with…I can promise you that it's not that hard to learn to type fast. And if you can learn how to generate written content, this article (above) proves that big companies pay a lot of money for content (it's got to be good of course!).

Plus, you can work 'downstream' in the content business, i.e. lot on people doing business online need their audio or video content transcribed too so it can be uploaded to and properly optimized on Google (i.e. to help their Google ranking).

It probably helps to have a pretty good vocabulary so you can follow along with what you're proofing and/or listening to. But the typing part is easy. There's lots of course and practice programs online and many of them are even free.

Yes, there is digital speech-to-text software. But it's not perfected yet and its finished product still needs to be proofread by a human.

So….I think that if Facebook is paying this kind of money for various types of content, that tells me there's some big opportunity in there somewhere. I know that I'm really enjoying the proofreading course that I'm taking right now. I can already type fast.

 

when your network needs the tools