Why Videos are Outperforming Pictures in Regards to Online Marketing

Why Videos are Outperforming Pictures in Regards to Online Marketing

video marketing,inbound marketing,markethive,tipsword,tipco,blogging

Videos have always been a high-demand medium for those who are looking to promote their product or service through online channels such as YouTube. However, you may have noticed the growing trend of embedding videos within a website. The same holds true for social media platforms such as Facebook. Why are videos taking the world of digital marketing by storm and what can we expect to see in the months ahead?

 

Information and Entertainment

It could be argued that the days of static SEO-rich text are fading away. Still, we all know that quality content can ultimately make the difference between a sale and a missed opportunity. Videos are set to bridge the gap between success and a lack thereof. A recent study by Cisco highlighted that videos are slated to account for no less than 69% of all consumer traffic by 2017 (1). The fact of the matter is that we live in a visually oriented society. Failing to capitalize on this trend could have negative consequences upon your business plan.

The Smartphone Influence

Another factor that is impossible to deny is the fact that we all use our smartphones on a daily basis. From downloading the latest games to watching a streaming broadcast, the days of 4G are now upon us. Very few consumers are willing to enlarge a block of text and read it from beginning to end in order to get a handle on what is being offered. Videos can accommodate this need in a fraction of the time. Any small business that fails to take advantage of this opportunity could soon find itself playing a game of catch-up for years into the future.

The Reach

Content marketing can be a tricky arena. It is difficult to understand what an audience may want and if static text or info graphics are boring, there is no doubt that your sales will suffer as a result. These concerns can be (partially) addressed through the use of video. For example, were you aware that YouTube receives more than 1 billion visitors each month (2)? In the same respect, the average consumer within the United States views at least one video each week. The fact of the matter is that videos can provide access to a massive pool of potential buyers.

The Personal Touch

We should never forget that videos enable us to connect with an audience in ways that would simply be impossible through a static website. Let's imagine that customer has a complaint about a product that they recently purchased. As opposed to sending a lengthy (and formal) email or simply replying to a post, imagine the impact that a personalized video response would have upon the future buying decisions. Additionally, other clients are likely to be very impressed with your ability to go “above and beyond” the norm.

Brand Uniformity

Another great aspect of videos is that they can be embedded across multiple sites. So, you could very well provide an outbound link to your Facebook page, a specific blog or even to YouTube itself. Not only is this a great way to increase your brand recognition, but Google looks favorably upon these actions.

Videos are without a doubt here to stay. Although well-written text and flashy graphics are always good ideas, we can't deny the fact that consumers want to be entertained, engaged and informed. Videos are the best ways to promote your product in a way that is appealing to your growing audience.

Richard Tipsword
MarketHive Developer

Sources:
1. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
 

2. http://www.youtube.com/yt/press/en-GB/statistics.html

Citation Basics

Citation Basics

If you have a business listed on Google you may have heard the term ‘citations’. Citations are, in the sense that they give your site credibility and higher ranking with Google, similar to backlinks.

What is a citation and does it differ from a backlink?

Some business owners are familiar with or have heard the term ‘backlinks’ but backlinks more simple than citations. A backlink could be just one word whereas a citation has more info, i.e. business name, business address, business phone number, and sometimes even more information about the business.

Both have similar purposes but citations are somewhat more complex and they often have more impact on a business’s Google ranking because most businesses don’t understand how powerful they are (or can be).

Most business owners have no idea how powerful a strong citation program can be for their business. And in fact, many so-called SEO professionals don’t even fully appreciate the power of citations or know how use them competitively.

A citation is any mention of your business out on the web, with or without a link. This mention can come in various forms:
 

  1. Company Name, by itself.

  2. Company name & phone number.

  3. Company name, phone number, & address.

  4. Company name, phone number, address, & link.

Even just the phone number by itself can be a citation. Collectively, #3 is considered the most and basic and essential citation requirement and is referred to as “NAP” (name, address, and phone number).

Considering the many possible permutations of these factors, it’s easy to see why submitting them accurately and uniformly to citation directories is so important. Business which do not do this part of the job correctly not only lose a lot of the power of citations but there is actually a negative result because of the confuse it creates in the databases of Google and the other citation platforms (e.g. Yelp, Manta, Citisquares, et.al.)

On the other hand, if done correctly, having enough good quality citations can give a business a big ranking advantage over their competitors (assuming other factors are equal). Some SEO professionals are even beginning to say that, for certain types of businesses, the importance of citations outranks backlinks.

What is the right number of citations to have?

Answer: More than your competition (and it is possible to find out not only the number of citations they have but also exactly where they are. Thus enabling you, albeit perhaps with professional help, to build that same citation profile (you know it works, right?) plus a few more.

A complete citation should include the company name, address, and phone number (some people consider a citation incomplete without a website URL too) but one which does not have these items is sometimes referred to as a ‘partial citation’.

There are two primary differences between backlinks and citations:

A traditional backline is actually a hyperlink. The hyperlink, if correctly coded, is what Google's indexing robot ‘crawls’ to ascertain what backlinks a site has. On the other hand, a citation is usually not hyperlinked (although, if it includes the company’s URL as mentioned above, that URL could be hyperlinked).

Another way to describe the difference is to note that a hyperlink is usually just a work or two…or perhaps a URL, whereas a citation actually has a finite set of information which is useful to a customer, (e.g. business name, address, phone number… commonly referred to as NAP), thereby influencing customer behavior in way a simple backlink usually does not and cannot.

Also note that citation sites which include customer reviews, e.g. www.yelp.com, www.manta.com, Google+, and most others could have negative information about a business

Generally speaking, the more serious a business takes its SEO and Google ranking, the more advisable it would be to outsource their linking building and citation building to professionals.

Why outsource your backlink and citation building?

The reason is because this is a project that takes a lot of time. Depending on your situation, you might have more money than time. Of course, if that situation is reversed then you’ll just have to settle for a longer project.

Another point to remember about the issue of who does this kind of work for you is that not only can doing it correctly be very advantageous (relative to your competition) but doing it incorrectly can confuse Google so much that your Google ranking is negatively affected.

Another way of saying this is: “These are trained professionals. Don’t try this at home! You could hurt yourself.”

Another point to note is that your business should always set up a new, fresh, email address for use specifically with your citations. The reason for this is that you’re going to get a ton of SPAM email to that address.

It’s best to do this after you open your citation site account. If you’re having a professional do this task for you, you’ll need to give them access, initially and briefly, to your email account.

Which citation sites have the most influence?

That depends. There are actually hundreds of citation sites. Some are better for certain types of business than others. Some are general and/or global in nature while others are more niche focused. This is one of the ways in which a professional, who knows where these citations sites are, can save you time and ensure that you get the strongest citations possible.

How soon do you see results from citations?

Generally within a few weeks but it is also possible that some citation sites might take much longer to …perhaps even months. The reason for that is because each site has schedules within which they refresh their databases. Google’s schedule is every 6 to 10 weeks (so… with them, it depends on when you submit your data).

What is the ‘claiming’ and ‘verification’ procedure?

This process applies primarily to Google My Business but also to some of the other citation sites. In the claiming process, the citation site has, through its extensive database, already ‘noticed’ your business.

But they don’t ‘know’ you yet. And they usually do not, at this point, have all your business’s customer oriented information. For this reason, what they do have could be incorrect and (most likely) incomplete and it illustrates an excellent reason why you should claim (and update) as many of your listings as possible.

Claiming your listing is usually something very easy to do online.

The ‘verification’ is a subsequent procedure, usually by mail but sometimes also by a phone call. You tell them where to mail the postcard (Google’s preferred method) or where to call you, they mail a postcard with a verification code or give you the call (it might be automated) and give you a verification code.

Once you go online and input that code into your claimed (but not verified) listing, the listing becomes officially yours….i.e. claimed and verified.

Note: Verification should be done by the business owner. If someone is handling this project for you, they should give you a list of which verification notices to expect.

How quickly should you ‘do’ your citations?

As quickly as possible. The reason for this is because you never know how quickly the citation cite (Google, Yelp, or any of them) will merge your new data into their online database. Most professionals agree that there is no evidence that Google considers citation velocity one way or the other.

Can anybody guarantee when, or even if, your citation will go ‘live’?

The answer to that is ‘no’. Nobody other than the companies that maintain the citation sites have any control over what happens after a listing is submitted. But….the more reputable sites can be reasonably expected to go live sooner than later That’s why you should consider hiring somebody who knows that kind of stuff.

Some of the smaller, geo-specific or niche specific sites are managed by a single person who reviews and approves submissions. That can take a while to get your listing live.

A general rule of thumb is that about 30% of submissions you do will go live fairly quickly and about 70% will be active within 4 weeks of submission. A professional who does this kind of work should keep you advises how the process is going.

A professional who does this sort of work also offers you another important advantage. They have trained personnel who are very accurate at doing these submissions accurately. You want it all done right…right?

Once the work is done, there is very little further work required other than the occasional update which you can do yourself.

Professionals who provide this kind of service offer the following advantages:

  • Manual, by hand submissions.

  • Availability of hundreds of quality citation opportunities in the US, Canada, UK, Australia, New Zealand, Ireland, Germany, Holland, and Singapore.

  • Citation opportunities specific to your industry and city and get you listed on these sites for local ranking boosts.

  • Detailed reports with usernames/passwords for all sites in case you want to make edits to the listings.

  • Flexible pricing to accommodate ‘just a few’ or ‘a bunch’.  

So that’s the basics of citations. With the confluence of review sites, more consumers with mobile devices, and Google’s increased consideration of social metrics and authority,  no smart business owner can afford to not know about and use citations to promote their business.

Art Williams
Google My Business consultant, Case Study Writer, Markethive Developer

 

Three Great Place To Get Content Ideas

Three Great Places To Get Good Content Ideas

I've always believed that finding something to write about is not difficult. All you have to do is add a little creativity (or craziness) to spin something that's already interesting. Or you can use the same creativity to turn something that's boring as hell into something that's interesting. That works too.

So…I have a friend named Hugh Hitchcock. Hugh is a musician but a few year ago he got into internet marketing and even into making some of his own software…. much of which is very cool stuff. One of his products is a curation software called ICCExpress (ICCE)and it is very nice although I'll admit I haven't really cranked it up yet. But I plan on it soon.

Actually the reason I was delaying was because I was hoping that we might get a functionality in Markethive to pull stuff off of my WP blogs. But I supposed that would be kinda redundant, wouldn´t it?

I guess I'll have to put ICCE back on my 'use this' list, won't I?

But my point on this article is that I got an email from Hugh today which mentioned what I now realize are three great sources of excellent 'content' material. Hugh mentioned the following three sites:

  1. BuzzFeed
  2. BuzzSumo
  3. Twitter trends at hashtags.org

I had heard of #'s 1 and 2 but not #3 (although I was aware that there are lots of tools people build to work with Twitter. All three of these tools are very interesting and I think would be very useful to anybody who wants good content for their blogs.

Actually, I thought about including some screen shot of these sites. But then I though,"No…why be redundant?" But if you look at the sites you'll notice that they all are very easy to find top-ranked, currently trending articles and videos on a wide variety of subjects. 

I think these are great resources.

 

Online Writing Opportunities Abound

Online Writing Opportunities Aboud

They say, "A rising tide lifts all boats" and I think this is one of those 'tides'. According to this article, entitled, "A first: More workers at online sites than newspapers" by Paul Bedard of the Washington Examiner, newspapers are being forced to lay off staff because of the growth of online publishing.

Could this be the demise of traditional newspapers? Sure it could.

For a similar example, look at what happened to the railroad industry in America over the last 150 years. After being the only way to travel and move stuff long distances for many decades, the railroad companies became all proud and short-sighted and refused to recognize what the growth of the highway system and the automobile industry in America was going to the freight and passenger transport business.

And then they woke up one morning to realize that their market had moved on to other forms of transportation. Today, the trucking business is huge. Railroads are not. And that's not to mention what containerized, intermodal shipping has done to the traditional railroad model. Or how other countries have built ultra modern railroad systems that make ours look like a state fair ride.

My point is that this headline is a further indication that there is plenty of opportunity for writers. I'm not a recognized pundit or guru but I started writing by simply blogging about my Salsa dancing activities. And today here I am in Barranquilla, Colombia living a fairly unique life…all because of opportunities I found via writing.

Here at Markethive, I think we've all got a great opportunity to develop our writing skills. You've got to start somewhere so you may as well start with a friendly audience. Of course, with our unique blogging system (especially our Blogcasting feature), we've got a great opportunity to expose our talents…. or develop them.

The above-referenced article also implies to me that there's an online opportunity for writing about things other than 'dog training' too (the traditional examples used in online writing classes). People are getting all kinds of news (which traditional news media does not provide) on the internet now, e.g. expat living, backpacking travel, alternative geopolitical news, and many more subjects).

One can write about just about anything nowadays on the internet and find some interested readers. You just need to get started, pick a niche or two (or three) develop a style, and start cranking out content. If it's something you like writing about, it shouldn't make any difference that you probably won't get paid for it initially. You'll get better and you'll eventually get paid.

Online writing. Go for it!

Why and How To Be Found On Google Maps

Why and How To Be Found On Google Maps

If you're a business which either has or is considering getting a stronger presence on Google Maps … or even if you've just heard of Google Maps but you don't know much about it, here's a good reason you need to be visible there and a suggestion on the smartest and possibly easiest way to do so.

Here's the advantage: Did you know that anytime somebody finds your business on Google Maps and clicks that little button which says, 'Get Directions', the information of where they're coming from becomes information that's available to you if you're on Google My Business.

Wouldn't you like to know where your customers are coming from?

Think of how information like that could help you spot geographic areas where you've got more potential business than you're servicing locally. What if your competitors find out that that's a 'hot' market area and puts a store or outlet into that area before you do? Suddenly a lot of that business stops coming to you, right?

Point is, Google Maps and Google My Business can be a great way to see where (and when) your customers are keying up your site or doing searches that bring up your Google listing….assuming you have all the assets you need to be competitive, i.e. a properly completed Google My Business verified listing, a proper website…. and maybe a few other details.

But one thing is for sure. 

More and more searches are being done on smartphones and other smart devices and research proves that those searches result in a lot of business for most business (all other things being equal).

Point is, don't for about Google My Business and how it includes a very prominently displayed 'visual' of where your business in on…. Google Maps. 

Be there or miss the boat for a lot of business!

The Challenge of Being Assertive – Pt 1

 

The Challenge of Being Assertive – Pt 1

 

No More Mr. or Ms. Pushover!

Do you struggle over the need to be more assertive in your relationships versus the fear of an unwanted impact if you voice your wants, needs and opinions? You could have problems being assertive in all areas of your life or in only – such as work or business.

Whatever your problems with assertiveness are, you’ll find help in this series of articles. You'll learn how to quit being a pushover, the difference between being assertive and being aggressive or passive, the meaning of assertiveness, plus you'll learn how to handle with confidence the 'new you' that will emerge, and how to handle the 'fear of flying' (i.e. internal struggles that you may experience developing this new personality trait).

Assertiveness is most definitely a required trait for an entrepreneur. While others are spending their spare time on mindless social media and complaining, you sometimes have to assert yourself when you prefer to spend your time pursuing more constructive goals. These readings will help you do that.

Assertiveness Defined

Assertiveness is the certain air of confidence that you project to others and which is ingrained in your personality. It’s a social skill that’s used to communicate with others that you have rights and are ready and willing to stand up for them.

Many people confuse assertiveness with aggressiveness – but there’s a big difference in the two. An aggressive personality has no regard for the rights of others and will often say and do things to undermine another’s self-confidence. Bullies lack self-confidence in themselves and are aggressive to others so they can make themselves feel better. They build their own self-esteem by crushing that trait in others.

When you display assertive behavior, you do so in a self-assured, forthright manner, but you take care to respect the beliefs and feelings of those you’re communicating with.

You’re said to be assertive when you’re bold and decisive – and in the workplace or any career you choose, that’s a trait which will propel you ahead of others. Another personality is “passive,” which means that you tend to say ‘yes’ to others when you’d rather say ‘no’, or let people say and do things which affect your self-confidence.

Knowing which personality you have can help you get rid of bad habits and attitudes that may be holding you back in all areas of your life. Here are some more traits of the three personality behaviors:

1.Passive – The polar opposite of aggressive and assertive personalities, this type may have an innate need to be valued and liked by others that they go out of the way to be agreeable.

You can be so compliant when dealing with others that you can eventually erode your self-esteem and eradicate your rights. You may think that people will dislike you if you don’t say ‘yes’ to everything they want you to do, but in reality, you’re only making them think less of you.

When you take more of a leadership role in your life, you’ll be standing up for your rights as an individual and that will foster admiration in others. Standing up for yourself may seem foreign at first – especially if you’ve grown up with demanding parents, husband, wife, kids and bosses. Keep in mind that when you keep responding passively to others, you’re actually portraying yourself in a negative light.

2.Aggressive – If you’re an aggressive personality, you likely have trouble communicating with others in a positive manner. You think that you have to be aggressive to get things done. In reality, you’re simply ignoring the feelings of others and undermining their self-esteem.

Aggressive behavior can keep you from getting the positive responses that you want from others. Even if they don’t resent your treatment at first, they will eventually, and the consequences won’t be positive.

Your aggressive behavior can be the facilitator for the other person to respond in either an aggressive or passive way – rather than take an assertive position.

Aggressiveness may be seen as a way to manipulate others to get what you want. When you display aggressive behavior, you’re not communicating clearly with others and the meaning of what you say may be lost in confusion.                         

3.Assertive – An assertive personality takes his or her feelings into consideration – and also, those he’s communicating with. The wishes, rights and needs of his are just as important as others.

Assertive personality types listen to others carefully and respond with care – to express his views, but not tear down and discourage the views of others. He doesn’t take on more than he can handle, and is good at delegating to others and giving them credit for jobs well done.

Mistakes made by an assertive personality type are apologized for and rectified immediately. This type behaves as an equal with others no matter what the socio-economic differences are.

Even assertive types may fall into aggressive or passive roles at some point, but when assertiveness is practiced mindfully, it’s the role that is most accepted and manifested on a daily basis.

Why Be Assertive?

A quote from Shakti Gawain, Assertiveness is not what you do its who you are, sheds a true light on the meaning of ‘assertiveness’. When you’re assertive, you’re building the character which is the hallmark of greatness.

Passive or aggressive behavior is seen as bad or ineffective communication skills, but assertiveness is considered well-adjusted and impressive. There are many more advantages to adopting an assertive personality than a passive or aggressive one.

Everyone has had those moments of passiveness – saying ‘yes’ when we’d really rather say ‘no’ – or letting someone walk over us in business or personal dealings when we should have stood up for our rights. After an ‘episode’ of being passive, we may feel angry and frustrated that we weren’t more assertive.

Aggressiveness may make us feel even worse. When you totally disregard the feelings and rights of others, it makes you out to be a sort of demon who gets his own way regardless of the consequences for others.

Assertiveness is the middle ground we should all strive for. It builds the kind of character that we all want and helps us get ahead in anything we attempt – personal or business.

Here are some other incredible advantages of being assertive in every aspect of your life:

  • Create a good self-image – When you learn the skill of assertiveness and practice it in all you do, you’ll gain the respect of others and you’ll also begin to respect yourself.
  • Less stress and anxiety – Although in the beginning, assertive behavior may seem foreign to you, you’ll find that as time goes on you’ll suffer less anxiety and feel less stress. Even the stress you once felt about saying ‘no’ and expressing your opinions will lessen and you’ll be much more comfortable when asserting yourself.
  • Better time management – Rather than always being involved in things you don’t enjoy, your time will be better spent doing what you love. Assertiveness gives you the control you need to manage your own time because you’ll be able to say ‘no’ with confidence.
  • Make your own decisions – Controlling your own life with assertive actions will foster the self-confidence you need to make decisions in your life. These decisions can spur you on to achievements you never thought possible, both personal and business.
  • High-regard from others – Passivity and aggressiveness won’t gain you high esteem from people in your life. If you’ve lived a passive life up to now, you likely get no respect from others. If you were aggressive, people may avoid having conversations or being with you in any capacity.

It may be difficult to convince yourself that you need to be more assertive – especially if you’ve lived your life so far in a passive or aggressive state of mind. But, becoming more assertive can be the catalyst which puts you in a position to achieve all you want in life.

The remaining chapters in this guide, “Quit Being a Pushover: How to Be More Assertive,” will direct you through the steps of how to be more assertive at work, with family and friends and how to make assertive decisions.

You’ll also learn how to cope with some of the struggles associated in turning your personality around from passive or aggressive to the balanced, assertive personality which will lead you to success.

Main Points To Be Learned From This Section

Do you consider yourself a pushover? Are you easily led by others? Do you cower when others find fault with you? Or, do you manipulate and control others by being aggressive toward them – putting them down and robbing them of their self-esteem?

Passive or aggressive behaviors aren’t considered attractive or envied by others. When a person displays an assertive personality, he or she is usually well thought of by others and considered a leader rather than a follower. Here are some of the main points of what you've read so far:

  • There are three personality types – passive, aggressive and assertive.
  • A passive behavior can rip out your self-esteem and make you vulnerable.
  • An aggressive behavior pattern rips out the self-esteem of others and makes you look like a villain.
  • Assertive behavior can boost your self-esteem and make everyone respect and honor your wishes.
  • Advantages of an assertive personality can permeate every area of your life – personal and business.
  • You’ll create a positive self-image.
  • Enjoy more time to do what you want to do rather than be chained to the wishes and demands of others.
  • Less stress and anxiety are other advantages of being assertive and taking command of your own life.

This guide will present the steps you need to take to become more assertive in your life. Quit letting others rule how you live your life. Become the assertive personality that will set you free.

I hope you've enjoyed this introduction on the topic of assertiveness and why and how you can stop being a pushover. The world needs leaders and leaders are assertive. Therefore there's nothing wrong with be assertive in a reasonable way. In my next installment of this series you'll learn some important aspects of being assertive in the workplace.

In the following sections of this report, you'll enjoy reading:

Assertiveness In The Workplace

Assertiveness With Friends And Family

Making Assertive Decisions

Bumps In The Road To Assertiveness

 

Art Williams
Case StudyWriter, GoogleMyBusiness Consultant, and Markethive Developer

 

 

So What Is A Social Media Network?

social media

social media

So What Is A Social Media Network?

Basically, a social media network is made up of individuals or organizations that are connected through various social contacts ranging from casual acquaintances to family members. Social networks are established to encourage connections and communication to occur on a wide variety of levels.

A basis for the theory of social networking was a study performed by Stanley Milgram in 1967 that established that any two random United States citizens are connected to one another by a series of six intermediaries, on the average. This idea was made more popular by the play and subsequent movie, “Six Degrees of Separation”, as well as the television show “Six Degrees”. Current Internet experiments continue to explore this concept, such as the Ohio State Electronic Small World Project and Columbia's Small World Project.

These experiments currently confirm that five to seven degrees of separation are sufficient to connect two people through the Internet. This also serves to confirm the potential effectiveness of Internet social networks to build new connections between people.

The first Internet social network began in 1995 and has 12.9 million visitors today. This makes it difficult to comprehend the rule of 150, also known as the Dunbar number that states that the size of a genuine social network is limited to about 150 members. Over 200 Internet social networking sites exist and the number of members that belong to most them steadily increases.

In an Internet social networking site, a group of founders sends messages to invite members to join the site. Those members then invite additional members and the links continue to grow. Some social networking sites offer viewable profiles for members, address books and online social connections on a social or business level. Many Internet social networks are open to the public.

Internet social networks are a convenient way to link with new people, both personally and professionally. Consider that the senior director of Nielson/NetRatings, Jon Gibs, states that Internet “…social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites.”

The following are 20 of the most Popular Social Media Sites Right Now published by Antony Maina

Facebook

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.

Twitter

You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

LinkedIn

Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

Google+

While it’s no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015.

YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google.

Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content.  Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Instagram

Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

Tumblr

Tumblr is one of the most difficult to use social networking platforms, but it’s also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs.

Flickr

Flickr, pronounced “Flicker,” is an online image and video hosting platform that was created by the then Vancouver-based Ludicorp on February 10, 2004, and later acquired by Yahoo in 2005. The platform is popular with users who share and embed photographs.  As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.

Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.

Snapchat

Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2004, for about $19.3 billion. Today, more than 1 billion people use the service to communicate with their friends, loved ones and even customers.

Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the U.S. So far, the question-and-answer website has managed to raise $141 in venture capital funds and while it doesn’t look ready to go public yet, it’s definitely a company to watch.

Vine

With over 40 million users, Vine is a rapidly growing video sharing social media app that allows users to share 6-second video clips with their followers. While this looks like a really short time for a video, businesses of all sizes are having tremendous success using the service. Vine was founded in June 2012 and later acquired by Twitter in October 2012, just before its official launch.

Periscope

Periscope is a live video streaming mobile app that was developed by Joe Bernstein and Kayvon Beykpour. The two started the company in February 2014 and later sold it to Twitter for $100 million in March 2015. Four months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.

BizSugar

BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The site was created in 2007 by DBH Communications, Inc., a provider of award-winning business publications, and later acquired by Small Business Trends LLC, in 2009. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.

StumbleUpon

StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. In addition, more than 80,000 publishers, brands, and other marketers have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was owned by eBay from May 2007 to April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. It is now an independent, investor-backed startup once again.

Delicious

This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded by Peter Gadjokov and Joshua Schachter in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users. The service was later sold to AVOS Systems in April 2011 who later sold it to Science Inc. In January this year, Delicious Media said that it had acquired the service.

Digg

Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that selects stories specifically for the Internet audience, The topics vary widely from trending political issues to science to viral Internet issues and anything in between. Digg supports sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.

Viber

Viber is a Voice over IP (VoIP) and instant messaging app for mobile devices that was developed and released by Viber Media on December 2, 2010. The app also allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.

 

Ida Mae Boyd
Developer

Test of Firefox "Copy as HTML" Addon

Firefox (FF) has an addon which I used to use a lot. If I remember correctly, I used it to do blog posts back when Posterous.com was still alive. That site is, of course, no longer among the living since Yahoo bought it and closed it down. I'll always remember that there was a lot of discussion comparing Posterous and Tumblr. Me….I always preferred Posterous. I think Tumblr is sorta dumb and a waste of time.

But… I'm posting these links to show how the FF plugin (pi) works. It's very simple you just highlight the text you find interesting on whatever site you're at. Then you paste that item onto your blog post. I assume it works the same with MSWord too.

I think I'll also make a screen capture video for this post too. You'll see.

German 10-year sovereign bond yields turn negative for first time

The NWO has totally screwed up the world economy for average people.

Nearly Three Dozen Undocumented Immigrants Dropped Off In Weatherford

Think this bothers our Great Deceiver? Think again!

Paul Ryan Ignores Mass Muslim Migration..

I didn't trust Ryan from the first time I saw his picture.

Deportations Of Visa Overstayers Drops By 80%…

Even most developing countries have more border security than we do. I can just imagine me asking for 'benefits' from Colombia if I overstayed my visa (which I did…but I paid a fine and I'm legal now).

Russia To Release Hillary Intercepted Emails?

I would LOVE to see this. And the Putin might do it too. You KNOW he's already read them.

Dogs, Metal Detectors, Searches at Public Gatherings…

The harassment in the US is only going to get worse.

FDA Approves Stomach Pump to Combat Obesity…

How long will it be before the first death because of something so stupid?

BofA: Investor cash levels 'consistent with recession'…

It's not a matter of 'if' the hammer falls…but 'when'.

BRITAIN ON COURSE FOR BREXIT AFTER POLL SURGE…

I think this is a good thing but you can bet that the Rothchilds, et.al. are going to try to punish the Brits.

Europe Rising Far Right…

Good. Let's hope it's as bloody as the French Revolution.

Here's the link to the video screen capture I made of me doing this.

 

 

Facebook Marketing: Are You Using It in Your Business?

facebook marketing

facebook marketing

Facebook Marketing: Are You Using It in Your Business?

As a business owner, you know that you are constantly wondering how you can attract more clients. If you own an online business, the answer to your traffic problem is internet marketing. You need to remember that without marketing, you will never be able to get targeted traffic to your website. Today, any kind of business, whether online or offline are now using internet marketing in order to expand their reach for new customers.

Internet marketing is not quite as easy as it may sound. You have to consider the fact that you need to work hard in order for you to attract targeted traffic to your website. You need to write a lot of good articles to read that is related to the products or services that you are selling and you also need to join groups and participate in them. Also, your website need to be attractive.

Whatever you are selling, internet marketing is a hard task to do, but when it works, it is well worth the effort and money.

However, thanks to social networking website, such as Facebook, you will see that internet marketing is a lot easier than ever before. First of all, in all social networking websites, Facebook is one of the most popular sites. Here, you will already have the numbers you need. This means that it already has traffic. With millions of subscribers logging in and out each day and also millions more registering each day, you can be sure that you will be able to get your fair share of targeted traffic.

In Facebook, you will see all kinds of people with different social backgrounds.

Also, the members themselves will try to separate themselves from distinct groups. The fact that Facebook will allow people to create and join groups you will be able to easily find your target customers.

Whether the group is separated by age, school, gender or interests, you will see that you will find all sorts of groups in Facebook.

Another great thing about Facebook is that it will provide every member with the tools needed in order to communicate with their network. These tools can be considered to be great tools for you to use in order to advertise or market your products or services to other Facebook subscribers. From applications to news feeds and blogs, you will see that Facebook will be able to provide it all.

Now that you know about Facebook, the next question would be how to market in it. The first thing that you need to do is subscribe in Facebook. After subscribing, you may want to try adding your old friends. Invite them to join Facebook to start building your network.

Then, try joining groups with interests that is related to the products or services that you are selling.

Use the tools in Facebook to attract people to view your profile page. Add videos, pictures and applications.

Basically, this is how Facebook can help in marketing your products or services. It will readily provide you with traffic and the tools you need to market, but it is entirely up to you to do the marketing yourself.

You have to figure out how to properly use the tools in order for you to effectively market your products or services. These are the things that you need to remember about Facebook.

Ida Mae Boyd
Developer

when your network needs the tools