Review of "Organize Tomorrow Today"

"Organize Tomorrow Today"
A book review by Art Williams

I recently subscribed to a great new service that sends me reviews of top-rated non-fiction books. These are the kinds of books I'd be buying in paperback if I was back in the US… but I'm not in the US. I'm in Colombia. Nor do I have an ebook reader. So I get all my US news over the internet. 

This new service is called www.blinkist.com and I really like it. The most recent book I read (the summary of) is called "Organize Tomorrow Today" and here's what I got out of it:

  1. Task prioritization and organization is the key to productivity. The key to tomorrow is how you plan it today. So…pick three tasks and start organizing them by (a) listing only small, easily doable tasks. Do NOT list massive, complicated tasks, (b) Be conscious of your priorities and schedule wisely, and (c) write everything down. Why? Because it activates your RAS (Reticular Activating System).
    Note: Being busy is a waste of time. The goal is to be productive.
  2. Maximize you time and productivity by (a) Don't waste time between tasks, (b) further maximize productivity by the 'ask and chop' technique…. breaking every task down to the easiest component and doing that first… just like you east a steak bit by bit.(c) Allocate specific amounts of time to each task, and (c) if you do a lot of meetings (and everybody does some of them) structure those meetings. Don't waste everybody's time or yours.
  3. If you're trying to achieve lifestyle goals, make each newly desired habit a ritual that happens at a specific time. With time, that habit becomes more ingrained and easier.
  4. Focus more so on perfecting the process than perfecting the results. Focusing too much on results, as most people do, creates negative motivation for some people. Focusing on the process is more objective and easier to do to yourself.
    Note: Greatness is built around doing things others won't or can't do.
  5. Be aware of your self-talk. Keep it positive. Don't dwell on problems but rather successful solutions or outcomes.
    Note: Whatever you focus on expands so do not focus on negatives.
  6. You must develop your verbal communication skills in front of groups and/or to individuals. For addressing groups, Preparation and Practice are both important and effective no matter how well you do them. For one-on-one, remember that a calm voice is the most effective (with some enthusiasm thrown in at the right time) and listening is usually more important than talking.
  7. Do NOT be normal in the sense that you procrastinate like 'normal' people do and obsess on things beyond your control like 'normal' people do. Keep the main thing the main thing.

Summary: Focus on solutions, control your self-talk, perfect your processes, build your own evaluation ritual that tracks your successes and rewards them.

 

Art Williams
Case Study Writer and Markethive Developer
 

Six Easy Steps To Measure Social Media Success

social media

social media

Six Easy Steps To Measure Social Media Success

Measuring social media success is a very important matter to business minded people. Many people are talking about these because marketing in social media is one of the effective keys that unlocks success.

A true business minded person really need to blog, making sure that the blog has fresh post.

In addition, making daily tweets on twitter and consistently posting status on your friend’s wall etc. are the usual social marketing tactics done daily.

Sometimes doing all of these steps are not enough, you cannot really tell if these works effectively and worth all of your effort. If you want to step up your game, and you can admit that your one of those business people who are unsure of the strategies that their conducting. You’re in luck today, because this article lists the Six Steps on How to  measure, Social Media Success below:

Step 1 – Identify your goals. All your strategies and plans are useless, if you don’t set your goals. It will be impossible for you to know what plans and strategies will affect the business. You need to have realistic, clear and systematic goals in order to achieve your goals. This is the same thing if you want success in your marketing moves in social media. Just like in real life, planning a step by step process and targeting short term goals to reach longer goals are important to achieve success in social media marketing.

Step 2 – Be familiar with web analytic tools. Web analytics will help you measure the success in your marketing endeavors. These tools have a great role in the analysis of marketing in social media. They calculate the amount of website traffic and determine which sites get the most number of visitors. At the same time, demographics of visitors are recorded with the tools, to include duration of website visit, language and nationality of the visitors, conversion rates, unique visits and others. Overall, these tool analysis aids to be familiar with the behavior and activities of the customers, which serves as a guide on what, when and where to improve.

Step 3 – Be familiar with ROI (Return on Investment). This measures and evaluates the efficiency of the investment. You should consider the well-defined and realistic goals for a campaign in social marketing. This includes the increase subscribers, followers and fans to create a large foundation of customers on social network sites. You should also watch out for the amount of traffic that you receive to your website. It is also important to increase consumer interaction and engagement. The number of sales if it increases or decreases is also important. The number of conversion should also be checked in order to understand your investment returns.

Step 4 – Create a strategic plan. Creating strategies for your social media is an easy thing to do, utilizing this strategic plan to your advantage, is a different thing. It is then more important that you understand how the strategy you created will be useful to your marketing solutions.

Step 5 – Identify the latest usage of techniques with regards to the combination of marketing in social media. Remember the current social media activities that you are utilizing. Determine the duration of time that you’ve been engaging in the various activity and write down the important channels you are using.

Step 6 – Appoint a social media focal person to your business. A person knowledgeable with marketing in social media, who can evaluate and analyze the development of your marketing social media efforts is a big help. Monitoring your progress, will make you keep on track while informing you where and when to perform changes when needed.

These are the six steps to know how you’ve did with using social media.

Your business will then have tangible information which you could use for various facets of your business, particularly sales, marketing, and customer relations. Implementing these steps will help you with tracking you efforts!

Ida Mae Boyd
Developer

Consider the Following Recommendations When Designing a Mobile-Friendly Website

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Before we get into what defines a mobile-friendly website, let’s first discuss why this is even relevant.  About a year ago, Google released its algorithm known as Mobileggedon.  In essence, this algorithm penalizes websites that are not “mobile-friendly” by decreasing that website’s ranking in mobile search results.

So what may have been the catalyst to releasing Mobileggedon?   Since 2014, mobile devices have been the primary devices utilized to access the internet.   Desktop is still important, but it is no longer considered first-line.  Therefore, Google’s Mobileggedon algorithm is like a “tough love” approach in encouraging businesses to always design their websites with mobile devices in mind.

When developing a mobile-friendly website/webpage, consider the following recommendations:

1) Do NOT design a separate mobile website from your desktop version because it is redundant!

Think about it.Why would you create two different websites (mobile & desktop versions) that contain the same content?Google already penalizes websites for duplicate content.So why would you allow your website to be penalized for duplicate websites?

2) Use Responsive Web Design (RWD)

According to Wikipedia, RWD is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

From a technical standpoint, RWD employs use of flexible layouts, flexible images, and cascading style sheet media queries. This allows a web page to be able to detect the visitor’s screen size and orientation; and change the layout accordingly (think auto-adjusting to fit your mobile device’s screen).

3) Always include a viewport meta tag

The viewport is a virtual area used by the browser-rendering engine to determine how content is scaled and sized.   The viewport meta tag tells your browser that the web page needs to fit the screen.

Typically, when loading full-sized web pages, mobile browsers display the entire page at reduced magnification.When a website does not make use of a viewport meta tag, users may have to double-tap or pinch the screen to adjust the web display.The below illustration shows a typical web page layout displayed on a mobile screen:

In the above example, users typically must rotate their mobile screens, pinch to magnify, etc so that the content can be seen.

Applying a viewport is critical in creating web pages that are mobile-friendly.

The following shows a sample screen layout without a viewport. The initially loaded page is zoomed out much too far to be legible, while zooming in makes content extending off the right edge of the screen difficult to access:

This reflects the browser's default assumption that content should extend 980 pixels wide. Mobile browsers must make that assumption in order to render pages that are not optimized for display on mobile screens.

Finally, here’s the above screen layout after applying the viewport:

There are many different configurations that you can specify your viewport to control.  To explain the technical details any further would be beyond the scope of this article.The idea here is to understand the concept (and importance) of applying viewport meta tags to your webpage.

4) Font sizes and button size matter

Ideal font size is 14px.When creating labels or forms, consider reducing the font to at least 12px.  Same concept applies for buttons.   For optimal viewing, consider creating button size dimensions of at least 44px by 44px.

5)Use high-resolution images

According to Wikipedia, image resolution is the detail an image holds and can be applied to describe digital images, film images, and other types of images. Essentially, a higher resolution means more image detail.

Having extremely high-resolution images will prevent pixilated or even blurry images when viewed on a retina-quality screen.

6) Remove the default zoom

Using auto-zoom may interfere with a web page’s layout elements, especially for images and navigation content. They may appear small or too large in your layout.

The solution here is to make use of viewport meta tags.Again, to describe the technical details of this process in any more detail would be beyond the scope of this article.

7) Use YouTube videos on your site

Because YouTube already utilizes responsive web design (RWD) coding, any risk of difficulties in viewing videos on a mobile device are theoretically eliminated.

8) Don’t constrain your user’s mobile experience

Always include a “go to full website” or “view desktop version” option at the bottom of your site. This will give your website visitors the ability to choose how they want to view your website’s content.

9) Never stop testing

Even after your responsive website is complete, the testing never ends.Be sure to test your webpage on various mobile devices: Apple, Android, Windows, etc.Leave no stone unturned including buttons, layout, font, displays, etc.

Even more important is to allow someone who fits your target [demographic] user.Consider including someone who does not have an extensive technical background especially if this person comprises your primary demographic of potential users/visitors of your website.

Did I miss anything?  Your comments are always welcomed.

 

 

 

 

 

 

 

The attitude is practice!

The attitude is practice!

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I read a blog post about “practicing” one’s skills. The author stated, “… Practice, to me is an attitude! You need to decide to practice and keep at it until you conquer and master the skill! …”   The author stated that, “… persistence can ultimately result in achieving the successes you aim for.”

Have you ever heard someone say (or post on social media) that such and such business opportunity didn’t work, this or that marketing system didn’t work, etc.  After all, they tried it for 6-weeks, maybe even two months.  A new guy in a business opportunity once told me he couldn’t find anyone after only two or three days into the business. We talked about what he was doing and I asked him how many people he talked to.  He said he talked to three people. On that small sample size, he concluded that he couldn’t do the business.

Isn’t that the disease of our time? People expect instant gratification or instant results.

Internet marketing has many components, i.e., social media, blogging, websites, etc. Every one of them involve multiple skills that we need to master before we realize the desired results. We have to practice, practice, and practice again, for days, weeks, maybe even months or years before we achieve the desired results.

There was a time when each of us didn’t know how to walk. We saw parents, siblings, and other children walking and we wanted to do as they were doing. We tried it and fell down on our diaper-padded bums, got up and tried again, stumbled and fell, got up again, and repeated the process. Before long, we were walking like pros, speeding around our homes with parents in tow, hot on our little heels protecting us from walls, doorways, and other obstacles. Our practice paid off when we were toddlers. So it will for one’s internet marketing skills.

If you are new in the internet marketing arena, you are starting off as a toddler. You can’t expect to get expert results on your first excursion when you are new. When your methods don’t work the first time out of the chute, are you going to get frustrated and give in to defeat? I hope not. Seek out training and learn new skills. Practice those skills; refine them; hone them to a razor edge. Persistence and practice will pay off.

Internet (online) marketing works well when we master the components and the skills. Many successful internet marketers readily report their successes, but they certainly had their own challenges to overcome and conquer before they became recognized masters.

Successful internet marketing is doable. However, you need the right attitude.  Decide to practice, practice, practice the necessary skills. Be consistent and do it daily.

Victory awaits you just around the corner.  Just reach the corner and make the turn.

Remember the historic words that Sir Winston Churchill spoke during some of the darkest hours of WWII, “Never, never, never give up!”

Thanks for reading.

Rix Robinson

Contributor

 

 

Inbound Marketing Specialists: Providing SOLUTIONS is Your Business 

Inbound Marketing Specialists: Providing SOLUTIONS is Your Business 

“Always talk about SOLVING your customer's problems and NOT your own”.

So, your business is not about Sales nor Marketing (well, that’s not totally true but, play along for now) but, actually solutions.  Impossible, without them (sales & marketing) your business will evolve, arrive and remain for all eternity in the MLM Cemetery the final resting place for dead dealers (lovely ambiance).  Okay, since 2006, Inbound Marketing evolved and has proven to be the most cost-effective method of generating leads, traffic, connecting and developing a trustworthy business relationship between proprietor and prospect.  With the advent of rapid technological growth in business due to the Internet with   related software technology and personal devices that are social media oriented, consumer buying habits have changed dramatically and old outbound marketing methods are no longer effective.  To be successful in today’s marketing game it’s about researching and knowing how your audience “thinks”.  Recognize, today’s inbound marketing specialists as consumer behavioral analysts or more commonly known as profilers who analyze significant sums of data detailing past sales patterns and contact databases (surveys, interviews, etc.,) to uncover trends about how certain leads or customers find and consume your content.  It’s all psychology; therefore, to better influence anyone then, it starts with understanding their behavior through how they think.  It seems Jim Morrison (The Doors) was right when he said, “Whoever controls the media, controls the mind”.      

It's hard to believe; however, the success of any business has multiple essential components that must work together in a symbiotic relationship to provide good service to the customers and profit for the business.  One might say business is about relationship building between the owner customers.  This is a form of partnership or marriage; however, I strongly advise against signing a legal contract, while seeking intimacy with an entity that will result in lifetime vaginamoney and/or child-support…. this is called a WIN-WIN for everyone.

Well, the title of this article is true and the reason(s) is very SIMPLE.  Want to generate consistent, predictable and long-term residual income for any business?  Then, you better get real-good at providing a product and/or service that is designed to solve a problem.  People will always pay a fortune for a solution to a problem because it ensures long-term profits with less work over the course of time.  Sounds too sweet but, that’s the reality of business in today's online and off-line world of commerce.  So, the reason is clear and solution is logical; therefore, YOU are a Problem Solver.  Yes, you get paid and critical thinking and is your new oxygen. 

If, you think about it life is about solving problems. If, you recall those challenges back in school with math and how good you felt once you arrived at the correct answer.  Well, you are doing the same thing throughout your life and business is part of that journey.  Now, arriving at the correct answer is vital but, the Real Money is in developing a proven duplicative strategy that generates results.  This is how fortunes are made and secrets to success are guarded with the utmost of vigilance.

Alright, you now have the task of marketing your skills and knowledge to your desired target market and inform them, that you are here to help them.  Yes, HELP them and not yourself because you want to build a relationship that is both long-term and profitable for all parties involved…create the proverbial WIN-WIN.

So, how do you develop the skills, abilities and knowledge to demonstrate your credibility as a problem solver? Well, that process begins “the moment you decide to START a business and until that same business ENDS”. Now, most smart people just model themselves after a successful existing entrepreneur where you learn the basics of being a successful entrepreneur.  Yes, it's on the job training and the learning in truth, NEVER stops.  This is why successful business owners maintain the White Belt attitude in Martial Arts, “anyone can learn from anyone, regardless of experience”.  Makes sense to those who believe in customer satisfaction and success as a business owner. 

Now, as a problem solver it's important that you remain receptive to listening, learning and applying information to achieve a solution irrespective of personal feelings or beliefs.  This makes sense; however, like any challenge in life we all want to find the quickest, easiest and least expensive way of getting what we want due to our own narcissism.  Hey, it's only natural to want immediate self-gratification; however, that's our downfall because in the long-term we deny ourselves the opportunity to develop the needed skills/abilities to overcome challenges encountered in future business dealings.  It's about being Independent and creating a solution to challenges.  In doubt, just ask any Mindless automaton in Corporate American and difficulty of getting ahead.   "Don't find fault; find a remedy". — Henry Ford

Government is a perfect example of the antithesis of developing SOLUTIONS to problems.  If, you think logically about it government intervention addressing issues such as Crime, Unemployment, Poverty and other societal problems, the goal isn't truly about achieving an effective solution because that would eventually, lead to the elimination of their services.  In essence, government Profits from Problems; hence, intervention to address a non-existing problem isn't good for business of Govt Bureaucracy.  No, it's more about satisfying the more influential customer base (political donors) that impacts policy through their economic and political muscle.  Needless to say, charity begins at home and government is in no hurry to put itself out of business by actually implementing solutions to problems that actually work.

Evidence-Based research is all the rage in popular media; however, the caveat to it is the following: “Opinions don't affect facts, but FACTS should affect opinions, and do, if you're RATIONAL” …Ricky Gervais.

Well, being in the entrepreneurial spirit I invite you to review our information:

Vaurn James

Consultant

 

 

 

 

 

 

 

 

What is Business Development all about?

What is Business Development all about?

Is it the same for everyone?

Having now worked in a number of roles that you might consider as business development (BD), I thought I'd start my publishing journey on LinkedIn (this is my first post) with a bit of reflection.

It's often get asked what the difference between straight selling and BD is, so let's try and define the differences. To some degree, they're different sides of the same coin.

Selling and BD go hand in hand.

There are roles where there's been strictly selling, others where there is a combination of sales and BD, and also in roles that would be considered true and pure BD. In all, however, some links could be considered BD within that particular business.  BD is different for everyone and every business, dependent on a number of factors – budget, size of workforce, attitude to BD, etc.

What is 'true and pure' BD?

The sales process is one that involves a lot of people – product development, designers, pricing, marketing, technical, management – 'front-line' salesmen and 'top-end' management need to combine forces to deliver a product that their customers want.

If you walk into a shop to buy a pair of trainers, for example, this has been designed from the early stages by trained footwear designers, manufactured from these designs in a production process of sorts (industrial or bespoke, depending on the brand), marketed in the appropriate manner to raise awareness of the product, eventually landing on the shelves of the shop you're in, with a friendly guy/gal willing to help you transact some business when you make the decision to buy them.

So where does BD fit into this process? What's it all about then? I think the foremost word that comes up in the BD world is 'relationships'. That's pretty much what it's all about.

Good business development will help identify, maintain and encourage relationship building within a firm, building rapport with both suppliers and customers. It helps strengthen the bonds between these links, supporting the marketing copy and material that establishes your product in the relevant marketplace.

It helps provide information as to what the client needs to the 'front line' sales team, assisting them in closing the deal at the end of the process.

It helps inform management as to how the market is moving, providing insights into new developments of technology, social media and other digital avenues that the firm can take advantage of, to build and maintain loyalty.

It helps small companies access bigger markets and large companies engage newcomers. So my definition of 'true and pure' BD is 'helping a business to develop its relationships'. Plain and simple.

It's networking on a daily basis; attending cutting-edge events to learn about the industry you're working in; finding people on LinkedIn (as an example) to see what events they're attending and making sure you meet them there, in person, so that you can have that all-important introductory chat; it's offering your loyal customers something more than a newsletter – why not run a seminar and invite them along to it? They might be happy to be invited.

The personal touch is always a winner. We hear more and more now about relationships marketing, social currency, engagement, etc. BD is the platform that most of this is built on.

Who is it for?

As been mentioned before, The roles that have been classed as BD but have really been sales, have worked in hybrid roles where you might do a bit of both. What this has shown to all of us is that BD has a place in every business. You can't 'develop' your business without a good BD strategy.

So whether you're encouraging your front-line staff to sign up to a few newsletters, or get yourself down to a few networking events, or join a LinkedIn group and start up a discussion, BD is something that can't be overlooked.

It's all very well to have a great product and a nicely designed website, with some great leaflets and a slick business card but, without the right approach to BD, no one is going to see it in the way you want to. The one thing that sets apart the successes from the failures is the approach to BD.

Develop the relationships – build a community around your business and your product. It just needs to do what it says on the tin. The rest will fall into place and you'll have a strong, loyal customer base who are happy to sing your praises.

For that reason alone, if nothing else, BD is essential for pretty much any business going.

Chuck Reynolds
Contributer

Tips about Network Marketing

Tips about Network Marketing

A direct-selling expert shares what it takes to start out and make it in this industry.
 

You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about–housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and your friends and their friends and so on would buy and sell vitamins with him.

Both of these images couldn't be further from the reality of network marketing. It's neither a hobby nor a get-rich-scheme but an opportunity for you to earn money running your own part- or full-time business.

But what does it take to succeed in this industry? Vincent J. Kellsey, director of member services for the Direct Selling Women's Alliance, an organization that provides a variety of resources to women and men in the direct-selling industry, offers these tips for making it:

Choose wisely. There are six key elements you should be looking for [when selecting an opportunity]. Number one: stability. How old is the company? Number two is excellent products or services that consumers will use and need more of.

Number three is the pay plan–how even and fair and generous overall is the distribution? This is really crucial as the pay plan represents exactly how you'll get paid–or not get paid. There are really only two questions to ask [regarding this]: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members?

Number four is the integrity of the company and the management. As much as possible, [investigate] the experience of the CEO, [their] experience in the network marketing industry, and their background. [Have] they been successful in other companies in the industry? Do they have a good reputation?

Number five is momentum and timing. Look at where the company's at, what's going on with the company, and if it's growing.

Number six is support, training and business systems. You may have [chosen] a great company with excellent management, products that make a difference, a pay plan that's uniquely fair and very generous, and momentum and stability, but if you don't have a system in place that works, all of that [doesn't matter]. Most companies will have a transferable training system that they use, and that's where mentorship comes in.

Practice what they teach. [To succeed,] you need to be willing to listen and learn from mentors. The way this industry is structured, it's in the best interests of the [MLM veterans in your company] to help you succeed, so they're willing to teach you the system. Whatever [your mentor] did to become successful, it's very duplicatible, but you have to be willing to listen and be taught and follow those systems.

The higher-ups. It can be called various things, but the general term is the "upline," meaning the people above you. How supportive are they? Do they call you? Do they help you put a plan in place? Are they as committed to your success as they are to their own? You should be able to relate to [the people in your upline] and be able to call them at any time to say "I need some help." How much support there is from the people above you in the company is very important.

Take up the lead with your downline. There's a term in the network marketing industry called "orphans"–when somebody is brought in and then the person who brought them in is just so busy bringing in other people that they don't spend the time to teach and train [the new person]. You should be prepared to spend at least 30 days helping a new person come into the industry–training them, supporting them and holding their hand until they feel confident to be able to go off on their own. You really need to ask yourself, are you willing to do that? Are you able to do that? This is really about long-term relationship building. It's not about just bringing people into the business and just moving forward. It's about working with these people and helping them to develop relationships.

On the net. People are utilizing [the internet] as their main marketing tool. [You can set up your site] with autoresponders so when you capture leads, the autoresponder can follow up with that person. One of the greatest keys to success in this industry is follow-up. Many people will have someone call them who's interested or they'll call the person and say they're interested, but then they don't follow up with it. Automation on the internet has allowed a much more consistent method of following up.

The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, "Do not do" when utilizing the internet as a marketing tool, it's spamming because that can give a very bad reputation not only to you but also to the company you're working with.

Taking care of business. This is a business, and just like if you were running a franchise or a storefront, you [should have an] accountant. You have all the same write-offs tax-wise that you have with running a [full-time] business, so it's very important to [do your research] prior to getting involved, before you start making money from it. How is that going to affect you tax-wise? What are your write-offs?

It's important to set up a [support] team around you. I'd suggest seeking out lawyers who deal in network marketing, so they're very versed in all the laws and how that affects [your business.]. There are also accountants who specialize in dealing with homebased businesses specifically in the direct-selling industry.

Don't quit your day job…yet. Never leave your full-time position unless you're absolutely certain that the income that's coming in with this company is going to be there. [Be sure that] you've been with the company [for awhile] and that you know it's a stable company, and the income that you're earning is equal to or greater than the income you're earning from your job before quitting.

Chuck Reynolds
Contributer

Network Marketing Master Tips

Network Marketing Master Tips

Learn the secrets of MLM experts so you can follow in their footsteps.
 
 

 

Network Marketing is amazing. During my more than 30 years of working, it's the only form of business I've found that offers a level playing field. In other words, anyone can become successful in this industry. And the best part is that others have already blazed the trail to success, so you just have to look at what they've done and follow suit. There are things you'll hear over and over again as the principles to success in MLM. Here are the top five:

1. Be coachable. MLM is a business of duplication. Those who've already been successful will share their secrets to success, and all you need to do is listen and then do what they tell you. Unfortunately, I wasn't very coachable in the beginning. I was successful in traditional business and figured I could do the same things and be successful in network marketing. Boy, was I wrong! Because I didn't listen to my upline leaders, I didn't make any money at first. Successful MLMers have been there, done that–and have the paycheck to prove it–so be coachable, and duplicate their success.

2. Develop your dreams, goals and objectives. Studies have shown that very few people have written dreams and goals, yet those who do achieve high levels of success. Identify your dreams first. As yourself, if time and money weren't inhibitors, what would your life look like? Describe your dream house in great detail. Likewise, get a mental image of your dream cars, vacations, wardrobe, lifestyle and so on.

From those dreams, develop your goals. A dream is the big picture, and goals are the steps that will get you to your dreams. For example, let's say your dream car is a Mercedes SL65 with a cost of $225,000 and a monthly payment of around $3,800. What are the steps you need to take to achieve that dream? An increase in your income might be necessary, so your goal would be to increase your monthly income to, let's say, $10,000.

Next, you break your goals down into bite-size objectives (in our example above, this would be the things necessary to increase your monthly income to $10,000). Each day, you should review your dreams, goals and objectives in order to determine your daily activities.

3. Work. Network marketing has probably produced more millionaires than any other industry, and although each of those people built their businesses with different companies and using different methods, they all did one thing–work. MLM isn't a get-rich-quick scheme; you'll only get rich through hard work.

One of the main differences I see in those who fail vs. those who succeed is their level of work. Most people who've failed treated their MLM businesses like a hobby, working whenever they had some spare time. The top income earners, on the other hand, work at their businesses every day.

Let's say that after a thorough evaluation of your schedule, you can only devote 10 hours a week to your business. Take a daily planner and block out those available time slots. Remember, work isn't filing, checking e-mail or surfing the web. Work in MLM is prospecting, presenting, following up, registering new associates, training and support.

In the beginning, you should spend 90 percent of your time on prospecting, presenting, following up and signing up new people. As your network builds, you can devote more time to training and support. But never, ever stop prospecting, or your business will die.

4. Be consistently persistent. Most network marketers give up too early. They expect to make $10,000 their first month, and when they don't, they quit. But it takes time to build an MLM business. You're going to have to contact a lot of people, give many presentations and endure a great deal of rejection. However, it's the person who is consistently persistent who will succeed.

If you're duplicating a successful system, the only thing separating you from success is time. When things are looking dark, keep going. Make one more call. Talk with one more person. Follow up one more time. If you're with the right company, you should never give up because you'll eventually be successful.

5. Make a million friends. The advice that made the biggest impact on my success in network marketing was to go out with the idea of making a million friends instead of a million dollars. You can only be successful in network marketing if you help others become successful. So go out and find some new friends who you can help become successful in your business. Forget about your wants and needs, and serve these friends instead. This concept is called "servant leadership"–you lead by serving those you lead. The more friends you make and serve, the greater your success in network marketing.

These five principles of success are just the start. I'm sure that your sponsor and upline leaders have their own list, so make sure you ask them how they became successful. And finally, realize this: It's one thing to have this knowledge–and a whole different thing to actually do what you've learned. So be a doer, and watch your business and income skyrocket.

Chuck Reynolds
Contributer

Using Social Networking Websites to Promote Your Blog

social networking

social networking

Using Social Networking Websites to Promote Your Blog

Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other.

If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website.

What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject.

What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog?

You can sign up for affiliate programs or other programs like Google AdSense. If you are using your blog to make money then you will definitely want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google Chrome, Yahoo, and Bing use special techniques that reads the content on your website.

That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community.

The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options.

Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so.

The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join.

This can easily be done with a standard internet search. In your search, you will likely find a number of popular networking sites, such as, Facebook, LinkedIn, Pinterest and Twitter. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Ida Mae Boyd
Contributor

Here are 4 Content Marketing Metrics

Here are 4 Content Marketing Metrics

You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your CEO may demonstrate that you are out of touch with the true needs of the business. Using vanity metrics does not position you as a strategic player, but rather as a tactical marketer lacking a vision for how marketing can truly drive growth. Instead, deliver content marketing metrics that truly illustrate how your work is impacting the business.  

1. Number of sales-accepted leads

A sales-accepted lead (SAL) is a lead that your marketing efforts generated, and that the sales team has accepted as qualified. This metric is primarily applicable to B2B marketers using content to fuel their lead-generation strategy. “Sales accepted” usually means that a salesperson was able to set up a meeting with the prospect.

This metric speaks both to the quantity and quality of the leads you’re passing to the sales team. Simply telling your CEO that you produced 800 leads last month won’t cut it. You need to tie that number directly to its revenue potential. While you may have an average conversion rate for your leads, why rely on a calculation when you can simply provide a number that reaches further into the sales pipeline and is therefore, more reliable?

If you need to make the case for content marketing then you could go as far as tying SALs to individual pieces of content. For example, let’s say your business sells recruiting software to human-resource professionals. If your CEO questions why you spent a quarter writing a thought-leadership piece on best practices for hiring top talent, determine the number of SALs tied to the content, and then calculate the revenue potential. Better yet, provide your CEO with the actual revenue coming from SALs generated by that specific piece of content. You could do this by tracking the content piece’s downloads in your sales-enablement software, such as Salesforce, and looking at the potential or actualized deal size of each prospect who downloaded that content.

2. Share of voice

Your share of voice is the percentage of the conversation about a particular topic that your business owns versus that of your competitors. Share of voice used to be a term that primarily applied to the public relations field, but now content marketers are driving these conversations. You can look at share of voice in terms of press hits/article mentions or shares of that content on social media.

For example, let’s say you have two major competitors. One of them is older and more established than your business and has more market share. The other is a start-up company creating a lot of buzz with its blog. Using a competitive analysis tool like TrackMaven, you can easily determine which company is dominating the online conversation about your solution and the problem it solves. The start-up company may be blogging like crazy, but are readers sharing its content? The older, more established competitor might not be investing in content marketing, so is the audience talking about it online?

Show your CEO how your business stacks up to the competition when it comes to the digital conversation. If your content is being shared more frequently than your competitors’ content, and if more articles are being written about you than about your competitors, then you have a solid KPI that may suggest future growth.

3. Branded search

As a marketer, you are no stranger to SEO. But what about the people who come to your website by typing in your company’s name? You may not think that your content marketing has generated these website visits, and you disregard them when looking at your content marketing metrics. But these visitors are arguably at a later stage in the buying cycle (perhaps they are already customers), which makes them extremely valuable.

Monitor your branded search and direct traffic stats over time. This is a KPI for “word of mouth” and as these numbers grow, your business likely will too. While you cannot attribute this website traffic directly to your content marketing efforts, there is likely a correlation – particularly if your share of voice is also growing. Use this metric in combination with share of voice to paint a picture of growth for your CEO.

4. Customer sentiment

Customer sentiment is a measure of how customers (and prospects) feel about the brand, or a particular interaction with that business. Most CEOs are interested in the customer experience at all stages of the buying journey – from awareness to purchase to the ongoing relationship. If you are delivering content to customers at each stage, then the CEO will likely need to know how that content is impacting overall customer satisfaction.

Consider this B2C example. A large food company places a video on Instagram that features a group of college students on a beach enjoying this company’s snack. The video is funny and engaging, and receives over 1,000 “likes” with 200 comments. As stated, providing the CEO with the vanity metric of “likes” is meaningless without context. Instead, the marketer analyzes the comment section via text analytics software that interprets context and emotion attached to certain words to identify the sentiments about the video and the brand overall, such as joy.

These types of insights are far more actionable than vanity metrics. They can help you – the marketer – understand what type of content is resonating with buyers. And they can help your CEO make customer-centric decisions.

Conclusion

Don’t waste your CEO’s precious time with metrics that are meaningless. Provide metrics that truly demonstrate how the business’ investment in content marketing is driving growth. If you can’t demonstrate how your content marketing is driving growth, then perhaps it’s time to rethink your strategy. If you don’t have the tools to generate these metrics, then make the case to get budget for them. Otherwise you and your CEO are flying blind.

Chuck Reynolds
Contributor

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