Tag Archives: blockchain

Markethive’s Entrepreneur, Alpha and BOD news

Entrepreneur, Alpha and BOD news

I get feedback from many of our older subscribers that indicate a certain level of limited activity. This email hopefully will address some questions and some concerns for you old timers and Veretekk legacy members.

  1. Logging in. Many of you have not logged in in years, some many months. Those of you that have depended upon Facebook for logging in, Facebook changed the rules and we had to set up a new API. What that means your current Facebook configuration will not work. You will have to log in with a different social account like LinkedIn, Gmail or Yahoo. If none of this is an option, you will have to depend on the LOST ACCOUNT RETRIEVAL link and follow the instructions.

    Or just set up a new account. As we are revitalizing the new Markethive within the blockchain, old accounts not logged into beyond 6 months will be deleted soon.
     

  2. The Alpha accounts have been converted to ILP shares. ILP shares are the new asset of Markethive and now being in Phase two a full ILP share is selling at $15,000 per share. Your Alpha account(s) represent 10% of that share. Don’t know what this means? You will need to attend our Sunday meetings and ask us to explain our new crowdfunding strategy as we are still in a pre-launch in that regard. Phase one has sold out already with shares listed at $10,000. There are 4 phases of the crowdfunding. Remember we are a new company with Markethive converting to the blockchain for many reasons.
     
  3. The original BOD (Bond of Debt) notes were sold at $4800 via a failed company called Shell Holdings. We have grandfathered them into Markethive ILPs at 50% of a share. Again want to understand the details, come to the meetings. We have been moving forward with this new Markethive blockchain prelaunch since April of this year with 4-10 meetings in this regard per week for over 6 months now. If you are still in the dark, perhaps you should wake up and pay attention. Markethive is your system after all.
     
  4. The Entrepreneur program trumps the other older legacy programs. Primarily because the new Markethive is now a blockchain and with it comes asset coins like Bitcoin. And this allows us to offer coins (of value) as an incentive to join Markethive. This was our primary reason to make this move. But there are other solid reasons as well. Security, privacy, autonomy, and economy. I will explain:

    The Airdrop: Startup Blockchain companies have utilized a relatively new concept called airdrops. In doing so they have exploded awareness and growth. Case in point is a start-up ICO called Omisego. They gave away 5% of their total coin supply and increased subscribers into the millions and drove the value of the coin up over 500%.

    “Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.” – Brayton Williams to CoinDesk

    Prior to the Airdrop OMG coin was valued at .50 but increased to peak at $24 per coin. It is now trading steadily at about $3.50. How would you like 500 of these coins? How would you like 5000 of these coins?

    Then there is Paypal who raised awareness by giving away $20 for new accounts and $20 for referring others. It then dwindled to $10 then $5 then tapered off and went away. But not until increasing memberships into the millions and subsequently turned Paypal into a multibillion-dollar company valued at more than $40 billion dollars

    Matching Bonus: Markethive is planning on creating an infinite Airdrop with our first wave of subscribers getting 500 coins for joining and giving you (If you upgrade to Entrepreneur) a matching 500 coins for each referral (called an associate) through your account (the profile page), This being a fundamental new direction of Markethive.

    Customer Acquisition: As Markethive raises millions at least half is going to advertising, press releases and sponsored articles, all designed to drive traffic and new registrations into Markethive. As an upgraded Entrepreneur, and active (actively logged into Markethive) you will receive your share from the new referral registrations (associates)

    Associates Leads control panel: (available to Entrepreneur upgrade) Everyone always wants leads. Everywhere you hear other systems claim they lead nurture. Basically, the majority of lead systems consider spying email and additional spamming as lead nurturing. Not at Markethive. We nurture your “associates” by paying them to learn via our tutorial system (another blockchain advantage), we nurture them by teaching them the power of adding all their social networks into the Markethive > settings > Social Networks so they can increase their own reaches as well as prosper by subscribing to other pertinent Markethive blogs.

    Markethive Profile Associates leads are the best leads in the industry. They are real, email delivery is above 97%, cell numbers are verified, and engagement is virtually 100%. It does not get better than this. We do not like even referring to them as leads. This is why they are called “associates”.

    Banner Program: (available now only through the Entrepreneur upgrade) Banners used to be available to everyone, but it costs credits you either earned via certain actions, or transfers or buying them. We ended that program for several reasons. Firstly because we now have crypto coins and that trumps ad credits. Also, members rarely ran banners. So I have to assume that the old banner program did not work. Getting banner credits for clicking on banners guarantees bad traffic. We don’t do it you should not join systems that do. With that said, to run a 30 day banner in one category on the Warriorforum, which by the way is a great place to do so, will cost you about $4000.00 There Alexa ranking is 11,000 and ours is 55,000 doing the math $4000 x 20% = $800 so you can see our inclusive banner program is a valuable addition to the Entrepreneur upgrade.

    Traffic Portals: The Entrepreneur program is required to be a seller in our traffic portals. The following traffic portals are in production; Markethive.exchange (Entrepreneurs can exchange coins with no exchange fees); Beelancers.com (Only Entrepreneurs can sell on the platform and there are no transactional fees); Bigcaboodle.com (Only Entrepreneurs can receive business via this portal); Aboutbitco.in (Only Entrepreneurs can sell Press Releases and receive income from the sale); Hiveroom.com (Only Entrepreneurs can receive business via this portal) and there will be ongoing more Traffic Portals ad infinity.

    ILP Shares Portal: As Markethive prepares for our official crowdfunding launch each Entrepreneur will have their branded ICO portal to promote the crowdfunding and by doing so, if that Entrepreneur should sell any of the ILPs will get an equal Shadow ILP in the process.
     

  5. Matching ILP Shares: When you upgrade to the Entrepreneur program, we match your monthly payments, when you consecutively make your payment every month for 12 months. In other words, after 12 consecutive monthly payments, you will earn a 10% ILP share which is worth right now $1500. We are basically giving you your money back and way more

The urgency and importance of getting on the weekly events, rallies, and webinars as things are beginning to move and faster at that.  You took the time to register; if you’re not interested just tell us and we will terminate and delete your account. If you are frustrated and cant find your original account, use the LOST ACCOUNT RETRIEVAL and if all else fails, join our Telegram support group for assistance.

And if all that fails, email me, call me just join the conferences. Access is easily found in our calendar and that is clearly listed in our root domain at http://markethive.com

I really hope to see you all there. The show is starting and after all we have been through, do you really want to miss it?

God Bless you and God Bless Markethive

 


Thomas Prendergast
CEO and Founder

 

Douglas Yates
CTO and Founder

Godfather of Fintech Uses Cryptocurrency and Blockchain Technology to Make Crowdfunding More Legitimate

Godfather of Fintech Uses Cryptocurrency and Blockchain Technology to Make Crowdfunding More Legitimate

Thomas Carter, a fintech startup veteran and serial entrepreneur, is on a mission to disrupt the traditional finance model capital raising by leveraging cryptocurrency and blockchain technology. Although ICOs are known for their scams and Ponzi schemes, Carter has found a new way to leverage the ICO model and create an alternative to bank financing without the messy scams. He calls this Dealbox, a business accelerator and crowdfunding platform that tokenizes startup companies.

A Quarter Century of Experience in FinTech

As a serial entrepreneur with over 30 years experience in the startup sector, and as a founder who has raised capital in a number industries from finance, multimedia, to sports, and marketing, Carter noted that there had to be a more accessible procedure to fund a company.

Carter mentioned to Entrepreneur Magazine that he launched Dealbox because he wanted to use his experience to help new startup founders and companies raise capital unconventionally, especially since it’s an extremely tough process.

Dealbox: a Business Accelerator and Crowdfunding Platform

Carter created Dealbox, a crowdfunding platform and business accelerator that helps companies in cutting-edge industries like artificial intelligence, 3D printing, Cannabis, payment processing. Carter intends to disrupt the traditional capital raising model by allowing founders to share their business plans with many investors at once instead of doing many rounds of pitches.

The new approach is possible by leveraging new financial technologies to handle large data sets in real-time.

Instead of the traditional crowdfunding approach, DealBox works with and sources the capital organizations from family offices, private equity firms, and knowledgeable investors during the pre-sales process before the public sale.

He noted that one of the most substantial benefits of crowdfunding is its ability to enable the startup to secure small or large investments from a large number of investors. In return, the investors gain partial ownership, dividends, and appreciation for the funds.

Bringing Due Diligence to the ICO Ecosystem

To invest in DealBox’s startups, investors need to purchase “DLBX” tokens during the pre and public sales. DealBox exchanges the cash as early stage investments in the platform. The crowdfunding and business accelerator then undergoes a “lock-up” period for 12 months.

The tokens are fixed at $1 and do not trade freely, ensuring that the investors are protected from any initial volatility. DealBox then ensures that there is an exit after this period like pursuing Form s-1 Filing or uplisting on a cryptocurrency exchange. Part of the company’s profits is then given to the investors in the form of royalties.

“Our crypto-economic analysts rigorously vet startups against the same compliance standards applied to public companies,” said Carter. “DealBox is creating real economic value by raising standards to improve the overall health of the blockchain ecosystem.”

Article From BTCMANAGER
Writen by Cindy Huynh

 

Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market


Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market

In an interview with Bloomberg, Grainne McNamara, the blockchain lead at PricewaterhouseCoopers (PwC), mentioned on September 18, 2018, that there is a lot of demand for blockchain technology and interest in the token economy despite the bearish cryptocurrency market.

While blockchain is prevalent emerging technology, regulatory uncertainty is a massive ongoing concern that can impact blockchain’s ability to grow and scale.

The Token Economy is Very Distinct from the Cryptocurrency Industry

While there is a substantial overlap between cryptocurrencies and the token economy, McNamara clarified in the interview that the interest in blockchain technology, token assets, and the token economy is growing and distinct from the cryptocurrency market.

Cryptocurrencies can be the result of a specific blockchain or, however, the token economy is a network of systems that use valuable tokens as a means of incentivizing people within a community. Since tokenization is the strategic interaction between governance and game theory, its definition is significantly broader than cryptocurrencies.  

The token economy and token assets provide a lot more possibilities and opportunities for enterprises to leverage the technology. McNamara expanded on token economics by using the example that not all token assets are cryptocurrencies.

Some serve different functions like security tokens that can represent assets in companies or earnings streams or utility tokens which function can provide access to goods and services that a project will launch in the future.

When it comes to blockchain advisory services, the demand remains high and strong. While the service started out in the financial sector, it has expanded to every industry PwC provides services for.

The interview also explored the results gained from the PwC blockchain 2018 survey. While 84 percent of respondents mentioned that they had some involvement with the technology, 54 percent said that the effort had not been justified.

McNamara clarified that, while gaining a return on investment (ROI) is difficult with blockchain technology, it’s not necessarily a problem with the core technology but rather the company’s ability to implement blockchain technology on a commercial application at scale.

PwC report Shows that China Will Become a Blockchain Leader

The interview also touched on China’s development and growth in the blockchain sector in comparison to the US. While there is a lot of legacy infrastructure in the United States, such as supply chains and financial institutions, McNamara noted that the regulatory environment could be a hindrance to the development of the sector in the United States states.

In August 2018, PwC also released a report on the nature of regulatory uncertainty and its impact on the blockchain industry. The report mentioned that at the current rate, China would overtake the U.S. as the primary blockchain developer in only three to five years.

Original Article by Cindy Huynh
@ BTCMANAGER

Markethive Secures Relationship with Menlo Technologies


Markethive Secures
Relationship with
Menlo Technologies


State-of-the-art Integrated Inbound Marketing Platform, Social Network, Artificial Intelligence,
Business Services, eWallet, Coin Exchange, Mining Datacenter, and Faucet Lead 
Portals for Success in the Cryptopreneurial and Entrepreneurial Markets.

Cheyenne, WY – May 12, 2018: From the desk of Douglas Yates, Markethive CTO, "We have secured a relationship with Menlo Technologies, one of the top global services companies specializing in cloud integration, data analytics, mobile and blockchain technology. Menlo Technologies has built strategic partnerships with top-tier pioneers in the tech industry including Microsoft, Dell Boomi, and Looker. Their global delivery model provides a framework that will help Markethive achieve its project milestones: Quality, on time or ahead of schedule and within or under budget."

Doug continues, "Keep an eye out for great things ahead."

Here is a video of Menlo Technologies' CEO, Gary Prioste, speaking at Microsoft Inspire Worldwide Partner Conference:

FYI: Menlo Technologies is a proud member of the Microsoft Partner Network that serves more than 430,000 businesses with more than 160 million mutual customers worldwide. Menlo Technologies has demonstrated their proven capabilities and expertise as a Microsoft Competency Partner in Cloud Development.

The Founder and CEO of Markethive, Thomas Prendergast, adds, "With creating this relationship with Menlo Technologies, Markethive gains a group of industry experts committed to our success. Menlo Technologies works with us individually, to help our business grow and succeed by integrating the latest design and technology standards."

For further information:

E. Sue Bennett
Media and Public Relations
Contact:  pr@markethive.net

 

ILPs May Replace ICOs as a New Form of Fundraising

ILPs May Replace ICOs as
a New Form of Fundraising

Although initial coin offerings (ICOs) are seen as a legitimate means

of raising capital, there are no clear legal and technical controls. Initial Loan Procurements (ILP), are, however, an alternative to the risky ICO model. ILPs enable decentralized crowdfunding opportunities by creating a contractually bound agreement which minimizes the risk of ICOs.

According to Carey Olsen’s senior associate Luke Sayer, instead of coin acquisitions, borrowers and creditors “enter into a loan agreement through legally binding smart contract. With an ILP, a creditor’s investment is contractually tied to the performance of the company.” Therefore, if the company is profitable, the creditor receives annual returns.

Estonia-based startups Blockhive and Agrello have partnered to launch the first ILP called ‘Blockhive.’ Instead of issuance tokens, borrowers have a “contractual entitlement to 20 percent of their annual operating profits.” The goal is to continue decentralized crowdfunding with greater protection for borrowers, improved functionality without the interferences of government regulations.

Problems with ICOs

According to a report by Fabric Ventures and Token Data, startup companies raised $5.6 billion in 2017 through ICOs. While the ICO model of raising capital has great potential for high returns, it has become significantly scrutinized. “I think a lot of what’s happening in the ICO market is actually fraud, and I think that will (eventually) stop,” said Brad Garlinghouse, CEO of Ripple to CNBC.

Unfortunately, many ICOs were scams that extorted money from unsophisticated investors. While they pretended to have a genuine and viable product, once the ICO finished, the website and product information disappeared. Investors, therefore, receive a token that has little to no value. While many ICOs back “high-quality projects… there have been a lot of copycat projects where people copy all the same materials (and) don’t intend to deliver any value to the people buying the tokens,” said Joseph Lubin, co-founder of Ethereum, as he told CNBC.

In response to the high level of ICO scams, the Government of Gibraltar, a British Overseas Territory on Spain’s South Coast, and Gibraltar Financial Services Commission (GFSC) on February 12, 2018, confirmed that they were developing legislation in regards to tokenized assets. “Token regulation is the natural progression following the regulation of DLT Providers, being vital to the protection of consumers,” said Sian Jones, Senior Advisor on distributed ledger technology (DLT) at the GFSC. “One of the key aspects of the token regulations is that we will be introducing the concept of regulation authorized sponsors who will be responsible for assuring compliance with disclosure and financial crime rules.”

ILPs: an alternative to ICOs

Agrello, a legal startup that builds legally-binding contracts on the blockchain, and Blockhive are currently working together to launch the first ILP called ‘Blockhive.’ Blockhive will use the Agrello ID that provides support for all legal requirements which include Know Your Customer (KYC) and anti-money laundering solutions.

Agrello’s agreement also ensures that creditors’ data is encrypted and stored on the blockchain network. Users must register to receive the protocol’s Future Loan Access Tokens (FLAT – transferable loans assigned to third parties) as soon as they lend their funds to Blockhive. Once registered with the tokens, users can access and transact on the Blockhive platform. Unlike ICOs, ILPs can reduce instances of fraud and money-laundering. With new functionalities that prevent scams, ILPs may enable decentralized crowdfunding opportunities without restrictions from regulatory bodies in the future, if it becomes widely adopted.

Authored by
Cindy Huynh

Cindy is a writer, digital marketer and content creator from Australia. She is currently a digital nomad fascinated by blockchain technology. Cindy believes blockchain technology and cryptocurrencies can disrupt existing industries and has the potential to revolutionize the world. In her spare time she enjoys learning new ideas and scuba diving with friends.

Tags – blockchain, cryptocurrency, finance, fintech, ICO, ILP, regulation, startups, technology

Original Site
https://btcmanager.com/ilps-may-replace-icos-as-a-new-form-of-fundraising/?utm_source=Telegram&utm_medium=socialpush&utm_campaign=SNAP

Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

A company is building a Blockchain-based system

to eliminate fragmentation in the sharing economy – and creating a single app that gives users access to “any available asset they wish to rent, borrow or share.” ShareRing claims the current market is extremely inconvenient for consumers. Although thousands of companies exist, many of them are specialized in one particular niche, such as caravans or office space. This forces users to go through the arduous process of registering multiple accounts – and, given the fact that some of these small businesses only operate in a heavily localized area, there’s no guarantee that the items they need to borrow will be available where they live.

The Australian company has the goal of becoming the “Amazon of the sharing economy,” enabling users to lease “assets” from a broad range of categories through a single smartphone app. They would be connected to individuals nearby who have items they are willing to share, while rental companies would be able to develop their own “mini” app within ShareRing to reach greater numbers of prospective customers. ShareRing is already exploring deals with big brands, and the latest partnerships will be announced on its website.

In its white paper, the company lists areas where its technology could prove useful. Some examples include renting cars, trucks and trailers, as well as booking delivery drivers, sharing gardens, swapping books, co-housing, car sharing and social dining. ShareRing’s Blockchain platform, known as ShareLedger, is already in development. “Highly customizable” smart contracts will be used to complete transactions, with the company stressing that typical users are not going to require advanced technical knowledge in order to use the platform.

“Taking things to the next level”

The team behind ShareRing already have experience in this industry after starting the vehicle-sharing brand Keaz in the middle of 2013. Offering solutions for both corporate users and consumers, the company now has offices in five countries – and its main technology, KeazACCESS, was launched in May 2015. Executives say they have “decided to take things to the next level” through Blockchain because a company is yet to help this industry achieve its full potential. Their white paper argues that most people are even unable to name five businesses operating within the sharing economy – and the two examples most commonly used as answers, Airbnb and Uber, only cover two types of assets available to the public.

ShareLedger is also going to feature a dual token mechanism. Whereas SharePay is the currency that customers will use to rent assets, ShareToken allows providers to pay for access to the Blockchain. All users will be able to access their balances for these tokens in a lightweight wallet accessible from PCs and smartphones. “Small transaction fees” are charged to providers who use ShareRing. There are one-off charges whenever individuals or businesses add an asset to the platform. Providers are also charged if “attributes” need to be added, allowing extra bits of information such as a Vehicle Identification Number to be linked to the asset. Finally, they will pay a fee every time their asset is rented out to a ShareRing user.

Growing the ecosystem

At the heart of ShareRing’s system will be a “clever, integrated app” which uses geolocation to show users which services are available nearby – and within two years, the company hopes that up to 1 mln assets will be available to share around the world. Its Blockchain system will be publicly available by Sept. 2018, and KeazACCESS will be the first “client” integrated into ShareLedger. ShareRing’s token sharing event is set to take place in May, with the company planning to run token hunts and several other competitions to spread the word and raise awareness of the project.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Vexanium, a Marketing Platform To Benefit Both Retailers and Users

Vexanium, a Marketing Platform To Benefit Both Retailers and Users

—SINGAPORE, April 11, 2018

An innovative decentralized marketing ecosystem called VEXANIUM, which helps to cut costs and improve efficiency and transparency for commercial businesses, is being launched by Danny Baskara and team. The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. This makes it attractive for both businessmen, crypto-enthusiasts and ordinary users.

In Asia, a majority of retailers use online promo marketing platforms such as Groupon, Dianping or Meituan to win new customers. Promo marketing strategies rely heavily on campaigns on these platforms which provide substantial traffic and sales. These platforms charge an average of 15% – 20% in commission per transaction through a CPA (Cost Per Acquisition) or CPS (Cost Per Sale) structure. An increasing number of retailers struggle because these commissions together with the discounts offered represent too high a proportion of their margins. To protect margins, retailers often end up giving lackluster promotions that are either unattractive or with unrealistic terms. Meanwhile, customers are often frustrated when trying to utilize a voucher or redeem their gift cards and coupons. Common difficulties include using vouchers that have already been utilized, expired, are lost or with unreasonable T&C requirements.

“By using the VEXANIUM platform, companies can create points in loyalty program applications in the form of digital tokens, "said Danny Baskara. "Typically such incentives are rewards to customers in Cost Per Acquisition (CPA) activity. The tokens can also be converted into coupons or points that can be used in corporate applications, " A study conducted by GfK concluded that 49% of consumers would gladly switch brands for savings in the form of a coupon. In the retail market, South-East Asia and Indonesia, in particular, are some of the fastest growing markets globally, with the latter boasting a population of over 260 million people. The importance of vouchers and coupons for retailers to attract new customers in those regions is significant.

VEX token will be listed on Tokenomy upon launching of the platform. Partnering with fIndodax.com (former bitcoin.co.id), the biggest digital asset exchange in Southeast Asia, Tokenomy helps VEX access to 1,000,000+ potential investors and traders. The VEX app features an integration with selected crypto exchanges in order to allow users to directly trade their VEX token balance on the exchange. Also, the VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. Customers will be able to store and redeem their voucher tokens via VEXANIUM app.

One game-changing use case of the VEX Platform is the lucrative “airdrop” market, which will allow blockchain companies to create airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token. "For companies that want to take advantage of the VEXANIUM platform and want to create digital tokens on their applications are required to purchase a large number of VEXANIUM digital tokens, VEX, because each transaction is using the token, included in transaction fees," Danny states. This will be facilitated via the VEX web and mobile apps.

In an exciting move,  the VEXANIUM marketplace plans to be fully functional and open to merchants and individual users in Indonesia by Q4 2018. VEXANIUM will complete the establishment of the ecosystem by launching VEXchange and VEXplorer by Q2 2019. Merchants and enterprise users can create voucher tokens and start their marketing campaigns all seamlessly via the one-stop mobile app. VEXANIUM founder and CEO Danny Baskara previously built and sold Indonesia’s largest voucher and couponing platform Evoucher, which was with more than 2 million active users. After 7 years of building Evoucher, the founders realized that the blockchain can solve the fundamental problems of this industry. The idea for the VEXANIUM ecosystem was born.

VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era. A number of angel investors are already backing VEXANIUM, such as Marcus Yeung, founder and CEO of SEAbridge, and Joseph Aditya,  CEO of Ralali, the largest B2B marketplace portal in Indonesia. VEXANIUM VEX token pre-sale starts on April 14th, 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin looks like it will end the week with a 15% price increase

and all but four of the top 100 cryptocurrencies by market capitalization are still showing green. Investors are demonstrating increased confidence illustrated by trading volumes. Experts have shared their predictions and explanations for the increase, which may well indicate a recovery for the cryptocurrency market after months of trepidation. Thursday’s sudden price increase for Bitcoin is the result of what experts term a “short squeeze” and it sparked a frenzy of activity in the charts.

“This is what’s known in the markets as a short squeeze. When a lot of people are short on heavy leverage, a small movement up can trigger someone’s stop-loss,” said Mati Greenspan, Senior Market Analyst at eToro. “Keep in mind that when a short position gets closed it actually creates a buy order. After a prolonged period of moving within the range, stop losses start to pile up. And so, even a small movement in the market can trigger a chain reaction of stop losses all at once and lead to a breakout on the charts.”

The orange and blue dotted lines represent the tight range, between $6500 and $7500, that bitcoin has been trading in for the

past two weeks.

“We would normally look for a test of the blue line before moving forward. However, should the excitement start to come back into this market, it might not need to.” Said Greenspan. “The ratio of short margin trades versus longs has been increasing recently,” said Nick Kirk, quantitative developer and data scientist at Cypher Capital. “Buying volume ticked up today and a lot of these short trades got liquidated, helping fuel the rally.”

In an earlier interview with Bloomberg on April 11th, 2018, Greenspan predicted that Wall Street was “building bridges” and would “at least even things out” in the cryptocurrency markets by injecting new liquidity.

On April 6th, 2018, news broke that hedge fund legend George Soros might begin to invest in cryptocurrencies. According to reports, Adam Fisher, head of macro investing for Soros Fund Management received internal approval to trade cryptocurrencies. Hedge Fund Research indicates the average return on funds that started investing in cryptocurrency at the beginning of 2017 is 2,908%, compared to 9% gains for traditional hedge funds over the same period. On April 10th, 2018, Venrock, the Rockefeller family’s venture capital businesses announced a partnership with cryptocurrency investor group

CoinFund.

“We wanted to partner with this team that has been making investments and actually helping to architect a number of different crypto economies and crypto token-based projects,” said Venrock partner David Pakman

The Rockefeller family has an estimated net worth of over $1 trillion, with Venrock reportedly holding $2.6 billion in managed assets. Venrock made significant gains with early investments in Intel and

Apple.

“There are a lot of crypto traders in the market,” continued Pakman. “There are a lot of cryptocurrency hedge funds. This is different. To us, it looks a little bit more like venture capital.”

There are also disputed rumours that the Rothschild family now hold cryptocurrency related investments. Commenting to Bloomberg, leading Wall Street strategist Tom Lee describes Bitcoin’s sudden price hike

as “overdue”.

“We still feel pretty confident that bitcoin is a great risk-reward and we think it could reach $25,000 by the end of the year,” said Fundstrat co-founder Lee.

It’s not just Bitcoin that is seeing health price increases. Only a handful of coins in the top 100 are still showing declining prices. A number of coins have 24-hour average price increases of 20% and more. Ripple (XRP), with the third largest market capitalization after Bitcoin and Ethereum, is currently trading at $0.67 after a 21% increase. This is directly compared to a current rate increase of 5% for Bitcoin today. Ripple’s increase is likely fuelled by the announcement that Santander is launching an international payments service “OnePay FX” based on Ripple’s xCurrent blockchain technology. With the move, Santander becomes the first bank to offer a blockchain-based international payments service across a number of countries

at the same time.

“One Pay FX uses blockchain-based technology to provide a fast, simple and secure way to transfer money internationally – offering value, transparency, and the trust and service customers expect from a bank like Santander.”

Other notable price increases include IOTA (MIOTA), currently 10th by market capitalization at 21%, NEM (XEM) at 17% and Vitalik Buterin backed OmiseGO at 18%.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Realities That Will Rock The World Of Marketing In 2018

Realities That Will Rock The World Of Marketing In 2018

The digital marketing industry shows few signs of slowing down

as brands continue to adjust to the pace of change in data, technology and measurement. As marketing shifts away from the classic model of mindless spending, there are new opportunities and emerging technologies that can better trace the correlation between spending and engagement with prospective customers. From fake news to Facebook algorithms to Google and other tech giants changing the game, the industry landscape continues to force brands to adapt to new consumer behaviors and innovate to get the win. Based on my experience as the CEO of a digital marketing agency, here are four realities that I see shifting the world of marketing this year.

Every aspect of marketing is in the midst of an automation transformation.

Technology has introduced new kinds of marketing tools that take the guesswork out of advertising. For some firms, this has been a game changer, and for others, it has been a death sentence. Driven by emerging technologies, analytics and better data, marketing plans are shifting every day to match media consumption changes and platform updates. Yet, one of the biggest opportunities out of the digital transformation in marketing is reimagining the strategy in itself. Brands need to evolve their thinking to a process that observes the behavior of consumers through unique customer journeys and optimize efforts accordingly. Gone are the days when marketers can look at the last click in the funnel and make campaign-based decisions.

Digital transformation is not as straightforward as a one-touch fix. To deliver consumers a personalized marketing experience, brands need better control over their channels and performance. The rise of machine learning and automation has given way to incredible platforms for attribution modeling and optimization. By using these technologies, marketers can now track and measure their interaction with customers across all mediums to see where their ad spend is most effective and how customers are receiving and interacting with their marketing message.

Marketers must mine the endless mounds of data.

Across the board, companies increasingly understand that a “one-size-fits-all” approach to marketing can’t win anymore. Brands will be connecting with consumers in a more innovative, data-driven environment — especially in retail — by tapping into marketing technology platforms for better insights into consumer buying habits. Those brands with campaigns that are data-driven with location intelligence and analytics are more apt for stronger data and greater personalization. In this strategically intricate dance, consumers will be continuously touched by brand messaging, experiences and influencers that, when optimally layered together, drive better results.

Besides easing operational processes and increasing efficiency, marketers must leverage the potential of artificial intelligence-driven tools to power through data and effectively engage with their customers — and with better success after every instance. AI can also help identify the best engagement points in the buying journey. Innovations in AI like chatbots and augmented/virtual reality are changing the way brands plan campaigns, envision touchpoints and enhance customer experiences, all while generating actionable data insights throughout the process.

The power of search has voice.

Last year marked a huge shift in the power of voice in search marketing. If consumer brands haven’t gotten on board with SEO strategies catered to voice search, they need to get in the game before it’s too late. Google insights reveal that, on a daily basis, more than half of American teenagers and 41% of adults are talking to their phones via voice search. Amazon is said to have sold more than 20 million Echo units to date, with Google Home gaining ground and taking up to 24% of market share since it entered the game in 2015. By 2020, ComScore predicts voice search could account for up to half of all queries. This trend has been happening in the SEO world for some time, and with the growing appetite for search bots (i.e., Alexa, Cortana), the transition to a voice-search world is progressing every day.

SEO marketers should make note of this, given that optimizing for voice search requires different tactics compared to the traditional method and having insight into this new normal could help brands provide better customer experience. Optimizing for voice search technology allows for marketers to create more conversational campaigns and provides a natural way for people to interact with brands. Voice search will continue to explode as more predictive machine learning technologies advance this particular AI evolution. Looking forward, the voice search market is wide open and it’s possible that the strongest user group hasn’t even been born.

Content transformation will be king.

By 2021, an eMarketer report (registration required) predicts there will be more than 2.7 billion people around the world using mobile phones, with more than 87% of those using smartphones for internet access. The report also described the dominance of tech titans Google and Facebook in the U.S. digital ad market and digital ad revenue worldwide. In this attention-driven duopoly, with ever-changing algorithms and updates, businesses are competing against friends and family for attention. The demand for mobile-ready, shareable content has never been more relentless. Every aspect of content marketing will become more user-centric and personalized, and brands must be willing to adapt.

In order to scale authenticity in this crowded environment, some brands are heavily investing in video to connect with customers to help share ideas, products, purpose and personality. Likewise, influencers will continue to play a role in content but with a new requirement of stronger return on investment. No matter the industry, your brand must steer away from vague, overly expensive programs and partnerships and opt for relevant, data-driven influencer strategies. The challenge in digital content for today’s marketer is to remain authentic while achieving campaign goals. Brands that create experiences that inspire, educate or entertain through content and messaging efforts will continue to win in 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

What marketers need to know about Facebook’s updated Business Tools Terms

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018.

As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC,

this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed to go into effect on May 25, 2018, the same date the GDPR’s sweeping set of rules governing the handling of consumer data will go into effect.

A new “Facebook Business Tools Terms” consolidates the “Conversion Tracking, Custom Audiences From Your Website, and Custom Audiences From Your Mobile App Terms” and “Offline Conversion Terms,” and the Custom Audience Terms have been updated. Here’s a rundown of the key changes to the terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook. Note that Facebook Business Tools encompass a lot: APIs and SDKs, the Facebook Pixel, social plugins such as the Like and Share buttons, Facebook Login and Account Kit, as well as other platform integrations, plugins, code, specifications, documentation, technology and services.

New terms for GDPR compliance

In section 5.1 of the Facebook Business Tools Terms, a note to EU and Swiss data controllers specifically on

GDPR states:

To the extent the Customer Data contain personal data which you process subject to the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”), the parties acknowledge and agree that for purposes of providing matching, measurement, and analytics services described in Paragraphs 2.1 and 2.2 above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated herein by reference. “Personal data,” “data controller,” and “data processor” in this paragraph have the meanings set out in the Data Processing Terms.

What this means:
This section clarifies that the Facebook Marketers are considered data controllers from a GDPR standpoint and Facebook the data processor. A third-party data processor is an entity that processes personally identifiable information (PII) on behalf of a controller. A controller is defined by the GDPR as an entity that determines how that data will be processed and for what reason. Both controllers and processors must comply with the EU regulation. The Terms for using Facebook Pixels and SDKs have also been updated for GDPR.

Section 3.3 states:

In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Business Tools to enable us to store and access cookies or other information on the end user’s device. (For suggestions on implementing consent mechanisms.

What this means:
Site and app owners must obtain and manage user consent for Facebook to access, gather and store their data. This is a critical piece of GDPR that pertains to any company controlling or processing data on EU citizens, regardless of where they reside.

Requirement to notify Facebook of any actual or ‘threatened’ complaints about personal data

Another important change in the terms that marketers need to be aware of is in section 1.5.

The provision states:

You will notify us promptly in writing of any actual or threatened complaint or challenge related to the use of personal data under these Business Tools Terms and will cooperate with us in responding to such complaint or challenge.

What this means:
Advertisers must take any user’s complaint (even threatened) about the use of personal data seriously. You must be prepared to report to Facebook, in writing, any suggestion of a complaint or challenge over the handling or use of personal data when you’re made aware of it.

Keep reporting internal

Want to share a case study about your Facebook ad campaign? Think again. Section 2.2.2 of the Facebook Business Tools Terms explicitly states that advertisers are not allowed to share Campaign Reports or Analytics unless they have Facebook’s written consent:

We grant to you a non-exclusive and non-transferable license to use the Campaign Reports and Analytics for your internal business purposes only and solely on an aggregated and anonymous basis for measurement purposes. You will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party, unless otherwise agreed to in writing by us. We will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party without your permission, unless (i) they have been combined with Campaigns Reports and Analytics from numerous other third parties and (ii) your identifying information is removed from the combined Campaign Reports and Analytics.

What this means:
All Campaign Reports and Analytics need to stay internal and include only anonymized, aggregated data. Keep screen shots and charts out of presentations, case studies and social media unless you have permission from Facebook. However, Facebook retains the right to use your unidentified reporting data when aggregated with that of other advertisers

No pixel sharing

This is a change. Section 3.1 of the Facebook Business Tools Terms states:

You (or partners acting on your behalf) may not place pixels associated with your business manager or ad account on websites that you do not own without our written permission

What this means:
You may not gather data for ad targeting or measurement by placing your or your clients’ pixels on other sites you may have access to or any other site unless Facebook OKs it. This has been a not-so-secret Facebook marketing tactic for some time. If you currently have pixels on other sites, it’s time to revisit those placements and either get Facebook’s permission or remove them to stay in compliance with the Terms.

Facebook Business Tools Terms

Some of the terminology has also changed with this update.

As of May 25, 2018:

  • “Sales Data” now is called “Customer Data.”
  • “User Information” now means “Contact Information.”
  • “Sales Transaction Data” now is “Event Data.”
  • “Matched Data” now means Event Data that is combined with Matched User IDs.
  • “Unmatched Data” now means Event Data that is not combined with Matched User IDs.
  • “Reports” is now “Campaign Reports.”
  • “OC” is now referred to as “Offline Conversions.”

Those are the main takeaways that we pulled from the updated terms. There are other changes, but they don’t appear to impact the day-to-day of marketers as much as the above. If you have any other items that stood out, please let us know on social media.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614