Tag Archives: Cryptocurrency

Southern California needs a better marketing strategy

Southern California needs a better marketing strategy

Largely invented, a semi-desert far from the metropolitan heartland of the nation,

Southern California has relied on a combination of engineering genius and marketing bravado. The constructed infrastructure has become creaky, but still functions. Not so our sense of marketing our region to the rest of the world — and ourselves. In its earliest decades, the Los Angeles region merchandised itself aggressively, but the product largely sold itself by showing off its natural beauty and uniquely wonderful climate at events like the Rose Bowl. The area’s domination of music, movies and television and its tech-based business community — notably aerospace — solidified its standing as among the world’s most vibrant regions.

Now that marketing savvy and business acumen seems largely missing. Once a magnet for migrants, both domestic and foreign, the region has become one of the leading exporters of people to other, physically less attractive places. A region that both created giant companies, and lured others here, is now increasingly devoid of powerful, locally based companies.

Poor positioning and its consequences

“In the end, cities are competing globally for population, students, cultural events, corporations, ventures and live entertainment,” notes Brookings’ fellow Greg Clark. To succeed, a city needs to “align existing events and marketing with an agreed-upon common story; train citizens and civic leaders to be champions of that story; and review progress annually to develop additional approaches.”

The region’s massive creative assets should make us well positioned to accomplish a good sales job. But increasingly, other regions — New York, Chicago, Seattle, San Diego and the Bay Area — have surpassed us in telling their stories. San Diego, for example, has created a video that has been viewed over two million times, almost ten times more than ads produced to attract people to Los Angeles. Orange County does even worse. Irvine-based Blizzard created its own quality video for attracting potential employees to the company, notes company HR director Jesse Meschuk, due to a lack of usable marketing materials.

Not surprisingly, given our poor marketing, the area is not viewed as an attractive place for professionals. We recently conducted a survey of 1,200 professional for a study of Orange County and found that the OC was viewed as only a mediocre place by such people from outside the region; Los Angeles, the area’s linchpin, did even worse. Remarkably, San Diego, which shares climate, topography and dispersed urban form with the rest of Southern California, did best, followed by Denver, Charlotte, and Seattle.

Selling ourselves

The L.A. region’s weak image also reflects a chronically disorganized, poorly motivated business community. “You have to work really hard to create a network here,” laments Andree Beringia, founder and CEO of Irvine based CIE Digital Labs. “There is no ecosystem. If you are not aggressive, this is a hard place to build a company. Right now, nobody is building that system.”

In other places networking is facilitated by strong “go to” organizations like Joint Venture Silicon Valley, San Diego’s Connect, or similar groups in the North Carolina and Austin regions. In the Southland local business organs often appear marginal and ineffective, although special interests, like downtown developers, often wield power in pursuit of narrow agendas.

To this add a distinct lack of originality. The old generation of business and political leaders, while often arrogant, and even malicious, sold Southern California as uniquely adaptable and original. Now, our leadership often seeks to mindlessly emulate others, such calls to develop “a Silicon Valley South,” or the L.A.-led attempt to duplicate Manhattan with dense housing and mass transit dominance.

Building on who we are – and being proud of it

Such efforts are misguided and ultimately doomed. A spate of large tech companies will not suddenly develop in this environment, despite the sporadic emergence of a media tech company like Snapchat, and the genius ideas of Elon Musk, or even the relocation to L.A. of Valley venture magnate Peter Thiel. If Silicon Valley has a real rival, it is well-networked Seattle area or even Austin.

Similarly, efforts to create a faux New York are, if anything, even more misplaced. Transit ridership, despite billions expended, is falling throughout the region. Downtown may be glitzier than before but is no economic powerhouse along the lines of San Francisco, much less Manhattan.

Southern California’s future lies elsewhere, in developing a message based on what we can reasonably hope to become. Our unique strengths in lifestyle innovation and entrepreneurship can foster continual creative experimentation that can drive our economy forward. We must focus, as always, on our ability to improvise, drawing on our creative strengths, sharing that knowledge not only with the rest of world, but, arguably more importantly, with ourselves.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Ways Blockchain Can Boost Brand Marketing

Ways Blockchain Can Boost Brand Marketing

They can increase ROI and improve potential customer outreach

Blockchain would be a success story in marketing

and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that’s something that has yet to happen. Speaking about blockchain in 2018 is similar to speaking about internet routers and switches in 1998. Those technologies were critically important to the development of the internet, but most users don’t think twice about them when doing a Google search today. In order for blockchain to see any mainstream success in marketing and advertising, the technology needs to be enmeshed into the inner workings of new offerings. Here are some ways advertisers and marketers need to start using blockchain to increase their ROI, adhere to changing regulations and better target customers and prospects.

Ad fraud

Marketers struggle with the fact that 50–60 percent of clicks are bots. They should be able to verify the identity of a real human on the other end of an ad, allowing for more direct ROI calculations. But bringing this concept to scale has not yet been proven possible. Marketers can combine blockchain solutions and a robust onboarding process to verify the entity that’s actually clicking on an ad, increasing ROI and reducing fraudulent clicks. In order to verify that the data being written to the blockchain is not fraudulent, you need a rigorous ingestion process to ensure the data is valid before it is written to the blockchain.

In the B2B context, this could include proof of incorporation (UCC filings) or proof of ownership of a range of IP addresses (for corporate offices). In theory, data verification on a blockchain would require a similar onboarding process to getting a driver’s license, requiring multiple verification points and procedures to verify identity initially.

Privacy

Privacy is a paramount concern for B2B companies trying to reach individuals within a business. With laws like the General Data Protection Regulation (GDPR) looming and multiple state and national privacy laws already in place, it will become increasingly difficult for marketers and advertisers to legally collect information to use in their targeting.Marketers and advertisers need to offer enough value to the customer that they willingly volunteer information on their interests.

Marketers can stay ahead of the ever-changing regulatory curve by using blockchain to geofence data. Here, blockchain acts like a digital rights management (DRM) system. A smart contract residing on the blockchain will include certain rights and privileges, like where the data is allowed to be used, where it can’t be used, where you can store it and so on. Users then directly opt into those choices, and data is collected according to those agreed-upon rules. This means that marketers and advertisers need to offer enough value to the customer that they willingly volunteer information on their interests. Businesses need to be thinking about this now; it is so different than the way programmatic advertising has typically been run. If customers see they are no longer receiving value from making their data available, they have no reason to leave it open and accessible.

Customer identity

Blockchain, along with more granular first-party data, allows buyers and sellers to become more directly connected. The challenge in a B2B context is tying an individual buyer to the company for which they work, allowing B2B businesses to interact with these high-value individuals. Marketers can begin identifying individuals using a public key on the blockchain. That key can then be used along with a unique business identifier in order to track the potential prospect and their buying behavior. This allows B2B companies to track a person in the context of their business so that the actions for that account can be easily traced.

While blockchain is still in its infancy in the marketing and advertising space, it will provide multiple benefits once companies figure out how to harness its power. And like the technologies that came before it, all it’s going to take is one big success story to propel blockchain into modern day marketing use. Marketers can start by using blockchain to prevent fraud, adhere to regulatory changes and identify verified users, all things that will boost your ROI.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Bitcoin’s Value Steadily Decreases After Lawmakers Push For Regulations

Bitcoin's Value Steadily Decreases After Lawmakers Push For Regulations

 

The once-hot commodity is rapidly simmering.

New reports indicate that Bitcoin's value plunged nearly 13 percent on Wednesday, following a move from Capital Hill lawmakers to regulate the fledgling cryptocurrency market. Members of the House Financial Services Committee met with experts to discuss the possible risks posed to investors by digital currencies. Rep. Brad Sherman (D-Calif.) has proclaimed that "cryptocurrencies are a crock, what social benefit do they provide? … You’re gambling on its value for no social benefit. They’re popular with guys who sit in their pyjamas and tell their wives they’re going to be millionaires."

Bitcoin's price has decreased following Google's decision to ban any advertisements for cryptocurrency-related products from its servers, effectively stunting the company's reach. Their value has now dipped another 13% to $7,979.58 Wednesday evening. Back in December, Bitcoin had a value of over $20,000, which was apparently just a transient milestone for the world's leading cryptocurrency. Recently, the company has drifted around the $10,000, before they began to experience some crushing defeats. 

Some lawmakers remain particularly optimistic about the potential of cryptocurrencies in the future. Rep. Bill Huizenga (R-Mich.), chair of the Capital Markets, Securities, and Investment Subcommittee has pondered "how do we protect consumers without strangling technology that has great potential?" However, Huizenga was speaking about blockchain, the fundamental technology which effectively allows Bitcoin to function.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Bitcoin Lightning Startup Goes Beta With Twitter CEO Backing

Bitcoin Lightning Startup Goes Beta With Twitter CEO Backing

A version of bitcoin's much-anticipated Lightning Network

is finally ready for real users. Announced today, California startup Lightning Labs has officially launched a beta version of its software (LND), making available what investors and project leads say is the first thoroughly tested version of the tech to date. This means that users can now leverage LND to send bitcoin and litecoin to other users, all without settling those transactions on the blockchain.

While this software is one of several seeking to form a combined network that aims to make cryptocurrency transactions faster and cheaper, today's development effectively takes bitcoin a step closer to new kinds of applications, such as Internet of Things payments and recurring billing. That's because, similar to bitcoin, the Lightning protocol isn't managed by any one person or company. It's a series of compatible technologies. Bitcoin-centric startup Blockstream released a candidate version 1.0 of the Lightning protocol specification in January, and ACINQ, another like-minded startup, already offers a live, yet unpredictable beta software that works with bitcoin.

Still, the Lightning Labs software is believed to be the most mature software to date – and investors are using the launch to signal their interest. Also revealed today, Lightning Labs has raised $2.5 million from nearly a dozen investors including Twitter CEO Jack Dorsey, Square Capital executive Jacqueline Reses, litecoin creator Charlie Lee and former PayPal COO David Sacks. While Dorsey and Reses declined to comment other than to confirm they invested, Sacks was vocal in his belief that the beta release marks a crucial moment in bitcoin's history. "Lightning is the most important protocol being built on bitcoin and Lightning Labs is the best developer of that protocol," Sacks told CoinDesk. Fellow investor Ben Davenport, CTO at the blockchain security company BitGo, agreed the launch is a pivotal milestone.

He told CoinDesk:

"It's something the entire community has been focused on and working towards for the better part of two years now. It's really the culmination of a lot of work by many people, not just Lightning Labs. … We see it as a very important piece of the scaling solution for bitcoin, and perhaps other digital currencies as well."

Team spirit

To Lee's point, thousands of people around the world contributed to today's Lightning release, from volunteer testers who helped find bugs in the original alpha version, to developers like Jim Posen at the exchange platform Coinbase, who contributed code through GitHub.

"The community engagement around Lightning has been amazing," Lightning Labs CEO Elizabeth Stark told CoinDesk, adding that she plans to keep the software freely accessible. "The protocol will always be open source and right now everything we are making will be open source," she said. When Stark asked the audience at a recent decentralization summit in Berlin who had already tested Lightning, hundreds of people raised their hands. "We have around 1,800 people on the Slack for LND alone," she added. "We already have dozens of apps that developers have built."

But it's important to note that even this beta should be used with caution. Stark's team built in a few safety measures to limit the amount of cryptocurrency people can send for now to roughly $1,400 worth per channel, or around $400 per payment. The target demographic for the release is developers and "advanced users" who are able to run a full node and use LND's command-line interface.

Stark went on to warn that users should not experiment with more money than they are willing to lose. "We were not recommending use on the main bitcoin network before this beta because there are certain features, such as a wallet seed backup, that were not there previously. There are new features included as well, there are bug fixes and stability improvements," she explained.

Booting up

Still, it's a release that's likely to spur interest and engagement, given that developers are already sending money over the network – regardless of warnings. As such, Stark now expects people with the skills to host their own bitcoin or litecoin node to add Lightning Labs' free software to the mix for quicker, cheaper transactions. Already, there are already roughly a 1,000 nodes running Lightning software on the bitcoin mainnet. Investors in the project believe the release will boost that growing number.

Davenport said:

"What I hope to see, and am optimistic to see, is a Cambrian explosion of development of Lightning-based apps and other things that incorporate Lightning."

Several contributors spoke of Lightning as a long-term investment in blockchain infrastructure, something that Lee, whose time is dedicated toward a wholly different protocol, spoke to. A long-time advocate for Lightning, Lee expressed his hope that even more experiments will now be possible with the software, including transactions that occur across blockchains.

"It's great to see Lightning Network being used in the real world. I'm also excited to soon being able to do cross-chain atomic swaps between bitcoin and litecoin," he said. In this way, Lee's comments can be seen as summing up the impact of the day's news. If bitcoin really is the ground floor of the emerging cryptocurrency ecosystem, then Lightning is the first staircase. This release marks a vote of confidence that the staircase really is safe for builders to start, with cautious steps, climbing up.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Ally Financial Gearing Up to Launch New Marketing Push

Ally Financial Gearing Up to Launch New Marketing Push

 

Ally Financial Inc. (ALLY), the fintech company that owns Ally Bank

and the robo-advisory service Ally Invest, is gearing up to roll out a new marketing push that takes into account all of its offerings. After using global advertising firm Grey for the creative side for more than six years and Spark Foundry as its public relations firm for around a decade, Ally has sent out requests for proposals to other ad agencies and PR firms, reported Crain's Detroit Business. In an unusual twist, Ally Financial is paying the agencies that are pitching for the business, which includes the two incumbents. In an interview with Crain's, Andrea Brimmer, the chief marketing officer at Ally, said that the fintech knows the work that goes into pitching for new business and will pay the companies for their efforts, with a decision coming at the end of May or early June.

According to Brimmer, Ally has focused its marketing in the past on its business-to-business products. But last year, the company got into the mortgage, credit card and online investing segments of financial services, and it wants to get the word out about those products as well. "Given how much Ally has matured and evolved, we need to go out and talk a new group of partners," Brimmer told Crain's. The firm is aiming to launch a new campaign by the fourth quarter of this year. Brimmer emphasized that the creative campaign when it comes to financial services needs to be "extremely breakthrough."

Ally Financial is known to step it up and think outside the box when it comes to its marketing efforts. In an October effort to promote mobile investing, the company sent a drone to the food court of North Carolina's Carolina Place Mall, delivering mobile phone chargers to shoppers. The drone was emblazoned with an Ally-branded purple balloon and the tagline "Ally Do it Right."

"The activation was aimed at the idea that if we're a mobile bank and your phone dies, you can't do mobile banking, so providing a tool that makes sure that peoples' phones never die and can always be charged was a fun way to show our customers that we will seriously do anything to help them stay connected," Brimmer told Event Marketer at the time. "We're really trying to experiment with a lot of the new technology that is out and understand ways that we can utilize it, whether it is drones, AI, virtual reality." She said the stunt resonated with consumers. Judging from that guerilla marketing campaign, consumers should expect more unique branding if Ally chooses a new ad agency.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

Markethive Update

Thank God for Bitcoin!

This message is multi purpose. 

1. First what has transpired in the last year and how Bitcoin saved my life

2. How Bitcoin (the entire industry) can save your life as well.

One year ago on February 23rd, I suffered heart failure and literally died at the Mayo clinic. Prior to that, I had earned a sizable amount of Bitcoin from a successful marketing campaign launching an ICO near the end of 2016. That money was going to be used to reengineer Markethive to relaunch as a 3 level affiliate program.

2017 was a year of change, struggle and overcoming, adversity. I should write a blog about it (actually this has turned into a blog), but in this summary some back story is required. Last year, new visions, new directions and new partners, I moved to a new home, got a new car,  spent 6 months of intense physical therapy and diet to reverse the heart failure, the diabetes and the Lord and I persevered together.

My Health Insurance Company had also gone out of business (Thanks Obama and Pelosi) so I also got saddled with huge medical bills. During this time of challenge and adversity, I persevered and thanks to Bitcoin was able to pay the way through this adversity, keep the engineer at Markethive paid, keep the datacentre paid and come out of it, in good health, overcoming the diabetes and totally restoring the heart (A miracle) and impressed the doctors. Yaaaaaay!

I was praying for a vacation, so was this the vacation?

Because I was not able to do business, I was focused on restoring my health from ground zero. Thanks to my first ICO (A crypto thing) I made a fair amount of Bitcoin. And selling some every month against its meteoric price increases gave me the time and income to save my life.

When I was given the excellent diagnostics in June that I had overcome diabetes and heart failure, it was time for me to get back to business where as all my previous income had come to a halt.

My entry back to working was dogged with Bitcoin opportunities called Lending coin deals. “USI Tech”, “Bitconnect”, “The Trade Coin Club”, “Jetcoin”, “Gladiacoin”, “Laser Online”, etc. I am sure you have heard of at least one of these. With the losses these represented and the continued research I discovered mining options and got caught up in yet another scam (every one so far was a scam) called Mining Max and that is when I backed off and I took a new focus on what exactly I was doing and what was going on.

To be honest, I had been sidelined for over 6 months with this Heart Failure illness, and those I had entrusted to keep my businesses moving, webinars, 3 ways, support, etc. failed me. This left me coming back to a ship that was dead in the water.

Therefore I was a little too quick to jump and get the income rolling back in. I was guilty of the very thing I mentor others not to do. GUILTY! So I regrouped and repented and restabilised my faith back to the Lord (Jehovah, Yeshua, The Almighty) and trusted Him.

In my deeper research into Bitcoin production options  I was tutored in mining by Joe Able (A founder in a mining DAO called Bitclub) and also began my own research into Day Trading, Arbitrage (Lending Coin Ponzis), Mining (both home, cloud and datacentre options), and a greater understanding of ICO (Initial Coin Offers).

My education of the blockchain technology began over 2 years ago including my education about wallets (I now have over 20 types of crypto wallets), coin exchanges (I have active high security accounts with all the top exchanges) and a solid understanding how to trade, how they work, the various interfaces etc.

But it was my discovery of faucets that caught my curiosity, and as I started down that path, it dawned on me; there is a vast resource for the disciplined, determined and clever to produce wealth if one could figure out the faucets that work, and pay. I was inspired to pursue this to build a semi-automated system so people who are flat broke, dirt poor, homeless, unemployed, under retired, etc. have a path to the promised land of the Bitcoin revolution and subsequent wealth.

Someone had to do it and apparently this project fell on my desk and I took it on. (In reality, which I visit often, I am sure others have put similar guides together for the same reason)

Some 500 hours later, and 6 months, I have emerged with a top ranked selection of Faucets and a 3 part 20 minute cycle which done consistently has the potential of producing upwards of 2 million dollars in a year of dedicated work and at least produce $300 – $500 per month with limited daily production.

The system is part video, part blog and part web based automation. Since this initial writing was to be an email, it has now become a blog, so now I can extrapolate a bit more, yes?

You need to stop fearing, you need to break out of the main stream mantra, you have an opportunity in front of you that has never occurred in the history of man and will not wait long for your action.

If you have money, invest in Bitcoin, if you do not, then learn about this new technology and put the time in to earn the free Bitcoin I have shown you how to do on my next blog.

For those that come to my webinars, I also have free incentives for you as well, free T-Shirts, Hoodies, and Gold and Silver coins. Just take action. Or you are going to miss the greatest opportunity to lift yourself out of your financial challenges.

The “how to do it” blog…

https://markethive.com/group/marketingdept/blog/make-9000-to-2m-in-bitcoin-ayear-with-no-investment 

Chris Greens Bitcoin Academy (I belong)
http://www.BitcoinRich.com

Sincerely and blessed to still be alive

Thomas Prendergast

Industries That Blockchain Will Radically Transform Human Resources/Recruitment

Industries That Blockchain Will
Radically Transform Human Resources/Recruitment


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Human Resources/Recruitment

Tamper-proof ledgers that safely store personal data

while simultaneously allowing them to be easily accessed makes blockchain ideal for use in a field  like Human Resources, where the verification of employee data can be time consuming and laborious. It would make hiring more efficient and streamline all of the tangential processes associated with HR, such as setting up an employee bank account and medical benefits.

ChronoBank is bringing blockchain to the recruitment industry. Recruiters can simply list their required services and any individual who can provide the skills and services can apply for the job and get paid in tokens. This will be based on how much real-time labor is put in. While it might appear similar to the projects we mentioned under “job marketplaces”, ChronoBank focuses more on the general recruitment industry, letting HR professionals hire employees as they require.

Conclusion

Blockchain technology is in its early stages and industry insiders are still mulling over the ways in which it can be merged. The possibilities of blockchain are somewhat similar to that of smartphone applications. Initially, apps didn’t catch on but developers soon realized that it could be designed to suit all sorts of needs – it was just programming. Thereafter, applications became all but a necessity for a business if it was wished to influence the market on a larger scale. Apps also gave developing power and outreach to the individual developer, allowing to them achieve what was often only accessible to larger development teams and resources.

Blockchain will further establish a sense of democracy and equality through its disruptive power. It can create a more level playing field, where individuals and small businesses will be able to compete with corporate powers that have established their dominance through the advantage of money. Perhaps this is the greatest disruption that blockchain will bring, that of the characteristic of an impartial democracy applicable to any undertaking.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Cryptocurrency Exchanges

Industries That Blockchain Will Radically Transform Cryptocurrency Exchanges


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Cryptocurrency Exchanges

Oddly enough, for an industry bent on selling the idea of decentralization,

much of its blood comes from trading on centralized exchanges. Millions of dollars worth of cryptocurrency have been stolen from centralized exchanges and a secure solution is needed to prevent this from reoccurring. Today, more decentralized exchanges are being launched, with well-known names like ICON, Stellar and Waves creating these “DEXs”.  A DEX has no third party involved and keeps the coins safely in the hand of the holder. It suffers from the same shortcomings as the underlying blockchain technology, but we know that this is being improved.

Enigma, a project backed by MIT graduates and researchers, is an off-chain network that is trying to solve the problem of scalability and privacy. Catalyst, their DEX, is an investment platform for cryptofunds that is data-driven. Other DEXs include NEX, an off-chain solution by NEO which integrates payment services, and OmiseGO.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Ride Sharing

Industries That Blockchain Will Radically Transform Ride Sharing


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Ride Sharing

A lot has been said about the monopoly of Uber.

Chances are you’ve come across an Uber driver who clearly struggles to make a living from the job. Earnings are disproportionately in favor of the company and drivers have to complete a large number of trips to earn a healthy wage. A decentralized system could change all of that.

Imagine a system where each driver could establish their own rate, offer additional services like deliveries and receive payment in a variety of methods. That’s what Arcade City is trying to do with their platform. Unlike Uber, none of the driver’s earnings goes to the company. They receive their fare entirely, interacting with no middleman.

Drivers can also team up to form guilds and operate on larger scale, allowing for better coverage and building trust. Perhaps most importantly, they can also build a recurring list of customers whom they can count on for regular income. The customers themselves will have a driver that they can trust. The whole platform is constructing itself strongly around the idea of community. The California-based startup Chasyr is attempting the same with its platform. However, Arcade City does seem to have a headstart, and possesses a more fleshed-out platform and roadmap.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Ways To Refine Your Marketing Strategy

Ways To Refine Your Marketing Strategy

As the CEO of an ad agency and campaign manager for digital campaigns

in various industries, I've seen firsthand how marketing a business in the digital era isn’t an easy task. With multiple online platforms for advertising campaigns, it may seem like the biggest decision is which one to choose. However, there are even more strategic choices that will have a direct impact on your ROI. Over time, I've collected a variety of ways to help soothe the decision-making process. Here are my top five strategies to help market your business well — and right — from the start:

Understand the way your target users shop.

It's better to reach out to users who are already interested or could be persuaded into what you have to offer them. Most importantly, it's best to understand how your users shop for what you can offer them. This way, you can adjust your approach to fit their needs. If you offer a product or service consumers are already aware of and show a need for, utilize search engine data to find more information about your target audience, like who they are, and where, when and how they search and shop. Search engines are a great way to advertise because they provide users with search results of exactly what they want.

If you offer a product or service that is new to consumers, you can find out how your target users shop by using social media to find their interests and approved approach. Couple such trends with statistic software like Google Analytics, and you can monitor consumer behavior on your site. Starting with social media, display promotions and website adjustments, consumers can be made aware of the existence of your product.

Split-test your landing pages. 

Needless to say, if you have landing pages that aren’t performing as well as they could be, you are wasting money and missing out on opportunities. You can split-test landing pages by either setting up experiments in Google Analytics or by using a third-party tool that simplifies the whole testing process. When performing a split-test, consider how a landing page looks to your visitors. Above the site fold is the first thing they see — therefore, it's a more important part of the page. Your information and intention should be clear and immediate at the top of the page. Always use high-quality images and compelling copy to keep visitors intrigued. When determining the results, consider the best conversion rate overall.

Understand what types of messaging could help your business sell more. 

The type of messaging that a business uses has a substantial impact on the projected conversion rate. According to a 2012 study by the Harvard Business Review, businesses that offer simple messaging about a product or service — in a way that consumers can understand — are offering the top quality that causes a consumer to follow through with a purchase. Avoiding technical jargon and offering consumers direct paths to purchase without bogging them down with too many decisions is key.

When describing how a product is used or what benefits come with a service, recommendation videos are best. It's also a good idea to have concise pages on your website, as opposed to long ones. And product or service pages should provide users with enough tools to make a decision. Promotional and non-promotional content should be easily accessible but shouldn't crowd the consumer. The final goals of your messaging strategy should be to streamline purchasing, provide comprehensive, trustful information, and give consumers an understanding of your product and business culture.

Define how you are going to interact with your customers. 

What channels are you going to use to interact with your customers? What type of communication strategy are you going to use? How long of an average response time do you plan on guaranteeing? These are just a few of the questions you need to ask yourself in terms of customer service that will impact company operations. Using social media for customer service will lighten up emails and calls and increase customer satisfaction due to speedy replies.

Define how to attribute your ROI for better budget decisions. 

Sales and ROI are for sure the two metrics everyone focuses on, but the way you attribute your results to specific campaigns is critical in defining how you are going to allocate your budget. For instance, are you going to focus on the last traffic source that was clicked on before a sale, or are you going to look at the whole funnel to define what originated the first interaction of a user with your site?

Making the right decision is going to have a significant impact on your budget attribution and future performance. I strongly recommend focusing on the first interaction with your website because you might divest in a channel that doesn’t generate a lot of direct sales but still indirectly contributes to many of them. These five points not only advance your company’s digital marketing — they also benefit your performance in customer service, brand awareness and efficient spending. While the platforms and mediums of digital marketing are always growing, these five points can help simplify any approach you decide to take.

Chuck Reynolds


Marketing Dept
Contributor

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