Tag Archives: Cryptocurrency

The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

84% of consumers trust word-of-mouth recommendations the most

As marketers, we know the oldest, most basic form of brand marketing

is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it’s more important than ever for brands to endemically infiltrate the conversations of consumers in 2018. That’s because word of mouth is still the most trusted source of information for consumers who are increasingly suspicious and avoidant of the marketing messages they’re bombarded with day after day. According to Nielsen, 84 percent of consumers reported trusting recommendations from influencers, friends, family members and peer networks above all other kinds of marketing. Tellingly, when it comes to the coveted millennial market, a recent study by the McCarthy Group shows that 84 percent of them don’t like traditional advertising, nor do they trust it.

Given that the fundamentals of marketing rely on building trusting relationships with consumers, today’s marketing landscape is in dire need of transformation. Despite rapidly increased budgets for influencer marketing, the practice isn’t delivering what it was meant to. To regain that consumer attention and confidence, it’s time for marketers to put their faith back in word of mouth. Here are some tips on how to get your brand on the tips of tongues via authentic, trustworthy, person-to-person messaging in an era when digital interactions have too often taken their place.

Understand the value of offline human networks

Digital marketing is an incredible gift to brands of all sizes. It can communicate so much about consumers, including what they want in real time and how they feel about our brand at any particular time. But it’s not a complete replacement for the human networks that have always driven commerce.

What happens online, especially on social media, is often just a pale reflection of what’s happening offline, where real influencers—friends, families and co-workers—are sharing information, showcasing products and offering advice in a much more valuable, tangible way. Marketers often ignore the importance of these interactions because they’re so much harder to measure and report back up the chain. As a result, they move forward with marketing strategies that lean too hard on inauthentic digital relationships, and they end up ignored by consumers themselves.

Incorporate online and offline influencers

There were influencers before the internet, and they are still around today. It’s time to recognize that influencers don’t just exist in the digital space. Social media partnerships are great when the relationship is natural and authentic, but the strategy can’t begin and end there. Brands need to leverage word of mouth by including offline influencers, people of impact and expertise that might not have huge social followings or household name recognition but command strong, influential networks in “real life.” You can measure the value of someone’s impact sphere by understanding how many other influencers could be reached if activated.

For example, let’s take a senior partner at a talent agency with no digital footprint. On a daily basis, she’s interacting with her clients, her business partners, producers, directors and so on. That’s a powerful voice to be associated with. Other people, like activists, entertainment executives, artists and startup founders, have the same offline clout. These kinds of people are respected by their peers, who look to them for expertise and advice. By partnering with people that wield this kind of authentic power offline, brands can build tangible word-of-mouth networks with much more weight than those we see from manufactured relationships with social media stars, many of whom may not have offline influence.

Determine your own system of measurement for word of mouth 

Everyone knows how important word of mouth is for a brand, but it often falls into the background because it’s hard to quantify. When judging the effectiveness of a marketing strategy, it’s much easier to look to Nielsen ratings, media impressions or social media likes to analyze budget effectiveness. Measuring word of mouth has been tricky, if not impossible, until recently.

By rating the value of a relationship based on key factors like breadth of social circle, expertise, authority, thought leadership, social impact and more, brands can development their own system of measurement, turning influence driven by word of mouth into something that can be predicted and later credited for resulting successes. Instead of throwing money at the next hot celebrity and hoping word of mouth is happening on its own, brands need to recognize it as a channel that deserves its own plan, strategy and system of measurement. Only then can brands and marketers be deliberate and, again, authentic in building real influencer relationships. This level of control allows for the same kind of valuable measurement that marketers leverage in all other forms of marketing.

Technology keeps moving forward faster and faster, but humans essentially remain the same at their core. They want to connect on a real level with people they trust. They want advice from those they see as knowledgeable and respected. Whatever form digital marketing takes next, and whatever new platforms emerge, the real human connection is always going to hold its value.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Make $9000 to $2M in Bitcoin a year with no investment

Make $9000 to $2M in Bitcoin a year with no investment

LEARN ABOUT CRYPTO FAUCETS

From wikipedia:   “Faucets are a great way to help introduce new people to bitcoin, or to altcoins. A majority of faucets provide information to new users as well as offering them some free coins so that they can ‘try before they buy’, experimenting with a test transaction or two before putting real money on the line. Since this whole experience is so new and a bit complicated to people, who perhaps don’t quite trust it with their hard money, this is a beneficial way to promote digital currency and bring in new users.”

How much can you make on Coinpot in one year? 
It’s a fair question. People want to know how much they can make before investing the time. I understand.

The answer is, it depends. There’s a wide range. Based on my model you can make as little as $900 or as much as $2 million in 1 year. It depends on a variety of factors including the original claim amount, the number of times you claim a day, the number of referrals you have, the number of times your referrals claim a day, loyalty days and a number of other factors, not to mention the price of crypto.

I had to create a calculator to figure it all out. Within the calculator, I’ve created scenarios that help to understand how the different factors above can impact your daily claim amount. These scenarios are labeled min, mid and max. The min scenario represents the person who puts forth the least amount of effort. The max scenario models out the power user with the highest amount of activity. The mid scenario is somewhere in between.

Here’s a quick slide to help explain each scenario:

In other words, Min activity is just mailing it in with one click a day. Mid activity is someone with 100 referrals making between 25 and 48 claims a day, and Max activity is someone who’s maxing out every claim. I like to the think of Min as a lower limit, Max as an upper limit and Mid as an average.

Next, I annualized the daily claim amount from each faucet calculator under each scenario, made a forecast of cryptocurrencies one year from today and these are the results.

The Results

The first set of results provides an estimate of how much you can make if crypto prices remain the same as they are today.

As you can see from the boxes highlighted in yellow, the minimum amount you can make is around $900, the middle point is around $10K and the max is almost $70K.

So, another way to interpret the results is:

  • If you’re just mailing it in with 1 claim a day for the rest of the year and have no referrals, you can make $900, providing prices remain the same.
  • If you make 24–48 claims per day with 100 referrals doing the same thing, you can make $10K, providing prices remain the same.
  • If you make max claims per day (58–288) with 500 referrals doing the same thing, you can make $70K, providing prices remain the same.

The thing about crypto is that the price does not stay the same. As much as I like free money, I wouldn’t be advising you to do this for $900 a year — though that’s nothing to sneeze at, especially if it’s free. Early investors of Bitcoin paid just $.06 for a Bitcoin. A $100 investment seven years ago would be worth $28 million today. It is highly unlikely that crypto prices in one year will be what they are today.

What if crypto prices grew 30% on average? The following chart shows what happens to the value of your crypto holdings if crypto prices at the end of 2018 are 30% higher than they are today.

  • If you’re just mailing it in with 1 claim a day for the rest of the year and have no referrals, you can make $1,100, with a 30% increase in prices.
  • If you make 24–48 claims per day with 100 referrals doing the same thing, you can make ~$13K, with a 30% increase in prices.
  • If you make max claims per day (58–288) with 500 referrals doing the same thing, you can make ~$90K, with a 30% increase in prices.

This is amazing, but again, I wouldn’t be telling you to do this for $1,100. The reason people are interested in cryptos, the reason why people are taking out a mortgage on their home (DO NOT DO THAT) to invest in cryptocurrency is that of the exponential growth rates. Bitcoin, Dash, Litecoin and Dogecoin all grew by 1326%, 5935%, 5215% and 3916%, respectively, over the last year (Bitcoin Cash just started in late July/early Aug.).

This chart shows a more likely scenarion with a 500% growth rate (but experts all agree that a 1000% – 1400% rate is more likely)

This is amazing growth and there’s a chance it won’t ever happen again, but cryptos have been on a growth trend for the past five years so I don’t think last year was a fluke. Here’s a chart showing the pace of growth in the crypto market over the last 4 years.

As you can see, market capitalization grew from $4.3 billion in 2014 to $221 billion in 2017. 2014 was a bad year, but all other years saw phenomenal gains. Now that the word is out about the value of cryptos, I believe the growth trend will continue to grow exponentially.

So what if the cryptos in your Coinpot portfolio grow at the same level they grew at last year in 2018? These are the results:

  • If you’re just mailing it in with 1 claim a day for the rest of the year and have no referrals, you can make $13K if prices grow the same rate as they did last year.
  • If you make 24–48 claims per day with 100 referrals doing the same thing, you can make ~$240K if prices grow the same rate as they did last year.
  • If you make max claims per day (58–288) with 500 referrals doing the same thing, you can make ~$2 million if prices grow the same rate as they did last year. Note: there is no max on referrals so this could be higher.

Cryptos may not be able to keep up the bull run they had last year, but if they do it means you could be sitting on a nice portfolio of crypto by the end of the year without spending a dime.

Cliff High: “Bitcoin can reach $100,000 in 2018”

Cliff High’s web bots are predicting bitcoin to reach $64.000 in the first half of 2018 and probably going higher than that to even $100.000.

At this point this prediction might sound a little crazy to you… if you think about his last prediction, it isn’t that weird at all!

Last year when Bitcoin was around $800 he predicted Bitcoin would hit $13.880 in February 2018 according to the data sets. He still believes that this is going to be true. He said that this would be the price by February 2018, even when he knew it would go higher than that. And it did. It almost hit $20.000.

The $13.800 price is a new base to steady take off again and rise! The $64.000 is the new base to take off to a new ATH in 2018. Before we go past 64, we will get a pull back into the mid 40’s.

So the future does look bright for Bitcoin and cryptocurrency in general. Other big coins like Litecoin, Dash, Monero, Ethereum, and so on will keep going up along with Bitcoin.

Here’s a quick overview slide of all three price scenarios.

No matter what the scenario, in terms of activity level or price, Coinpot is a great way to invest in cryptocurrency without incurring any risk. It’s also great for people that are new to the cryptocurrency world. You don’t have to buy anything or set anything up. It’s all been done for you and it’s all freeAll you need is a computer and an email address. To be clear, not all faucets are like Coinpot, so be careful. The reason I chose Coinpot for this experiment is due to its ease of use and credibility. I’m currently working on a few others and will send out a post when that happens.

How To Sign Up For & Maximize Coinpot Faucets

So now that you see the potential, these are the steps to sign up and get started:

Step 1: Sign up for a Coinpot MicroWallet (https://coinpot.co/)This is a where each faucet will send your “claim”. When you reach your withdrawal minimum, you will want to move your cryptocurrency from your software wallet (CoinPot) to another wallet.

Step 2: Sign up with each of the following faucets. Each one of these faucets are already connected to your Coinpot MicroWallet. As long as you sign up with the same email address you used to sign up for your Coinpot, they are automatically connected. Play around with each faucet a bit to get a feel for how this works. Please use my referral codes to sign up for the faucet.

Moon Bitcoin

Moon Dogecoin

Moon Litecoin

Moon BitcoinCash

MoonDash

Bit Fun

Bonus Bitcoin

Step 3: Optimize your claim amount on each faucet. I’ve modeled out the performance of each faucet.

Each faucet has its own incentive structure. In general, there are two different structures. Your goal is to maximize the claim by paying attention to rewards:

Moon Bitcoin

This is a unique faucet. It pays out in Bitcoin. It is the only incentive structure with 5 different bonus categories. Each bonus category gives you the ability to double your claim amount. It also pays at 50% for referrals. This makes Moon Bitcoin one of the best opportunities in the Coinpot faucet network. In addition to referrals, Moon Bitcoin also rewards the following:

1) Loyalty bonus — Action: make a claim at least once a day. This is the easiest bonus. All you have to do is make a claim every day and you get a bonus. If you miss a day, it resets back to 1 and you have to walk up to 100% again.

2) Referral bonus — Action: refer at least 100 people to take full advantage of the referral bonus.

In addition to getting 50% of your referral’s claims, you also get a 1% bonus for every person you sign up — up to 100%. This bonus has a ceiling of 100 people, but your referral commission does not.

3) Offer Bonus — Action: do 10 offers to take full advantage of the 100% claim bonus. This bonus has a ceiling of 10 offers.

4) Mystery Bonus — Do nothing and earn this bonus.

5) Mining Bonus — Mine on your computer for a 100% bonus depending on your hash rate. This is new.

There’s one other thing that is absolutely critical in your claim amount. This is true for all 6 faucets — the number of times you claim can drastically increase your daily claim amount. For example, based on the current claim rate which is published on the Moon Bitcoin site, if you claim every 5 minutes for 4 weeks you get 16,128 satoshis (assuming no referrals or bonus opportunities). However, if you claim every 4 weeks you get 111 satoshis.

The key to optimizing this faucet is to claim every 25 minutes or so. This is the max out time, not 5 minutes. This may change, but current claim rates show that there is no benefit to claiming at smaller time intervals. You don’t start to make less satoshi until you wait for 30 minutes or more. So you can claim more often, but you won’t make any more than if you claim every 25 minutes (I say 25 because you don’t want to wait until the last minute). This makes MoonBitcoin one of the easier Moon faucets to reach maximum claims on. If you can’t claim every 25 min, at least claim once a day for the loyalty bonus. You want to refer at least 100 people to take advantage of the 50% referral commission and max out on the 1% per referral bonus. You want to do 10 offers to take advantage of the offer bonus. You can also get a bonus for mining on your computer. Focusing on these actions can greatly increase your claims.

Moon Dogecoin

Moon Dogecoin is like Moon Bitcoin, but pays out in Dogecoin. All the Moon faucets have the same basic structure, but not as many bonus options.

1) Loyalty bonus — Action: make a claim at least once a day. This is the easiest bonus. All you have to do is make a claim every day and you get a bonus. If you miss a day, it resets back to 1 and you have to walk up to 100% again.

2) Referral bonus — Action: refer at least 100 people to take full advantage of the referral bonus. In addition to getting 25% (not 50% like Moon Bitcoin) of your referral’s claims, you also get a 1% bonus for every person you sign up — up to 100%. This bonus has a ceiling of 100 people, but your referral commission does not.

3) Mystery Bonus — Do nothing and earn this bonus.

The key to optimizing this faucet is to claim every 25 minutes or so. This is the max out time, not 5 minutes. This may change, but current claim rates show that there is no benefit to claiming at smaller time intervals. You don’t start to make less dogecoin until you wait for 30 minutes or more. So you can claim more often, but you won’t make any more than if you claim every 25 minutes. I say 25 because you don’t want to wait until the last minute. If you can’t claim every 25 min, at least claim once a day for the loyalty bonus. This makes MoonDoge one of the easier Moon faucets to reach maximum claims on. You want to refer at least 100 people to take advantage of the 25% referral commission and max out on the 1% per referral bonus. Focusing on these actions can greatly increase your claims.

Moon Litecoin

Moon Litecoin is the same as Moon Dash (see below), but it pays out in Litecoin. Though it has a similar bonus structure to MoonDoge and MoonBitcoin, it requires more claims to max out.

1) Loyalty bonus — Action: make a claim at least once a day. This is the easiest bonus. All you have to do is make a claim every day and you get a bonus. If you miss a day, it resets back to 1 and you have to walk up to 100% again.

2) Referral bonus — Action: refer at least 100 people to take full advantage of the referral bonus. In addition to getting 25% (not 50% like Moon Bitcoin) of your referral’s claims, you also get a 1% bonus for every person you sign up — up to 100%. This bonus has a ceiling of 100 people, but your referral commission does not.

3) Mystery Bonus — Do nothing and earn this bonus.

The key to optimizing this faucet is to claim at least once a day for the loyalty bonus. To maximize this claim you need to claim every 5 minutes or 288 claims per day which is the highest of any faucet except Moon Dash. This makes MoonLitecoin and MoonDash slightly harder than the other Moon faucets, but not by much. You want to refer at least 100 people to take advantage of the 25% referral commission and max out on the 1% per referral bonus. Focusing on these actions can greatly increase your claims.

MoonCash

Newest faucet. The bonus structure is the same as MoonDoge and MoonLitecoin, but pays out in Bitcoin Cash. You can optimize your daily claims by doing the following:

1) Loyalty bonus — Action: make a claim at least once a day. This is the easiest bonus. All you have to do is make a claim every day and you get a bonus. If you miss a day, it resets back to 1 and you have to walk up to 100% again.

2) Referral bonus — Action: refer at least 100 people to take full advantage of the referral bonus. In addition to getting 25% (not 50% like Moon Bitcoin) of your referral’s claims, you also get a 1% bonus for every person you sign up — up to 100%. This bonus has a ceiling of 100 people, but your referral commission does not.

3) Mystery Bonus — Do nothing and earn this bonus.

The key to optimizing this faucet is to claim every 25 minutes or so. This is the max out time, not 5 minutes. This may change, but current claim rates show that there is no benefit to claiming at smaller time intervals. You don’t start to make less satoshi until you wait for 30 minutes or more. So you can claim more often, but you won’t make any more than if you claim every 25 minutes. I say 25 because you don’t want to wait until the last minute. If you can’t claim every 25 min, at least claim once a day for the loyalty bonus. This makes MoonCash one of the easier Moon faucets to reach maximum claims on. You want to refer at least 100 people to take advantage of the 25% referral commission and max out on the 1% per referral bonus. Focusing on these actions can greatly increase your claims.

MoonDash

MoonDash is the same as MoonLitecoin, but it pays out in Dash.

1) Loyalty bonus — Action: make a claim at least once a day. This is the easiest bonus. All you have to do is make a claim every day and you get a bonus. If you miss a day, it resets back to 1 and you have to walk up to 100% again.

2) Referral bonus — Action: refer at least 100 people to take full advantage of the referral bonus. In addition to getting 25% (not 50% like Moon Bitcoin) of your referral’s claims, you also get a 1% bonus for every person you sign up — up to 100%. This bonus has a ceiling of 100 people, but your referral commission does not.

3) Mystery Bonus — Do nothing and earn this bonus.

The key to optimizing this faucet is to claim as often as you can, at least once a day for the loyalty bonus. To maximize this claim you need to claim every 5 minutes or 288 claims per day which is the highest of any faucet except Moon Dash. This makes MoonLitecoin and MoonDash slightly harder than the other two faucets. You want to refer at least 100 people to take advantage of the 25% referral commission and max out on the 1% per referral bonus. Focusing on these actions can greatly increase your claims.

Bit Fun

Bitfun is slightly different. It pays out in Bitcoin at a higher rate than MoonBitcoin and has no limitations on claim time. You can also play games and do offers. Playing games does not increase faucet amount rate, however.

Referral bonus — Action: refer as many people as possible to take advantage of the 50% commission.

The key to optimizing this faucet is to claim around 4hrs, but there is no loyalty bonus. You want to refer as many people as you can to take advantage of the 50% referral commission. Focusing on these actions can greatly increase your claims.

Bonus Bitcoin

Bonus Bitcoin pays out in Bitcoin. The amount you can claim varies, but you can get a bonus of 5% on all your claims and referrals for the past 3 days as long as you make a claim every day. You can only make a claim every 15 minutes.

Referral bonus — Action: refer as many people as possible to take advantage of the 50% commission.

The key to optimizing this faucet is to claim as often as you can every 15 min. You want to refer as many people as you can to take advantage of the 50% referral commission and the 72 hr loyalty bonus. Focusing on these actions can greatly increase your claims.

STEP 4: FINAL STEP

Take what I’ve written here and make it your own. You have full license to plagiarize all you want. First, replace my referral codes with your own referral codes (please let me know if you need help finding your codes). Send it out to your friends and family. Set up a seminar at your community center or library. Send it out on Facebook/Twitter/Instagram. If you do add additional faucets to your list, be sure to vet them out for your base.

You can look up the price of any cryptocurrency on  https://coinmarketcap.com/.

Final thoughts: Crypto is For Everyone

The world of investments is largely cut off from people that don’t have the means, but crypto isn’t. I have family and friends on both sides of the wealth spectrum and this is a great way for both to accumulate coins. Those that have money, but are worried about Bitcoin’s viability, can use faucets as a no risk way to still participate in the crypto boom. Those that don’t have the money can also use this as a way to participate.

Translation: If you don’t have $1 million (or even $10,000), Coinpot is a great way to build a diversified portfolio of high potential crypto. It is a portfolio strategy in and of itself.

Bitcoin, Bitcoin Cash, Litecoin, Dash and Dogecoin represent a good cross-section of cryptos available on the market today. The only one that’s missing is Ethereum and I’m looking for a good Ethereum faucet to recommend now.

I will also warn that the learning curve for crypto is steep, but you don’t have to know any of that for Coinpot. Coinpot is a wallet and the faucets it supports are already set up to deposit directly into your Coinpot wallet — real time. It couldn’t be any easier.

Update

As a corollary, I wanted to follow up with a very important piece of the crypto puzzle — security. You need to keep your crypto safe — it’s not safe in Coinpot once you make more than the threshold limits.

The threshold limit varies for each coin. According to the website, “Withdrawal requests are processed and paid directly to your wallet within 48 hours.” In my experience, it’s much faster.

These are the current withdrawal threshold limits which can be found on Coinpot when you click on “Withdraw”:

 

Bitcoin — 10,000 satoshi (.00010000)

Bitcoin Cash — 10,000 satoshi (.00010000)

Litecoin — 200,000 latoshi (.00200000)

Dash — 20,000 duffs (.00020000)

Dogecoin — 50 dogecoin — side note: you can only withdraw dogecoin to a dogecoin wallet (for free). Then you can transfer to your main wallet.

 

Once you reach the threshold, you should withdraw your coin to a safe wallet.

I have made a comprehensive list of wallets, (as well as exchanges, additional verified faucets, and other sources to make this venture safe, quick and well organized).

http://www.markethive.net/faucet/

Once you decide on one of these wallets, you need to follow that wallet’s instructions for receiving or depositing funds. These instructions are very important — do not skip this part.

Your new wallet will give you an address in order to deposit funds. Each address is specific to a certain coin. In other words, you have a different address for each coin. Copy the address and put it in the “withdrawal box” in Coinpot. You want to copy your address and put it in the box.

You’re not done yet. Once you make this request, Coinpot will send you a verification email to confirm your request as an extra layer of security. If you don’t click the link, the withdrawal will not occur.

The upgrade to the list of faucets:

On the same link above you will also see a well-organized and researched list of faucets. They are sorted by time to complete and have a built in timer so as to make managing this a lot easier.

The Coinpot faucets are identified in a Sky Blue as the illustration reveals.

We have frequent live workshops on this. They are listed on our Markethive calendar in the back office and also open to the public at http://aboutco.in

Thomas Prendergast
Founder
Markethive

Industries That Blockchain Will Radically Transform Blockchain-as-a-Service

Industries That Blockchain Will Radically Transform Blockchain-as-a-Service

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Blockchain-as-a-Service

Software is the backbone of every computing device, from the smartphone to the personal computer. The modular nature of it has helped many a developer create even more software.

Stratis offers end-to-end solutions for software development, making testing and deployment on the blockchain simpler. The project also features an academy where one can learn about development. Essentially, it is a Software-as-a-Service platform that provides blockchain utility to its users. The applications used on the Stratis platforms are coded in C#. The team chose this language as it is popular in business applications and it is easy to maintain. Stratis’ salience lies in its ability to give organizations an accelerated and reliable way of creating a blockchain. This avoids the high cost that would occur if organizations had to develop a blockchain from scratch.

Ardor is another big player in this space. It utilizes the technology of the NXT platform to offer child chains. The project’s parent-child chain architecture will allow businesses to create products on customized blockchains that are secure and lightweight. Transactions can be removed from the child chain once over, to keep the chain free from bloat.  The child chains can run either on Ardor’s own tokens or one of the chain owner’s choice. This child chain supports a variety of features and makes the use of blockchain for a company simple, as opposed to building a blockchain from scratch. For a detailed look at Ardor, read our in-depth article here.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Charity

Industries That Blockchain Will Radically Transform Charity

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Charity

Charitable organizations purportedly use the funds they receive to benefit the cause they are supporting. However, in more than a few cases, the money is misspent or outright corruption occurs.  Blockchain’s ability to transparently showcase transactions on its public ledger makes it ideal for use in charities. The public, donating their hard-earned money for a good cause, can see how and where their donations are being spent.

There are several blockchain projects operating in this niche. Alice is a project that aims to help cash-strapped social endeavours through its blockchain-based crowdfunding platform. Giveth is an open-source, Ethereum-based platform that is similar to Alice, but also features a mechanism called LiquidPledging. This is when a donation is made via a delegate. Likewise, AidCoin is another platform that is aiming to make charity donations more transparent and immediate.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house

Royal Bank of Scotland CMO David Wheldon:
More marketing will go in-house

Royal Bank of Scotland will soon run more of its programmatic

advertising internally, according to David Wheldon, the bank’s chief marketing officer. The financial firm is building what Wheldon calls an “in-house studio” that will run parts of its media and advertising alongside its external agencies. Rather than eliminate agencies outright, he wants greater control over parts of the marketing mix that directly affect the business, such as ad tech and data management. Wheldon wants to drive the decisions, rather than agencies, on what supply-side vendors the bank uses and what aggregators it buys data from. Tighter agency contracts alone won’t guarantee that level of control, said Wheldon.

“You can’t crap on about transparency [as a marketer] unless you do something about it,” he told Digiday at British advertiser trade body ISBA’s annual conference in London this week. Wheldon shares how he sees the relationship between RBS and its agencies evolving. Excerpts from his conversation with Digiday appear below, edited and condensed.

Why do you need an agency as you take more control of your media investments?

At the moment, we still need an agency. But I can see a not-too-distant future where we could be doing a lot more programmatic ourselves. We’re building an in-house studio, and the vision for that is to be plug-and-play ready [to make media decisions]. For example, when an interest rate changes, we’re obliged to communicate that to all of our customers, and at the moment, we have to buy media to make it happen. One day, it will [be automated] and have the capability of using our own first-party data.

Why are you trying to in-house and automate as much marketing as you can?

Our future is definitely going to be one of doing much more customer communication directly. We’ll be able to target our own customers more thoughtfully using our data than we can by outsourcing those tasks. We’ll then be left scratching our heads about where we need to spend the money externally. Up until the last few years, we were outsourcing all of that media planning and buying to a media agency. I can see that happening in my role as the president of the World Federation of Advertisers, too. This increasing shift to programmatic is becoming more about the in-house capabilities on the brand side. And as that movement happens, the more tough questions there will be around digital and the more people are going to have to think long and hard about how they run online advertising, especially given the obligations of the General Data Protection Regulation.

How happy are you with the transparency you have into your media agency?

I’ve made it clear to our media agency that I expect them to tell me how and where they make money. I’ve reminded them that if they don’t do that, then RBS has a contract with them that means they can be fired instantaneously. It’s a brutal way of putting it, but it’s going to force transparency because I’ve learned to get very suspicious about where the [bank’s] money is going. It’s not so much about the contract. It’s about asking the right questions. The example I always refer to is [asking about] the percentage my media agency charges when they recommend a media partnership.

Could RBS as an advertiser do more to take responsibility of its investments?

We’re getting better at understanding the people we’re after, as that’s the primary way to reduce wastage. I inherited what some would describe as some very lazy briefing, which would basically say, “We’re a bank with 16 million customers; therefore, our target audience is everyone, so go forth and buy ads.” Are we as efficient as I’d like us to be yet? I don’t think so.

What are you doing to change that?

We’re writing better briefs that are based on our data, which isn’t just our customer data, but our historical data in terms of what has and what hasn’t worked. There’s also the fact that when people come and recommend something to us, we’re asking for data to justify those recommendations. We want to know how those suggestions are going to be measured as well as how will we know whether the idea worked or not. We’re trying to do all that in a way that’s more about test and learn. We were taking recommendations straight from Facebook, for instance, where its representatives would say, “We think you need to do this,” and my team would come back do it. I’d ask why we’d launched whatever was suggested across our entire customer base, when we could’ve done something smaller to test the idea and then learn about it.

With the changing advertiser-agency relationship, what’s the opportunity for consulting firms?

I’m not sure there was ever a bygone era when agencies enjoyed a great relationship with the top of the house, but what the consultants have now is the C-suite relationships, a deep understanding of technology and a deep understanding of the digitization of our services. It’s not too much of a leap for them to think they can help with the advertising part of that mix.

Would you hire a consulting firm to replace an agency as you in-house more media management and advertising?
You always need external people because they bring a freshness and a lack of fear.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Insurance

Industries That Blockchain Will Radically Transform Insurance


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows: Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Insurance

Insurance policies are approved through the verification

of the insured party’s data. The approval of insurance and payout of claims are still severe pain points for the industry.

InsureX (IXT) markets itself as an alternative marketplace for insurance. The insurance market has several layers of intermediaries, making approval a frustrating chore. The process is inefficient and lacks ease of communication. InsureX’s goal is to encourage new business models, increase transaction speed and insurance approval, reduce risk through better data access, and improve customer experience.

Etherisc is an insurance platform that puts an emphasis on decentralized applications. They already have a few dapps up and running, including crop insurance, social insurance and flight delay. Crop insurance protects the insured party against drought or flood, social insurance is similar to life insurance and the flight delay dapp issues policies and pay out claims against flight delay delays autonomously. They will host an marketplace for the capitalization of risks and insurance related services. In other words, what other marketplace-based projects are doing for computer resources, dapps and digital identity, Etherisc is doing for insurance.

Machine learning can also be integrated with smart contracts, as it is being done with SafeShare. This project has partnered with Vrumi to protect property owners against damage and theft to their homes caused by tenants registered on the Vrumi platform. SafeShare employs MetroGnoma, an open-source timestamping service, to validate claims in real time.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Cloud Computing/Distributed Computing

Industries That Blockchain Will Radically Transform Cloud Computing/Distributed Computing


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows: Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Cloud Computing/Distributed Computing

Computing power is quickly becoming a fundamental necessity,

like electricity and the internet. Many of the tasks that we do today, and certainly those in the scientific and entertainment industries, require heavy computation.  The trouble is that it requires resources that are currently only accessible to major corporate powers who have the funds to operate powerful systems. The distributed nature of blockchain changes that, as it lets any user across the world utilize the computing power of ordinary computers to perform computationally-intensive tasks. Golem Network is working on precisely this, letting people rent out idle computing resources like bandwidth and processing power to others who can use it to render CGI and perform scientific calculations.

SONM, or Supercomputer Organized by Network Mining, targets similar goals through similar means. Distributed computing will let users offer their idle computing resources for general purpose computing. SONM also envisions the use cases of video rendering and scientific processes like DNA analysis.

Elastic is another project operating in this space that is worth keeping an eye on. It is an open source P2P platform that works on a proprietary language called ElasticPL. The key difference here is that users are able to model their problems with the programming language This is a particularly significant use case with the potential for global ramifications. In a world where computers are involved in almost every kind of work, it can give less financially privileged entities the power to compete with larger ones.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

 

Data Science Is The Key To Marketing ROI – Here’s How To Nail It

Data Science Is The Key To Marketing ROI – Here's How To Nail It

  • The most powerful data scientists are those who act as bridges between insights and people
  • Data can only be gathered if you have the technology to do so.

Data science can provide the insights marketers need
  provided they learn how to make use of it.

This year alone, the U.S. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies.

This is an especially terrifying prospect in the marketing world, where data science provides the signals that let marketers know their decisions have paid off. “In the end, the analytics won’t tell you the next big creative idea,” Elea Feit, assistant professor of marketing at Drexel University, says. “It will tell you when the next big creative idea is working.” Data scientists can use data points and trends to help strategize content, tweak content to meet demand, and measure the outcomes of the actions taken by marketers. They combine the science of statistical models with the art of creative work to go past the “gut feelings” of the “Mad Men” era and into a space where marketers can not only see a payoff today, but also a payoff tomorrow.

What You Don’t Know Can Hurt You

Having a wealth of knowledge is a huge advantage — until your knowledge surpasses others’ understanding. If people don’t know how to apply a significant piece of information, that data is useless. This is why data science is so essential to the marketing equation. “ The most powerful data scientists are those who act as bridges between insights and people ,” says Kirill Eremenko, the founder and CEO of SuperDataScience, an online educational portal for data scientists and data science enthusiasts. “There’s a science behind analytics; however, communicating insights is an art.” Straddling that line is important because data science insights are connected to marketing results.

Marketing departments are expected to quantify their results as justification for keeping their budgets and strategies intact. Marketers handle digital information within their campaigns and collect it to improve their tactics, increasing the demand for data science. Data science is responsible for mapping social networks and illustrating customer personas. It also identifies demographics and locations, in addition to tracking target audience responses and moods. Data science has enabled companies to customize their customer experiences. It also helps develop new approaches to long-held marketing challenges. “Data is massively complex and comprehensive, which makes it difficult even for experts to understand,” says Eremenko. “Extracting insights is the first step, but the crucial follow-up is finding ways to communicate and contextualize those insights so they’re accessible to all.”

Application As Inspiration

If there’s a shortage of data scientists, what does this mean for marketers? Marketers have to learn how to use data science for their work on a global scale, and they need to position themselves for success, regardless of how accessible data scientists may be on any given day. 91% of senior marketers indicated that customer data was essential to making decisions. Here’s how marketing teams can take advantage of every piece of that data.

Break Down Departmental Silos

Data science can’t take into account data it doesn’t have. Department- or division-wide silos put up barriers where they shouldn’t exist, blocking one department from receiving data from another that could be valuable. How many times have you heard about content marketing teams having to start newsletter subscriber lists from scratch because the sales team wouldn’t share its email lists?

The same idea applies here. Find ways to allow your platforms to integrate and share data; at any rate, build systems to report data from one segment to another. Something seemingly small — such as your company Facebook page’s demographics — could influence not just your social media marketers, but also your SEO team, your affiliate marketers, even your R&D department.

Keep Your Streams of Data Current

Data has to be timely to be actionable — or, at the very least, it needs to include information from the past through the present to highlight patterns and trends. As big data analytics and visualization firm Zoomdata explains, real-time data analytics are the optimal option because they allow marketers to act on information as it’s happening. Streaming analytics, which occur nearly in real time, are a close second.

The focus is on fresh data so your decisions are made based on what’s best for your current market. But context is important, too. Creating entire trails or streams of data will allow your marketing team to see that a product that sold well last winter and dismally this winter may be influenced by bigger factors you’re also tracking, such as economic downturns or a declining audience segment.

Invest in Tools and Technologies, Particularly for Visualization

Data can only be gathered if you have the technology to do so. If you’ve been putting off investing in a data platform because you figure your team can do it manually, or you assume the information will sit in a database never to see the light, think again. Data not only showcases ROI, but it’s also ROI itself — you need numbers to justify numbers. Remember that you’re only as good as the information you have.

Visualization is an especially important tool to have in your data-gathering belt. Dynamic visualizations can simplify complex data and capture numbers in a graphic representation, which will speak more clearly to a wide swath of people. Most importantly, visualizations unlock collaborative opportunities for marketers and data scientists to discuss data together and interpret the data’s meaning for future campaigns and marketing efforts.

While we’re looking at a dearth of data scientists in the near future, that doesn’t diminish the importance of data science for marketing. If anything, it should compel marketers to set their systems up to benefit from data science and empower themselves by learning to broadly analyze data alongside data scientists. What you don’t know can hold you back — and what you do know can drive your company’s ROI.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform the Internet of Things

Industries That Blockchain Will Radically Transform Internet of Things

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Internet of Things

Along with blockchain and artificial intelligence,

the Internet of Things is another technological development that is up and coming, with radically transformative effects. Essentially an internet connecting all devices, we are soon to live in a world where our smartphones can “talk” to our fridges and cars. Naturally, such a system is fraught with potential security and transactional problems. The amount of processing that will take place is also unprecedented. Yet again, the brilliance of blockchain technology can answer these problems.

With no central system necessary, blockchain would make this heavy processing much easier to handle while also securing data in an encrypted format. Tokenized mechanisms can monetize transactions between different devices and seamlessly integrate different services. Waltonchain and IOTA (which utilizes Directed Acyclic Graphs, not blockchain) are two of the big names in this niche. Combining RFID technology with blockchain and the Internet of Things to form what they call the “Value Internet of Things”, Waltonchain believes that a new business system will evolve where logistics, manufacturing, retail and infrastructure can share data securely. Because of RFID technology, the system will also feature product traceability and asset ownership.

IOTA is shaping up to be a practical, feasible way for machines to communicate with each other. The best way to describe the project is through a potential scenario: imagine driving a car registered on the IOTA network through a toll booth. As you pass through the toll, the car communicates with the toll and automatically makes the transfer. We live in a world that is increasingly dependent on machines, so you can imagine the potential of a system that automatically executes those dependencies. Hurify is another project in the IoT space that aims to accelerate the growth of the industry. The platform allows developers to find IoT development jobs and improve their skill set more easily. Clients can find the right talent for their IoT projects and lower their overall costs. Samsung and IBM are also working together to this end, on a blockchain initiative called ADEPT.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Government

Industries That Blockchain Will Radically Transform Government

25 Industries That Blockchain Will Radically Transform
The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Government

There is little need to make a case for the need

for decentralized systems in governance. In many parts of the world and, even in America which has long been held as the gold standard for democracy, voting power is manipulated and contorted to favor parties or even certain individuals. Nowhere is the principle of “one individual, one vote” more desired than in political voting systems, where the future of nations and the whole world is shaped.

Democracy Earth has created a peer-to-peer governance protocol for organizations. Budgeting takes place with bitcoins and smart contracts, and only you, the voter, have access to your voter information. Those in power will be held more accountable for their actions through the transparent nature of blockchain ledgers.

Horizon State is oriented towards actual voting for the purposes of governance. The platform allows for immediate recognition of votes at a fraction of the cost of traditional voting systems. The tokens of the platform are used as the ‘gas’ for voting and other services, which includes funding for campaigns.   

Boule is another voting platform that is similar to Democracy Earth and Horizon State in its basic purpose.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614