Tag Archives: inbound marketing

Douglas Yates CTO Weekly Report 08.10.18 Markethive


Douglas Yates CTO Weekly Report 08.10.18 Markethive

Welcome to a new Markethive.com feature – “Behind the scenes with Douglas Yates, CTO”.  

These short weekly updates will show you behind the scenes of what is happening with Markethive.com and how we are meeting our published milestones.  

Don’t miss it – Stay informed – Universal Income for all entrepreneurs.

Douglas Yates
CTO  Founder

Markethive

HOW YOU CAN SUCCEED WITHOUT RECRUITING!

Now You can Succeed Without Recruiting

 

Customer Centric will be the huge disrupter this year in the MLM marketplace. We all experience "The Hopes and Dreams" in the pitch. A new stunning product, backed up by anecdotal testimony, a patented new comp plan, etc. (hype) Designed to excite (swindle) you on how many distributors you can recruit.

The best of us and the struggling, all know too well, that a distributor based organization never lasts. Because those on your leading edge, are distributors not making money. If the product is truly wholesale and can be sold at a profit in the retail markets, then many just buy and sell, but that is another facet of being "Customer Centric" and rarely happens in the current state of affairs in MLM.

I know this. I have been there. But I have also experienced Customer oriented opportunity and that was and is going to again be Trivita.

When you can join a company and make money without recruiting more distributors, then that is a company the average human can embrace and experience success. And that is exactly what Trivita did and is preparing to do again, in a way bigger way.

Customer Acquisition is not just a term I toss around lightly. I am serious about the implications it will have on the MLM industry. Once a company really launches true customer centricity, it will be a total game changer. It will drive many MLMs into bankruptcy or at least obscurity. It will be the biggest phenomena and totally change the playing field.

If you are involved in building an income via an MLM company, are you at risk? Chances are you are.  Ask yourself a few simple questions. Are you buying the product to be able to engage the opportunity? Do you have less than 50% (real) customers outside the opportunity? Are you on auto ship to receive commissions? If you answered yes to any of these questions, you are at risk.

Let me digress a bit here. The FTC has rules on the books and is getting serious about enforcing the customer distributor rule.

IE
Not all multilevel marketing plans are legitimate. If the money you make is based on your sales to the public, it may be a legitimate multilevel marketing plan. If the money you make is based on the number of people you recruit and your sales to them, it’s probably not. It could be a pyramid scheme. Pyramid schemes are illegal, and the vast majority of participants lose money.

https://www.ftc.gov/tips-advice/business-center/guidance/multilevel-marketing

Kevin Thompson assesses the Herbalife FTC settlement.

Therefore if you cannot easily build a customer base, automated sample fulfillment from the back office, ability to just buy the customers the company produces with their own infomercial, based on a product retail customers want, producing at least an equal balance of customers to distributors, then that company is not only doomed, but is getting in line for the FTC to shut them down and throw the owners and leaders in jail.

Imagine how easy it will be to build a long term business that produces as much income as you want, by just buying customers. Imagine the reaction other potential distributors will display with a HUGE sigh of relief. Imagine health products that are “patented”, exclusive, double blind tested and compliant with the FDA. Imagine a leads program on top of the customer acquisition program that have been interviewed for health products, that respond positively to you were as you can easily send them samples, marketing material and follow ups via Trivita’s back office sample program.

This is the way it should be done and Trivita is going to turn the entire MLM industry UPSIDE DOWN.

I have been a “Distributor” with Trivita since 2001 and have earned over $1 million in commissions. Several years ago Trivita shut down the MAPS program (Where we used to buy customers for the B12 and Nopalea Juice). Trivita went about retooling and are now about to relaunch with state of the art marketing, customer acquisition, lead production and automated sample fulfillment. Many distributors are already preparing to invest several millions into the customer acquisition.

Do not miss this launch. This time around I will build a massive organization and we will all be able to have 6 figure incomes next year. PAY ATTENTION!

Get pre enrolled here: https://www.trivita.biz/default.aspx?tref=11214445

Look for our Webinars. Get ready to build a legacy business that will be your last business and last the rest of your life.

 

Thomas Prendergast
CEO and Founder
Markethive, Inc.

 

 

 

Experts Predict Bitcoin Hits 1 Million Next Year

Experts Predict Bitcoin Hits 1 Million Next Year

We have the opportunity right now to take a very good risk to acquire results into the millions of dollars.

Here me out and come to our live webinars. Time is running out.

The lessons learned in business. Paying attention and seeking knowledge. Pursuing wisdom and mentors with wisdom and experience

Case in point, Bitcoin 2009, where were you?

You see back in 2012 when Bitcoin was trading around a penny, I was aware of the new revolutionary tech called Blockchain. Aware, but very ignorant. I had $50,000 invested in bulk silver coin and gold 1 ounce Maple Leafs. I was totally focused on the wrong preparations for the immediate future

I am a smart, experienced, entrepreneur and have been my entire life. I created and built Veretekk with nothing more than my visions, and my bare hands. There was no one before me to teach me. I joined UCSD’s Super Computer center to learn how to build the tools I envisioned and with the help of George Kremeneck and the partnership I built with Jeff Balmeo, we, laid the foundations, for what is now Markethive, the first off, Market Network (evolving from the Social Networks). I invented Inbound Marketing in the mid 1990’s Way way to early.

Markethive is a new wave technology, born from 20+ years of endeavor, innovation and dedication. It’s time has come. Why? And why am I discussing the summary history of and birth of Markethive?

Because it needed the Blockchain to morph into the most powerful social network what the pundits have identified as the new Market Networks that will dwarf the “Social Networks” and we are the first to produce one.

But Markethive needs a Blockchain to produce a shopping platform that every single human could utilize to build wealth regardless of nationality or residency. That is our mission, and MCC’s blockchain has given us the foundation to do it.

So, how in the world did I miss it in 2009-2012? I was not “Paying Attention” If I had paid attention, I would have liquidated my small holding of silver and gold, and purchased $50,000 worth of Bitcoin at less than a penny per coin.

Segway to the near completion of Markethive, discovering that Markethive was actually a Market Network, a new market to supersede the Social Networks, as has begun recognition of this new burgeoning  SAAS, Social Network, market platform predicted to eclipse the Social Networks and become the first Quadrillion dollar market.

Markethive (over 20 years in development) is ready to launch, as the new Market Network.

In that process we are seeking capital investors. And along came MCC, as this new emerging Blockchain company, they see the future and raw power potential in Markethive.

So James Wilfong and I talked about their investing into Markethive. We negotiated 5% of the Markethive stock for $5 million. This comes about in January after their ICO (Initial Coin Offer).

A few weeks after the negotiations I started really looking at the bitcoin market, educating myself, researching etc. As I did so, it started to form from the fog, that perhaps MCC (MyCryptoCoin) was more then I realized at first.

Now understand; as I did this research it dawned on me that back in 2008 when I started buying up Gold and Silver bulk coins (not collector coins) at around $800 per ounce. About $50,000 worth.

If I had paid attention to the Bitcoin revolution and bought the same amount I would have over $4.5 billion today. This caught my attention. I have seen a similar event with the Internet, but this is actually hundreds of times more intense. In fact, this trend (revolution) will likely be bigger than any other event in the history of mankind.

I started to realize that what MyCryptoCoin was doing was not just another coin, MyCryotoCoin’s DAO (Do you know what that is?), Their own Blockchain, their own proprietary Wallet, all developed with engineers that came from Bitcoin and Etherium, are about to launch the next level in this revolution. I call it bitcoin V2 and will address and solve the latency of Bitcoin, will give Markethive the ability to offer an Ebay type shopping platform that will allow all forms of live payment processing within 2nds.

Listen carefully, Markethive will be able to offer an Ebay type shopping platform that will accept all forms of payment. With MyCryptoCurrency over coming Bitcoins bottle neck of latency, transactions in crypto coin, fiat accounts (ACH), credit cards, 3rd party wallets like Payza, and Paypal will all be accepted with instantaneous transactions. Instant, no waiting (like) occurs with today’s crypto coins.

This is a substantial technical advancement that will both catapult Markethive becoming a trillion dollar Market Network, eclipsing LinkedIn (A social network) with monthly profits in the billions. Think I am kidding?

Fueled by MCC (mycrytocurrency) another huge disruptive company poised to launch, which I am convinced will eclipse Bitcoin, because they will be launching the “Latency” solution Blockchain, an advanced Wallet that solves the online Merchant Account issues and a series of other proprietary technology that will bring the CryptoCurrecy revolution into the main stream.

Did I mention? No I did not. Until the year end, we are offering you the option to purchase 3 million coins and $500,000 worth of Markethive stock for a ridicules low cost. We have other incredible packages that I can personally embrace as being one of those once in a lifetime events were you can leap from your financial level into wealth. Making literally millions even billions in dollars in profits.

I missed the first wave with Bitcoin in 2009 but I am firmly paying attention this time.

Come to the meetings! Do not miss this!
CHECK THE CALENDAR

Join our group
https://markethive.com/group/cryptocoin

Thomas Prendergast
Founder and CEO
Markethive Inc.

Trump Picks Cryptocurrency and Blockchain Advocate as Budget Chief

Trump Picks Cryptocurrency and Blockchain
Advocate as Budget Chief

Bitcoin Caucus co-founder Mick Mulvaney is the US'
next Director of Office of Management and Budget.

It seems the election of Donald Trump could spell great news for American blockchain startups and cryptocurrency users. President-elect Trump has added to his cabinet an active and vocal supporter of cryptocurrencies and blockchain which means that there will be at least one powerful voice in the US government that will resist further efforts to legislate the technology into oblivion.

Trump picked Congressman Mick Mulvaney, Tea Party Republican, as his administration’s Director of Office of Management and Budget. He is considered a staunch fiscal conservative that wishes to drastically limit the federal government’s spending on social programs.

Just this September he was among the founders of the bipartisan Blockchain Caucus. Commonly called the Bitcoin Caucus by American media, it is meant to help congressmen stay up to speed on cryptocurrency and blockchain technologies, and develop policies that advance them.

Mick Mulvaney

“Blockchain technology has the potential to revolutionize the financial services industry, the U.S. economy and the delivery of government services, and I am proud to be involved with this initiative,” Mulvaney said in a statement back then.

Mulvaney is also a supporter of Coin Center, a non-profit research and advocacy center focused on public policy issues facing cryptocurrency technologies, which raised over $1 million earlier this year.

“For the past two years we have worked with Representatives Mulvaney and Polis to educate their colleagues through briefings and other events, and the new Congressional Blockchain Caucus will be a wonderful new platform to continue these efforts,” Jerry Brito, executive director of Coin Center said at the time. “Their forward-thinking leadership on blockchain technology in Congress is unmatched.”

 

Thomas Prendergast
CEO
Markethive Inc.

Join our Bitcoin Group. Time is running out.

https://markethive.com/group/cryptocoin

Bitcoin: The True Democracy -Do you want the option to turn $50,000 into $3 million?

bcBitcoin: The True Democracy
Stefan Molyneux and Jeffrey Tucker

Do you want the option to turn $50,000 into $3 million? Wait, and also received $100,000 in private stock in a rising emerging state of the art Market Network, and that $3 million potentially turning into billions within a few years even within one year?

Visionaries, Internet Geniuses, and Network Wizards will be hosting the next webinar where you will understand what the Brexit effect, the Trump effect represent in the economies of 2017 and how you could make a modest investment today and become a multi-millionaire next year.

If you had invested $50,000 into Bitcoin at its beginning you would be worth $4.8 billion today. That was the first wave of what is to become a series of waves each one a bigger wave than the last one.

We are now staring at the next wave. It is right in front of us.

The True Democracy how the Blockchain not only brings wealth to the common man and woman, it also prevents war. Because the blockchain ends usury and usury is needed to finance war. So the blockchain architecture ends the ability to wage war.

Stefan Molyneux (A brilliant and very nice guy) discusses why war becomes obsolete in the decentralized world of the blockchain.

Make sure to join our conferences, you can find the calendar for our meetings in our calendar here.

 

Join our Cybercoin Group here:
https://markethive.com/group/cryptocoin

Thomas Prendergast
Founder and CEO
Markethive Inc.

Bitcoin: The True Democracy – Stefan Molyneux and Jeffrey Tucker

bcBitcoin: The True Democracy
Stefan Molyneux and Jeffrey Tucker

Do you want the option to turn $50,000 into $3 million? Wait, and also received $100,000 in private stock in a rising emerging state of the art Market Network, and that $3 million potentially turning into billions within a few years even within one year?

Visionaries, Internet Geniuses, and Network Wizards will be hosting the next webinar where you will understand what the Brexit effect, the Trump effect represent in the economies of 2017 and how you could make a modest investment today and become a multi-millionaire next year.

If you had invested $50,000 into Bitcoin at its beginning you would be worth $4.8 billion today. That was the first wave of what is to become a series of waves each one a bigger wave than the last one.

We are now staring at the next wave. It is right in front of us.

The True Democracy how the Blockchain not only brings wealth to the common man and woman, it also prevents war. Because the blockchain ends usury and usury is needed to finance war. So the blockchain architecture ends the ability to wage war.

Stefan Molyneux (A brilliant and very nice guy) discusses why war becomes obsolete in the decentralized world of the blockchain.

Make sure to join our conferences, you can find the calendar for our meetings in our calendar here.

 

Join our Cybercoin Group here:
https://markethive.com/group/cryptocoin

Thomas Prendergast
Founder and CEO
Markethive Inc.

How to Write an eBook (Blog) Quickly

tbnlHow to Write an eBook (Blog) Quickly

Entrepreneurs are busy people. Many of us do realize the importance of business of writing and publishing an ebook, but we simply feel we don’t have the time to write a book, especially if you are already producing a lot of content with our blog(s).

I can think of many types of books you can write fast—especially by blogging them—and turn them into short ebooks. I am an active blogger as you probably know by the volume I produce in Markethive.

Case in point (and feel free to swipe them and make your own Ebook. An eBook on Inbound marketing.

  1. Inbound Marketing Explained and Compared link: https://markethive.com/group/marketingdept/blog/inbound-marketing-explained-and-compared
  2. Get Found using Inbound Marketing link: https://markethive.com/group/marketingdept/blog/get-found-using-inbound-marketing
  3. Inbound Marketing For Dummies link: https://markethive.com/group/marketingdept/blog/inbound-marketing-for-dummies
  4. How Inbound Marketing and Social Media complement each other.Link: https://markethive.com/group/linksomatic/blog/how-inbound-marketing-and-social-media-compliment-each-other
  5. MarketHive has launched the first fully outfitted advanced Inbound Marketing systemlink: https://markethive.com/group/marketingdept/blog/markethive-has-launched-the-first-fully-outfitted-advanced-inbound-marketing-system

The same can be done for email, social marketing, SEO, etc. utilizing my and others who allow swiping in Markethive. You see, you have no excuse.

Short ebooks can be anywhere from 15 to 100 manuscript pages in length. The completed book might be between 4,000-35,000 words long. This is, indeed a short book you write fast.

Create a content plan for you short ebook, and then don’t make more work for yourself than necessary. Keep your chapters short. Don’t write more than necessary. Blog your book, or write it as if you were blogging it; sit down each day and write 500 words. Then make each chapter 1,500-2,500 words long, for example. Each chapter will consist of 3-5 blog posts (each averaging 500 words). If you have 10 chapters, you’ll end up with a 15,000-25,000 word book.

Even use a transcription service. The one I use requires Chrome to work. Link: https://transcribe.wreally.com/app

Perhaps you have a Youtube video you want to transcribe, or you can easily narrate with a microphone like I do. Even transcribe live events.

Whatever word processing program you use, keep an eye on your word count so you don’t overwrite. Remember: You are writing a short ebook fast.

Let’s take a look at the seven types of short books you might consider writing or blogging.

The point is the options are endless.

Need an eBook cover design? Here are plenty of topics just on the ebook cover design:

  1. 15 Ebook Covers: Success and Failure in the Kindle Store link: https://www.thebookdesigner.com/2010/12/15-ebook-covers-success-and-failure-in-the-kindle-store/
  2. WE MAKE BOOKS AWESOME link: https://damonza.com/
  3. SELL MORE BOOKS WITH A STUNNING COVERlink: https://ebooklaunch.com/ebook-cover-design/

 

Here are a few Ebook software programs

  1. Book Cover Maker – Create Your Own 3D eBook Cover Online link: https://www.myecovermaker.com/
  2. Free Online Book Cover Maker by Canva link: https://www.canva.com/create/book-covers/
  3. Free Ebook Cover Creator – Adazing link: http://www.adazing.com/cover-mocks/

By employing one of these seven short-book structures, you’ll write or blog your book fast. You’ll then be ready to get it edited, have a cover designed, and convert it into an ebook format. Before you know it, you’ll be using your short ebook (and maybe even a printed book, too) to promote yourself and your business.

Video support:

How To Publish A Kindle eBook Today On Amazon

Fast and Easy eBook Template in Word

Create Stunning eBooks & Lead Magnets In 30 Seconds

link: https://go.designrr.io/homepage9790970?utm_campaign=ebook&utm_medium=video&utm_source=youtube

Many ebook publishers (and this could easily be you) make $200 or more per day selling their story, their knowledge, etc. in a ebook format. Combined with the viral and marketing power of Markethive many of you will learn how to produce a yearly income in excess of $70,000 a year.

What would that mean for you? It would give you the needed revenue to build additional businesses, right? After all we are entrepreneurs!

 

Thomas Prendergast
CEO
Markethive inc.

The Markethive Automated Workshop

Markethive is a Market Network

Come join me as I run the workshop system that lifts you up into entrepreneurial exceptionalism!

Markethive is a Market Network. That means it is basically broken down into 3 facets all integrated.

  1. A market platform for conducting business
  2. A social network primarily for entrepreneurs
  3. A SAAS (Software as a Service) Inbound Marketing platform

All systems (Facebook included) have a learning curve. Our focus, our goal, is to deliver to you a gentle intuitive fun and rewarding learning process. We are in the process of turning the entire process into an automated structure. Regardless, this learning structure is designed to build you into a powerful , wealthy, successful entrepreneur.

Are you an entrepreneur? Good question. Not necessarily easy to answer. So here are a few definitions:

The classic definition (I do not totally agree with)
en·tre·pre·neur
noun: entrepreneur; plural noun: entrepreneurs

  1.  a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so

Most people would agree that an entrepreneur is a person who has started his or her own business. But that basic definition barely scratches the surface. It does little to capture the true essence of what it means to be a risk-taker, innovator and individual willing to carve his or her own path in a world that doesn't always take kindly to people who fail to follow the status quo. 

Are you itching to venture out on your own, but you wonder if you have what it takes to choose the road less traveled? Check out what these company founders and business leaders think makes a truly successful entrepreneur.

However, before we venture further defining what exactly is an “entrepreneur” and other aspects breaking it down and related concerns like “venture capital” and the proverbial “entrepreneurial ecosystem, let me direct you along the paths of getting quickluy up to speed, as I believe that is exactly what you need. To succeed, attain structure, stability, vision and ultimately wealth.

Getting into our Workshops:

I made this simple little instructional video so you clearly see how easy it is to assimilate this ecocenter and huge powerful platform.

OK now about being an entrepreneur!

"Entrepreneurship is all about embracing challenges. When you're building something from the ground up, you need to get into the weeds and problem solve. All the weed whacking often allows you to better hone in on a better big-picture strategy — why did this happen? How do I solve it? How do smarter people than me solve it? With a young company, when you experience a new challenge, it's usually a growing pain. So while it can be difficult to get through, it's for the best possible reason — your company is getting bigger!" – Jennie Ripps, CEO of Owl's Brew

 

"To me, entrepreneurship means being able to take action and having the courage to commit and persevere through all of the challenges and failures. It is a struggle that an entrepreneur is willing to battle. It is using past experiences and intelligence to make smart decisions. Entrepreneurs are able to transform their vision into a business. I believe this process is at the core of any true entrepreneur." – MJ Pedone, founder and CEO of Indra Public Relations

 

"Being a successful entrepreneur requires a great deal of resourcefulness, because as an entrepreneur, you often run into dead ends throughout the course of your career. You need to be able to bounce back from losses if you want to be successful. Know that there will be much more disappointment than progress when you first start off, and you need to have a short memory in order to put the past behind you quickly. It's imperative to stay optimistic when bad things happen." – Vip Sandhir, founder and CEO of HighGround

 

"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities, and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." – Konrad Billetz, CEO of Frameri

 

"To me, entrepreneurship is completely dedicating yourself to creating something out of nothing. It's not simply taking a risk and hoping to realize big rewards. Creating something out of nothing also tends to present numerous challenges and roadblocks which seem insurmountable. I believe the great entrepreneurs, who I look up to, can help their team push through those roadblocks and find solutions." – David Greenberg, CEO of Updater

 

"Entrepreneurship is the mind-set that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people that can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." – Preeti Sriratana, co-founder and CEO of Sweeten

 

"It is not about making a quick buck or deal. Successful entrepreneurs look past that 'quick buck' and instead look at the bigger picture to ensure that each action made is going toward the overall goal of the business or concept, whether or not that means getting something in return at that moment." – Allen Dikker, CEO of Potatopia

 

"Entrepreneurship is a lifestyle, in that being an entrepreneur is ingrained in one's identity. [It] is the culmination of a certain set of characteristics: determination, creativity, the capacity to risk, leadership and enthusiasm. I don't think you can be an entrepreneur without these qualities, and for me, that idea was ingrained in me very early on. An entrepreneur is part of the foundation of who I am, and who I strive to be." – Eric Lupton, president of Life Saver Pool Fence Systems

 

"Entrepreneurship is an unavoidable life calling pursued by those who are fortunate enough to take chances [and are] optimistic enough to believe in themselves, aware enough to see problems around them, stubborn enough to keep going, and bold enough to act again and again. Entrepreneurship is not something you do because you have an idea. It's about having the creativity to question, the strength to believe and the courage to move." – Jordan Fliegel, founder of CoachUp

 

"The journey of entrepreneurship is a lifestyle for many of us; we are wired this way and have no choice. We are driven by an innate need to create, build and grow. In order to be a successful entrepreneur, you must have an underlying positivity that enables you to see beyond the day-to-day challenges and roadblocks, always moving forward. You must also be a master plate juggler, able to switch between thinking, genres and activities moment to moment. Most importantly, you must not be afraid to fail, and you must be comfortable living with risk and unknowns — a state of mind which is certainly not for everyone!” – Justine Smith, founder and CEO of Kids Go Co.

 

"Being an entrepreneur is about giving everything you have when the going gets tough and never giving up. If you truly love and believe in what you're doing, then you must hang in there. Entrepreneurship is not knowing everything about your business. You must humble yourself and not work from your ego. Always be willing to grow, change and learn." – Jennifer MacDonald and Hayley Carr, founders of Zipit Bedding

 

"Entrepreneurship is seeing an opportunity and gathering the resources to turn a possibility into a reality. It represents the freedom to envision something new and to make it happen. It includes risk, but it also includes the reward of creating a legacy. Anti-entrepreneurship is satisfaction with the status quo, layers of controls and rules that hamper forward movement, and fear of failure." – Maia Haag, co-founder and president of I See Me!

 

"When it comes to being a successful entrepreneur, I think one must possess grit. The stakes tend to be high, the bumps in the road frequent. Remaining focused, regardless of the obstacles, is paramount. That said, being an entrepreneur means being in full control of your destiny. If that's important to you, then all of the challenges associated with striking out on one's own are but a small price to pay.” – Mike Malone, founder of Livestock Framing

 

Thomas Prendergast
Founder CEO
Markethive Inc.

P.S.

Reid Hoffman Tells Charlie Rose: "Every Individual Is Now An Entrepreneur."

https://techcrunch.com/2009/03/05/read-hoffman-tells-charlie-rose-every-individual-is-now-an-entrepreneur/

Five Reasons Why You Should Consider Instagram in Social Media Campaigns

 

 

We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.

 

Engagement

This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.

 

Connections and Trust

Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.

 

Getting in on the Ground Floor

What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.

 

Your Market?

It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.

 

No Capital Outlay

Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.

 

The Youthful Perception

A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!

Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.

Richard Tipsword
Markethive Developer

 

Sources:

1. https://www.koozai.com/blog/social-media/6-key-benefits-using-instagram-business/

2. http://business.financialpost.com/2013/12/23/instagram-and-pinterest-are-getting-big-likes-from-business-owners/

3. http://jennstrends.com/instagram-statistics-for-2014/

How Important Are Videos To A Marketing Campaign?

 

The Emerging Importance of Videos Within Marketing Campaigns

What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?

 

First-Come, First-Buy?

Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).

 

Entertainment Value

Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.

 

Mobile Phones and Their Relation to Videos

It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!

 

Getting on the Bandwagon

Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.

 

Better Viewer Recall

This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.

Richard Tipsword
MarketHive Developer

 

Sources:

1. http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

2. http://www.businessofapps.com/video-gone-mobile-consumption-and-marketing-statistics/

3. http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/