Tag Archives: markethive

Markethive Fun Orientation Program


The Markethive Orientation Program

The Markethive orientation program is the brain child of Doug and me. We have dedicated a once a week live event where we share our perspective on a particular aspect, feature and benefit of the many levels of the Hive.

When we do these events, we will record them and publish a blog and list them for one week in the calendar.


Markethive to the Moon!

 

Thomas Prendergast
CEO Founder
Douglas Yates
CTO Founder

Markethive Vision Statement

Markethive Vision Statement

Our mission has spanned for more than 20 years producing millions of subscribers, 1000s of friends and success and many millionaires in their process. Maybe you will be our next big millionaire story.

This long-term mission has built us the financial clout to  continue with our mission and leading curve on technological benefits for our friends

Passion drives us to empower the entrepreneur and build long-term relationships with our customers, partners, contractors, and employees

This is what makes us unique as entrepreneurs, parents, and friends.

We never rest, always seeking better solutions, our vision peers beyond the horizon as we pursue leading the trend to excellence for our customers and the world at large

  1. “The future is sooner and stranger than you think.” by Reid Hoffman
  2. Everyone is now an entrepreneur whether they realize it or not.
  3. We have entered the Rise of the Entrepreneur and Markethive is the horse

Everything is about people. Our engineers, our marketing and creative people, our clients and customers our family.

Everything we do for our customers we do to change the entire world. Our greatest goal is to reinvent us so fast that we make ourselves yesterday, yesterday

We see challenges as bricks and we offer our clients the mortar that fills the cracks, the ultimate network

We constantly Invent ourselves backwards so we are the customer until we become your solution

We live the concept that simple is most difficult and in the process the 3 points. Quality, Value, and Support.

Our mission is to give you the tools and inspire the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Markethive is an assembly of tools, tradition, innovation, inspiration, relationships in a network that inspires that is greater than the sum of its system a team of people, ideas, and inspiration

Markethive is a vision that evolved from 20+ years of Veretekk. Veretekk was a mission-driven company. Markethive is a vision-driven company.

We have a 20-year mission that has merged with the “Rise of the Entrepreneur” vision, “The entrepreneur, small business, aspiring little gal, and guy, seeking a viable alternative to build a sustainable income and make a difference and ability to help others as well”.

When you have a healthy self-employed sustainable middle class, the benefits are amazing:

1. A no consumer debt culture vs a business investment culture

2. Private property ownership (not a mortgage) low overhead more money to invest.

3. Stronger family values (An agrarian type family unit) stronger morals, integrity based foundations.

4. Homeschool (online school options) children bond with parents and each other.

5. Immediate portability (Live anywhere you want, when you want) vote with your feet.

Our goal is to empower every subscriber to reach their dreams and change the world in their own special way with delight being the end game.

Founded by an entrepreneur, envisioned by an entrepreneur, built by entrepreneurs, built for entrepreneurs and filled with entrepreneurs

Welcome to the Hive

Thomas Prendergast
CEO and Founder
Markethive

Douglas Yates CTO Weekly Report 08.10.18 Markethive


Douglas Yates CTO Weekly Report 08.10.18 Markethive

Welcome to a new Markethive.com feature – “Behind the scenes with Douglas Yates, CTO”.  

These short weekly updates will show you behind the scenes of what is happening with Markethive.com and how we are meeting our published milestones.  

Don’t miss it – Stay informed – Universal Income for all entrepreneurs.

Douglas Yates
CTO  Founder

Markethive

Why Airdrops?

Why Airdrops?
This is why Markethive will replace Facebook

“Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.”

Brayton Williams to CoinDesk

Why Do Projects Airdrop Their Tokens For Free?

Airdrops raise awareness, even Paypal (pre blockchain) discovered the awareness effect, and goodwill giving away $20 to sign up and verify your account back in the early 2000s. Paypal is now a household word and $50 billion company.

This awareness has a tendency to increase the token value as well as create a network effect. IE: A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others.

This marketing strategy plays on a cognitive bias known as the endowment effect. In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them.

Are Airdrops Effective Marketing Tools?

OmiseGo conducted the first airdrop of this kind and amplitude on September 4th – distributing 5% of the total issuance of OMG token to every ETH address, with a minimum balance of 0.1 ETH. The airdrop enabled each ETH holder, by providing them with a share of the 5%, proportional to their share of the total circulating supply of Ether.

The aim of the airdrop was to allow the token to be distributed as widely as possible, allowing for true decentralisation of the platform, to ultimately increase its network security.

On the chart below from Google Trends, you can see that a surge in search interest related to OmiseGo occurred during the days of the airdrop, reaching a peak close to the end of 2017, and dropping to a tenth of the search interest in June 2018. Most websites such as CoinDesk, CoinTelegraph, and much of the Twittersphere spoke about the airdrop, leading to many people wondering what the project was about, and increasing OMG brand awareness.

The TRON foundation just recently completed an airdrop to market the Tron platform, which was set to launch a few days after the drop. Its desired effect on awareness had little impact most likely caused by the current bear market.

The cause could be simply that Tron was omnipresent in social media since January, meaning people were already aware of an incoming airdrop, or as this is the first airdrop that took place squarely in the middle of the current bear market we find ourselves in, so overall interest in cryptocurrency has led to this lack of interest in Tron’s airdrop.

However, POLY (Polymath) after privately raising 12.9 million decided to airdrop 10 million POLY coins to the blockchain community instead of an ICO, deciding to allow anyone to subscribe to the airdrop regardless of their holdings.

They received more than 40,000 applications complete with KYC and AML screening, to ensure that the tokens were airdropped to real users, rather than bots. All the people which completed the procedure received 250 POLY, worth $165 at the time of writing and $400 at the token’s all-time high.

Similarly to the other projects, besides Tron, the marketing scheme worked, as the search interest for Polymath reached its all-time high by the 10th of January, the deadline to apply to the airdrop.

In summary, it is strongly evident the additional benefits awareness causes trading and coin demand increase drives coin prices up.

What are Infinity Airdrops?

Inspired by the Paypal Hack, the Dropbox Campaign, then Crypto based Airdrops by OMG, EOS and TRON, amazing successes, effective yet short events; Markethive in the spirit of the Bitcoin Faucet and Universal Income is delivering the Infinity Airdrop. Simply join Markethive and receive coin, an offer with no end.

What are faucets? I assume most people know what a faucet is, but I am wrong in that assumption. It is a relatively new phenomenon, in that by simply visiting a website, entering in your Bitcoin wallet address, and solving a simple captcha challenge you can get paid free Bitcoin. Case in point:

Imagine a faucet giving away 5BTC! That’s what Gavin Andresen’s faucet was paying back in June of 2010. It was his first bitcoin-related coding project and he started it off with ฿1,100. At today’s prices, that’s close to $7,150,000. Your claim of ฿5 would be worth $32,500!

The concept created a huge, subculture phenomenon; with literally 1000s of sites operating like survey sites to get free Bitcoin. Unfortunately, the process today is anti-productive and only the most stalwart contenders are able to keep to the tasks due to the oppressive popup ads, viruses, browser hijackings, etc. The concept is intriguing and we believe the promise is solid, just waiting for a system to do this right.

Airdrops, Faucets and Universal Income

There is something there, blockchain, crypto, anti-inflationary coins, faucets and airdrops and Universal Income. Conventional Wisdom seems to think by heavily taxing the elite and profitable business interests, the masses can be given a sustainable income to survive. We do not agree. It is nothing more than a repackaged attempt at communism, stealing from the rich by the middleman, and giving to the poor, creating an entitlement culture, and a rich and powerful middleman (after all they will become more equal than you) bureaucracy and autocrats running the show. There is the absence of any motivation for the recipient of their allotted Universal Income (thereby destroying self-esteem) and the whole idea supports tyranny in every way.

We offer an alternative Universal Income. Get paid to support the entrepreneurial culture by simply working at building your dream within the ecosystem of Markethive. To attract the masses of entrepreneurs, we launch and operate the Airdrop. The never-ending Airdrop.

Markethive has set goals to build out portfolios of Coin Exchanges (like Bittrex and Cryptopia), News Sites (Like Cointelegraph and News.Bitcoin), Web building systems (like Wix and Volusion), Green House hybrid mining systems, and an ongoing strategy to build “money machines” to contribute to the sustainability of the Markethive Universal Income for Entrepreneurs.

The Billion Coin Drop

Markethive’s vision is to deliver Entrepreneurs a Universal Income in an Ecocenter environment designed to accelerate success as well as return huge profits to the founders who financed the initial stages of the platform, like the following have done:

Paypal valued today at $50 billion
New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10% daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)”

Dropbox valued today at  $10 billion
While PayPal rewarded its users with cash, Dropbox gave extra storage space to both the referrer and the referees. This was clever, because it invests the users in the product. It made sense for PayPal to give cash, because they’re a payments company and need users to use their service to make financial transactions. Dropbox is a storage company, and they need their users to use their service to store stuff. In both cases, the optimal currency is the lifeblood of the product. In World of Warcraft, the reward is in-game social currency, in the form of rare Mounts that can be shown off.

EOS Marketcap at $6.4 billion
EOS has become a powerhouse in the crypto space. One of the most promising things about it is the airdrops. Unlike Ethereum, many EOS projects are choosing to collect zero funds up front. Instead, they simply drop their token to the EOS community, while dropping themselves tokens to fund their project. The EOS markets then decide the value of the token based on demand, The team then sells some of its tokens to raise money. Since it’s easy and practically free to start a project on EOS, new players are popping up every day.

OMG Marketcap at $1 billion
Shortly after their first Airdrop, things started happening for OMG. OmiseGo's OMG token is reporting double-digit gains today, figures that throw shade on the rest of the top 25 cryptocurrencies by market valuation. Having clocked a two-month high of $20.67 earlier today, OMG is now changing hands at $18.20 on Bitfinex – up 15 percent in the last 24 hours. Meanwhile, OMG's BTC-denominated exchange rate jumped to a seven-month high (highest since Sept. 30) of 0.0023466BTC. The price rise may be associated with the OMG's listing today on Bithumb, one of the biggest cryptocurrency exchanges in South Korea. The token was also listed on Zebpay, one of India's largest cryptocurrency exchanges, yesterday. According to the chart analysis, though, the outlook will remain bullish as long as prices hold above $14.40.

By The Numbers

First Airdrop will utilize 1 Billion Coins

500 coins will be transferred to every new subscriber to Markethive upon completion of the registration process. An additional 100% matching bonus will be awarded to (either) the qualifying referrer, or in a rotational share assigned to a qualifying member in the CAP (Customer Acquisition Program) Thus 1000 coins will be used for every new subscriber, thereby producing 1 million new Markethive subscribers.

To qualify for the matching bonus, the CAP, and other benefits, the subscriber must upgrade to the Entrepreneur level at $100 per month. The benefits of this upgrade far outweigh the monthly costs. The Entrepreneur upgrade is explained in detail further down.

In scores of focus groups when the participants understand the benefits with the Entrepreneur upgrade we consistently get 100% of the participants agreeing they would enthusiastically upgrade to Entrepreneur.  We are downgrading our projection to 10% for this illustration at the lowest expectations.

Projected Scenario

First Airdrop of 1 billion coins divided by 1000 (500 to the new registrant and 500 to the referrer) equals a total of 1 million registered members. Estimating 10% will upgrade to the Entrepreneur level at $100 per month or pre Pay $1000 per year ($200 discount) that monthly income revenue valued at $10 million in USDA.

20% of Markethive revenue (profit) is set aside to pay back the loan (ILP) holders, share(s) of that profit. There are 4 phases in the crowdfunding. If the Airdrop is launched when Phase one is completed, and that Airdrop produces 1 million subscribers as projected and 10% of those subscribers upgrade to Entrepreneur level, as projected, then those 125 ILP shareholders will each receive $16,000 as projected (but not guaranteed) the first or second month, depending upon the effectiveness of that campaign.

As such if we do not launch until Phase 2 is completed, there will be 250 ILP shareholders activated to receive equal shares of the projected revenue of 20% of the $10 million making each holder $8,000 per month as illustrated and projected.

If we should complete all 4 phases prior to launching the Airdrop etc. then the projected revenue will be shared amongst 1000 shareholders (500 active and the 500 projected Shadow holders) paying out $2,000 per month per share.

We are seriously preparing to replace both LinkedIn and Facebook as the next-gen network, the Market Network.

No other system out there has the advantage to do this. We are well branded. Markethive perfectly brands and illustrates exactly what we are. A Market Network, a name easily remembered, a name that has been trademarked in the US and internationally in as many classes possible, ensuring command over the usage of the name. We have also taken control on 95% of all TLD domains. We also control the name as a username on every Social Network that matters.

Trademark proof: https://trademarks.justia.com/owners/markethive-inc-3156092/

Markethive has been operational in BETA with over 5000 subscribers for nearly 4 years. Our entire system is run on our copyrighted code. It is a proven system and continually improves.

Appendix of options and requirements:

Mention 3 referrers activates the Micro Payment system

 

Markethive is converting to the blockchain to increase security, ensure privacy and establish digital currency viability. Blockchain conversion gives us our own coin to conduct internal commerce but also trade and commerce outside globally.

Having our own viable coin, allows us to activate a Micro Payment system, to reward active members, with a real Universal Income with Markethive tradeable coin.

The Markethive Free Program

Everything (Airdrop, Inbound Marketing, Social Networks, Blogging Platform, Broadcasting, Groups, Campaigns, Capture Pages, Conference Rooms, earning free coins, Messaging, Wallets, etc.) in Markethive is free. You can even be rewarded for referring your friends and traffic to sign up via the Infinity Airdrop. Markethive has a Micro Payment reward system where you can earn income by simply using the tools of the system. To activate it, you simply refer 3 people to sign up via your profile page.

The Entrepreneur Upgrade program

100% Matching Referrals

Earn 100% Matching Bonus on all signups referred through your profile page. This can be as much as 500 coins, traffic 1000 people to register through your profile page and earn up to 500,000 coins. (Steem a social networked blog blockchain platform only, coins are trading at $1.30 and earlier this year had reached over $6 per coin. We expect Markethive coin to eclipse Steem once Markethive gets rolling).

Build Quality level Leads

Facebook makes friends, LinkedIn makes connections, and Twitter makes contacts. None of these give you additional social accounts, verified phone number, full name, IP, agreement to connect, etc. Markethive’s Entrepreneur program acquires this for you and calls them Associates, superior lead development within a nurturing program.

Company Ad Co-op

Buying customers is a relatively new concept. Trivita does this for their distributors. Buy a marketing share and receive 1 customer. They charge between $60 to $150 per customer. It is a sound concept and helps to grow the budget for larger advertising campaigns. The Entrepreneur upgrade is built on this concept. We take the revenue raised by the Entrepreneur Upgrade and run million dollar ad campaigns, video ads, press releases, articles, social networked reaches to drive the awareness of the Markethive Airdrop, the Markethive system, and the Markethive Universal Income.

Our Co-op sells shares, which means you could receive a lot of “customer” referral signups, not just one.

Traffic Portals

Thomas Prendergast the CEO and Founder of Markethive coined the term “Traffic Portals” back in the 90s. Traffic Portals offer something of value. A news site, a search engine is a version of a Traffic Portal. Markethive already has a portfolio of Traffic sites in the works;

Bigcaboodle.com (A WIX like web site builder)

Aboutbitco.in (A news site like Cointegraph.com)

Hiveroom.com (A webinar service like Gotomeeting)

Beelancers.com (A freelancers pier to pier commerce type site)

MarketExchange (A cryptocoin Exchange site)

CryptoPonics (A hybred coin mining and herb greenhouse facility)

The epitome of Inbound Marketing is the Traffic Portals. They assist in generating additional traffic that converts to customers for your benefit as the Entrepreneur upgrade at Markethive.

Exclusive Banner Program

Banners appear throughout all Markethive dash board pages, blogs, and Traffic Portals. Exposure is guaranteed. Banner advertising is exclusive to the Entrepreneur Upgrade. Banner ads may run up to 7 days. Compare to other systems banner ad programs average $100 per day per banner. Banner ad placement in the Markethive system is unlimited.

Shadow Share ILP (ICO) incentive

As an Entrepreneur Upgrade, you also get your own replicated IO site. An IO site is the web page we use to raise crowdfunding. Most blockchain start-ups, like TRON, EOS, OMG, etc. utilize a similar type of page for their ICO (Initial Coin Offering)

Having your own replicated site will tag all crowdfunding applicants to you.  Any ILP that is processed will earn you an equal shadow version of that ILP. The only difference a showdown ILP is to an active ILP is the shadow is not actively sharing profit until the crowdfunding campaign is completed. Then the shadow ILPs become active for the same terms the ILPs Have.

This can be a significant opportunity to build an investment that has the potential to return significant revenue over the years of the terms of the ILP.

Welcome to the new Markethive

Thomas Prendergast
Founder
 

inbound marketing explained and compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

Blockhive Introduce The ILP Markethive is implementing it

The Next Generation of ICO Is Here? Blockhive Introduce The ILP

We’re entering into a new world of finance and transfer of value, one that could have large implications for many current intermediaries and many individuals all across the globe.

In this era we have a trustless system where exchanges are to happen peer to peer in a seamless manner, this is facilitated by the blockchain and interesting features such as smart contracts. These features have contributed to interesting mechanisms that institutions are using to raise capital to fund operations while using that same capital to form an economy where that specific form of capital, that issued token, is what’s used as the currency of trade.

This mechanism is called the Initial Coin Offering and it has been a mechanism that has grown rapidly in the past, yet, there have been forms of abuse in this direct to market offering sort of mechanism and governments have looked into regulating it, while some, such as China and South Korea have went as far as banning this new sort of funding vehicle.

This state of uncertainty has caused some organizations to act and provide their unique solution to this new market need.

The introduction of the ILP

The Initial Loan Procurement (ILP) is introduced to serve as an alternative to the Initial Coin Offering, providing for global financing using cryptocurrency.

ILP’s were introduced to alleviate the current issues that were surrounding ICO’s. These issues stem primarily around the aspects of legal and taxation, both, serving as major concerns for any reasonable and sophisticated investor.

Another issue that is continuously brought up around the idea of ICO’s is the question of, can this business truly create an economy that sustains its native token? Sometimes, the answer comes up as no, going further into the matter, at times, one might even find that setting up an economy through the ICO funding vehicle could contribute to a worse experience for the user.

How does ILP solve these issues?

Through the future loan access token (Flat). This a mechanism formed to overcome issues of taxation and regulation. It works through a simple process and also acts a token model, one issues these through Ethereum using an EIP20 standard. This essentially enables a token agreement with the token issuer as well as the transfer of agreement to others. Those who hold FLAT tokens are able to digitally sign a loan agreement, become a creditor and receive interests through the feature of  Agrello smart contracts.

A key feature of the ILP structure is that creditors are able to transfer rights to a new creditor if they wish to do so.

Initial Deployment and the Future

The organization behind this new structure, Blockhive, in conjunction with Agrello, will be issuing the first ILP from January 26th through the end of February 9th.

After they use and deploy this initial funding vehicle, it is expected that others too, will start to use it as a solution to their regulatory and taxation struggles. Interested parties will be able to access and use this new form of financing through the joint venture platform, tokennote.io.

What are the highlights of the Initial Loan Procurement Vehicle?

  • Accessible Globally
  • Legally Binding, recorded on the blockchain, thus providing security for creditors
  • ILP is structured in the format of loans, thus allowing for it to not be subject to taxes, a necessity when raising funds for a new venture
  • No need for a new and unnecessary and purposeless token

The ILP is regulation-friendly, blockhive has conformed to regulatory frameworks, making certain that issuers comply with anti-money laundering laws

We’re entering into a new world of finance and transfer of value, one that could have large implications for many current intermediaries and many individuals all across the globe.

In this era we have a trustless system where exchanges are to happen peer to peer in a seamless manner, this is facilitated by the blockchain and interesting features such as smart contracts. These features have contributed to interesting mechanisms that institutions are using to raise capital to fund operations while using that same capital to form an economy where that specific form of capital, that issued token, is what’s used as the currency of trade.

This mechanism is called the Initial Coin Offering and it has been a mechanism that has grown rapidly in the past, yet, there have been forms of abuse in this direct to market offering sort of mechanism and governments have looked into regulating it, while some, such as China and South Korea have went as far as banning this new sort of funding vehicle.

This state of uncertainty has caused some organizations to act and provide their unique solution to this new market need.

The introduction of the ILP

The Initial Loan Procurement (ILP) is introduced to serve as an alternative to the Initial Coin Offering, providing for global financing using cryptocurrency.

ILP’s were introduced to alleviate the current issues that were surrounding ICO’s. These issues stem primarily around the aspects of legal and taxation, both, serving as major concerns for any reasonable and sophisticated investor.

Another issue that is continuously brought up around the idea of ICO’s is the question of, can this business truly create an economy that sustains its native token? Sometimes, the answer comes up as no, going further into the matter, at times, one might even find that setting up an economy through the ICO funding vehicle could contribute to a worse experience for the user.

How does ILP solve these issues?

Through the future loan access token (Flat). This a mechanism formed to overcome issues of taxation and regulation. It works through a simple process and also acts a token model, one issues these through Ethereum using an EIP20 standard. This essentially enables a token agreement with the token issuer as well as the transfer of agreement to others. Those who hold FLAT tokens are able to digitally sign a loan agreement, become a creditor and receive interests through the feature of  Agrello smart contracts.

A key feature of the ILP structure is that creditors are able to transfer rights to a new creditor if they wish to do so.

Initial Deployment and the Future

The organization behind this new structure, Blockhive, in conjunction with Agrello, will be issuing the first ILP from January 26th through the end of February 9th.

After they use and deploy this initial funding vehicle, it is expected that others too, will start to use it as solution to their regulatory and taxation struggles. Interested parties will be able to access and use this new form of financing through the joint venture platform, tokennote.io.

What are the highlights of the Initial Loan Procurement Vehicle?

  • Accessible Globally
  • Legally Binding, recorded on the blockchain, thus providing security for creditors
  • ILP is structured in the format of loans, thus allowing for it to not be subject to taxes, a necessity when raising funds for a new venture
  • No need for a new and unnecessary and purposeless token

The ILP is regulation-friendly, blockhive has conformed to regulatory frameworks, making certain that issuers comply with anti-money laundering laws

Markethive isw utilizing this loan based crowd funding option.

The 5 + 18 Things Elon Musk Does Every Day to Make Himself Productive

The 5 Things Elon Musk Does Every Day to Make Himself Productive

Elon Musk gets more done each day than any three random CEOs. Here's how he manages it

Last week, I pointed out that because Elon Musk can successfully run multiple businesses, he could run any one of those businesses working part-time. Because of this, mere mortals like you and me should be able to create and run a business without working long hours– certainly not more than 40 hours a week.

As you can imagine, I got some pushback on that concept, probably because I neglected to point out specifically what Elon Musk does to manage his time better than your average insanely successful entrepreneur.

I've not worked with Musk personally or interviewed him but I watch him and his companies pretty closely. Here are some specific techniques that have emerged either from Musk's speeches or from his actions as reported in the news:

1. He doesn't bother with business plans.

In a recent appearance at SXSW, Musk explained that he's not a big fan of business plans. Instead, he works at the visionary level and leaves the operational details to others.

By contrast, most CEOs (including Steve Jobs, BTW) tend to get deeply involved in the business planning process, even to the point of micromanaging it.

The main point of a business plan is to get funding; after that, you're probably better off setting ambitious goals and improvising a way to get there (i.e., pivoting).

 

2. He immediately ends pointless conversations.

As I mentioned out in "Elon Musk Just Gave the World's Best Productivity Advice in a Single, Short Sentence," when Musk perceives that people are wasting his time, he cuts them off, even if it seems rude. To his way of thinking, what's truly rude is forcing him to listen to conversations that are neither interesting nor useful.

For example, when some analysts at a financial update meeting asked him some stupid questions, Musk just pointed out that the questions were "bonehead" and moved on. While he got flak for this, subsequent events have proved Musk right: The question were bonehead.

By refusing to suffer fools gladly (or otherwise), Musk probably frees up a dozen or more hours each week to do other, more useful things. As an additional bonus, he isn't forced to clutter up his mind with other people's irrelevant nonsense.

 

3. He immediately walks out on useless meetings.

Similarly, if a meeting wanders or is on a subject that's not immediately relevant, Musk simply gets up and leaves. More important, he also gives his staff and employees permission to do the same.

Since meetings are the biggest time wasters in business, Musk, by refusing to be part of a captive audience, probably frees up another dozen hours a week that he can spend on something useful or amusing.

 

4. He avoids foolish consistencies.

Musk isn't afraid to contradict himself. As a result, he doesn't waste his time defending the indefensible.

For example, while Musk frequently touted that Model 3 factory as almost entirely automated, he didn't hesitate to publicly announce it when he swapped out some automation in favor of human labor.

Most CEOs would have quietly made the change and then tried to bury it to avoid some bad PR. This adds the time and mental burden inherent in any cover-up that could turn into a PR disaster.

It's much more time-effective to do what Musk does in such situations: Bite the bullet and then move on.

 

5. He decides rather than deliberates.

In my experience and observation, most CEOs–even entrepreneurs–tend to overthink and overanalyze before taking action.

By contrast, while Musk never appears to be acting out of ignorance, it's obvious from the pace of his decision-making that he prefers to decide to take action (with all its attendant risks) to talking a decision to death.

A perfect example of this was when he fired all the Tesla contractors who couldn't find a Tesla employee to vouch for them. Most CEOs would have tried to cut the contractors "with all due speed," taking months to do something that could apparently be accomplished in a single day.

 

  By Geoffrey JamesContributing editor, Inc.com@Sales_Source

 

Russian Institutions to Trial Central Bank ICO Platform

Russian Institutions to Trial Central Bank ICO Platform

Two Russian financial institutions are set to test a regulatory platform

that aims to make domestic initial coin offerings (ICOs) more transparent and secure for traditional investors. Russia's National Settlement Depository (NSD) announced on Thursday that it is working with Sberbank CIB, the bank's corporate and investment banking arm, to test an ICO issuance platform launched by the Bank of Russia – the country's central bank – in April.

According to an announcement, in the testing environment, a company named Level One will launch a token sale, for which Sberbank will act as the "issuance coordinator and anchor investor." The NSD, on the other hand, will serve as the custodian, recording and settling transactions, as well as safeguarding the assets. The firms say the platform will ultimately provide transparency that would reduce risks for traditional investors in the token issuance process. It's hoped the test, along with feedback from the central bank, will help improve the platform before it can be scaled up for real-world use.

Igor Bulantsev, senior vice president of Sberbank and head of Sberbank CIB, said:

"Sberbank CIB considers the Russian ICO market to be very promising. Many Sberbank clients are interested in this type of investment, and we plan to promote this service proactively once the appropriate legislative framework comes into effect; we will be one of the drivers to institutionalize and popularize this type of transaction."

As previously reported by CoinDesk, the Bank of Russia and the Ministry of Finance have already resolved a disagreement over one draft bill covering ICOs, and the country has now slated in a summer deadline for introducing two relevant pieces of legislation. Eddie Astanin, chairman of the executive board at the NSD, said the end goal of the project is to allow "the emergence of a new type of asset for investors" and the circulation of digital assets on the secondary market.

Article Produced By
Wolfie Zhao
wolfie@coindesk.com

A member of the CoinDesk editorial team since June 2017, Wolfie writes all things about the blockchain and cryptocurrency. He studies Business and Economic Reporting at New York University, and does not currently hold value in any digital currencies or projects

https://www.coindesk.com/russian-institutions-to-trial-central-banks-ico-platform/

Look No More: 3 ICOs to Watch in Q2 2018

Look No More:
3 ICOs to Watch in Q2 2018

The explosion in ICO projects has made choosing

which ones to participate in a very complicated task, and the competition between them extremely fierce. Back in 2015, the Lisk founders raised 14,000 bitcoin with a team of just 2 people! Doing that today seems impossible: teams are paying thousands just to get famous industry advisors, and all the noise while very little fundamental substance exists. Furthermore, it’s thought that perhaps 75% of projects offering token sales have ideas that are too convoluted to ever become tangible or real. Nor would their teams have the ability or means to implement such ideas into real-world use realistically either. To help you out in this mess, here are a few ICOs that are raising their heads above the rest, and likely to deliver spectacular gains in 2018.

GoNetwork

This project could be a total game changer. The team is tackling one of the most crucial and interesting problems in the industry: scaling the Ethereum platform. Despite not having a background in crypto, the team won the ETHWaterloo, the World’s Largest Ethereum Hackathon, a 36-hour event where participants worked alongside founders Vitalik Buterin and Joseph Lubin.

Essentially, the GoNetwork is a fast, low-cost and scalable network that connects the Ethereum blockchain to other mobile, desktop and web platforms. It will be mobile-focused and uses a technology called state channels to minimize on-chain transactions by accumulating transactions off-chain before any output is given. This solution is particularly favorable to mobile, due to architecture and programming language, where the majority of internet traffic is taking place nowadays.

Now here is the deal: on top of this solution, the developers will build a decentralized marketplace for games and digital goods. Given that the CEO, Rashid Kahn, is also the founder of one of Canada’s largest game studios, their track record in this market works in their favor. If they use their scalable, mobile Ethereum network to create some real-world adoption, the possibilities are huge! ICO is open to accredited investors only and more info can be found at GoNetwork.co.

Neon Exchange

Despite the evolution of crypto in the last few years, it is still an industry in its infancy. A key part of it becoming mature is developing fully functional, state of the art decentralized exchanges to replace the centralized, non-secure gatekeepers that exist nowadays. There are many contenders for this position, but we would like to highlight one that is keeping out of the media spotlight while developing a very interesting solution.

NEX is cryptographic trade and payment service platform built on the NEO blockchain. It will offer a technical off chain matching verification for trading and will allow more complex trading such as limit orders, something that existing DEX’s cannot do. Another interesting idea is the development of a Chrome extension that will act as a wallet and still be connected to the exchange, effectively making it a Metamask for all NEP-5 tokens.

In general, the project has extremely solid foundations: the team is chocked full of talented programmers with a track record, who have literally not even opened a Telegram account in order to stay focused on delivering. The roadmap is very comprehensive and includes every detail needed in such a grand vision, including entry points for fiat purchases of NEP-5 tokens. What is most interesting, however, is the role such a project will play in the development of the NEO Smart Economy, the amazing vision that sets NEO apart from the rest of the industry. It’s no surprise that NEO founders and core developers, Da Hongfei and Erik Zhang, both sit on the advisory board.

OptiToken

One of the most interesting projects in terms of possible ROI versus complexity is Optitoken, which has just recently come into the spotlight. It is the first ever actual hyper-deflationary currency, whose value is supported by an automated portfolio that uses professional trading techniques, AI, and machine learning. The portfolio will be bought with funds from their ICO, giving it serious value early on.

Their CEO Sean Donato is an old-school crypto trader and who was also one of the founders of BitHalo which was an early pioneer start-up in crypto and of which is a free software still active and available for smart contracting. His strategies tweaked in depth by the team are being coded into the “OptiX” which is an algorithmic swing trading engine. The project has a transparent portfolio demonstrating OptiX live on their website OptiToken.io which serves an MVP as it’s been active and also managed to outpace Bitcoin since November of 2017.

The gains made by the algorithmic trading will be used in part to buy back their own tokens on exchanges, creating constant upward price pressure and nurturing a market that has very strong buy support this is the function that seeks to massively drive the currencies value upwards continually. The rest of profits from buy cycles is reinvested to grow the initial holdings. OptiToken Interestingly also solves a common problem of new ICO’s, that can’t find any volume early on. CEO Sean Donato said, “Trading is perhaps 90% psychology and so often times people find themselves following trends after the fact as opposed to using solid fundamentals and then selling overbought and buying oversold based on traditional price fluctuations of the asset or perhaps  RSI’s.” After the buybacks, 100% of the tokens purchased are sent to a transparent and verified unspendable address and thus destroyed forever in order to create value through scarcity. This combination is very innovative in the space and should attract serious organic buys on exchanges to partake in the price action.

What is great about this project is that can be immediately profitable. The technology is relatively straightforward to build, as the team is not promising a perhaps working product for a fantastic idea in Q3 of 2019 AKA “vaporware”. Rather, the product, already in Beta, will be in alpha in a few months, trading the proceeds from the ICO, and will hit exchanges just before or after this time frame according to projection. The ICO is open to Non-US and Non-China citizens now at OptiToken.io and is filling up fast.

Article Produced By
Guest Author for NEWSBTC

https://www.newsbtc.com/2018/05/23/look-no-3-icos-watch-q2-2018/

Justin Sun Has A Tron (TRX) Airdrop For You

Justin Sun Has A Tron (TRX)
Airdrop For You

MainNet that is now 7 days and 13 hours away, Justin Sun is gifting the TRX community what he calls ‘Millions of TRX Candies’. These candies are in the form of TRX airdrops received for inviting friends to the Tron Telegram Channel. The Airdrop is currently ongoing and all you have to do is follow the link provided and enter your corresponding ETH wallet address. The announcement looks legitimate in that Justin Sun announced it himself on twitter, and the TRX team on Telegram, also confirmed his statements.

Justin had this to say via twitter:

$TRX #TRON mainnet will be launched soon, we prepared millions of #TRX candies, join us to get #TRX candies, you can also get more by inviting friends, the airdrop will be ended at 12:00 AM June, 1, if candies were given out, it will be ended in advance.

 

The Tron Telegram channel also echoed his statements:

 

$TRX #TRON mainnet will be launched soon, we prepared millions of #TRX candies, join us https://tron.network/activity/d8c1d4aa43e12e39?lang=en to get TRX candies, you can also get more by inviting friends, the airdrop will be ended on 12:00 AM June, 1, if candies were given out, it will be ended in advance.

The link to the airdrop states that you get 2 TRX the first time, and get an additional 4 TRX when you invite a friend to join the Telegram group. The Airdrop ends on the 1st of June. However, and due to regulatory issues, the airdrop is not available for participants from China, USA, New Zealand, Canada, South Korea and OFAC sanctioned countries.

TRX has also not been spared by the current market decline that has seen some of our favorite coins decrease by the double digits. TRX is hanging onto the number 9 spot on coinmarketcap.com and is currently trading at $0.0718 at the moment of writing this. The token is down 10% in 24 hours and currently has a market capitalization lead over IOTA that is equivalent to $455 Million. These two cryptocurrencies have been competing for the number 9 position for the past few weeks and constantly switching between the #9 and #10 slots.

Article Produced By
John P. Njui
A Crypto Enthusiast. Terrible dancer. Former DJ. Amateur Marathoner. Electrical Engineer. Kool kat.

https://ethereumworldnews.com/justin-sun-has-a-tron-trx-airdrop-for-you/