Tag Archives: mlm

OK so…How’s that MLM Working Out?

 

OK…So, How's That MLM Working Out?

 

Your MLM — How’s It Working Out?

I’ve always been a believer is scripted sales and prospecting. It just always seemed logical to me that the professional sales person, by virtue of repetition, should be better at selling than the average customer should be at resisting the sell.

This is an important topic in prospecting for recruits in the the MLM business because, as anybody will know who is trying to build an MLM organization, if there’s one thing most people resent more than being ‘sold to’… it’s being recruited into an activity that statistically the vast majority of people have a bad attitude about.

That being the case, it seems to me that the people ‘we’ (i.e. those of us trying to build an MLM organization) will encounter two kinds of people:

  1. Those who have been in MLM but are currently not.

  2. Those who have been and still are in MLM.

  3. Those who don’t even know what MLM is.

Type 3’s are pretty rare nowadays.

Nowadays, I think we’re more likely to encounter Type 1’s simply because MLM has been around for over 50 years and has burned through a lot of people… and those people have spread ‘fear of MLM’ among most of their friends.

Those are the people for which the opener, “Hey Clyde…ever done any MLM? (WFA) So.. you’ve probably discovered that MLM sucks, right? (WFA).

At that point, the approach originated by Markethive CEO Tom Prendergast, i.e. the three magic questions, is appropriate.

(NB: WFA= wait for answer)

But how do you approach the Type 3’s, the people still laboring under the delusion that their MLM is somehow different or better even though their products barely retail (if at all) and the average person in their 'deal' seldom makes any money?

This is an important question because, as Ryan Gunnison, founder of MLMRecruitsOnDemand says, it just makes more sense to build an MLM business with people who know something about it than people who don’t.

And think there is a growing number of recruit candidates out there, Type 2’s, because (a) MLM’s have gotten better at marketing their ‘Busted Hopes and Broken Dreams’, and (b) more people are being forced to try MLM because there simply aren’t any better options (or at least it seems that way to them).

So, if it’s foolish to hit those people in the face with the statement, “Can we agree that MLM sucks”, because their defences are immediately going to go up, what can we say to get and keep their attention long enough to point out that if they are in just about any company except Valentus, they are (1) making a bad business decision and (2) not treating people like they themselves would like to be treated?

I think it’s something along the lines of:

  • You’re doing an MLM business now, right?

  • Are you still in that MLM company you were telling me about?

  • What’s that MLM company you were telling me about the other day?

  • Etc.

In other words… asking a seemingly innocent question. In most cases, if they still are in that particular MLM they’re going to be eager to have somebody ask about it rather than hold up a Cross.

And here’s where we get the real vaccine that we’re trying inject into their infected mind. I already mentioned it above but I’ll do so again, in slightly different terms, and then back it up.

MLM does suck. Tom is right.

Tom is right because MLM products rarely if ever compete ‘in the real market’. 99.5% of the time MLM products are something that nobody really needs, very few really want, very few can easily afford, and pretty much nobody wants to sell.

This type of consumer advantage very rarely, if ever, applies to MLM products. In almost every instance, people get into MLM companies and knowingly buy overpriced products which they often don’t even want or need on the carefully encouraged expectation that they’ll be able to get rich by recruiting an army of other similarly short-sighted consumers into doing the same thing.

The full FTC report on Herbalife noted that Herbalife had (and probably still has) a turnover rate of approximately 50%!! What’s doubly sad is that these statistics (for public companies) readily available in SEC-required financial reports. But..nobody knows it.

What moral, ethical person would knowingly do such a thing? And my point is, doesn’t the Golden Rule say, “Do unto others as you would have them do unto you”?

Sure it does. So…since when is it Kosher to screw our friends by getting them into something which directly harms them. The summary of the recent $200 Million settlement between the US Federal Trade Commission and once-mighty Herbalife pretty much said that hardly anybody made any money with Herbalife.

But Herbalife was just an obvious target for the FTC. The FTC could have grabbed a random name out of a hat of the top 20 MLM’s and probably prosecuted the same case successfully.

So we can rest assured that those Type 2’s we talk to are most likely not making any money. And even if they are, it’s very difficult. Our challenge is to trigger their pain-points and get them to think about it without taking it as a personal attack.

I think we can do by simply saying, “How’s that working out for you?”

If they spout any of the motivational, public relations B.S that they’ve been conditioned and/trained to say, we need to dig a little deeper. And I think one of the best ways to do that (especially for us in Markethive), is to ask:

“What’s your biggest problem in your business right now?”

That sounds pretty innocent, doesn’t it?

How could anybody object to that question?

It seems to me that almost any reasonable or hypothetical answer to that question can be turn to a discussion pointing to Markethive and/or Valentus.

Why?

First of all, those of us in Markethive know that even though our system is still being polished in a few areas, it still works pretty well and beats the hell out of any other online marketing tool that any MLM company has.

Secondly, we can prove that our weight loss coffee product meets any and every criteria for being a good business decision.

Let’s look at that issue a bit:

Valentus’s great tasting coffee, even for a consumer with no interest in the business side of Valentus and who only buys 3 boxes a month (not the lower cost per box Ruby pac of 16 boxes that ‘we’ talk about most of the time), is still less than the $2.70 per cup that this article last year in US News and World Report cited as the US average.

The numbers aren’t rocket-science. You buy eggs by the dozen, nails by the pound, milk and gas by the gallon, and coffee buy the cup. Even buying just the 3 box pac of Valentus coffee, the consumer pays approximately 20% less.

20% day in and day out, for something that many people consider a habit…it’s nothing to sneeze at. Can Herbalife or Amway or Shaklee or NuSkin or any of those other companies do that for their customers?

And that doesn’t even factor in the fact that Valentus coffee isn’t just coffee…it’s healthy coffee that is proven to help people lose weight and/or inches.

Plus, which opportunity is easier to ‘sell’.

  • Opportunity A — “Yes, it costs more and you don’t really need it but you’ll make your money back and even more… by romancing and hyping all your friends and joining ‘us’ in the NFL Club (No Friends Left) on our great trips where we celebrate our psuedo-success with all our other self-centered friends. Or….

  • Opportunity B —  Take that money you spend now of regular coffee, drink ours (which is better, healthier, and cheaper), plus… get ‘in the business for a measly $20, pass out a few samples on a regular bases, and/or ask people, ‘Who do you know who likes great coffee and would like to lose a few pounds and/or inches?’

It’s not a hard conclusion to reach for the average mind. I’m thinking that many people, regardless of where they are with their present MLM company, will realize that they don’t have a Unique Selling Proposition (USP) anywhere near that powerful.

I’m thinking that the average MLMer knows that their products are hard, if not impossible, to retail. But most of them are getting a lot of pressure from their upline and their company to retail more and it’s making them very uncomfortable because it’s simply not practical for 99.9% of the MLM companies in the industry.

In Summary:

  1. We need to carefully consider our approach to people and nuance it to whether they are Type 1’s, 2’s, or 3’s.

  2. We need to understand human nature and not antagonize or scare away our prospects with the ‘ice bucket challenge’ of assaulting the integrity of their present MLM company (if they have one).

  3. We need to emphasize that Valentus coffee is priced right to dominate a huge market (i.e. single-serving retail coffee) and, because it sells on eBay, it's a Total No Risk proposition.

Getting involved with the business opportunity side of Valentus makes sense from a business and an ethical perspective.

 

“I’m Art Williams and I approved this message 🙂
Click here to call me

Today’s MLM Industry – Turned by The Dark Side

Today’s MLM Industry – Turned By The Dark Side

Yes, it’s true. The MLM industry has been under a lot of fire lately and justifiably so. If you know anything about the industry you know that the FTC recently slapped Herbalife with a $200,000,000 fine. But does that mean the MLM model is fundamentally wrong?

No, it doesn’t.

The only thing that’s ‘wrong’ in the MLM industry is the attitude that has pretty much permeated it over the last 20+ years, i.e. the attitude that it is OK to sell hopes and dreams instead of real value and results and the attitude that it is OK to sell overpriced crap as long as the top guys and gals got rich doing it.

Is there a better way?  

Is there a way that’s a win-win-win for the consumer (most importantly)-the Distributor- and the Company?

Yes there is.

And would you like to know what that ‘secret sauce’ of MLM success is?

The answer is that above all a successful MLM company must:

  1. Have a superlative and affordable product that brings real value to the consumer.

  2. The consumer must want to purchase that product regardless of whether there is an opportunity connected with it or not. And….

  3. The company must consider the customer first and foremost.

In other words, if it won’t sell at retail in the ‘open market’ for more money than the distributor pays the company for it at wholesale, it’s not a good deal for anybody and it’s certainly not a smart business opportunity financially or ethically, for the Distributor.

At Markethive, we coined a term for these characteristics (and several others).

We say that these kinds of MLM companies are ‘customer centric’. We believe that the MLM companies who survive the increasing government regulatory scrutiny(as evidenced by Herbalife’s fine) and an increasingly more savvy consumer will be few and far between. Those MLM companies which continue to operate with the ‘Old School’ MLM mentality won’t be around much longer.

We know of only one company which today is truly customer centric. More about that company below.

Network Marketing is in trouble but it’s not likely to die overnight.

Here's why the industry is in trouble: 

First of all, millions of people still realize they don’t have any other viable choices. And the fact is that while most MLM opportunities do ‘suck’, Network Marketing done-right (!) is still a fair shot at success for more people than any other business model.  

Secondly, it is unfortunate but true that the traditional Network Marketing industry has gotten pretty good at selling ‘hopes and dream’… even though that’s about all they have to sell. But still, the hopes-and-dreams model of recruiting still for them. At least for now.

They know that the average person is going to recruit one or two people and then they’ll be gone. And then the company will recruit more starry-eyed newbies and the cycle will repeat itself over and over and over.

But is this really success and are these companies really successful?

Many informed observers think that they are not. And we tend to agree.

Here’s how to spot an MLM company not likely to make it:

  • Claims to ‘sell’ a product but hardly any retail sales are actually made and the ratio of Distributors to actual customers is 9:1 (or worse!)

  • Distributors buy products mostly to maintain commission rank and not for real retail sales or voluntaryor preferential consumption.  

  • Only the top leaders make big money and hardly anyone even breaks even.

  • The company spends lavishly on Hollywood type ‘events’ rather than helping the Distributor.

  • The company does not encourage or support the Distributor in using modern technology to sell effectively in the digital age.

Those are just a few of the signs of a ‘bad’ MLM company.

The fact is that the vast majority of traditional MLM companies have forgotten something which is truly critical to their own survival and it has nothing to do with how many distributors the company has or how big their distributor teams are.

The really important metric is, ‘how many people really buy their product because they like it and how many of them keep buying it regardless of whether or not they have any interest in the business opportunity or not? If a product won’t sell on it’s own, at retail, and if average distributors can’t make money in the opportunity, it is neither a sustainable market nor is it a sustainable business opportunity.

In fact, one of the biggest reasons why there are so many X-MLM distributors floating around, with their horror stories about their past ‘MLM opportunity’, is because they were all told that their first priority should be to recruit more distributors rather than make retail sales. I’ve been through that and probably YOU have too, right?

Of course, if you’ve been in Network Marketing before you know that few if any Network Marketing companies have affordable products that people really want to buy irrespective of the business opportunity.

MLM distributors have always been told that high turnover was normal and that the reason they couldn’t large organizations was that they didn’t really try, they didn’t ‘want it bad enough’, or that it was supposed to take a long time to ‘make it up on the stage with the superstars’ getting the big checks.

You’ve probably heard that too, right?

Sadly, many people ‘bought’ that line of thinking and kept trying and trying and getting more and more frustrated until not only all their money was gone but so were the vast majority of their friends. Maybe you know what the NFL club is. That’s the “No Friends Left” club, right?

The reality in the MLM industry is that very few MLM products are truly an essential or highly valued part of the average person’s lifestyle. And those that do have some unique features are almost always so expensive that they qualify as luxuries that don’t fit into most people’s budget especially in these financially stressed times. 

And that’s not to mention that some MLM products are complete hoaxes OR there are cheaper versions of the same product available on the open market.

That’s why the image above is the image that most people associate with Network Marketing or MLM opportunities. How many times have you and your friends made jokes about this? It’s also the reason why many people only dream about but never expect to find a really good Network Marketing company.

This is the image that turns people off about Network Marketing and drives so many sincere, enthusiastic, hard-working distributors out of the industry. But this is NOT Valentus!

Indeed, sometimes a really remarkable company does come along. A company that has a truly ‘life style’ product, that the distributor can buy in bulk, sell at a legitimate retail profit, have a happy customer base, and (if they so chose) build a network of other happy and successful distributors.

When you find such a company, it really is possible to build a sustainable, profitable business and a family legacy to be proud of.

Another good thing about a good MLM business model is that, if you chose to, you can build your business regionally, nationally, or globally and you can even do most or all of it online (just like Amazon or eBay) if your company is truly progressive. You’re running a real business instead of a recruiting mill.

Companies which focus on only on ‘Hopes and Dreams’ and recruiting are doomed to fail.

The number one goal of every real business since the beginning of time has been customer acquisition… i.e. the ability of the business owner to acquire and retain customers throughout the lifespan of his/her business. An honest Network Marketing company should have the same priority… as Valentus does.

The vision of my group of network marketers is to have more customers than distributors at all times… although we are at the present stage looking for leaders to build an international distribution network of key leaders to take our unique line of weight loss coffee and other great products to the consumer.

And by the way – our almost daily flood of testimonials prove that our products do not disappoint.

Do YOU know anybody who likes coffee and who might want to lose a few excess pounds and/or inches?!

I’ll bet you do 🙂

Let’s sit down and talk about it… (╥︣﹏᷅╥)

Seriously, network Marketing can work for you if you work with the right company like our group of community members here at Markethive, are doing right now. We buy into the supplier company, Valentus, with a business builder pack for $499. This qualifies us at the Ruby level and allows us to buy and sell our products at low, wholesales prices on a monthly basis and maintain a positive cash flow.

Customer Centric Ideas For Network Marketing

Our customers are having fantastic results with our products. Just look and listen to the testimonials on my website, here. With results like these it’s no wonder that our Distributors who simply ‘Sample and Invite’ are doing incredible volume, advancing rapidly, and making money in our organization. Many for the first time ever in MLM.  

It’s a beautiful thing. You’ll be amazed at how your attitude toward Network Marketing will change when you finally start making repeat sales, making real money, and recruiting new team members because if they loved it at retail they knew they’d love it better as a distributor.

As you sell product to your customer base, you’ll be pleasantly surprised to find that there are lots of people not only who are very receptive to a great tasting coffee that helps them lose pounds and inches but who also are X-MLM veterans who haven’t lost their “Why” or their Dreams and are interested in making some extra money or a replacement income within your team.

There’s no science to explain. It’s just, “You like coffee? Here…Drink this.”

And imagine not being afraid to ask your customers, “Hi! How much weight or inches have you lost?” It’s really exciting to make money with a product that works. No more hoping you won’t have to face your X-Distributors or X-customers. 

We even have proprietary technology, within Markethive, which you can use to create an automated system that drives leads and sales to you or even into your distributor organization. We believe in building deep and strong (and not wide and greedy).

But don’t think that our business opportunity doesn’t require some form of work. It does. Hard work is required no matter what you do in life to reach success. We do run a business but we are very supportive within our team because we believe that ‘a rising tide floats all boats’.

If you’d like to listen to some of our recorded conference calls, you can. And you’ll hear incredible stories of success in short periods of time that are unheard of in other Network Marketing companies…stories that certainly are unheard of for a company like ours that’s only 2 years old (but we’re already approaching $3,000,000 @ month in sales volume).

If you do nothing — you earn nothing. But if you can say, “Do you know anyone who likes coffee and might like to lose weight and inches?, our business is not hard. All you need to do is ask that magic question, give some samples, and follow up.

If you have experience in Network Marketing, you know that companies which have highly demonstrable, affordable, and consumable products (and are well managed) always do very well. We are a company like that.

Matter of fact, our senior leader is Tom Prendergast, CEO of Markethive.com. Tom is a remarkably capable but relatively silent MLM superstar who in his prior MLM company almost put them out of business by recruiting 141,000 customers in just a few months. In his first MLM company several years before that he actually did recruit so many customers that his company did go out of business.

But now we need to talk about YOU

Have you been involved in Network Marketing before?

If so, how long have you been involved in the industry and how many companies have you been with?

How many companies have you been with?

Do you still a Big Dream?

What kind of options do you see in your future right now?

And last but not least, are you open to learning a whole new, customer centric way of building a profitable, fun, and sustainable business with an affordable, high-demand, high-quality product and a record-setting team?

If your answer is "yes" to at least most of these questions, especially the last one, then I would like to talk to you and see if you would be a good fit for our team.

My first requirement is that you need to join me and our team at Markethive. Even if you’re in another MLM company, you can still benefit from the free Markethive membership although you will not get a special extra benefit that we extend to Valentus members… as described below.

Once you’re in Markethive, you’ll need to set up your account and go through the easy and free Alpha Trailblazer upgrade. Then follow the instructions to set up your profile page.

Once that’s done I will connect with you through social media (facebook, linkedin etc.) to exchange phone numbers to discuss our business opportunity with you and ask you to join our Valentus business group within Markethive.

We prefer to go through these steps, just like a job interview, to find those individuals who really qualify. We are real business people who want to make sure that the people who join our business will be ín synch’ with our values and our business model.

We require the purchase of the business builder pack within our organization because you can’t sell from an empty cart and people WILL want the product.

Also, you receive a free Markethive Inbound Marketing platform, along with full training, to promote your Valentus business (and any other business you might be involved in) online. There is no other Inbound Marketing Platform on the internet as powerful as Markethive. Yet, amazingly, it is totally free.

We can do this because Markethive is advertising supported (just like Facebook, YouTube, and many other popular social platforms). No training, tools, or support are withheld even though amazingly our top competitors with Markethive (e.g. companies like Pardot, Marketo, or Eloqua) cost $1,000 or more per month.

Benefits of Joining Our Business at the Business Builder Level

There are reasons and benefits to our Ruby level requirement. The main reason is that as a Ruby Distributor with Valentus you earn higher commissions. You also will advance more quickly and you won’t lose sales by not having inventory. You will get sales if you Sample and Invite.

Note: our product actually sells at a profit on eBay too… if you set it up like we can show you. For that reason, there is zero risk of losing your money with this opportunity and no other company can make that claim and back it up with proof.

But wait…it gets even better!

Remember that ‘extra benefit’ I mentioned?

We also reward those team members who purchase the Ruby Level business builder pack with the affiliate rank in Markethive known as Alpha Entrepreneur! This package is valued realistically at $5000!

When you join our team, we will match your effort 110% as long as you are actively involved in trying to build your business. We won’t give up on you if you don’t.

For myself and our team, I look forward to welcoming you into two remarkable and unique companies… Markethive and Valentus. Buckle up!

Art Williams
Markethive Alpha Legacy Member and Developer
Valentus Ruby Team Leader
Skype: atwill4

9 Survival Essentials For The MLM Industry

9 Survival Essentials For The MLM Industry

 

If you’re in the MLM industry, by now you’ve undoubtedly heard of the $200 million fine the FTC just slapped on ‘once mighty’ Herbalife. I’m saying, ‘once mighty’ because this fine was very possibly the beginning of the end for Herbalife and also a wak- up call for the vast majority of the rest of the MLM and Direct Selling industry that has abused the public’s trust for so many years.

What have they done that is so naughty, you ask?

It's simple. Basically, they just got greedy. If you want more detail…here it is:

  1. Overpriced products

  2. A faulty and misrepresented opportunity

  3. A lack of technical innovation that has resulted in a system that doesn’t meet the needs of today's consumers or home-based entrepreneurs.

The FTC, in effect, said that Herbalife was a pyramid operation, even though they refrained from using those exact words. This was probably because they didn’t want to rock too severely an already fragile US economy but it’s clear that ‘pyramid’ was exactly what they were describing.

So, what’s the fallout going to be?

Here at Markethive, we think that Herbalife is probably ‘toast, dead meat, Big Casino, swimming with the fishes’ for all intents and purposes. Their brand will linger for a while longer but probably will never fully recover.

The sad fact is that Herbalife, and the countless other companies which operate in a similar manner, are too entrenched in the ‘old school’ MLM methodology to make the necessary changes in time to move into the new age of the home-based entrepreneur. And a lot of distributors who needed the opportunity these companies promised are going to be left with nothing but an I.O.U. for the time and money they spent.

>More and more of the public is too savvy now to fall for the ‘hopes and dreams’ MLM pitch now. That’s why the vast majority of MLM companies are losing approximately 50% of their distributors every year.  In fact, MLM companies have little if any political or social ‘capital’ left to spend not only with the public but also with regulators.

Up until now, the MLM industry has always had it’s detractors and its promoters but MLM companies, leaders, and so-called interest groups like the Direct Selling Association have been able to maintain a charade of propriety by various means. Obviously there was rot ‘below the decks’ that was never properly addressed.

But, with this latest FTC decision, the cat is officially out of the bag now and the MLM industry traditionalists need some new thinking.

In trying to learn from the past (and especially these recent events) and move into the future, the present question is: Where does the MLM and Direct Selling Industry go now and where can aspiring home-based entrepreneurs find the opportunity they seek in today’s promising but uncertain digital age?

In Markethive, we think we’ve got some answers. Here are our 9 Survival Essentials For The MLM Industry:

  1. Companies must have superlative products or services. In fact, truly next-generation MLM must be characterized by superlative products and services that have no competition in their respective market. That market supremacy will not rely strictly on price but rather on superior value. And… companies will not expect everybody to want to be ‘in the business’ but rather will have a clear retail-only distribution channel for people who have no interest in their business opportunity. Indeed, these customers might not even be aware of an opportunity. This will give stability to those who do choose the business-builder route within their respective MLM company. Example: Just because I want to drive a Chevy truck doesn’t mean I want to be pitched on buying a dealership.

    Question – How can you tell if an MLM company’s products are competitively priced?

    Answer – If their products won’t sell in the public marketplace, e.g. on eBay, for more than you, the Distributor, pays the company for them, then they are not good products and you are being ripped off. And you’re ripping off your friends who buy those products.

  2. Companies must have virtual warehouses for their distributors in order to relieve them of the burden of stockpiling inventory in their homes or garages as has often been the traditional MLM model. In fact many MLM companies still load their distributors with inventory that will never be sold. Amazon has proven that the ‘virtual warehouse’ concept works. MLM companies need to adopt the same idea. This one innovation alone will likely at least double product sales, increase distributor retention, and finally make home based MLM and Direct Selling businesses competitive with local retailers.

  3. Companies must engage in cooperative advertising and marketing with their distributors, wherein companies match advertising funds from distributors and also run ads which drive prospects and/or customers to a distributor’s 800 phone number or to the top of some other type of sales funnel. Other industries have been doing this for years. One MLM company did this in the past and was extremely successful as a result however they ceased this practice and reverted to the old-fashioned ‘hopes and dreams’ model… a move which they probably regret now as their business continues to decline. However,  MLM companies which do this correctly will enable distributors to build very successful businesses.

  4. Companies must enable their distributors to E-retail. Once the virtual warehouse function is set up a distributor, companies must give them an online interface whereby they can log into their ‘business center’ and perform any desired marketing or business management function, i.e. send samples, fill and ship product orders, and reorder inventory…all while simultaneously carrying on a live text or voice conversation with a customer or prospect. This contributes tremendously towards removing the unprofitable burden of back-office paper pushing from the distributor and enables him/her to focus on bonding with the client or prospect.

  5. Companies must provide a robust 800 phone number telemarketing platform. This is an affordable and very effective marketing tool which starts with distributor getting an ID# from the company. The ID# resides on company servers and is used for all manner of tracking. The operator talking to the customer or prospect may or may not be the distributor but the operator interface displays the source of the call. The stimulus for the call could be any type of media ad, event, or call to action. Operators receive and handle the calls and have the ability to make notes on the account, forward the call, or 3-way the call as appropriate.

  6. Companies must use API’s (Application Programming Interface) to enable their distributors to establish a smooth presence on online stores. This is where they can ´meet’ the customer when they shop on eBay, Amazon, Alibaba, or any of the large number of ecommerce sites that are popping up today. In the past, MLM companies have ignored the advice of qualified experts and have resisted authorization of API use by their distributors, claiming they (the companies) would lose control of prices and selling policy. In fact, properly constructed API’s do allow the company the control they are unnecessarily worried about.

  7. Companies must develop, allow, and encourage a robust retail presence, in the form of retail-only websites for distributors. One of the FTC’s specific complaints concerning Herbalife was that Herbalife did not actively encourage retail sales by their distributors. Thus contributing to the fact that Herbalife had almost no retail sales. Instead, Herbalife and other MLM companies have insisted on cramming ‘Hopes and Dreams’ propaganda about their worthless opportunities onto distributor sites. And they wonder why they don’t have many retail sales. This is a huge ‘turn-off’ to many retail customers. To reiterate, legitimate business retail product irrespective of ‘ownership’ (or pseudo-ownership) opportunities. And they don’t distract buyers with money in their hands with ‘a great opportunity’.

    NB: here is it also noteworthy that no current MLM company encourages their distributors to build their own database of customers… which any smart distributor should do. Some companies even expressly prohibit it.

  8. MLM companies need to provide the marketing systems for their distributors to win in today’s modern digital marketplace. This includes such items as autoresponders, social broadcasters, social media tools, conference rooms, blogs and other publishing platforms, brandable and replicable PDF’s, video marketing platforms and tools, co-op advertising support and software, and (of course) high-quality training. No MLM company, other than the emerging joint venture between Valentus and Markethive, have even attempted to do this.

  9. Because business is competitive and technology is rapidly evolving, MLM’s need to provide constant, quality, live and archived video training. A few MLM companies have attempted to do this but the overwhelming majority of that training has been mostly motivational ‘hopes and dreams BS’ rather than information which actually enables a distributor to win in the marketplace.

Final Thoughts and Summary

A look across the MLM and Direct Sales landscape today reveals a dismal scene of the majority of companies hooked, like an addict, into Old School methodology and philosophy which did work briefly in the early days of the industry but in fact no longer does. It’s clear that the reputation of the MLM industry has gotten worse and not better.

Even worse, the landscape is littered with battered and broken dreams and self-images…interspersed with the crafty, grinning, minority who have made huge fortunes in MLM at the expense of not just the aforementioned X-distributors but also millions of consumers who did not get the product and/or service they deserved.

There are two companies, Valentus and Markethive, who believe this situation needs to change and are doing something about it. Valentus has a great tasting, weight-loss coffee that’s very reasonably priced, a strong retail reorder rate of 80%, and an excellent compensation program. Matter of fact, experts agree that Valentus is currently entering momentum.

The other half of this unique equation is Markethive, an innovative inbound marketing platform, free for all. Markethive is supported by advertising…similar to Facebook or YouTube and is actually better than similar platforms from better known and longer established companies like Hubspot and Pardot which start at $200 and rapidly escalate into thousands of dollars per month.

Markethive’s platform is rapidly becoming the new ‘Platinum Standard’ automated marketing system of choice for home-based entrepreneurs and is perfect for almost any business.  

Just coincidentally, (some would say, ‘by fate’) the principals of these two companies (Dave Jordan, CEO of Valentus and Tom Prendergast, CEO of Markethive), share a common vision for a New Age of The Entrepreneur and the contribution that their respective companies can bring to the MLM industry.  

For more information on anything discussed in this article, or to get involved in the discussion yourself, you are encouraged to register for a free Markethive membership, here. If you are an aspiring or disgruntled home-based entrepreneur looking for a great opportunity, click here. Or….if you just love great coffee and/or want to lose some weight, click here.

 

Art Williams
Markethive Developer and Case Study Writer

 

 

Become The Best Blogger

Become The Best Blogger.

Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. 

Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they're not doing it, they will be.”

Two years later, Nisen and Islam’s prophecies have come to pass. We are in the age of content marketing — and it's showing no signs of going away. The content marketing arena is now so vast and so complex that people are starting to get lost. Don't believe me? Just take a look at this hodgepodge of an infographic from LUMA:

luma-content-marketing

In spite of the scary complexity, blogging is still the one of the most powerful weapons in the content marketer’s arsenal. And the better the blog, the better the content marketing efforts.

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. It’s only logical. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

And here’s the really good news: You can become the best blogger in your niche. In the post that follows, I will provide three points that explain exactly how to gain that edge.

1) Know your audience.

Answer the most important question:  “Who is my audience?”

Too often, bloggers start with the wrong question. They ask things like:

  • How can I be interesting?
  • What can I write about?
  • What will make this post more engaging?

Those are great questions, but they are totally meaningless unless you first understand your audience.

I came across a line recently that stuck with me:

 

pngbase64c3c9af76173e7e56

When you blog for someone, you will have plenty of things to write about. What’s more, you’ll communicate in the right way — you'll be more "human" and familiar if you treat your audience like real people.

As you ask the big question, “who is my audience,” keep in mind these additional questions that will help you develop a deeper knowledge (From University of Maryland's Writing Resources):

 

  • What is the relationship between the writer and the reader?
  • How much does the reader know
  • Is the audience likely to agree or disagree with you?
  • What will the reader do with the information?

The clearer your view of your audience, the better your writing will be.

Your audience is smaller than you think.

Keep in mind that your audience is probably smaller than you think. Traffic metrics do not reflect an accurate count of your engaged audience. A better way to understand your audience is through engagement metrics.

In a study conducted by Chartbeat on Slate readership, they discovered that the most engaged readers were those who scrolled below the fold. A full 86% of engagement took place when readers scrolled to read an article.

 

chartbeat

Also, share metrics tend to skew the perception of an engaged audience. The people who share your articles don’t always read the whole thing, as an Upworthy study showed. This chart below indicates how long users stayed on a page compared to the point at which they shared the article.

attention_minutes

Your true readership is made of those who are engaged — the users who read your entire article and absorb the material.

You can build your audience.

Even though it is smaller than you think, you can also build your audience. Great bloggers grow in size and reputation. That’s what this article will tell you how to do.

The more you blog, the better knowledge you’ll have of your audience. You discover what they love, what they don’t love, what makes them click, and what makes them convert. In my Complete Guide to Building Your Blog Audience, I wrote this:

"A great blog begins with the content you create, but to be successful, a blog also needs a strong community or audience."

So you should not only learn who your audience is, but also shape that audience, too. To a certain extent, you get to decide who your audience is, and what they want to hear.

Everything starts with audience. If you know your audience and speak directly to them, they’re going to love you.

2) Be consistent.

You’re not going to be a wildly successful blogger unless you’re consistent.

An article on NewIncite had this to say about consistency:

"Quality of content and consistency are the most important factors in setting up your schedule … Consistency will keep them engaged, build brand awareness, and — if done right — help convert them to buyers."

It’s easy to talk about consistency, but it’s hard to do consistency. Bruce Springsteen wasn’t exactly a content marketing professional, but he had a great line about consistency:

"Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time."

What worked for The Boss works for content marketers, too. You want to be a blogging rockstar? Take it from a real rockstar: Consistency matters.

Being a rockstar blogger feels good. But waking up early every day, hitting the keyboard every day, and maxing out your mental resources every day doesn't always feel good. But that gritty pain is what consistency is made of.

How often should you blog?

So, what does consistency mean in real numbers? How often do you need to publish a blog post? To answer this question, I’m going to be all evasive and tell you to refer to point one — know your audience.

Joe Pulizzi of Content Marketing Institute wrote this on the topic of blogging frequency:

"As long as the blog post serves these two goals it’s worth doing a post: 1) Is a compelling and interesting story to your target audience (the reader), and 2) Serves the objective for your blog. If that means five posts per week, great.  If it’s one per week, that’s fine to. [sic] Focus on whether or not you have a story worth telling."

I can’t give you a hard and fast number. I can, however, recommend a minimum threshold — you should aim for at least one post a week.

Why? Frequent output — i.e. consistency — is positively correlated with greater traffic, as indicated by HubSpot’s research.

blog-slide-7-resized-600

In addition, HubSpot discovered that bloggers with higher output had better lead generation results:

blog-slide-10-resized-600

So consistency leads to accumulation of content, and the more content you have, the more results you’ll get.

3) Be totally transparent.

If you’re more transparent than anyone else in your niche, you’ll get more readers. People crave transparency.

Kevan Lee, Buffer’s blogger par excellence, writes this in his article, "The Anatomy of a Perfect Blog Post:"

"We aim for an element of storytelling in each of the posts we write, often starting a blog post with a personal anecdote or moment of transparency."

Transparency is a tricky thing. On the one hand, relationships are built on trust and transparency. But it’s hard to be transparent. Nan Russell, in Psychology Today, had some cogent insights about transparency:

"People want other people, not necessarily themselves, to be transparent … Some people find transparency threatening, especially at work, while others find it exhilarating. Some confuse transparency with authenticity, or think transparency means communicating everything or knowing everything they want to know."

Transparency is important in blogging, because you are building trust, developing relationships, and growing an audience. At the same time you must exercise your transparency in a thoughtful and intentional way. You’re not going to spill business secrets, gossip about others, or divulge information that puts you in a dangerous personal situation.

The best advice that I’ve read comes from the article I cited above, regarding the role of transparency in the workplace. These principles, as I’ve restated them and applied to blogging, will make you appropriately transparent:

 

  • Tell stories that demonstrate your openness and vulnerability.
  • Make sure you are respecting your boundaries of confidentiality and the confidentiality of others.
  • Use your transparency to help others, not simply for the sake of being transparent.

When we try to become transparent, we’re usually not as transparent as we think we are. But if we work hard to share personal stories — appropriate details included — we’ll get better at it.

Transparency engages readers and turns your blog into something that readers love. As I’ve studied many blogging niches, I’ve discovered that the bloggers with the greatest degree of personal disclosure are the most successful. So if you want to be a successful blogger, you’ve got to get personal and transparent.

Conclusion

Being the best blogger in your niche has very little to do with writing technique and flawless grammar. Those technical skills kowtow to some way more important things:

 

  1. Knowing your audience.
  2. Being consistent.
  3. Being totally transparent.

If you put these techniques into play, you’re on the path to blogging domination and content marketing success.

*How to Become the Best Blogger in Your NicheWritten by Neil Patel | @neilpatel

DR. Raymond Jewell, is a leading economist and Home Based Business Consultant. He is a Alpha Legacy member of Markethive and manages several blogs on the hive. Markethive Systems is just a click and a sign up and you can witness the power of the Hive first hand. 

See You At The Top

See you at the top of what?

We hear it said by people in Network Marketing all the time, "See you at the top!" Top of what? A mountain, a building, life, what? We all know what they mean but does it ever happen? Are they hollow words?

How many network marketing companies have you joined looking for the big hit? I am sure you have heard this before but I'll say it again, the big hit formula has to be in place for you to get the big hit? Only when you find a company that you like and can talk to others about will you rise to the top in the company. Passion is one of the ingredients that motivates anyone to become great, thus when they have passion they will move mountains to get to the goal.  Formula: Passion + Feelings + Emotions = Big Hit

So, you are probably asking "How do I find a company that I have passion for?" It's easy! We as human beings are driven by feelings and emotions and when things feel right we become emotionally invested. In looking for a company we need to find one that emotionally charges us up, and we have good feelings. 

It's like falling in love with your significant other. Are you in love, or in love with being in love? Are you in your network marketing company because someone else presented it to you and you fell in love with it because someone else was in love with it, or are you in love with it because it turns you on all the time?

I recently found a new company that totally turned me on and I fell in love with it. To top it off, when I told my wife about it she fell in love with it, [My wife has never liked any network marketing company I have ever been with, she just tolerates them. But she loves to cash the checks they generate.] This new company has me excited all the time, and its easy to talk to others about. 

When you look for a company that will be your guide to riches, you want one that you can easily talk to others about. If you find any hesitation about presenting your product you are in love with being in love, and not in love with the company. It's like a movie you have recently seen that you like, how easy is it to recommend to others? But if you don't like the movie you will not recommend it or never mention it. 

How do you know when you find the right company? Well as I said it's, emotion and feelings, that will be an indicator. But here is another way to tell. It's like the new company I was telling you about, I kept looking at the company and saying to myself,"There is no way that this pay plan can be so lucrative." "How long can this company be around paying out so much money?" And so it goes, I kept asking all these silly questions trying to kill the opportunity. I was getting in my own way!

Finally, It dawned on me, I was trying to remove a path to get to the top. I was doing what many people do, getting in my own way, and finding reasons why my high emotional levels we false. It's like a love affair with one foot out the door. I was looking for a reason why it was not going to work, and as long as that goes on it will never work.

Finally, I just said, "If the the worse happens, Oh well!" So I joined and am having a ball! It's just fun!

Ariving at the top only happens when the top is in sight, when you can actually see the path. Remember, we do things based on feeling and emotions and when we are emotionally charged up about what we do we will soon have the vision and image of how to get to the top. Vision is what you are able to see in your minds eye. You know that you are on the path and will not waiver from it. This article is written through a program that was developed by a friend of mine, and when he got the vision for Markethive he never wavered until it came to reality. He could see it in his minds eye.

So when people say, "see you at the top" I always ask the question "have you seen the path to get there in your minds eye?" Do you know how to get there? I personally want to know, if you know! As I have written in this article, you will know based on your feelings and emotions about what you are planning on doing. Your internal guide is, how do you feel emotionally. 

By the way if you want to know the company that I am so charged up about  click here and take a look. 

Thanks for reading,
Dr. Raymond Jewell