Bitcoin climbed in value from less than $1,000 at the beginning of 2017 to $14,000 by the end of the year. A coin of Ethereum was worth $8 on Jan. 1, 2017, and $843 one year later. Who would not be intrigued with the idea of owning something that appreciated thirteenfold, or even a hundredfold, in one year? Even the least sophisticated investors are wondering if cryptocurrency is a real thing or just a bubble of speculation. The real revolution is not the currency but the system that supports it.
Digitization and commercialization of trust
In the late 1990s, many were sucked into the dotcom bubble as the internet revolution brought unimaginable valuations to businesses with a technology bent. But the companies themselves were not as valuable as the platform they were all being built on: the internet.
Cryptocurrencies like bitcoin and Ethereum are no different; they are the shiny objects capturing everyone's attention. But the real industry changer is blockchain, the technology they are built on. Why? Because just as the internet digitized geography and made the world smaller, blockchain does something unimaginably valuable: it is the digitization of trust. It makes transactions trustworthy and safe. Here are some questions to consider in the emerging world of digital logs:
1. Will digital currencies dominate the future? Digital currencies are absolutely the future of money. However it's unlikely that bitcoin is the ultimate winner. Regardless of the coding oddities that make it an inefficient vehicle (the mining code used makes it a colossal waster of electricity and processing power), the idea is simply too big for one platform to own. According to Erik Townsend of the MacroVoices podcast, the demise of bitcoin will result from the privacy and anonymity it guarantees. Sovereign nations will not allow transactions to occur without ensuring taxes are paid and the flow of funds is monitored.
Whether it's in the name of security or for some other reason, you can bet that as cryptocurrencies evolve, so too will government regulation and involvement. China has already started working on a digital renminbi. If the U.S. intends to keep its status as the world's reserve currency, it will need to digitize. By making all non-agency-sponsored currency illegitimate, the world's governments can rapidly marginalize currencies like bitcoin as the domain of bad actors on the fringes of society.
2. How does blockchain work? The system that all cryptocurrencies are built on is a distributed ledger protocol (DLP). Think of it as the ultimate digital log. Imagine a digital version of the library book log many of us grew up with. It tracks who borrowed the book and for how long, and ensures its eventual return (or the appropriate fine). Now imagine if that book was digital and the log tracked who could borrow it, amend it and share it, and there was a complete digital footprint of every person's interaction with it. Now imagine that log not being monitored by a library, but instead being regulated and protected by the users. Think what it would mean if this technology was used for every product, transaction and payment throughout the world with secured access for approved participants.
3. What are the implications of mass adoption of DLP technology? If the buyer and seller do not know each other, many transactions currently require an intermediary to reduce counterparty risk and ensure payment and the safe delivery of products and services. Ultimately, blockchain will completely change how the world interacts because it allows for the safe transfer of a product from one person to another if a set of programmed conditions is met. In the log, you can set the rules for who has access, for how long, and ensure safe payment. With blockchain, we aren't just logging the transaction, we are also guiding the transaction and all of the streams of payments along the way. Blockchain instills instant confidence in the transaction.
What happens when we really don't need to have a trusted middle man like a bank or an escrow agent to confirm delivery and payment? Or a title company to track the history of property? Over time, transaction costs will decline and many of the world's multifaceted intermediaries will have to evolve to survive.
Hurry up and wait
DLP technology today is like the internet in 1992, with immense potential but a messy learning curve. Investing in dotcom stocks in the late 1990s was a frenzy, and many of the pioneers ultimately failed. The real impact of the internet has taken decades to unfold, but the future of commerce and society has been forever changed. DLP technology has the potential to be just as impactful over time.
Should people buy bitcoin or other digital currencies today?
Just like the dotcom bubble, backing any one "winner" in the crypto craze is like placing a bet on a specific number in a game of roulette. It's so early and the outcomes are so uncertain that nobody knows who the eventual winners will be. You only win if you pick right and are fortunate enough to leave the table at the right time.
Origination: Joe Duran is founder and CEO of United Capital. Follow him @DuranMoney.
We hear it said by people in Network Marketing all the time, "See you at the top!" Top of what? A mountain, a building, life, what? We all know what they mean but does it ever happen? Are they hollow words?
How many network marketing companies have you joined looking for the big hit? I am sure you have heard this before but I'll say it again, the big hit formula has to be in place for you to get the big hit? Only when you find a company that you like and can talk to others about will you rise to the top in the company. Passion is one of the ingredients that motivates anyone to become great, thus when they have passion they will move mountains to get to the goal. Formula: Passion + Feelings + Emotions = Big Hit
So, you are probably asking "How do I find a company that I have passion for?" It's easy! We as human beings are driven by feelings and emotions and when things feel right we become emotionally invested. In looking for a company we need to find one that emotionally charges us up, and we have good feelings.
It's like falling in love with your significant other. Are you in love, or in love with being in love? Are you in your network marketing company because someone else presented it to you and you fell in love with it because someone else was in love with it, or are you in love with it because it turns you on all the time?
I recently found a new company that totally turned me on and I fell in love with it. To top it off, when I told my wife about it she fell in love with it, [My wife has never liked any network marketing company I have ever been with, she just tolerates them. But she loves to cash the checks they generate.] This new company has me excited all the time, and its easy to talk to others about.
When you look for a company that will be your guide to riches, you want one that you can easily talk to others about. If you find any hesitation about presenting your product you are in love with being in love, and not in love with the company. It's like a movie you have recently seen that you like, how easy is it to recommend to others? But if you don't like the movie you will not recommend it or never mention it.
How do you know when you find the right company? Well as I said it's, emotion and feelings, that will be an indicator. But here is another way to tell. It's like the new company I was telling you about, I kept looking at the company and saying to myself,"There is no way that this pay plan can be so lucrative." "How long can this company be around paying out so much money?" And so it goes, I kept asking all these silly questions trying to kill the opportunity. I was getting in my own way!
Finally, It dawned on me, I was trying to remove a path to get to the top. I was doing what many people do, getting in my own way, and finding reasons why my high emotional levels we false. It's like a love affair with one foot out the door. I was looking for a reason why it was not going to work, and as long as that goes on it will never work.
Finally, I just said, "If the the worse happens, Oh well!" So I joined and am having a ball! It's just fun!
Ariving at the top only happens when the top is in sight, when you can actually see the path. Remember, we do things based on feeling and emotions and when we are emotionally charged up about what we do we will soon have the vision and image of how to get to the top. Vision is what you are able to see in your minds eye. You know that you are on the path and will not waiver from it. This article is written through a program that was developed by a friend of mine, and when he got the vision for Markethive he never wavered until it came to reality. He could see it in his minds eye.
So when people say, "see you at the top" I always ask the question "have you seen the path to get there in your minds eye?" Do you know how to get there? I personally want to know, if you know! As I have written in this article, you will know based on your feelings and emotions about what you are planning on doing. Your internal guide is, how do you feel emotionally.
By the way if you want to know the company that I am so charged up about click here and take a look.
Profile Pages: “Online Branding and Building Authority”
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.
Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.
Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.
RE: WordPress Markethive’s technology super charges WordPress campaigns.
Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.
Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.
Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:
Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.
There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!
The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.
The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.
Guest Blog for Others (This is a major component in Markethive)
When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.
Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.
As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.
My main tips for GROUP blogging for your brand include:
1. Find the best GROUPs to guest post on.
When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.
2. Find the GROUPs blogging policy.
If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.
3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)
Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.
4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)
Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.
To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.
Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.
5. Create Awesome Content.
Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.
The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.
Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.
6. Support your GROUP post once it goes live.
It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.
Don’t Forget Blog Commenting
Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.
Get a Disqus account as well as it is a sort of social network of people that comment.
You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.
Your Online Branding & Authority Building Strategy Using Blogs
What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!
Create a Consistent Brand Image for Each Profile
Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:
Find your fan page through a friend’s activity stream and then follow it to your blog, then website
See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.
Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.
Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:
Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.
The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well
Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!
Help People Find Your Profiles
I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:
Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.
Another frustration is the direct sales industry.
Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames. The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.
Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.
Get Engaged with Your Followers, Fans, and Subscribers
You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.
If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:
Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.
Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.
Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.
Facebook Fan Page Engagement
There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:
Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.
Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!
Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.
If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:
Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!
Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!
Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!