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IOTA Token has Record Breaking Launch on Bitfinex, Hits $1.5 Billion Market Cap

IOTA Token has Record Breaking Launch on Bitfinex, Hits $1.5 Billion Market Cap

    

Cryptocurrency exchange Bitfinex officially launched the IOTA token

At 9:00 am Eastern Standard Time, cryptocurrency exchange Bitfinex officially launched the IOTA token, IOT. Tradable in IOT/USD and IOT/BTC pairs, tokens for use with the IOTA network are now publicly accessible through the Bitfinex website. This launch represents a milestone for IOTA as they expand their user base. “Exchange listing is something that has become a hallmark for all crypto projects,” says IOTA founder David Sønstebø in conversation with CCN, “it represents that the technology is ready for the open market and the wider audience.” And looking at the numbers from the launch, it seems the open market was ready for IOTA.

Consumer Anticipation

After Bitfinex’s announcement on June 4, 2017, regarding the listing of IOT, user demand became readily apparent. The staff at Bitfinex found themselves ‘inundated with requests for details,” explained Bitfinex representative Brandon Carps, “We’ve yet to see this many requests for details on a token listing.” These inquiries lead to an unprecedented amount of support tickets created for Bitfinex.

By the Numbers

After going live on Bitfinex, the transaction volume quickly became so massive that the Bitfinex servers briefly went down. “Moments after the IOTA launch,” Brandon shared,  “we were all hands on deck to load balance and ensure IOTA trading was back online and operating as expected.” What kind of volume? Within the first three hours of trading, 4.44 Million Mega IOTA were traded with the IOT/USD pair, an amount that increased by the second. The IOT/BTC trades showed even greater activity, showing 11.67 Million Mega IOTA traded in

The same period.

The first two hours of IOTA trading was more than double the USD volume and ten times greater than the BTC volume of the last token we released, Ripple, over the course of its full trading day.

All of which sees IOT slotting itself straight into the top 10 cryptocurrencies by market cap. At the time of publishing, the total value of IOT tokens stands above $1.5 billion, peaking beyond the likes of Dash and Monero.

Bitfinex Lists IOT

The team at Bitfinex have been following IOTA’s development closely for the past year. Thanks to the innovative nature of their platform, and the “amount of effort the founders have put into IOTA in just a year’s time relative to the polished product we see today is atypical for something in such an early period of its life,” the IOTA token was an obvious candidate for inclusion on Bitfinex. The relationship is unique for Bitfinex as well, as this is the first token Bitfinex is hosting not listed on any other exchange. In discussing the success of IOT on Bitfinex, David said “I want to congratulate every IOTA member on this success. Now we welcome thousands upon thousands of new people who learn about and get interested in IOTA through this event with open arms. However, we are still considering this the very early days, and are squarely focused on the long term execution and vision of the IOTA project.”

Chuck Reynolds


Marketing Dept Contributor
Please click either Link to Learn more about
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Advantages Of Remaining Anonymous Online

Advantages Of Remaining Anonymous Online

One of my favorite websites, www.makeuseof.com, has a way of making complex subjects simple. I like to do that too when I write and this article, which I will summarize here, highlights the very topical subject of privacy and online security. The linked article discusses something most people don't know much, if anything, about…. the practice of using an anonymising proxy server.

It would be nice to think that one has constitutional rights and, as a law-abiding citizen, nothing to fear. Unfortunately however, our world system is full of 'bad apples' and it just makes sense to be cautious at all times. The reasons to use an anonymising proxy server make a lot of sense.

First of all, what is an anonymising proxy server?

It's just a device that is positioned between your computer and those websites to which you connect. It's a buffer or intermediary device that protects your identity by making you an anonymous visitor rather than a specifically identified visitor when you surf the web. For example, if you wanted to connect to www.bunnyrabbitunderwear.com (I don't think there is any such site), you could do so but nobody would know who or where you are.

Here's the reasons to use an anonymous proxy server (APS):

  1. An APS means that there is no record of your identity visiting any website. Those websites would know that somebody visited the site… but not who it was or where they were…. no paper-trail to you. As they usually are set up to work, APS's also block any incoming connections from known malicious sites or malicious downloads to your computer.
     
  2. APS's bypass filters which might otherwise restrict your access to outside sites. For example, you're traveling in a foreign country that uses internet censorship. Or there is a site which your own government, for whatever reason, doesn't like. Using an APS, neither situation prevents you from making that connection.
     
  3. Modern advertising 'best-practices' feel no qualms about building very elaborate profiles on surfers who visit their sites.APS's block that kind of tracking because the visited site receives no information about who or where you specifically are.
     
  4. There are situations where you might want to use an online messaging service that would otherwise be blocked. By using an APS, you can use that service.
     
  5. If you're trying to do some sensitive research, you probably wouldn't want a record of it. Using an APS allows you to do your research anonymously.
     
  6. As clearly indicated in the video interiew with Edward Snowden in the above linked website, it is well-known that all major governments 'snoop', as a matter of general policy, on their own citizens. An APS prevents all or most of that snooping.

Which ASP service should you use¡

That's ultimately your decison but there are three possible choices:

  1. Tor – Perhaps the best known ASP service although some currently feel it is not as secure as it once was.
     
  2. I2P – A popular alternative to Tor but one which works somewhat differently.
     
  3. JonDo – A more 'White Hat' and perhaps not as strong version of the previous two choices.

There are some serious issues involved here. What you do is up to you but, IMHO, doing something is better than doing nothing. Me…. I don't live in the US anymore. One small step for one man….one giant step for mankind.

 

 

 

 

Consider the Following Recommendations When Designing a Mobile-Friendly Website

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Before we get into what defines a mobile-friendly website, let’s first discuss why this is even relevant.  About a year ago, Google released its algorithm known as Mobileggedon.  In essence, this algorithm penalizes websites that are not “mobile-friendly” by decreasing that website’s ranking in mobile search results.

So what may have been the catalyst to releasing Mobileggedon?   Since 2014, mobile devices have been the primary devices utilized to access the internet.   Desktop is still important, but it is no longer considered first-line.  Therefore, Google’s Mobileggedon algorithm is like a “tough love” approach in encouraging businesses to always design their websites with mobile devices in mind.

When developing a mobile-friendly website/webpage, consider the following recommendations:

1) Do NOT design a separate mobile website from your desktop version because it is redundant!

Think about it.Why would you create two different websites (mobile & desktop versions) that contain the same content?Google already penalizes websites for duplicate content.So why would you allow your website to be penalized for duplicate websites?

2) Use Responsive Web Design (RWD)

According to Wikipedia, RWD is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

From a technical standpoint, RWD employs use of flexible layouts, flexible images, and cascading style sheet media queries. This allows a web page to be able to detect the visitor’s screen size and orientation; and change the layout accordingly (think auto-adjusting to fit your mobile device’s screen).

3) Always include a viewport meta tag

The viewport is a virtual area used by the browser-rendering engine to determine how content is scaled and sized.   The viewport meta tag tells your browser that the web page needs to fit the screen.

Typically, when loading full-sized web pages, mobile browsers display the entire page at reduced magnification.When a website does not make use of a viewport meta tag, users may have to double-tap or pinch the screen to adjust the web display.The below illustration shows a typical web page layout displayed on a mobile screen:

In the above example, users typically must rotate their mobile screens, pinch to magnify, etc so that the content can be seen.

Applying a viewport is critical in creating web pages that are mobile-friendly.

The following shows a sample screen layout without a viewport. The initially loaded page is zoomed out much too far to be legible, while zooming in makes content extending off the right edge of the screen difficult to access:

This reflects the browser's default assumption that content should extend 980 pixels wide. Mobile browsers must make that assumption in order to render pages that are not optimized for display on mobile screens.

Finally, here’s the above screen layout after applying the viewport:

There are many different configurations that you can specify your viewport to control.  To explain the technical details any further would be beyond the scope of this article.The idea here is to understand the concept (and importance) of applying viewport meta tags to your webpage.

4) Font sizes and button size matter

Ideal font size is 14px.When creating labels or forms, consider reducing the font to at least 12px.  Same concept applies for buttons.   For optimal viewing, consider creating button size dimensions of at least 44px by 44px.

5)Use high-resolution images

According to Wikipedia, image resolution is the detail an image holds and can be applied to describe digital images, film images, and other types of images. Essentially, a higher resolution means more image detail.

Having extremely high-resolution images will prevent pixilated or even blurry images when viewed on a retina-quality screen.

6) Remove the default zoom

Using auto-zoom may interfere with a web page’s layout elements, especially for images and navigation content. They may appear small or too large in your layout.

The solution here is to make use of viewport meta tags.Again, to describe the technical details of this process in any more detail would be beyond the scope of this article.

7) Use YouTube videos on your site

Because YouTube already utilizes responsive web design (RWD) coding, any risk of difficulties in viewing videos on a mobile device are theoretically eliminated.

8) Don’t constrain your user’s mobile experience

Always include a “go to full website” or “view desktop version” option at the bottom of your site. This will give your website visitors the ability to choose how they want to view your website’s content.

9) Never stop testing

Even after your responsive website is complete, the testing never ends.Be sure to test your webpage on various mobile devices: Apple, Android, Windows, etc.Leave no stone unturned including buttons, layout, font, displays, etc.

Even more important is to allow someone who fits your target [demographic] user.Consider including someone who does not have an extensive technical background especially if this person comprises your primary demographic of potential users/visitors of your website.

Did I miss anything?  Your comments are always welcomed.

 

 

 

 

 

 

 

Why Work Inbound Marketing?

Why Work Inbound Marketing?

Different teams are going to have different solutions for who does what when it comes to inbound marketing. At a smaller company, inbound marketing strategy may fall entirely to one person to create and execute. A larger team may have more specialized positions in content, social, brand, etc. or really any combination of the above tasks among any number of people, depending on the company’s needs an the team’s strengths.

So where does SEO fit in to all of this? Is search engine optimization as we know it being absorbed into other marketers’ jobs?

Rather than being threatened by other disciplines’ encroaching on our territory, or overwhelmed by the volume of tasks that go into a robust inbound marketing strategy, modern SEOs should be embracing the rise of inbound as a holistic approach since it allows us to do better marketing. The days of being handed a blog post and told to add keywords to it are coming to an end, and that’s a good thing!

What happens when a company has a lot of employees with SEO knowledge, but no SEO? I learned what that looked like when I started at SEOmoz. Obviously, lots of folks at SEOmoz understand SEO strategy and why it’s important, but it had been several months since an official SEO had worked at the company.

The result? A lot of elements that were important to SEO had fallen through the cracks or been back-burnered. Content producers knew that keywords were important, but didn’t know which ones to be using and where. New features had been added to the website in ways that were great for users, but created unnecessary headaches for search engines. Even though a lot of people on the marketing team understood the basic tenets of SEO, it was nobody’s job to make sure SEO was taken into account; they all had their own jobs to do. It’s one thing to know that SEO is important – it’s another to know what to pay attention to and look for, especially if your core competency is in another field.

The SEO as Inbound Marketer

Even at a company whose internal education around SEO is top-notch, it’s still vital to have someone to be a steward of the site’s online presence and search performance. SEOs need to take a “the buck stops here” attitude toward ensuring
that our designers, content creators, social media managers, PR representatives and the like are working together on a search-engine-friendly strategy that encompasses all of their efforts.

 

An SEO should be continually helping a larger inbound marketing team do better marketing in the following ways:

  • Analyzing keyword data and trends, and tracking traffic and links per content piece, to help the content manager create compelling, keyword-rich, linkworthy content.
  • Working with the dev team to keep the site fast, crawlable, error-free and trackable.
  • Building relationships with influencers in the space, and leveraging those relationships for links and shares.
  • Syncing with the Director of Marketing and PR contacts to enact a solid, consistent brand strategy, then making sure it’s seeded to the right places for maximum authority and impact.
  • Diving into analytics to support conversion rates; sharing analytics data with business development and account management teams to aid retention of search-driven customers.
  • Collaborating with the UX and design teams to make sure a site that’s a lovely experience for users is also a useful experience for search engines.
  • Consistently evangelizing SEO internally through ongoing education, and being a staunch advocate for SEO best practices in every meeting – the buck stops with you.

By starting to view SEO as a series of collaborations with more specialized colleagues, we can build inbound marketing programs as a team effort.

From Keywords to Sessions

One thing I’ve heard Duane Forrester from Bing speak on several times recently is the search session: the idea that people aren’t using search engines to make one-and-done searches, but rather to make a series of searches over a period of time that could be anywhere from several minutes to several days, before arriving at a decision that might result in a conversion. An example might be a user who starts with “honeymoon destinations” and searches for “beach honeymoon,” “romantic beaches Hawaii” and “Maui vacation packages” before finally searching on “cheap flights to Maui.” That keyword might be the one that gets the conversion, but each search is an opportunity to build brand relationships and influence the final purchase.

Even when consumers aren’t actively searching for things, they’re still building opinions about and relationships with brands via social media – not only through the conversations they’re having, but also through the content they consume. People spend a ton of time on the internet, and most of it isn’t on Google.

A robust, marketing-team-wide inbound marketing strategy is perfectly positioned to market to this new breed of searchers. In order to really start some next-level, better-than-ever organic search marketing, SEOs need to be cognizant of the fact that organic search is just part of a larger experience. To ignore inbound marketing in favor of tunnel-vision focus on SEO means fewer opportunities to engage with customers (not to mention fewer opportunities for links, shares, and other awesome SEO benefits).

We’re all in this together. Let’s get out there and make inbound marketing better.

Chuck Reynolds
Contributor

Glenn E. Fleming, MD, MPH on MarketHive: Welcome to My Page!

Physician, small business owner, budding real estate/land investor, & educator on MarketHive, a social marketing platform for entrepreneurs that has the combined power of Facebook and LinkedIn.  

I think of myself as just a regular guy who is passionate about those issues I believe affect us all. Those matters include (but are certainly not limited to): LGBT equality,  healthcare reform (which would include health information technology reform), education reform, prison/criminal justice reform, politics, government, business/investing, and more. 

MarketHive is a multi-million dollar platform which evolved from Veretekk and offers the following features:

auto-responders, virtual conference rooms, blog casting, blog sharing, campaigns/press releases, capture pages, email plugins, daily live workshops, and lead generation exclusively for entrepreneurs.

In essence,  MarketHive is all about empowering entrepreneurs through social engagement and marketing.

To learn more or to join for free, go to 

Glenn E. Fleming, MD, MPH on MarketHive

I hope to see you there!

Best Regards,

Glenn

How Being Genuine Can Strengthen You, Your Business, and Your Company

Glenn E. Fleming, MD, MPH, Contributor, MarketHive

Recently, I came across an article written by Mamta Chhikara (http://hive.pe/eC), which goes on to list and describe specific qualities that a genuine person possesses:

*They don’t seek attention = Modest

*They’re not concerned with being liked = Confident and Authentic

*They can tell when others are full of it = Intuitive (a good judge of character)

*They are comfortable in their own skin = Self-assured and confident

*They do what they say and say what they mean = Integrity

*They don’t need a lot of stuff = Simplicity

*They’re not thin-skinned = Easy-going

*They’re not overly modest or boastful = Humble

*They’re consistent = Dependable

*They practice what they preach = Genuine, Honest

Always keep these traits in mind not only as business but also as an individual.   As entrepreneurs seeking to gain trust, authority, and a growing customer base, we should always be cognizant of the foundation of inbound marketing, which involves:

*Performing due diligence for you and your company

*Performing due diligence for your targeted audience/clients/potential customers

*Engaging with your targeted audience/clients/potential customers

During the process of engagement, we should always be aware of the above traits of genuineness.  Your future colleagues and customers will be looking for these traits and will likely have the following thoughts/concerns:

*They want to know if you are confident in your company and/or product.

*They will likely be more concerned about the content/effectiveness of your product and/or character more than shiny “bells and whistles.”

*You should be able to eliminate illegitimate leads or potential colleagues within minutes of engaging

*Your customers and your colleagues want to see that not only do you use the product in question, but also that you use the product well and are able to demonstrate the product’s effectiveness to your colleagues and potential customers

*Most of us can eventually “smell” an inferior product or individual within a short period of time.  A usual warning sign is too many “bells and whistles.”  Simplicity is the name of the game.  If it’s too complicated or if it feels like the product (or individual) is too flashy, then it may be perceived as ineffective or disingenuous.

*Your customers and colleagues want to know that they can reach you during tough times or emergent situations.  Are you easily accessible via multiple modalities of communication (i.e., phone, text, email, Skype, etc)?

Now, I am not one who typically needs validation in anything that pertains to who I am as a person but I felt markedly refreshed after reading this article.  Am I a genuine person?  Hell yes!  

Depending upon where you are or whom you are conversing with, we may describe a genuine person as either "the real deal" or "being real."  If you are a fan of Larry Wilmore on Comedy Central, then you are already familiar with his catch phrase "Keep It 100."  It's the same concept and I believe being genuine is parallel with having integrity as well as the other above traits.  

Not only does a genuine & authentic person display his authentic self at all times (obviously with some adjustment for discretionary purposes), but he also "says what he does and does what he says."  He is honest about who he is and his actions reflect his character regardless of the setting.